Distribution
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cb05265367Distribution
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cb05265367Unit 1 FACT SHEET Cecilia Beaufort-Eaton
Distribution
Distribution refers to the way of which media products gets to the audience
There are three ways media products can be distributed they are retail, subscription and
digital download
Distribution Company for Grazia:
https://frontline-group.co.uk/
Frontline started off in 1986 as a division of magazine publishers. Then in 1988 Momentum
continued to speed up as Haymarket Media Group became Frontline’s first joint venture
partner, and two years later BBC Worldwide and Immediate Media joined the family. In 1994
Seymour Distribution emerged as a joint venture between Frontline and Hachette
Distribution Services, allowing them to extend their distribution services across the UK and
internationally to independent publishers. After this in 1997 Seymour and Dennis Publishing
embarked on a new joint venture, creating Seymour Distribution (UK) and Seymour
International (Overseas). Hachette later exited its involvement with Seymour in 2000. Then
in 2008 Bauer Media joined the Frontline Group. As well as this in 2013 Frontline acquired
the Dennis Publishing shareholding, giving Frontline 100% ownership of the Seymour
business. Then in 2016 they began to distribute the DC Thompson portfolio internationally
and subsequently won the UK contract in 2019.
Then in 2017 the purchase of Gold Key Media and Routes to Retail in 2017 extended their
reach into hotels, offices and new retailers, with a range of new brand activation services. In
2017 top publishers Conde Nast and Hearst joined the Frontline Group for their UK and
international distribution. And now they continue to expand further into non-grocery retail
category solutions and provide a full retail category solution for Morrisons and their Home
Entertainment and Books categories.
Getting the Magazine
Retail:
This method is where the magazines are put in
shops to be sold off the shelves meaning that
instead of reading them online instead of having
to pay monthly. These shops could be just your
corner shops at the end of your road or the bug
Unit 1 FACT SHEET Cecilia Beaufort-Eaton
grocery stores you go to for your weekly shop. The price for my Grazia magazine at my local
ASDA was £3.50. This price is for an average Grazia magazine, however for a limited edition
magazine it would cost a little bit more. This is a good way to distribute to the target
audience because the target audience are more likely the women who buy at their local
stores who are interested in fashion and celebrities meaning that more people are going to
buy the magazine in stores.
Subscription:
A subscription is where you can pay monthly or
annually to get the monthly magazine posted to
your house so that you are up to date with the
company. This is also helpful for people who have
no shops near them where they can go get the magazines or for elderly people who want to
read Grazia each month but don’t have the mobility to go buy them in the shops. The
subscription is paid every 6 months for £55. This is a good way of distribution as there are
plenty of people who can not make it to the shops to buy the magazines there so this way
they gain more customers for the company since people who can't make it to the stores can
spend their money on the magazines at home.
https://www.greatmagazines.co.uk/memberships/memberships/womens/grazia-membership-
plan?
gad_source=1&gclid=CjwKCAiAtNK8BhBBEiwA8wVt9yfv5mx_cQ5lyi98obnpByCVmPLBYK
oOYhmB82r-EjcTAOh7JhcwgRoCyIoQAvD_BwE
Digital Download:
A digital download is when you purchase
a magazine but instead of the magazine
being a printed copy that is delivered to
your address it gets downloaded on your
phone making you able to read the
magazine wherever and whenever you
like. The cost of these are £2-£6 and are
better for some people as you are only
paying for the magazine instead of any
additional payment for delivery purposes,
this could also be better at this price for
people who are low on income and wish
to not spend money on the delivery of the magazine. This is a good method of distribution as
you can purchase it from anywhere for example a long train ride and be able to read it
straight away. This is also beneficial for the environment as it is saving paper which helps
the earth.
https://graziadaily.co.uk/life/in-the-news/grazia-magazine-read-buy-online/
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