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Media Analysis

The Media & Entertainment Market is projected to grow from USD 27.72 billion in 2023 to USD 40.36 billion by 2028, driven by technological advancements and the shift towards digital platforms. The rise of streaming services, particularly OTT media, is transforming consumption habits, with North America leading in growth. Generation Z is influencing the industry with their digital savviness and preferences for personalized and interactive content.

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8 views9 pages

Media Analysis

The Media & Entertainment Market is projected to grow from USD 27.72 billion in 2023 to USD 40.36 billion by 2028, driven by technological advancements and the shift towards digital platforms. The rise of streaming services, particularly OTT media, is transforming consumption habits, with North America leading in growth. Generation Z is influencing the industry with their digital savviness and preferences for personalized and interactive content.

Uploaded by

manoj
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MEDIA INDUSTRY

ANALYSIS
S R I N I VA S K
ANALYSIS
The Media & Entertainment Market size is expected to grow from USD
27.72 billion in 2023 to USD 40.36 billion by 2028, at a CAGR of
7.80% during the forecast period (2023-2028). The rapid evolution of
technology has transformed the media and entertainment industry,
along with the integration of new disruptors for generating profitable
growth across the sector.

The emergence of social media is disrupting the industry, and players in


the traditional sector are switching towards digital platforms, thereby
increasing their ad spending on digital media.

AR and VR content has conquered all lights in the media and


entertainment businesses as consumers today are catapulted into an
environment with blurred borders between digital and augmented
worlds. Also, smartphone penetration, low data tariff, and investments
in original and regional digital content are favorable factors for digital
access and content supply.
Media and Entertainment
Industry Segmentation
With consumers becoming more digital, their media and entertainment
consumption and purchase habits have also evolved from multi-tasking
while watching TV to accessing information via multiple devices.

Print media: By Digital Media: By Streaming Media:


• Newspaper • Television • OTT
• Magazines • Music & Radio Streaming
• Billboard • Electronic • Live Streaming
• Banner, Signage
Leaflets & • Mobile
Flyers Advertising
• Other Print • Podcasts
Medias • Other Digital
Media
Comparison slide

COMPARISON POINT 1 COMPARISON POINT 2


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Media and Entertainment
Market Trends
Streaming Media Sector is Gaining Traction Due to Emergence of OTT Media
Across Online Platform

• Several live-streaming virtual multichannel video programming distributors


(MVPDs) have recently launched offerings with live networks and on-
demand content.

• With consumers across all age groups streaming more content than ever,
there is an ongoing dynamic shift from traditional pay TV to subscription-
based paid streaming video services, along with the growth in the number
of smartphone & tablet devices.

• The rising popularity of high-quality videos in terms of clarity is expected to


boost the demand for better streaming media services. Furthermore, the
OTT service providers such as Netflix and Amazon focus on providing 3D
movies along with the increasing popularity of 4K UHD content will be the
primary growth for global media and entertainment content, thereby
influencing the market’s development positively.
North America to Register the Largest Growth
Region During the Forecast Period
• The North American media and entertainment industry is the largest growing industry that includes
motion pictures, television programs & commercials, streaming content, music & audio recordings,
broadcast, radio, and book publishing, and the evolving social media presence over the region.
• Integration of new OTT services across the already existing subscription-based streaming devices among
the US household is expected to drive the media & entertainment sector across the region. For instance,
In September this year, KAON, 3 Screen Solutions, and Green Streams together announced the launch of
their new joint IPTV / OTT service platform product enabling Tier 2 and medium-sized providers to
rapidly and economically deliver super-aggregated video services based on Android TV, Google’s
increasingly popular Operating System, as well as all relevant Multiscreen platforms.
• Further, According to the American media measurement and analytics company comScore, Netflix
captured 74% of the total penetration of US OTT households, followed by YouTube with 54% and
Amazon with 33% penetration. Such high deployment of OTT services across the region is expected to
drive the demand of the video & entertainment industry.
MEDIA AND
ENTERTAINMENT MARKET
LEADERS

DreamWorks Animation SKG


Warner Media LLC
Walt Disney Company
News Corporation
Bertelsmann SE & Co. KGaA

The media & entertainment market landscape is


highly competitive and consists of prominent
players leading across the industry. Regarding
market share, some of the major players currently
dominate the market. However, with the
advancement in emerging network technology
(5G) across OTT services, new players are
increasing their market presence, thereby
expanding their business footprint across
emerging economies.
GEN’Z ARE THE FUTURE OF MEDIA INDUSTRY

• The media and entertainment landscape is ever-shifting and evolving to become more
personalized, more interactive, and more user-created. Much of that evolution is being
driven by the needs and desires of Generation Z—or those born between 1997 and
2012—the oldest of which turns 26 this year.
• Many members of this digitally savvy cohort were raised in technology-filled homes and
had early and regular access to smartphones and tablets, on-demand digital content, and
gamified learning and entertainment experiences. In turn, using digital technology comes
quite naturally to Gen Zs, and they often gravitate toward more social and immersive
media.
• Media and entertainment companies and brands should consider paying attention to this
budding Gen Z cohort as they mature into adulthood and gain purchasing power.
Currently, Gen Zs make up approximately 20% of the US population—and they are
more racially and ethnically diverse, and on track to be more educated, than any
generation before them.
THANK YOU

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