1.

Study plan:
 1st year:
 develop language skills (get a certificate IELTS for English and learn
Chinese),
 get an MOS certificate (to be a master in Office),
 develop a circle of relationships (make acquaintances with teachers
and seniors)
 learn how to build a personal brand on social networks (YouTube
channel and TikTok channel).
1. Identify Our Niche and Target Audience
 Determine the specific area within the education
field that we want to focus on. It could be study tips,
exam preparation, career guidance, or any other
topic of interest.
 Define our target audience, such as high school
students, college students, or lifelong learners.
Understand their needs, challenges, and aspirations
to create content that resonates with them.
2. Choose the Right Social Media Platform
 Select a social media platform that aligns with our
target audience and content format. YouTube and
TikTok are excellent choices for sharing educational
content in video format.
  YouTube offers longer-form videos and is ideal for in-
depth tutorials, explanations, or discussions. TikTok,
on the other hand, focuses on short-form videos and
is great for quick tips, hacks, or engaging snippets.
3. Create Quality Content
 Plan our content strategy based on the preferences
and needs of your target audience. Develop a
content calendar and brainstorm video ideas that
provide value and solve their problems.
 Create high-quality videos with a clear and engaging
presentation style. Use visuals, graphics, or
animations to enhance the learning experience.
4. Optimize our Channel or Profile
 Optimize our YouTube channel or TikTok profile to
attract and engage our audience. Use a clear and
appealing profile picture, write a compelling bio, and
include relevant keywords.
 Create eye-catching thumbnails for your YouTube
videos or attention-grabbing cover photos for your
TikTok profile.
 Use descriptive titles, tags, and keywords to
optimize your video content for searchability.
5. Consistency and Regular Posting
 Establish a consistent posting schedule that aligns
with your audience's expectations. Whether it's
weekly, bi-weekly, or monthly, stick to your schedule
to maintain engagement and build a loyal following.
 Balance consistency with quality. It's better to
prioritize delivering valuable content rather than
rushing to meet a posting deadline with subpar
videos.
6. Engage with our Audience
 Respond to comments, messages, and questions
from your audience promptly. Encourage discussions
and foster a sense of community by asking for
feedback or inviting them to share their thoughts.
 Incorporate audience suggestions or address
common questions in your future video content. This
demonstrates that you value their input and helps
build a stronger connection.
 2nd year:
  Participate in a scientific research competition with a company of
friends and mentored by an experienced teacher. The topic will relate
to the E-commerce and E-marketing field.
 Work as a Teaching Assistant in a Language Centre (VUS, YOLA,...),
continue to learn Chinese
 Learn design courses (Photoshops, AI, Canva,...). We are considering
these courses: Alison, Adobe, and Tutus. All those courses are free
and compromise to provide certificates for learners.
https://ybox.vn/ky-nang/3-website-hoc-photoshop-chuyen-nghiep-
cap-tin-chi-va-mien-phi-rssdxdspzj
 Build a Youtube and Tiktok channel from knowledge that we learned
in 1st year
 Learn a course about Digital Marketing to get a job-ready: Google
Analytics Certification. This course costs $22. Google Analytics is
one of the most common and critical tools for a digital marketing
professional to master. GA novices and experts will benefit from the
course’s two hours of on-demand video instruction, downloadable
resources, and 200 practice questions. There’s even a practice exam
you can take to help you prepare to earn your official Google
Analytics certification. Even if you aren’t planning on taking the test,
this course will boost your knowledge of Google Analytics—which
can only improve your ability as a digital marketer.

https://www.udemy.com/course/google-analytics-certification/

 3nd year:
 Continue to join scientific research competition
 Prepare a perfect CV
 Continue to develop our Youtube and Tiktok channel
 Join the Shopee Apprentice Program
https://careers.shopee.vn/apprenticeprogram/
https://www.digica.vn/shopee-chuong-trinh-tuyen-dung-thuc-tap-sinh-
the-apprentice-program-mua-he-2023/
WHAT - Introduction: The Apprentice Program is an internship
program specially designed for second and penultimate year students,
to hone their professional skills and develop them into young leaders.
Get ready to make a difference in the e-commerce and digital finance
industry, and dive head-first into participating in end-to-end processes
in large-scale projects, and launching integral initiatives.
WHO: second and penultimate-year students
WHEN
 in the summer (Feb to Mar)
 The internship period and duration varies across our offices,
ranging from 8 to 12 weeks. We will need to be able to commit
full-time (5 days a week) for the whole duration.
WHERE
 in Shopee Vietnam
HOW
 We will click on “Apply Now” at
https://careers.shopee.vn/apprenticeprogram/ to submit our
application
 The selection process of this program has 4 rounds:
 Round 1 - Online Assessments
You will be invited to take an online assessment focusing
on GMAT Data Sufficiency, Numerical Reasoning, and
Logical Reasoning.
 Round 2 - HR Interview
You will be invited to a 1:1 competency-based interview
with our recruiter, where we will assess your motivations
and culture fit.
 Round 3 - Interview with Business
Manager
You will be invited to an interview with our business
manager, where we will assess your problem-solving skills
and business acumen.
 Round 4 - Interview with Team Leader
In the final round, you will be invited to a 1:1 interview with
a team leader.


 Finally, we will be notified of our results via email.



WHY
  This program requires:
 University students in their third or final year, currently pursuing a
Bachelor’s degree
 Available for a full-time internship in Ho Chi Minh City from June to
the end of August 2022 (3 months)
 Strong verbal and written communication skills
 A team player with good interpersonal skills
 An effective problem solver with analytical thinking skills
 Able to adapt to a fast-paced and dynamic environment
 A Self-starter who is eager to learn
 A passionate individual who possesses a can-do attitude
And it is suitable for our curriculum at that time.
 We can improve our advanced knowledge and skills, and meet more
experienced people and experts in E-marketing and E-commerce fields
through what Shopee will offer in their program
 Mentorship & Development
Strengthen your capabilities and equip yourself with relevant
and valuable professional skills through structured training
programs and on-the-job learning. You will be paired with a
mentor and receive guidance throughout the program.
 Ownership of Meaningful Projects
Explore your potential and make your mark in Shopee by being
a part of projects that impact millions in the region. At the end
of the Apprentice Program, you will get to present your project
to a panel of Shopee leaders
 Enriching #LifeAtShopee Experience
You will get to attend an exclusive orientation program, join
social networking events, and forge connections with our team
of diverse and passionate individuals at Shopee.
 Fast-track yourself into the Shopee Global Leaders
Program or Sea Management Associate Program (MAP) -
Shopee & SeaMoney Track.
You will get the opportunity to join an accelerated track to the
selection rounds in the Global Leaders Program or Sea
Management Associate Program (MAP) - Shopee & SeaMoney
Track.
 https://glints.com/vn/opportunities/jobs/explore?keyword=e-
marketing&country=VN&locationName=All+Cities
%2FProvinces&jobTypes=INTERNSHIP&yearsOfExperienceRa
nges=LESS_THAN_A_YEAR
  https://www.topcv.vn/tim-viec-lam-thuc-tap-sinh-marketing?
company_field=27&sort=top_related
 https://viecmarketing.com/blog/so-sanh-e-marketing-vs-digital-
marketing-co-gi-khac-nhau/
 https://dmi.pace.edu.vn/chuong-trinh-dmi-pro?
gclid=Cj0KCQiAr8eqBhD3ARIsAIe-
buNAYS8f9rDFKuh8PdcBqYjJE6GALhtf2UKRWl76GAX9cZJv8y
L2Aw4aAiTvEALw_wcB
 https://careerfoundry.com/en/blog/digital-marketing/digital-
marketing-certification-programs/
 https://careers.shopee.vn/students
 https://careers.shopee.vn/apprenticeprogram/
 https://careers.seamoney.com/job-detail?
id=J00264748&source_from=1&channel=10001


 4th year
 graduate with excellence
 Continue to develop our Youtube and Tiktok channel
 Apply to be an intern in position “Internship, Social Media -
Marketing, SeaBank (SeaMoney)” of Shopee
WHAT
The SeaMonkey team enables and drives innovation by providing a
range of financial products and services, including its mobile wallet,
ShopeePay, to both individuals and SMEs. Its mission is to better the
lives of individuals and businesses in the region with financial
services through technology. SeaMoney is a part of Sea Limited, a
leading global consumer internet company. In addition to SeaMoney,
Sea’s other core businesses include the leading e-commerce platform,
Shopee, and the digital entertainment arm, Garena.
WHO
 Final-year students with no offline classes, recently graduated
or candidates with 0 - 1 year of working experience are
welcome to apply
 Social media savvy, familiar with Microsoft Excel and social
media platforms such as Instagram, TikTok, Twitter, Facebook,
and others
 Demonstrate exceptional strategic thinking with structured
communication and data-driven critical thinking
  Relevant experience in Social Media platforms, as an Influencer
or Content Creator will be an advantage
 Excellent command of English, and willing to do WFO in
Jakarta Office

WHERE
 in Vietnam or Indonesia
WHY
 We can improve our advanced knowledge and skills, and meet
more experienced people and experts in E-marketing and E-
commerce fields through what Shopee will offer in their
program.
HOW

2. Career path:
https://www.betterup.com/blog/career-planning
 Goal: become a Social Media Manager for a famous company after 10 years
of graduating. We build our goal through the SMART model.
 Specific: We want to become a Social Media Marketing Manager,
overseeing social media strategies and campaigns for a reputable company.
 Entry-Level Positions (after we graduate from
university)
 We built a Youtube and Tiktok channel in 3 years so we think it will
be suitable if we start our career path with a position: Social Media
Coordinator in a company.
 In this role, we manage and execute social media strategies, create
content, engage with the audience, and analyze social media metrics.
 We are going to work in this position for 3 years after we graduate
from university. Because this job won’t provide a high salary but will
help us enhance our knowledge and skills
Mid-Level Positions:
 After 3 years of working as Social Media Coordinators, we are going
to apply for the position of Digital Marketing Specialist
 As a specialist, we develop and implement comprehensive digital
marketing strategies, oversee various channels, manage campaigns,
and analyze performance metrics.
 Digital Marketing Specialists can be responsible for specializing in a
certain area such as SEO, PPC, Display Media, Social Media, or
Shopping Feeds. We are going to take responsibility for Social Media.
 To be a master in this position we are going to work as Digital
Marketing Specialists for 10 years.
Senior-Level Positions:
 After 10 years of working in Social Media, we will try our best to get
promoted to Social Media Management.
 Social media managers develop and execute social media strategies,
manage social media teams, monitor engagement, and analyze
campaign performance.
 Measurable: By the end of 10 years, we aim to have obtained a Social
Media Marketing Manager position with a recognized company and be
responsible for managing social media campaigns and a team of social
media specialists.
 Achievable: To achieve this goal, we established a specific study plan for 4
years at the university. We will continuously update our skills and
knowledge through courses, certifications, and industry conferences. We
will seek opportunities to work on social media campaigns through
internship programs, part-time jobs, or freelance projects.
 Relevant: Becoming a Social Media Marketing Manager aligns with our
passion for digital marketing and our long-term career aspirations. It allows
us to combine our creativity, strategic thinking, and analytical skills to drive
business growth through social media platforms.
Time-bound: we will aim to achieve this goal within 10 years after graduating from
our undergraduate program. We will set milestone targets along the way, such as
gaining entry-level experience in social media marketing within the first two years,
advancing to mid-level positions within five years, and attaining a senior-level
position within eight years.