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Business
Plan
Jianne Marguerite S. Fajardo
9 – Alexandrite

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Contents
Executive Summary 4

Overview of the Business 5

Problem statement 6

Statement of vision, mission and values 6 - 7

The marketing plan 7 - 8

Production and Technical Plan 9 - 10

Organizational/Management Plan 11 - 12

Operation Plan 12

Financial Plan 13 - 16

Social Impact 17

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 Creamylicious is a service type of business. It is a 24-hour coffee shop who

offers different types of coffees with freshly baked pastries that goes with the

taste of the customer. It also offers a special iced coffee with ice cream. It provides

a venue of relaxation and offers people especially students and workers to unwind, relax

and release their daily frustrations. It also provides a homey ambiance that would

help them relax. The business also offers books to customers by either buying or

barrowing it. It is located at Salvador St., at Casa Mira Towers Labangon, Ground

floor

The mission of Creamylicious is to provide quality coffee and pastries, give

customer satisfaction and generate profits that could benefit the stakeholders and

employees.

The vision of Creamylicious is to be one of the most successful coffee shops, not

only locally but internationally, for a lifetime

The advertising and promotion will take a number of avenues. First, flyers will

be distributed in the neighborhood. Ads will be taken out in all of the Catholic Church

bulletins in the area. And it will also be placed in the target areas and local

neighborhood newsletters. For businesses in the area, menus will be distributed. A

customer mailing list will be developed with a calendar of events being mailed on a

month basis. Overall management will be the responsibility of the owner.

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 Creamylicious is a start-up coffee retail establishment located at Salvador St.,

at Casa Mira Towers Labangon, Ground floor. Creamylicous will provide a friendly,

comfortable atmosphere where the customer can receive a quality coffee, service and

entertainment at a reasonable price. The coffee shop will offer a variety of choices to

the customers. Coffee with pastries, coffee with fresh milk and iced coffee with ice

cream will be offered.

The interior design will focus on projecting a relaxed atmosphere. Creamylicious

will be divided into different areas. Some will have tables and chairs, another will have

large antique stuffed couches and chairs with small tables, coffee tables, book shelves

filled with books and magazines, Tiffany style lamps, braided rugs and every table has

a portable charger.

There will be nightly entertainment featuring acoustic jazz, blues and folk

music. On selected nights there will be poetry readings and an open microphone. The

walls will be used as an art gallery and from time to time there will be an artist in

residence.

Creamylicious is heavily populated with young, upwardly mobile persons with

expendable income. This is complemented by a large number of upper middle class “baby

boomers” who are a large portion of those people who frequent coffee shops.

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 Creamylicious will cater to the people who want to get their daily cup of great

tasting coffee in a relaxing atmosphere, such customer varies in age, although our

location close to the Down Town Area which means that most of our customers are

college students and workers. The market research shows that these are discerning

customers that gravitate towards better tasting coffee. Furthermore, a lot of

college students consider coffee shops to be convenient studying or meeting location,

where they can study, read book or meet with peers without the necessity to pay

cover charges. Thus, this will provide a unique possibility for building a loyal client base.

Generating tend towards quality among consumers definitely plays an important

role in the recent growth in government coffee. Additionally, such factors as desire for

small indulgencies, for something more exotic and unique, provide a good selling

opportunity for coffee shops.

VISSION
For a lifetime, I picture my business blossoming into one of the most successful coffee
shops, not only locally but internationally - having a smooth and successful production
flow.

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MISSION
Our objective is to provide high-quality coffee and pastries to customers while also
generating income for stakeholders and employees.
VALUES
The business aims to leave a legacy that stays in the heart of its customers and a
service that customers would want to experience again and again. Desire, enthusiasm,
and honesty will triumph over hard effort and dedication.

A. Products or Services:
1.Iced Coffee
2. Pastrofees
3.Coilk
4.Creamy Coffee
5.Dark Chocolate Cake
6.Coffream
7.Cookies
B. Target market: All the customers lower, upper, and middle income. Mostly
students and workers to relax and release the stress.
C. Competitors:
a. Starbucks
b. The Classics
c. Bean Leaf
D. Do your competitors have a large clientele, or they are busy? Yes or no
Competitor a: YES
Competitor b: YES
Competitor c: YES
E. When are your competitors most busy? you can indicate the hours, days, and
months.
Competitor a: MORNING AND AFTERNOON-DAILY-EVERY MONTH
Competitor b: MORNING AND AFTERNOON-DAILY-EVERY MONTH
Competitor c: MORNING AND AFTERNOON-DAILY-EVERY MONTH
F. Where do your competitors’ customers live? Near or far or you can indicate the
address
Competitor a: Escarrio Street Cebu City
Competitor b: Casa Mira Tower, Labangon, Cebu City

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 Competitor c: Colon Street, Cebu City
G. Comparison: Write Good, Fair or Poor
Compare STARBUCKS THE CLASSICS BEAN LEAF
Market Share GOOD GOOD GOOD
Quality GOOD GOOD GOOD
Location GOOD GOOD GOOD
Size of Facility GOOD GOOD GOOD
Prices GOOD GOOD GOOD
Reputation GOOD GOOD GOOD
H. PRICING:
Name of Product or Price Competitors Price
Services
1.Iced Coffee 150 165
2.Pastrofees 165 180
3.Coilk 150 170
4.Creamy Coffee 165 180
5.Dark Chocolate Cake 145 per slice 160 per slice
6.Coffream 150 160
7.Cookies 145 per pack 160 per pack
I.ADVERTISING: Put check mark (√)
Telephone √
Personal Contact √
Paid advertising (Newspaper Ads, Radio and TV, Posters, √
sighs, and Billboards, direct mail brochures, flyers,
letters, and samples
Free Publicity √
Using Contact √
Sales Promotion √

The business offers discounts to bulk orders. It can be the same coffee or different

varieties; one pastry will be given for free. When the customer buys more than one

coffee Php 5.00 discount will be given. If a customer is a student, Php 20.00 discount

from the original price. Just present school ID

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 The longer hours of operation will allow us to widen our customer base within
each segment. The large part of our strategy will be to hold open 24 hours every day.
By our musicians, it gives more entertainment and impact to the customer for then
to not get bored. The coffee shop composed of different types of coffee like coffee
with milk, ice coffee with ice cream and coffee with freshly baked pastries which has
desirable taste.

The coffee shop has power mats on its tables for the coffee shop's customers to
charge their phones while they sip their drinks. This maybe simple innovation yet it is
useful. All menu items are affordable and accessible at an affordable price that will
encourage regular visits. Offering a 100% customer satisfaction guarantee.
Customer service is what we stand for and suggestions will be asked for the
improvement of the service given.

Production Schedule:

Name of products Day Month Year

or services:
1.Iced Coffee Monday-Sunday JAN.-DEC. 2020-2022
2.Pastrofees Monday-Sunday JAN.-DEC. 2020-2022
3.Coilk Saturday-Sunday JAN.-DEC. 2020-2022
4.Creamy Coffee Monday-Sunday JAN.-DEC. 2020-2022
5. Dark Chocolate Monday-Sunday JAN.-DEC. 2020-2022
Cake
6.Coffream Monday-Sunday JAN.-DEC. 2020-2022
7.Cookies Monday-Friday JAN.-DEC. 2020-2022

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 The Production Paradigm

Inputs Outputs
LABOR: coffee FINISHED
industry
PRODUCTS:
MACHINE:
Refrigerator, ICED COFFEE
Oven, Toaster, PASTROFEES
Coffee grinder Transformation Process
RAW COILK
Conversion Process
MATERIALS: CREAMY COFFEE
Fresh Coffee
Beans DARK CHOCOLATE

INGREDIENTS: CAKE
milk, sugar, flour, COFFREAM
water, syrups, etc.
TOOLS AND COOKIES
EQUIPMENTS:
Measuring spoons
and cups, Mixing
Bowl, Dinnerware,
etc.

Technical Plan

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 Manager/Owner
Jianne Marguerite S. Fajardo

Supervisor
Melanie Fajardo

Clerk
Celine Subingsubing

Maintenance
Irish Mae Subingsubing

B.
Regular hours of duty 8 hours per shift
Groups/categories of work ❖ Supervisor
❖ Clerk
❖ Barista
❖ Maintenance

Total or number of human resources 5

Rules and policies to follow ❖ Proper Hygiene
❖ Proper Uniform
❖ Hospitality and Courteousness

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Working uniforms and I.D. ❖ White Long sleeve with Apron
❖ Name plate on the upper right
part

Professional development N/A

Time Frame
Strategic (Monday-Sunday) Person
Objective it depends on responsible of Budget
the operating the task
days
Can provide Monday-Sunday Manager and the Php 2,000.00
satisfaction to barista
the customers

Meet the demand Monday-Sunday All of the Php 2,500.00

of the customers employees
Earn positive Monday-Sunday All the employees Php 1,500.00
feedback to
customers
Hit the target Monday-Sunday Manager, barista, Php 2,500.00
sales and clerks
Offering deals on Saturday and Manager Php 2,000.00
specific items on Sunday
different days

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 A. Initial Capital/Investment:

Creamylicious, the initial capital is Php 600,000.00.

B. Monthly Expenses

Creamylicious
MONTHLY EXPENSES

MACHINERY 100,000

RAW MATERIALS 200,000

LOCATION RENTAL 12,000 /YEAR

INTERNET 14,200 /YEAR

BILLS PAYMENT 40,000 / YEAR

CHAIRS AND TABLES 50,000

MAN POWER 150,000

TOTAL = 566,200

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 B. Projected Revenue:

Creamylicious
Projected Revenue
Project Daily Projecte
Types Costing ed Revenue d Monthly Yearly
of Volume Volume Revenue Projected
Coffees Daily Monthly Revenue

Iced C – P 95 100 P 3,000 P P5,400,000.0

Coffee M – P 55 15,000.0 450,000.00 0
SP – P 0
150.00
Pastrof C – P 100 75 P 2,250 P P4,455,000.0
ees M – P 65 12,375.0 371,250.00 0
SP – P 0
165.00
Coilk C – P 100 50 P 1,500 P P2,700,000.0
M – P 50 7,500.00 225,000.00 0
SP – P
150.00
Creamy C – P 110 75 P 2,250 P P4,455,000.0
Coffee M - P55 12,375.0 371,250.00 0
SP – P 0
165.00
Coffrea C - P 115 65 P 1,950 P P3,510,000.0
m M – P 35 9,750.00 292,500.00 0
SP – P
150.00
Total 365 P 10,950 P P20,520,000.
57,000.0 1,710,000.00 00
0

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D.MONTHLY PROJECTED COST REVENUE

Creamylicious
MONTHLY PROJECTED COST REVENUE

Jan Feb Mar Apr May Jun

Revenue P P1,810,00 P1,950,0 P2,000,0 P2,250,0 P2,250,00
1,710,000. 0.00 00.00 00.00 00.00 0.00
00
Cost P1,131,750 P1,100,75 P1,199,7 P1,200,00 P1,449,5 P1,449,50
.00 0.00 00.00 0.00 00 0
Projected P578,250. P709,250 P750,30 P800,000 P800,500 P800,500.
Net 00 .00 0.00 .00 .00 00
Profit

Jul Aug Sep Oct Nov Dec Total

P2,550,0 P3,000,00 P3,250,5 P3,000,0 P3,250,5 P4,000,0 P31,021,00
00.00 0.00 00.00 00.00 00.00 00.00 0.00
P1,654,4 P2,100,00 P2,299,7 P2,100,0 P2,299,7 P3,000,0 P21,361,3
00.56 0.00 40.00 00.00 40.00 00.00 26.54
P895,60 P900,000. P950,760. P900,00 P950,760 P1,000,00 P11,886,6
0.00 00 00 0.00 .00 0.00 80.00

E. Break-Even
P31,021,000.00 > P21,361,326.54

Hence, TR is greater than FC and VC it means the business is earning profit.

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F. Income Statement
Creamylicious
PROJECTED INCOME STATEMENT
FOR THE YEARS ENDED 2021-2022

2021 2022
REVENUE PhP 31,021,000.00 PhP 31,150,000.75

Cost /Expenses PhP 21,361,326.54 Php19,200,000.75

Projected Net Income PhP 11,886,680.00 PhP11,950,000.00

I. Cash Flows

Creamylicious
CASH FLOW 1ST QUARTER OF 2021

January February March

Beginning Cash P 600,000.00 P 700,000.00 P 900,000.00
Balance
Cash Inflows P578,250.00 P709,250.00 P750,300.00
Net Income P 1,117,250.00 P P 1,650,300.00
1,409,250.00
Cash Outflow
Fixed Cost P 300,000.00 P 350,000.00 P 400,225.00
Variable Cost P 68,200.00 P70,000.00 P 74,169.12
P 368,200.00 P 420,000.00 P 474,394.12
Ending Cash Balance P 749,050.00 P 989,250.00 P 1,175,905.88

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- will satisfy the neighborhood with quality coffee

- a comfortable place for students to study; a calming place for those looking for a

place to de-stress

- the café’s positive traits and ideals will impact the costumers and help promote a

better community.

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