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The document discusses Spinneys, a high-end supermarket chain in the UAE, known for its premium quality products, health-conscious offerings, and excellent customer service. It emphasizes sustainability and caters primarily to expatriates and affluent locals seeking imported goods. The comparison with Indian supermarkets highlights Spinneys' focus on a niche market versus broader demographic targeting in India.

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pranithnannapaneni
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2 views

Group Assignment (1)

The document discusses Spinneys, a high-end supermarket chain in the UAE, known for its premium quality products, health-conscious offerings, and excellent customer service. It emphasizes sustainability and caters primarily to expatriates and affluent locals seeking imported goods. The comparison with Indian supermarkets highlights Spinneys' focus on a niche market versus broader demographic targeting in India.

Uploaded by

pranithnannapaneni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Group

Assignment
By Pranith and Niharika
Why it was interesting and what
make us choose ???

Why we chose this one ? WHAT’S Interesting


It is considered as a unique
high quality , international
and high-end supermarket
product availability which is
chain in the UAE, known for
imported from other
its quality and imported
countries , health and
goods that cater especially
wellness conscious food
to the expatriate community
sales
International Product Offering High-Quality Personalized Affluent and
and Merchandising Products Customer Service
and Local Health-Conscious High-Income
Sustainability Loyalty Programs
Suppliers Initiatives and Sustainable
Customer Consumers,
Sustainability E-Commerce and Options
Health-Conscious
Feedback and Expatriates
partners Online Shopping Engagement
and Sustainable and
Logistics and Options
Distribution Commitment to International
Partners Physical Infrastructure Corporate Social Physical Stores (Retail Customers,
Responsibility
Franchise , Human Resources , Locations) Health-
Technology and E-
and Licensing Commerce Platform Online Store and E- Conscious
Partners and Brand Reputation Commerce Platform Shoppers

Cost of Goods Sold (COGS) , Labor Costs , Store Online Sales and E-Commerce , Retail Sales (In-
Operations , Technology and E-Commerce Costs , Store Sales) , Home Delivery Services , Corporate
Logistics and Supply Chain Management Partnerships and Supplier Collaborations
KEY TAKEWAYS
Premium Quality Products: Known for high-quality fresh produce, meats, and dairy.
Imported and International Goods: Offers a wide selection of global brands and specialty items.
Health-Conscious Focus: Provides organic, gluten-free, vegan, and keto-friendly products.

Sustainability: Emphasizes eco-friendly practices and ethical sourcing


Upscale Shopping Experience: Premium ambiance with organized, spacious stores
Customer Service: Excellent service with knowledgeable staff.
Convenient Delivery: Reliable online shopping and home delivery options.
comparision and conclusion
Spinneys stands out for its premium product range, health-
conscious options, excellent customer service, and
commitment to sustainability. It caters to a wide customer
base, particularly expats and those looking for quality and
international foods in the UAE, making it a highly regarded
supermarket chain in the region.

FACTORS UAE(DUBAI) India

Market Positioning and Spinneys caters primarily to the expatriate Major Indian supermarket chain like Reliance Fresh,
Brand Image community and affluent locals, with a focus on Big Bazaar, etc serves as a broad demographic, from
quality, imported, and specialty products price-sensitive middle-class shoppers to high-end
consumers in urban areas

Product Range and Offers a wide selection of international and


Offers a wide selection of international and imported
Specialties imported goods, organic produce, gluten-free,
goods, organic produce, gluten-free, and other
and other specialty items catering to specific
specialty items catering to specific dietary needs.
dietary needs.

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