®

A unique franchise
opportunity to own
a business centered
around a love for pets.

Pet food is one of the hottest and

fastest growing industries, with
an annual spend of $124 billion.
Pet Market Spending The Pet Wants Story
is on the RISE! Pet Wants was created in 2010 after a serious health issue with a beloved pet. After several trips
® to the vet’s office and thousands of dollars, the creator of Pet Wants took matters into her own
As consumers shift towards a healthier lifestyle hands to find a solution.
themselves, they want the same for their beloved pets. Pet
After much research, the issue boiled down to one common factor … food.
Parents will gladly spend money on high-quality, fresh,
nutritional pet food as well as high-end pet grooming. Vital nutrients are missing from the foods our pets eat every day.
The value of the U.S. pet industry, which doubled over Many of the nationally recognized premium branded foods sit on store shelves and in
the last decade, will reach over $124 billion by the end of warehouses far too long, losing key nutritional values.
20221, making this a lucrative market for decades to come. Pet Wants was created because there is a better a way to feed and protect our pets!
With pet care spending at an all-time high, it’s a great time
to own a Pet Wants franchise.
Pet food and treats alone make up the biggest portion It’s Simple. Pet Wants is Different for 3 Reasons…
of the national pet food market at $50 billion annually...
pet grooming is an additional $2.5 billion market with Fresh is Better. We use only the freshest ingredients and slow-cook our food in smaller
customers spending several hundred dollars a year1.
1 batches to lock in the nutrients. Our food is 100% guaranteed fresh and never sits for
long periods. Customers can buy as much or as little as they need whenever they want.
Pet Wants serves two of the hottest pet care sectors, pet
food and grooming, producing recurring revenue for our Ease and Convenience. Pet Wants food is made to order and delivered right to
franchise owners. customer’s front door with auto delivery enrollment. Fresh and nutritionally packed food
2 is always available, all for the same price as most premium commercial pet foods.
A Trusted Solution. Pet Wants customers trust our integrity, ingredients, price and
Take Control of Your Future know we have their pets’ best interests in mind. As a franchise owner, you’ll have the
3 knowledge to compare Pet Wants quality ingredients to any brand on the market.
Doing Something You Love!
Pet Wants focuses on a love for pets and the flexibility
to live the work life you’ve always dreamed about.
We’ll teach you everything you need to know to run your
business. All you need is the desire to succeed and the
willingness to follow a proven system. In return, enjoy With Pet Wants, You’ll be
the rewards of owning your own business – purpose,
pride, free time, wealth and the life you deserve. in Business FOR Yourself
If you’re ready to work for yourself, Pet Wants is the right …Never By Yourself!
choice! With a Pet Wants franchise, you can:
• Help the pets in your community live a longer, • A proven and successful business model that is
healthier and happier life and make a real difference easy and inexpensive to implement

• Build a successful business with ongoing support, • Ongoing operational support and training to help
innovative marketing, and extensive training you continually improve your business

• Create peace of mind, financial security and a legacy • Solid marketing programs that generate leads,
for future generations
attract customers and grow revenue

• Become a pet expert in your community

• One affordable franchise fee gives you access to two
profitable businesses - pet food and grooming.
 In both good times and bad, pet parents will
always care for their furry family members.
Pet food and pet grooming are a recurring

Premium Pet
Opportunity Value Pet
necessity that provide franchise owners with a
predictable, year-round revenue stream.
Food Brands to Fulfill Food Brands
Unmet Need Pet Wants Advantages
• Use of national brand and logo creating
• High quality, • Low nutritional value, awareness and trust
health-targeted contains fillers &
nutrition inexpensive ingredients • Private label pet food formulas making you
an expert in the market
• Higher cost • Lower cost
• Less convenient, • More options, convenient • Superior ingredients optimizing pet health
less options, may need
• Big consumer base and well-being
to be refrigerated
• Purchased from vet’s
• Conveniently purchased • Extensive training giving you the knowledge
at supermarkets to succeed
office or specialty
stores • Easy to prepare & store
• Proprietary and customized website that
• Small consumer base • Can cause sensitivities
generates leads and new business
• Time intensive • Long manufacturing &
to prepare shelf life, resulting in loss • Point-of-sale and inventory systems to stay
of nutrients organized and cutting-edge
• Customer relations management system that
builds relationships
• Exclusive and protected territories to grow
business in your local community
Pet Wants Fulfills Industry Need
• Low start-up costs making the dream of
• Consultative Approach to Healthy Pets owning your own business possible

• High Quality Nutritional Value • Learn and share best practices at regional
and national conferences
• Health Targeted Nutrition
• Public relations support to continually build
• Reasonably Priced the brand
• Convenient to Purchase & Receive • Pre-launch and grand opening assistance
• Delivery Options Available • Social media marketing support to always
®

• Climate Controlled Facilities stay in touch with customers

• Easy to Prepare & Store • Promotional videos that speak to your
customers and show value
• Trusting & Hassle-Free Experience for
Loyal Customer Following • Public events marketing systems to connect
with your local community
• Manufactured, Shipped, and Delivered
in 6 Weeks • Operate from home or small office giving you
maximum flexibility and work life balance
Pet parents spend over $28 billion on pet • Store branding, design, layout
food and treats — a booming industry. and merchandising to reach leads and
generate customers
 61% of US pet owners are willing to pay more
for foods that target their pet’s dietary needs. Making a Real Difference.

Our Vision Our Mission

To make a real difference by Pet Wants’ promise is to provide our
helping improve the health, clients with the freshest and most
vitality, and longevity of pets trusted pet food available. Made
through natural nutrition, fresh in small batches using natural
quality services, and education ingredients in the USA. Delivered
- one community at a time! locally, by the pound, to our
customer’s door. Pet Wants products
allow our owners to prevail in the
battle of mass-produced pet foods.

Starting Your Pet Wants Business Superior Products & Business Model
Pet Wants customers are all around you! They’re your friends, family, neighbors, co-workers, Pet Wants is dedicated to providing high-quality, nutritionally complete and a
local businesses and every member of your community. Simply mention your love of pets well-balanced line of pet food. Our food is exclusively crafted to be fresh, healthy,
and the desire to create a better and healthier life for them and growing your Pet Wants business sugar-free and free of fillers and animal by-products. All Pet Wants food is designed to
while doing what you love is easy. meet or exceed the nutritional levels established by the Association of American Feed
Control (AAFCO) nutrient profiles for “All Life Stages” and include only the best sourced
Your Pet Wants business can be started in your home, small office or store, with or without
ingredients because fresh ingredients equal better food. We never use corn, wheat, soy,
employees. The only requirement is that you can safely receive products, store them and use
dyes or other ingredients associated with common pet health issues and only provide our
a branded vehicle to deliver food and treats to customers. You are in control of how slowly or
pets with the best. Pet Wants offers adult dog and cat foods and specialized formulations
quickly you start and have the flexibility to begin your business with comfort and ease.
for puppies, kittens, less active seniors and leaner options to help with weight control.
We believe business ownership is about the journey and it just takes
that first step to start, and we will be with you every step of the way.

“This is my son and our cockapoo puppy, Brutus.

We’ve had Brutus on food from Pet Wants since we got
him at 12 weeks old. I feel good knowing that Brutus is
OD CO
3 Profit Centers
eating food that is good for him and it feels even better FO N
Y
when I know I am supporting a local family.” Healthy Food: We serve a growing niche

SU
LT
of pet owners by offering premium dog

LT
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IVE
-Bob B., N. KY and cat food and treats.

SELLING
Consultive Selling: We understand the nutritional
needs of the pets we serve and provide ongoing
support and product recommendations.
ON

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-

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crafted pet food formulas are made by the pound AN
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pet food easy with automatic delivery ensuring
to ensure freshness and optimal nutritional value. nutritional food is accessible anytime.
The Pet Wants Services Model
– Clean Food, Clean Pets,
Groomed for a Healthy Life
Pet Wants owners now have TWO reasons to bring
customers in the door – pet food and grooming – for a total,
all-encompassing approach to pet health and wellness.
We meet the needs of our customers where and when
they want through food, treats and grooming services.

How Can Grooming Further

Grow Your Pet Wants Business?
Pet food and grooming go hand-in-hand. Every grooming
client is a food customer, and every food customer is
a grooming client. Pet Wants serves our pets and their
owners with a holistic approach that allows us to go deeper
and truly get to know all the needs of our Pet Wants pets.
Groomers often see more than pet owners and can help
identify skin issues, dander, flaking, hot spots, yeasty paws,
infected ears and assess overall well being of our beloved
animals. Sometimes a change in diet is all that is needed.
The Pet Wants consultative approach helps to assess every
aspect to ensure our pets live a happy and healthy life.

Pet Wants Grooming

Grooming is an important element for overall pet wellness
and vital to the well-being of our pets. Here are just a few of
Pet Wants Grooming Services:
• Haircutting • Blow Outs
• Bathing • Flea Dipping
• Nail Trimming • Cat Grooming
• Ear Cleaning

“We’re confident about who we are and what we

provide to our customers. The extensive training
we received has allowed us to become experts in Through Pet Wants food products and Pet Wants
our community.”
-Ryan & Jennifer - Pet Wants, OR
Grooming Services, we can make a difference!
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Marketing Brochures
& Printed Ads
Pet Wants’ Marketing Works
Press Release Templates
Avoid costly marketing mistakes. Pet Wants has done the work for you and invested
time and money on research to test, continually update and perfect our business and
marketing systems. Through our National Branding Fund, we provide new marketing
strategies, programs, and tools that work. You’ll have a steady supply of innovations h•
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and improvements that make our marketing the best in the industry. With our

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Social Media Support

Thank You
Cards
We’ll Provide Everything You Need and More! Presentation
Materials

Here are just a few of the many marketing resources available:

• Customized Business Cards • Promotional Videos, Educational Materials

& Product Comparison Tools
®

• Customer Referral & Loyalty Programs

• Local PR Campaigns
• Direct Mail Campaigns
• Store Branding & Layout Examples FRESHNESS
• Online Ads ®
is the Key to
• Ongoing Training and Support Good Nutrition
• Vehicle Wraps ®

Pet Parents LOVE to talk about their pets. One third of pet owners
find out about new products from a friend or relative.4
Branded Promotional Items
Marketing Resources
Commonly Asked Questions
What makes Pet Wants different?
We strive to be the best at what we do. Our specially crafted
dog and cat food and treats are always fresh with no fillers,
dyes or by-products and delivered right to our pet’s front door.
Customers can order products on a schedule or as needed
basis so nutritionally, well-balanced foods are available
anytime. Best of all, Pet Wants customers are loyal and
more than willing to spread the word.

What if I don’t have any prior experience?

It’s okay. You’ll follow a proven operating system that has
already helped others succeed. We’re prepared to teach you
everything you need to know to run a successful business.
All you need is a passion for pets and drive to succeed.

Will I receive training?

Yes. Pet Wants offers an extensive 5-day training program
where you’ll learn every phase of the business to hit the
ground running with the tools you need to succeed:
• A strategic plan to become THE trusted name in
your community
• Access to exclusive software and systems that are
always accessible, so you never feel alone
SOURCES
• Methods to create alliances with referral sources - like 1
2020-2021 APPA Pet Industry Market Size, Trends & Ownership Statistics
veterinarians, breeders, pet stores, day care centers, 3
2020 American Pet Products Association
trainers, groomers and other pet professionals 4
2017-2018 APPA National Pet Owners Survey
• Guidance to connect with local marketing opportunities -
like farmer’s markets, fairs, festivals, dog shows,
fundraising programs and more - all designed to
bring customer’s directly to you

How do I receive payment?

It’s simple. Customers pay upfront when ordering. Your new
franchise can be operated as a cash business with little to no
account receivables. You only order the food you need
so working capital is minimal.

Are there growth opportunities? ®

The answer to that is a resounding YES. Pet Wants is a model
that grows with you when you’re ready to take next steps and
add new products and services, like grooming. As you gain
trust and a deeper understanding of your customer’s needs,
you will be poised for future growth and success. PetWants.com
 ®

We are searching for passionate pet lovers who want

to keep the animals in their communities healthy and
safe, and create a loyal following for years to come!