Class XI Mass Media Studies Notes
Class XI Mass Media Studies Notes
Medium
It facilitates communication and is essential for the delivery of any signal or message.
Mass Medium
A mass medium refers to a type of medium that has the ability to reach a large audience
simultaneously.
Non-mass media like theatre, song and dance performances, painting, sculpture, and
architecture are more localized and limited in audience reach. They primarily serve
artistic or performance-based purposes.
The term "mass medium" emerged in the 1920s with the advent of technologies like
radio, newspapers, and magazines.
Radio and TV became the dominant mass media due to their large reach (audio and
audiovisual content respectively).
Newspapers and periodicals also act as mass media but their reach is more limited
compared to TV and radio.
Mass Communication
Traditional Functions:
Advertising
Public relations
Propaganda
Political communication
Acting performances
Music performances
Sports broadcasts
Light reading
Public Service Announcements: Mass media is also used to deliver messages aimed at
public welfare, such as health alerts and safety information.
Blogs, podcasts, and social media platforms allow individuals to create and share
content on a massive scale.
Web features like message boards and video sharing have reshaped the media
landscape.
Mass Audience
A mass audience refers to a large group of people that is simultaneously exposed to the
same content.
Even though a mass audience can be reached at the same time, they do not form a
unified social group as they are spread across vast geographies.
This is different from an audience in a stadium, who are physically present and interact
with each other in real-time.
The term public media is less commonly used today, but it refers to media that serves or
engages a public.
Marshall McLuhan (media theorist) coined the idea that “the medium is the message,”
meaning that the form of communication (medium) influences the way the message is
received and understood.
Global Reach: Mass media has the capacity to simultaneously reach an international
audience.
Influence on Society: Mass media plays a central role in shaping opinions, behaviors,
and social dynamics by broadcasting information and culture.
Mass Society Characteristics: Some critics view the mass audience as being more
atomized or disconnected, making it more vulnerable to the influence of mass media
techniques such as advertising and propaganda.
Summery-
Mass media has evolved from traditional forms like radio and television to include
newer digital forms. The Internet has changed how individuals interact with mass
media, giving them the ability to broadcast to a global audience. Mass communication
continues to serve important functions in advocacy, entertainment, and public service,
and remains central to shaping the modern societal landscape.
Journalism Overview
Journalists: The individuals who practice journalism and provide the information to the
public.
Production and Distribution: Journalism involves the creation and sharing of reports on
recent events.
Methods: It includes gathering information, organizing it, and using different literary
styles to present the facts.
2-Television
3-Radio
4-Internet
Art Media: Music, painting, and other art forms are focused primarily on aesthetic
expression and creativity.
Communication Media: Forms like television and telephone are more focused on
conveying information.
Human Need: Communication is a basic human need, second only to essentials like
food, clothing, and shelter.
Types of Communication:
There are three stages that people generally go through during communication:
Phatic Stage:
Purpose: This stage may or may not lead to deeper conversation but is crucial as an
opening or warming-up interaction.
Personal Stage:
Definition: In this stage, individuals are more willing to share personal thoughts and
feelings, such as discussing their job, family, or hobbies.
Reciprocal Response: This stage involves two-way exchange, where each party opens
up and responds to the other.
Depth: There is a deeper connection than in the phatic stage, but it is still not highly
intimate.
Intimate Stage:
Definition: This stage is reserved for close relationships (friends, family, trusted
individuals).
Purpose: Here, people share their personal feelings, anxieties, and ambitions.
Trust: It relies on trust and emotional closeness, with a higher degree of openness
compared to previous stages.
Summery –
o Core Idea: Rajwade argued that human evolution has led to the creation
of forty forms of artistic communication, derived from four basic
human abilities.
Four Basic Abilities:
Rajwade identified that these basic abilities led to the development of external means
to extend the human capacity for expression.
Categories of Communication:
Natural Abilities:
o Speech
o Gesture
External Means: Tools and innovations humans developed to enhance and express
these abilities.
• Fantastic Plane: Tools and expressions that delve into the artistic or imaginative
world.
1. Speech:
o Language
o Alphabet
o Verse (Poetry)
2. Gesture:
o Puppetry
o Acting
o Dance
o Theatre
o Singing
o Painting
o Illustrated Books
o Photography
o Pottery
o Sculpture
o Architecture
o Landscape
Categories of Use:
1. Evolution of Communication:
2. Interconnectedness of Forms:
Summery-
This framework emphasizes the broad spectrum of human expression, showcasing how
communication can move from simple speech to complex artistic and functional
expressions, all rooted in the fundamental human abilities.
Barriers to Communication
1-Physical Barriers
• Impact:
o Some physical barriers are easier to address, like adjusting the time or
space.
• Mental Condition: The emotional well-being of both the sender and the receiver
affects how effectively they can communicate.
• Frame of Reference: Each person has their own unique psychological state or
frame of reference, which influences how they interpret messages.
Key Issues:
• Fear: Fear of judgment or rejection can also create barriers, preventing open
exchange of ideas.
3-Linguistic Barriers
• Miscommunication can happen if one person uses technical jargon that others
don’t understand.
4-Cultural Barriers
5-Mechanical Barriers
• Mechanical barriers arise from problems with the tools or technology used in
communication.
Example:
Summery
Understanding Cinema I
Key Summary:
Each medium of art has its own material through which it expresses itself:
• Sculpture: Uses solid objects (metal, stone), textures, colors, and three-
dimensional space.
• Cinema uses all of these elements and combines them in its storytelling.
Summery
• Cinema is intimately related to literature, visual arts, and performing arts, but
still maintains its own unique identity.
• Literature: Words allow the reader to create their own mental images of
characters, places, and events. These images can vary from person to person,
even if they read the same text.
• Cinema: The audience directly sees the images on screen. Everyone sees the
same image in the same way, as composed by the director. This creates a
shared visual experience.
• Social Context: The film’s setting (a wealthy Bengali household in the 19th
century) is conveyed through the architecture and furniture, reflecting the
character's social status and historical context.
• Cinematic Approach: Ray’s method contrasts with the more traditional literary
approach, where internal thoughts and feelings are often conveyed through
narrative text. In cinema, this is done visually and through performance.
• Symbolism: Anarkali’s fate is linked to the truth (as she dares to speak it) and
her tragic love story with Prince Salim. The introduction emphasizes conceptual
beauty over a realistic portrayal of the character.
Key Takeaways
• Cinema is a multifaceted medium that draws upon various art forms (literature,
visual arts, music, theatre) while retaining its unique identity.
• It combines visuals and sounds to tell stories in a spatio-temporal framework.
This marks the beginning of understanding cinema as both a medium and art form
distinct yet closely linked to various other creative expressions.
o The foreground (the man and woman under an umbrella) are the primary
subjects of the painting, while the background (the architecture and
other secondary elements) adds to the depth and realism of the scene.
Three-Dimensionality in Sculpture
o Famous buildings and landmarks often become part of the narrative and
identity of the film’s setting.
o Example 1: Jaane Bhi Do Yaaro (Kundan Shah) uses locations like old
bridges and shopping centers to reflect Mumbai’s cityscape.
o Example 2: Taxi Driver (Martin Scorsese) uses the streets and exteriors of
New York to establish its gritty urban atmosphere.
o Example 3: Rang De Basanti uses the India Gate to mark a key turning
point in the film.
5. Music and Cinema
• Music: Music is time-bound (temporal) and aural (uses sound and silence). It
plays a significant role in enhancing the emotional and narrative depth of a film.
• Transfer of Music to Cinema: Music can exist in its original form in a film and
still retain its independent existence (e.g., songs or theme music composed
specifically for the film).
• Emotional Depth: Music can add emotional weight to a scene, enhancing the
audience's connection to the story.
• Moving the Story Forward: Music can progress the narrative, especially in song
sequences in musicals or narrative-driven films.
Example: Chalti Ka Naam Gaadi has an animated title sequence with a playful musical
score to set the tone for its comedic narrative.
• Like theatre, cinema involves actors, lighting, costumes, and sets but with the
addition of film technology (editing, sound, etc.) to enhance the storytelling
process.
Key Takeaways
• Architecture: Both serve as spatial art and provide key settings and landmarks
in films.
Understanding these arts in relation to cinema deepens our appreciation of the various
techniques filmmakers employ to create engaging and memorable cinematic
experiences.
Defining Cinema
In his book Film Form, Eisenstein discusses the relationship between cinema and other
arts, describing cinema as the highest stage of embodiment for the aspirations of
various art forms.
Sculpture:
Cinema is a chain of changing plastic forms that breaks the immobility of sculpture,
adding dynamic movement to static forms.
Painting:
Cinema solves the problem of movement in pictorial images, creating a new form of
graphic art that allows for changing, transforming images—something that was once
only possible in music.
Music:
Music’s melodious and rhythmic flow gains new imagery potentialities in cinema,
blending sound with visuals and creating a richer, more concrete experience.
Literature:
Cinema expands upon the strict diction of poetry and prose, materializing the desired
images directly into audio-visual perceptions (i.e., visual representations of literary
themes).
Theatre:
In cinema, all elements of a spectacle that were once separate in early cultures are
fused into a unified experience, something theatre has long strived to achieve but could
never fully amalgamate.
Key Takeaways
Theatre is a live, spatial, and experiential art form, where the performance and audience
interaction vary each time.
Eisenstein beautifully sums up cinema’s ability to merge and expand upon elements of
sculpture, painting, music, literature, and theatre, creating a unique and dynamic art
form that captures and transforms the potential of all other arts.
Understanding Cinema II
Cinema is a multifaceted art form that integrates various elements from different arts,
creating a complex narrative. To understand its full impact, it is essential to grasp its
technicalities.
• Film Elements:
o Script
o Acting
o Photography
o Sound Recording
o Editing
o Direction
o Production
• Narrative in Cinema:
• Watching Films:
o A film runs at its own pace, and we must observe all the technical details
(editing, acting, cinematography, etc.) while it is playing.
• Conscious Watching:
The key to improving film perception is watching consciously and with
knowledge.
o Initially, we focus on the story and acting, but with experience, we notice
technical aspects like photography, sound, special effects, locations,
etc.
• Macro-structure:
• Macro-structure Aspects:
2. Sequences/Scenes:
▪ The film proceeds through sequences that build upon each other.
• Elements of Micro-structure:
1. Shot Composition:
1. Image Size:
o Long Shot: Shows characters in full figure, often within their environment.
2. Viewpoint:
o The camera’s position (eye level, high, or low angle) affects the
perception of power or dominance between characters.
o Camera Movements:
1. Lighting:
o Lighting also depicts the environment and can have symbolic meaning.
2. Lens Types:
3. Planes (Foreground/Background):
4. Graphic Quality:
o Refers to the color or black-and-white (B/W) choice and its effect on the
visual style of the film.
Editing Transitions
Editing transitions define how one scene or shot changes to another, similar to
punctuation in writing.
2. Dissolve: Gradual transition, overlapping the end of one shot with the beginning
of the next.
3. Fade: Gradual transition to black or from black, used to indicate changes in time
or place.
5. Wipe: One shot is pushed off-screen by another shot (common in older films).
• Editing transitions help organize the narrative flow and structure the film in a
coherent, elegant manner.
Learning Objectives:
What is Television?
• Television (TV) is a medium that brings us indoor to watch our favorite shows or
stay updated with news, sports, and entertainment.
• TV has a huge impact on society, such as in global events like the FIFA World Cup
or elections, and provides individual and family entertainment.
• Critics call it the “Idiot Box” while others call it the “Tube of Plenty.”
• TV functions on technical, commercial, and cultural levels and is more than just
a form of entertainment.
Technical Perspective:
o The technology for TV was derived from radio broadcasting systems of the
1920s, using high-powered radio-frequency transmitters to send signals
to TV sets.
How TV Works:
3. Audio
o Television images are smaller and of lower quality than cinema. Motion
pictures in cinema are large-scale, high-definition projections, while TV
images are transmitted in low-definition, either analog or digital.
Differences Between Cinema and TV:
TV Cinema
Specificity of TV as a Medium:
Research in TV Programming:
• Ratings and audience patterns help content providers decide the type and time
slots for programs.
• TV programming is tailored to meet the needs of segmented audiences.
Logic of TV Programming:
TV channels divide the day into segments, known as day-parts, each catering to
different audiences. For example:
• Daytime TV: Soap operas, talk shows, targeted at women, retirees, and stay-at-
home individuals.
• Late Night: Focuses on younger audiences with horror, crime, or talk shows.
In India, there are various regional channels, and channels dedicated to news and
sports programming.
Genres of TV Programs:
1. Non-Fiction Formats:
o Travel & Lifestyle: Programs about fashion, food, and the latest lifestyle
trends.
2. Fiction Formats:
Summery-
Television today operates 24 hours a day, providing a wide variety of programming aimed
at three basic objectives: Entertainment, Education, and Information. Different
programs cater to various audiences, depending on the genre and time of day. Channels
compete fiercely to capture the largest possible audience, especially in entertainment
and fictional programming, as viewers have the power of the remote control.
Distribution of TV Content
The process of getting television programming to the public involves several stages after
production, including marketing and distribution. Content can be shown to viewers in
two main ways:
2. Syndication: After airing on the original network, programs can be sold to other
networks or platforms, generating more revenue for producers. Syndication was
once common in Doordarshan's early days.
In 2009, the global TV market included 1.2 billion TV households, with a total revenue of
268.9 billion EUR. North America held the largest market share at 39%, followed by
Europe (31%), Asia-Pacific (21%), and Latin America (8%).
Types of Programming
1. Scripted Entertainment:
2. Unscripted Entertainment:
• Reality TV: Shows involving real people facing unusual challenges (e.g., Big
Brother, Khatron ke Khiladi).
3. Informational:
• Music: Ranges from classical to modern pop, rock, and indie genres.
• Talent Shows: Shows that focus on discovering new talent, e.g., Indian Idol or
America’s Got Talent.
o Advertisers use viewership data to decide where to place their ads and
maximize return on investment.
Time Slots
• Time Slot: A specific time during the day when a program is broadcast.
• Serials: Long-running programs with ongoing plots, often spanning years. These
are popular in India and draw significant viewership.
1. Dayparting: Dividing the day into sections (morning, afternoon, evening) and
scheduling programs that cater to different demographics during each part.
o Example: Scheduling a show for women when major sports events like
the Wimbledon Finals are on.
6. Bridging: Programming that runs longer than usual to prevent viewers from
switching channels during key breaks between shows.
o Example: Programs that extend slightly into the next time slot.
• Audience Flow: Creating a sequence of shows that guide viewers from one
program to the next, enhancing viewership and ad revenue.
Summary
Print media refers to any form of media that is disseminated through printed material. It
includes publications made using printing presses. The invention of the printing press,
first by China and then by Johannes Gutenberg and William Caxton, led to the creation
of many forms of printed media. Early print media included pamphlets, leaflets, and
books, often focused on religious literature. Over time, as print technology advanced,
newspapers and periodicals were introduced.
• First print media: Early print materials were religious texts, like the Bible, which
was the first widely circulated printed book.
1. Newspapers:
o They are printed regularly and cover a variety of topics, including news,
features, editorials, and advertisements. Newspapers are either
broadsheets or tabloids, with the former being more serious and the
latter more sensational.
2. Magazines:
3. Books:
5. Posters:
o Advertisements or announcements designed to grab attention quickly.
Though not typically considered part of "traditional print media," they are
still printed material aimed at informing or influencing the public.
Posters and billboards are usually not categorized as print media in the traditional
sense, as they are more focused on advertising and public communication rather than
informational or journalistic content. However, they do fall under the broader category
of printed materials.
What is "News"?
News refers to the account of events that are presented to the public through various
media platforms. It is a construction of an event, happening, or person and requires a
certain professional system to determine what qualifies as news. Some key points:
• News Process: News is not the event itself; it’s the way the event is selected,
processed, and constructed for the audience. This process involves using a
specific set of news values such as timeliness, significance, proximity, conflict,
and human interest to determine which events become news.
• Broadsheet Newspapers:
• Tabloid Newspapers:
• Berliner Newspapers:
• Lead Story: The most important or urgent news story, usually given the most
prominent position on the front page. Factors like font size, space, and
placement determine which story is considered the "lead."
• Anchor Story: A featured story that anchors the front page, often a significant
news report or event.
• The Editorial Page includes articles expressing the newspaper's opinions. The
main editorial is typically in the center, and other articles may address specific
issues.
• Letters to the Editor: A column where readers can respond to news stories or
share their opinions. It is a platform for public engagement.
• The Op-Ed Page contains columns from external writers and experts, offering
various perspectives on key issues.
• News sourced from global agencies like Reuters, AP, and AFP. It is often
placed in the middle of the newspaper to emphasize global issues.
• Agence France-Presse (AFP) is the world's oldest news agency, and is the third
largest news agency in the modern world after the Associated Press (AP) and
Reuters.
Supplements are additional sections of the newspaper that focus on specific themes
or interests. These sections allow for targeted advertising and segmented readership.
• Real Estate Supplements: Highlight housing, real estate markets, and related
advertisements.
Advertising in Supplements:
• Classified Ads: Job listings, real estate offers, matrimonial ads, etc.
• Display Ads: Larger, more prominent ads related to various products and
services.
o Identify the order and structure of news stories on the front page.
Consider why the "lead" story is placed prominently.
o Consider the importance of this column and how it engages with the
public.
Summery-
This framework allows for a detailed understanding of how print media operates and
how news stories are constructed, analyzed, and presented to the audience.
Radio
2. Music Programs:
• Disc Jockey (DJ) Programs: Radio shows where DJs play music, often involving
commentary.
• Variety Programs: Shows that offer a mix of music, entertainment, and other
engaging content.
• The word genre comes from the French word "genre" meaning "kind" or "type." It
is used to categorize artistic works based on their form, style, or content.
News Bulletins:
• Content: Focus on national and international news, with regional and local news
included as time permits.
• Private FM Channels: News bulletins are not allowed, but traffic, sports, and
weather updates are permissible.
Newsreels:
Documentaries/Radio Features:
• Narration: Uses a narrator, actors, sound effects, and music to bring stories to
life.
Example Topics:
Radio Plays:
• Drama told purely through sound. It involves dialogue, music, sound effects, and
mood settings.
• Format: Typically 30-60 minutes in duration with 3-4 characters. Must use sound
to suggest movement and progress.
• Famous Example: War of the Worlds by Orson Welles, which caused panic due
to its realistic portrayal of an alien invasion.
Radio Writing:
Newspaper Writing:
• Focus: Written to provide factual, in-depth information with a more formal tone.
Key Differences:
• Radio writing is more immediate and personal, while newspaper writing is more
formal and detailed.
Music Programs
• Disc Jockey Programs: DJs play music and interact with listeners.
Other Programs
• Movie Trailers: Short, dramatic programs that promote upcoming films, often
featuring extracts of songs and dialogue.
• Quizzes: Interactive quiz programs like Bournvita’s Quiz Contest that engage
listeners in family-friendly competition.
Questions for Analysis:
• Social Issues for Features: Discuss a current social issue that could be
addressed in a radio feature (e.g., mental health awareness, gender equality).
• Create a Radio Script: Write a short script for a radio play on a theme of your
choice.
The Internet: Origins, Architecture, and Future
• Initial Concept: The Internet originated from linking two computers via a cable
to share data. The connection was expanded using a router, which regulated the
data flow.
• Growth and Expansion: Networks expanded over time, allowing businesses and
governments to benefit from faster communication, leading to the creation of
universal computer networking protocols and the Internet.
• Infrastructure: Initially using telephone and cable lines, new highly efficient data
transmission cables (like fiber-optic) were created to support higher speeds.
• Three Layers:
• Data Transmission:
o Routers and Switches ensure the data is routed correctly, and if packets
are lost, they are resent.
• Edge Congestion: Occurs when the receiving layer can't handle the high
volume of data (e.g., streaming videos, downloading large files).
Data Transmission Process
• Packets of Data: Data, like emails or videos, is broken down into packets, each
containing unique IDs.
• Routers and Switches: Ensure the integrity of data by managing the flow and
ensuring packets are received.
• Buffering: Ensures smooth data delivery. If the internet speed is slow, buffering
may pause the media (e.g., video/audio) until enough data is received.
• Transforming Industries:
o Postal Services: Email has reduced the need for traditional postal mail.
o Retail and Libraries: Search engines and online shopping have changed
the way we buy products, reducing the need for physical stores and
libraries.
• Cultural Impact:
o The term "The World is Flat" reflects the internet's ability to connect
people across the globe, regardless of language or geographical barriers.
• Examples:
Internet Culture
• Brand Interaction: The Internet allows brands to interact directly with their
audience, providing instant feedback and influencing customer behavior in real-
time.
• Unicast: Two-way communication (used in the Internet), where the sender and
receiver interact, ensuring the data is received and its quality is verified.
Internet’s Future
• The New Frontier: The Internet is still in its early stages, and experts predict
significant changes in communication, business, education, and entertainment.
Key Takeaways
• The internet has transformed industries, changed cultural norms, and will
continue to evolve, bringing both challenges and opportunities.
UNIT-III
• Definition: Media literacy is the ability to analyze and critically evaluate media
messages and understand their influence on our actions, opinions, perceptions,
and worldview. It involves questioning the motives, money, values, and
ownership behind media productions.
• Core Elements:
• Role of Mass Media: Mass media has a significant impact on daily life,
influencing public perception and behavior. It has become an essential tool in
communication, education, and entertainment.
• Impact on Society:
• Content Forms: Media can include advertising, fiction, music, news, websites,
and more.
• Communication Types:
• Definition: Media studies is the academic field that explores the composition of
media and its impact on audiences. It incorporates various disciplines like
sociology, literature, political economy, cultural studies, philosophy, and more.
• Focus:
o Understanding the role of Mass Media in politics, society, culture, and the
economy.
o Investigating how media content is created and consumed, and its effects
on individuals and societies.
o Audience: How audiences are targeted, how they engage with media, and
their responses.
o Production: Who produces the media and the processes behind it (media
institutions, economics, ideologies).
o For example, a fairness cream commercial aims to sell the product, not
necessarily increase self-confidence.
o Who made it?: Understand the institution or creator behind the message.
o Print media may provide a timeline with promised delivery dates and
current progress.
Summery-
• Traditional Society:
• Traditional Culture:
• Mass Media:
o Historical Context: Prior to a century ago, media was elite and catered to
small, educated, and privileged groups.
o Mass Media refers to content created for large, diverse audiences. It was
initially seen in a negative light because it was associated with the
uneducated and common people.
• Mass Society:
o Mass society is an "ideal type" but doesn't exist in pure form. It's a way to
highlight the detachment in modern, specialized societies.
• Mass Culture:
o Mass culture is transmitted through media rather than arising from local
or community-based traditions.
• Folk Culture:
• Mass Culture:
o Example: The same movie viewed in Mumbai is identical to the one seen
in Delhi, showcasing the standardization of mass media content.
• Sender-Receiver Dynamics:
o The relationship between sender and receiver is often distant due to the
large scale of mass communication.
Summery-
o The rise of mass media has led to the formation of mass society and
mass culture, altering how individuals interact with culture and
communication.
• Definition of Mass: Blumer defined the mass as a new type of social formation
in modern society, distinct from groups, crowds, and publics.
• Comparison:
o Groups: Small, stable, and with shared values and objectives (e.g., a film
appreciation group).
o Crowds: Larger but temporary; lacks structure and moral order, often
emotional and irrational (e.g., a crowd at a railway station).
o Public: Large, dispersed, and formed around an issue or cause aiming for
political change (e.g., public campaign for Jessica Lall).
Audience Theory
• Audience theories analyze how media affects and influences audience behavior
and reactions.
o The media "shoots" messages directly into the audience's mind, which
accepts them without question.
o This theory was popular in the 1920s and influenced how propaganda
was used in political regimes like Nazi Germany and the Soviet Union.
o Propaganda Types:
o This theory shifts the focus to the audience, asking, "What do audiences
do with the media?"
Media Ownership
o Zee TV, Zee Regional, Zee News, Siticable, Dish TV, DNA are all under the
same broad ownership. Furthermore, the company also produces films.
o Sahara runs Sahara One, various Sahara Samay news channels, Rashtirya
Sahara Newspapers and is also in the business of films
o Anil Dhirubhai Ambani Group or ADAG are the stakeholders in the Big
brand which has under its banners Big TV, Big DTH, Big Motion pictures
and Big FM
o Sun Network has under its umbrella Sun TV and three other General
Entertainment channels in the South of India, various news channels,
DTH and newspapers
o India Today group under its brand ownership has the brands of India
Today and all the Regional Editions, Aaj Tak and Headlines Today
o TV-18 carries under its umbrella CNBC, CNBC Awaaz, CNN-IBN, Colors,
Studio 18 and Web 18
Representation in Media
• Gender Representation:
o Rural issues are often portrayed negatively in the media (e.g., poverty,
farmer suicides), while ignoring the progress and growth happening in
rural areas.
• Representation of Minorities:
Understanding how mass media influences audiences, how media ownership impacts
content, and how various groups and identities are represented is crucial for media
literacy. Media plays a significant role in shaping public opinion, societal values, and
cultural norms, both in terms of what is shown and what is omitted. Therefore, being
critical of media content and its underlying messages is essential for becoming
informed consumers and participants in society.
• With the rise of television, video, and computer games, children and teenagers
are increasingly exposed to violent content in various forms.
• There is a growing concern about the rise of violence and crime among youth,
which is often linked to media exposure.
• How violence is represented (not just what is shown) plays a significant role in
influencing viewers.
4. Desensitization to Violence
• Bollywood films and television shows often desensitize children to violence,
making it seem like an exciting or trivial experience.
• Death, guns, and bullets in media are often treated as "fun" without
acknowledging the real-life consequences of violence.
• Popular films like Dabangg and Robot (both with a young fan base) demonstrate
high levels of violence, further exposing youth to aggressive imagery.
• Music: Music plays a key role in setting the emotional tone of a scene,
influencing how violence is perceived. For example:
o Mr. India: The music during a child's death scene evokes sadness and
pain.
• Sound Effects: Sound can amplify the emotional intensity of a violent scene. For
example:
• Camera Angles: Different angles affect the power dynamics in violent scenes:
Summery-
Analysis of Films
1. Mise en Scene
• Definition: "Mise en Scene" is a French term meaning "to put into scene" or
"staging an action." It refers to the director's control over the visual elements
within the frame of a film.
o Actors & Movements: How actors perform and interact within the scene.
2. Ground Plan
• Fiction Films: These films tell stories using imaginary characters and settings.
Even when based on real events or people, they are considered fictional because
they are staged and scripted.
2. Plot/Synopsis: What happens in the story? What are the main events?
5. Success: Does the film achieve its intended effect on the audience?
6. Effectiveness: Does the film achieve its goals, whether it’s informing,
persuading, or raising awareness?
• Scope: Feature films are larger in scope compared to short films, often covering
long time spans, multiple locations, and numerous characters. They aim to
entertain and often reflect societal issues, cultural beliefs, and personal
experiences.
• Film as a Medium:
o Literature uses words, painting uses lines and colors, sculpture uses solid
objects, music uses sound, and theatre uses actors and space. Cinema
uses all these mediums in an integrated way to tell a story.
• Analysis through Mise en Scene: By examining the mise en scene, one can
uncover the director's choices in composition and staging, which heavily
influence how the audience interprets the narrative.
Summery-
1. Macro Structure
• Definition: The macro structure of a film refers to the overall organization of the
story in a spatio-temporal order. It determines the broader narrative form of the
film, such as whether it is told linearly, in flashback, or through another
structure.
• Key Elements:
2. Micro Structure
• Definition: The micro structure refers to the technical and directorial elements
of the film, such as shot composition, sound composition, editing pace, etc. This
structure is developed during the shooting stage and is completed in editing.
• Key Elements:
3. Shot
• The basic unit of micro structure and meaning in cinema. A shot refers to a single
continuous recording, and it has three key aspects:
1. Visual Aspects
2. Audio Aspects
3. Editing (Transitions)
1. Image Size:
o Refers to the distance of the subject from the camera. Types include:
▪ Long Shot: The subject is far from the camera, providing a broad
view.
2. Viewpoint:
o High Angle: Camera positioned above the subject, making them seem
smaller or weaker.
o Low Angle: Camera positioned below the subject, making them seem
larger or more powerful.
3. Static/Moving Camera:
o Mobile Camera: The camera moves during the shot, offering dynamic
perspectives.
4. Camera Movements:
5. Lenses:
6. Depth of Field:
o The ratio of width to height in the film's frame. Common formats include
widescreen and cinemascope.
8. Graphic Quality:
o Color vs. Black and White: Color films provide a range of hues, while
black-and-white films focus on tones and contrasts.
1. Speech:
2. Sound Effects:
3. Music:
4. Silence:
5. On-Screen/Off-Screen Sound:
o Diegetic: Sound that originates within the world of the film (e.g.,
characters speaking or music playing within the scene).
Editing Transitions
1. Cut:
o Fade Out: The image gradually becomes darker until the screen is black.
o Fade In: The screen starts black and the image gradually appears.
3. Dissolve:
o One shot fades out while another fades in, blending both images
momentarily.
4. Superimposition:
o Similar to dissolve, but both shots remain on screen for a longer duration,
sometimes even layered on top of each other.
5. Bleach:
6. Freeze:
7. Wipe:
8. Morphing:
o A special effect where one object or image transforms into another, often
achieved through computer graphics. For example, a motorcycle
morphing into a cheetah.
Summary
• Macro Structure: Deals with the overall narrative organization (linear, non-linear,
etc.), composed of sequences (one or many shots).
• Shot: The fundamental building block of a film, with three key aspects (visual,
audio, and editing).
• Visual Aspects: Include elements such as image size, camera viewpoint,
camera movements, lens choice, and depth of field.
• Audio Aspects: Speech, sound effects, music, and silence that contribute to the
film's soundscape.
• Editing Transitions: Various methods like cuts, fades, dissolves, and wipes,
which guide the flow of the narrative and create meaning.
Understanding both the macro and micro structures of a film allows a deeper
appreciation of the directorial craft, cinematic techniques, and how films create
meaning through visual, audio, and editing choices.
Soap Opera
• Origin: The first Indian soap opera was Hum Log, which aired in 1984 on
Doordarshan, India's national television network. It became a significant
milestone in Indian television history.
• Format: Hum Log was a drama about a lower-middle-class family. It was aimed
at educating and entertaining viewers with social messages, particularly about
family planning. The success of this soap led to increased advertising rates for
Doordarshan and laid the foundation for the television soap opera culture in
India.
• Plot & Subplots: Soap operas typically contain multiple parallel tracks or
subplots. These intersect with the main plot, allowing flexibility to expand the
series for long durations, sometimes spanning over a year or more.
• Multiple Storylines: The narrative often weaves several subplots within the main
storyline. This allows for flexibility, giving the writers room to explore different
directions depending on audience preferences.
1. Central Setting & Characters: Soap operas usually have a defined milieu (like a
family or office), where characters interact, with many storylines revolving
around this central group.
2. Surprise Twists & Suspense: The writing often features plot twists, and
episodes are designed to end on a cliffhanger, keeping the audience engaged.
3. Standing Sets: Many soap operas are shot on stationary sets, with a fixed setting
for characters to interact, which is a practical necessity for daily production.
4. Influence of Theatre & Literature: The writing style of soaps combines elements
from theater (limited settings) and literature (episodic narratives), creating a
unique storytelling format.
• Impact on Social Life: Television programs, including soap operas, shape public
perceptions, including cultural and gender norms. Shows like Ramayan and
Mahabharat have altered the way traditional epics are consumed, with TV
versions becoming reference points instead of the original texts.
Primary Audience
• Competition & TRPs: The increasing number of channels and shows has led to
heightened competition for audience attention. Channels rely heavily on
Television Rating Points (TRPs) to assess popularity and adjust programming to
attract more viewers.
• Music-based Programmes:
o Channels such as MTV India, Vh1 India, and others focus primarily on
music, catering to various genres like Bollywood, international pop, rock,
and indie music.
o These channels often play a significant role in shaping the musical taste
and trends among the audience, especially younger demographics.
• Film-Based Programmes:
o Channels like Star Movies, Zee Cinema, and Sony Max specialize in film
programming, offering a mix of classic and new movies.
o Television in India, which began in 1959, has long been regarded as a tool
for education and development.
• Non-Fiction TV Programming:
• Overview:
o Reality TV has exploded globally, with shows like Big Brother and
Survivor gaining massive audiences, and India adapted these formats
into Bigg Boss and Sach Ka Saamna, which became highly popular.
o Shows like COPS and Bigg Boss have influenced the genre with their
voyeuristic, candid-style portrayals.
Formats of Newspapers
1. Broadsheet:
o Size: Larger, typically 22-24 inches in height and 12-15 inches in width.
2. Tabloid:
3. Berliner:
Tabloid Television
• Tabloid TV follows the tabloid format, presenting news in a sensational and often
exaggerated manner.
• Channels like STAR News, Zee News, NDTV, CNN, and BBC often use this
approach, with shows like Entertainment Today (ET) adopting this style.
• Visual Elements:
o Visual elements like photos and graphics attract attention, break up the
text, and help in conveying the message faster and more clearly. They also
make the paper more engaging and reader-friendly.
• Text vs. Visuals in Newspapers:
Language of Journalism
Periodicals
Lionel Fielden, the first Controller of All India Radio (AIR), played a pivotal role in
shaping the future of radio programming in India. One of his significant contributions
was the introduction of the 30-minute radio play format. Prior to this, radio plays on AIR
were much longer, often lasting up to three hours, reflecting the style of regional theatre
and culture. However, recognizing the need for more concise and engaging content for
radio audiences, Fielden standardized the duration of radio plays to 30 minutes. This
change not only made the plays more accessible but also adapted them to the
constraints of the radio medium, where shorter, more focused content could better
hold the listener's attention. The 30-minute format became a norm, ensuring a balance
between storytelling depth and brevity, and has continued to influence the structure of
radio dramas in India.
• Multicast:
o The sender broadcasts the signal, and it’s up to the receiver to ensure
they receive it.
• Unicast:
o Unicast includes confirmation from the sender that the message was
received and that it’s intact.
o This forms the foundation for Internet Television System (ITS), where
viewers interact with television content based on personal preferences.
The Future of the Internet
• The Internet has just begun its journey, and its future holds immense possibilities
for transforming communication, education, healthcare, entertainment, media,
and business.
Types of Websites
1. Educational Websites:
2. Entertainment Websites:
3. Information Websites:
5. Business Websites:
o For example, a travel website can link you to airlines, hotels, and other
services, offering booking confirmations and more.
• Email:
o Has largely replaced traditional mail (snail mail) for personal and
professional communication.
o Features like Cc (carbon copy) and group emails allow for efficient
communication.
• Social Networks:
• Blogs:
The Internet's role in communication continues to evolve, offering more ways for people
to interact, learn, and share information.
UNIT - IV
Definition of Fiction:
• Fiction: Literature in the form of prose, especially short stories and novels,
describing imaginary events and people.
3. Falsehood: A deliberate lie, knowingly telling something false (e.g., lying about
the source of money).
4. Deception: A falsehood that deceives but not necessarily with intent (e.g., a
harmless lie to prevent worry).
Perspectives on Fiction:
1. Gabriel Garcia Marquez: Fiction is something invented and often detached from
reality, such as the story of Jonas and the whale.
2. Simone Weil: Imagination and fiction constitute most of our real life, suggesting
that fiction plays a significant role in our existence.
3. Virginia Woolf: Fiction, like a spider's web, is intricately connected to life but in
subtle, often barely perceptible ways.
5. Stephen King: Fiction can represent a deeper truth hidden within a lie.
Structure of a Story:
• End: The resolution or conclusion of the story, where conflicts are resolved or
outcomes are revealed.
Summary:
Fiction is an integral part of life, from childhood stories to complex narratives in novels.
It functions to entertain, educate, and challenge our thinking while expanding our
understanding of the world. Fictional stories are built from imagination or real-life
experiences, and their structure generally follows a pattern of beginning, middle, and
end. Fiction connects deeply with human experience, offering not just amusement but
also lessons, visualizations, and mental stimulation.
History as Story
• Even though history is based on real events, it can be shaped by the perspectives
of those who interpret it.
• Example: Shakespeare’s play Macbeth is based on the real King Macbeth, but
Shakespeare altered parts of the story for artistic purposes, turning it into fiction.
Key Characteristics:
Summery
• Fiction vs. Reality: In the representation of history, even real events can take the
form of fiction due to subjective interpretations.
• Freedom of Fiction: Fiction offers freedom to create and shape events however
the author wishes, while history can be altered based on the perspective of its
chronicler.
Story as a Subjective Experience
Forms of Storytelling:
• Stories can exist in various forms beyond traditional long or short stories:
o Narrative Poems
o Plays
o Films
Art as Subjective:
• Definition: Art is the use of skill and imagination to create aesthetic objects or
experiences that can be shared.
• Art reflects the subjective experience: It's shaped by the artist’s personal
perspective, beliefs, and experiences.
What is ‘Subjective’?
o Both depict the same event but are distinctly different due to the artists'
unique interpretations.
• Haiku is a short poetic form from Japan (17 syllables), which has become
popular worldwide.
• It often involves a sketch or brief snapshot that the reader fills in with their own
memories and imagination.
• Key Features:
Example Haiku:
o Season: Autumn
o The haiku prompts the reader to imagine and fill in the scene based on
personal associations.
Writing Prompt:
• Take the central theme of the haiku and develop it into a one-page story.
Consider:
• Life: Brilliant young English writer (1862-1893) who championed nationalism and
socialism in Australia.
• His short life (due to tuberculosis) was passionate, and he made significant
contributions to Australian literature, social and cultural history during the
1880s.
• Writing Style: Participated in both the "bush" writing tradition and the aesthetic
"decadence" of the English fin-de-siècle.
• Influence: He became an influential social commentator, especially in shaping
Australia's literary and cultural history.
This breakdown illustrates the subjective nature of storytelling and the flexibility of
different storytelling forms like haiku, fiction, and historical accounts.
Content of a Story
A story is comprised of various features that shape its content. These include:
1. Theme
• Definition: The theme is the central idea or message that the story conveys. It
deals with feelings, thoughts, insights, ideas, and principles about life, society, or
human nature.
• Characteristics:
o Themes explore universal and timeless ideas, which gives them broad
appeal.
2. Time
• Duration:
o Can be a very short time span (e.g., a few hours or days) or extend over
long periods (months, decades, or even centuries, like in folktales or
myths).
o The time frame often reflects the nature of the story – historical events
may be indicated, while mythological stories stretch across epochs.
o The story’s time aspect shapes the pace and scope of the narrative.
3. Space
• Definition: Space refers to the locations or settings in which the story’s events
take place.
• Characteristics:
o Stories can take place in one confined location or span multiple locations
depending on the journey or experiences of the characters.
o The connection between time and space determines the scope and
complexity of the story's events.
4. Plot
• Definition: The plot is the sequence of events in a story, which is not the same as
the story itself.
• Example:
• Characteristics:
o Curiosity: The plot keeps the reader engaged by creating mystery and
intrigue.
o Memory: The plot helps the reader retain key events in the story.
• Storytelling Techniques:
o Stories often have a beginning, middle, and end, but the structure can
vary.
o Writers can sometimes present the ending first and then go back to
explain how the events unfolded.
o Some stories may begin by stating the theme or moral right away.
5. Characters
• Types of Characters:
• Character Traits:
In summary, a story’s content is shaped by its theme, the time in which it occurs, the
space or setting in which it takes place, the plot that drives the narrative, and the
characters who drive the action. Each of these elements plays a crucial role in crafting
a compelling and cohesive story.
Techniques of Storytelling
Authors use several techniques to effectively tell a story. These techniques shape the
way a story is presented and received by the reader. Some key storytelling techniques
include:
1. Description
• Purpose: Descriptive writing helps create a vivid picture in the reader’s mind,
setting the scene and immersing them in the narrative.
2. Dialogue
• Definition: The point of view is the perspective from which the story is told. It
shapes how the reader perceives the events and characters in the narrative.
▪ Example: "I walked into the room and saw her standing there."
• Description:
▪ Effect: This allows the reader to experience the events through the
narrator's own thoughts and feelings, creating a sense of intimacy
and involvement in the narrative.
In summary, storytelling techniques such as description, dialogue, and point of view
shape how a story is communicated to the reader. These techniques help establish
atmosphere, reveal character motivations, and guide the reader’s understanding of the
events in the story.
Genres of Stories
Stories have been categorized into various genres based on their characteristics and
cultural significance. Below are some of the key genres in storytelling:
1. Fable
• Definition: A fable is a brief story, often written in prose or verse, where animals,
mythical creatures, plants, or inanimate objects are anthropomorphized (given
human traits). The story teaches a moral lesson, usually stated explicitly at the
end in a pithy maxim.
• Examples:
• Key Characteristics:
2. Myth
• Definition: Myths are sacred stories featuring gods, supernatural heroes, and
forces that explain the origins of the world, human customs, taboos, and
institutions. Myths are often regarded as true accounts of the past by the
societies that tell them.
• Purpose: To explain the creation of the world, natural phenomena, and human
customs. They often serve as religious or cultural teachings.
• Functions of Myths:
3. Legend
• Key Features:
o Realistic Basis: Legends often have roots in actual events or figures, but
are exaggerated or transformed over time.
4. Short Story
• Key Characteristics:
o Time & Space: The scope of time and space is limited, often centered on
a small event or moment in time.
• Famous Authors:
o Edgar Allan Poe: Known for pioneering the short story genre.
Each of these genres represents a different way of storytelling, evolving over time to suit
the needs and values of different cultures and historical contexts.