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The document lists various academic references related to brand reputation, customer satisfaction, and purchase decisions across different sectors, including e-commerce and automotive industries. It includes studies on the influence of product quality, service quality, and pricing on consumer behavior. The references provide insights into the impact of corporate reputation and marketing strategies on customer loyalty and purchasing intentions.

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0% found this document useful (0 votes)
5 views

Reference finals

The document lists various academic references related to brand reputation, customer satisfaction, and purchase decisions across different sectors, including e-commerce and automotive industries. It includes studies on the influence of product quality, service quality, and pricing on consumer behavior. The references provide insights into the impact of corporate reputation and marketing strategies on customer loyalty and purchasing intentions.

Uploaded by

tungdaiphu12
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Reference

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