AI Driven Product Development Playbook
AI Driven Product Development Playbook
Product
Development
Playbook
From Idea to Market 3x Faster
Emerson Taymor
Introduction
What a time! The hype cycle is in full swing. Are people actually using
AI, or are they just talking a big game?
Technology teams got too confident, perhaps greedy during the Zero
Interest Rate Period (ZIRP) years.
This book is an early playbook to help you generate more with less by
leveraging AI.
2
Who Am I And
Why Am I Writing
This Book
Hey! I'm Emerson Taymor. I consider
myself an explorer. I'm passionate
about helping companies launch digital
products that drive tangible business
outcomes with a high return on investment (ROI).
I've long felt that we product and design folks sometimes get too
caught up in our own work and don't always think about the business
outcomes or ROI of what we do. But as an entrepreneur, I've always
been scrappy and focused on building profitable companies.
Now, with the rapid rise of AI in the tech scene, I'm on a mission to
help teams work better and faster. My goal is to help our clients
achieve better outcomes and launch better products to market that
genuinely improve people's lives or jobs.
3
What I Want From You
This is a work in progress. I am exploring and learning every day. Have
you tried something that I didn’t mention? Let me know!
Does your company need help integrating AI? InfoBeans and I can
help you to improve your team’s product development process. We can
also integrate AI into digital experiences and products.
Get in touch:
[email protected]
InfoBeans.com
4
Potential Business Impact
In a controlled experiment conducted by Harvard Business School at
BCG, consultants experienced a 33% increase in productivity and
achieved a 40% improvement in quality using GPT-4 compared to
colleagues working without AI. Even among these elite knowledge
workers, AI reduced the gap between high and low performers. The
biggest gains were made by the low performers.
These tools will allow you to launch experiments faster than ever before.
While this may lead to more unsuccessful products, it also means more
opportunities and chances for successful outcomes.
5
Laying The
Groundwork
It is crucial to understand that as of this writing, AI can not do your
entire job for you- at least not well.
It is unclear if it will ever gain that ability. But AI can help you do
better work, faster.
6
OpenAI CEO, Sam Altman, said that AGI will be:
7
I believe that LLMs today are:
An autocompleter with
all the knowledge.
(That act very confident in its answers)
8
This is important for two reasons:
My last big tip is to not ask the tools to do too much at once. LLMs
perform best when you break tasks down into smaller tasks. Think of
yourself as a project manager breaking down a massive epic or a
hypothesis that is too large. The smaller the unit the better.
9
The Product Development
Process (PDP)
InfoBeans builds digital products. I assume if you are reading this
guide you are also building digital products of some sort. This covers a
lot of roles such as:
10
This guide spans the entire product development process and is
structured as:
1. Ideation
2. Market Research
3. Requirements Gathering
4. Prototyping
5. Development
6. Testing
7. Go To Market
This is a cycle that continuously loops and iterates. You can drop in and
out at any part of this journey. Or you may start a new business and be
running through from start to finish
11
How To Read This Playbook
12
Ideation
Ideation is the starting phase of the product development
process. It is the spark that ignites innovation and creativity.
This phase involves generating, developing, and refining new
ideas. For software makers, ideation is not just about coming up
with random concepts. It is about how we solve real user
problems and meet market demands. In this stage, the objective
is to explore as many possibilities as possible. We don’t worry
about feasibility or limitations.
13
Why AI
OpenAI’s model, GPT-4, already places in the top 1% of humans in
terms of creativity. You can have this creative genius available at your
fingertips, whenever you want.
Risks
Over-reliance on AI: Ideas may lack human emotional and cultural
nuances.
14
Activities
15
Artifacts
User personas
Product vision
Mission statement
Experiment plans
Experiment dashboard
Hypothesis list
Press Release
Strategy reviews
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Highest Leverage
Opportunities
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1. Be a creative thought partner
AI serves as a valuable sparring partner. It can generate hundreds of
innovative ideas that you might not think of. Then, you can select the
most promising concepts for further development.You can apply this
approach throughout the entire ideation process - tasks such as
developing proto-personas, producing feature ideas, or even
conceptualizing entire businesses.
Impact
Tools
Expona ChatGPT
18
2. Find what has been done before at
your organization
Impact
Using AI to find templates, best practices, and avoid duplicated work
can enhance efficiency in the ideation stage by 20-30x.
Tools
Notion Guru
19
3. Schedule workshop sessions
We are in the ideation stage! We want to have fun IDEATING. Nothing
is less fun and hampers creativity more than the painful and boring
task of trying to schedule time. People spend 13% more time in
meetings and managers spend 66% more time in meetings than
before the pandemic. This means it is harder than ever to schedule
workshops across multiple team members. AI can streamline and
automate this process, putting the burden on the robots who can
handle this mindless grunt work a lot better than us.
Impact
Tools
20
My Top Ideation Tool:
Expona.io
Try It Out
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Other AI Opportunities
Prioritize concepts
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More Tools
General Generation
ChatGPT: The grandaddy. The king. Need I say more. For ideation, try
asking it to imagine itself as something such as an expert in a space, a
famous person in history, or a creative hat (7 hats exercise) before
ideating on whatever you need
Image Generation
Midjourney: An AI platform that creates art and designs from textual
prompts, supporting visual brainstorming and ideation.
Ideogram: Quickly get four styles of an image via a prompt. Great for
also including text.
Video Generation
Synthesia: An AI video generation platform that creates engaging
video content from text, supporting multimedia ideation and
presentations.
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Market Research
You’ve got the ideas flowing. You took advantage of AI to
generate more ideas than before. Now you need to make sure
that your product or feature meets the needs of your target
audience. This phase involves gathering and analyzing data
about market trends, customer behaviors, and competitive
landscapes to make informed decisions. This phase reduces
risks, optimizes how and what you spend time and money on,
and increases the chance of success.
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Why AI
AI speeds up data analysis and improves accuracy. Before AI you had
to comb through data by hand. Write SQL queries or excel macros. AI
tools can analyze customer feedback, social media trends, and
competitors in near real-time. Machine learning identifies patterns and
predicts market trends, aiding decisions on product features, pricing,
and positioning.
Risks
Bias Perpetuation: AI can reinforce existing biases if trained on
biased data.
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Activities
SWOT analysis
Feature gap analysis
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Artifacts
Pricing strategy
Research reports
SWOT Analysis
Compliance / regulatory
documentation
27
Highest Leverage
Opportunities
1. Topic research
2. User research
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1. Get up to speed on a topic quickly
I am a consultant so I am often thrown into completely new situations
and industries. I need to be an expert fast. You could be new to a job.
Starting a new company. Or simply building out an area that you
haven’t been exposed to before. AI is the cheat code to this process.
Impact
I estimate that GenerativeAI tools can save days if not weeks of time
getting up to speed on a topic. The tools can unearth things you
wouldn’t have thought of and let you go down new rabbit holes that will
expose new truths.
Tools
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2. User research
There is an epidemic in product development where teams don’t speak
to users. This results in a lot of features and products being built that no
one wants. Or if they do want, no one uses. AI empowers teams to learn
from customers faster. AI can help you draft interview guides and
surveys. AI can quickly synthesize the research. It can obviously
transcribe fast and well. It can help you answer questions on existing
research that has been done without sifting through it yourself.
And in theory it can even facilitate entire user tests (via voice calls). And
role play as the target user itself with synthetic user tests. I am on the
fence about synthetic users as I believe that people are inherently
unpredictable and robots are entirely predictable. However, it has the
potential to gather quantitative data quickly in earlier parts of the
cycle, when you would not otherwise have much data to reference.
Impact
Tools
30
3. Schedule user interviews
Just like with scheduling workshops, researchers are not paid big
bucks to waste time scheduling interviews. However, everyone knows
that the process takes time. Back and forth emailing. And unlike your
team, you don’t have access to the users' calendars. This results in a
need to suggest, wait, and hope for a response. AI can automate the
scheduling process, including handling backups, reschedules (which
are frequent), and pushing potential interview candidates to future
weeks based on their availability.
Impact
Tools
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My Top Market Research Tool:
Zeda.io
This is a tough category for a single selection since there are many
powerful tools that serve different purposes. Zeda takes the top prize
for me because it handles the round trip of product discovery through
execution. I like that you can collect user feedback and have feedback
flow through your process all the way into the release notes. It has a
strong mix of tooling that can be useful for teams in a number of parts
of the product process.
Try It Out
32
Other AI Opportunities
Transcribe interviews
Compare to competitors
33
Find templates in the org
34
More Tools
Pricing
Peak AI: AI-powered platform for optimizing pricing strategies.
Market Research
Research-AI.io: AI-driven platform for automating and enhancing
market research processes.
Presentations
Gamma: AI-powered presentation tool that aids in creating dynamic
and interactive presentations.
Synthetic Heatmaps
Attention Insight: Analyze and predict user attention on your designs
with AI-powered heatmaps to optimize visual impact and engagement.
Transcription
Otter: AI tool for transcribing and analyzing voice conversations to
extract valuable insights.
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Requirements
Gathering
You validated your ideas. Prepared your feature list. Checked it
twice. Now you need buy-in and to get ready to build. In the
Requirements Gathering phase you use techniques such as
interviews, surveys, and workshops to make your work shine.
Effective requirements gathering improves communication and
speeds up development. Ultimately, the requirements lay the
foundation for design and implementation.
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Why AI
AI removes the busywork from requirements gathering. AI tools
summarize feedback from various sources. By automating repetitive
tasks, AI frees up the human team to engage in more strategic and
creative activities. Ultimately, AI improves the thoroughness and
reliability of requirements leading to a smoother process.
Risks
Misinterpretation of Needs: AI might misinterpret user feedback,
leading to inaccurate specifications.
Only the Obvious: AI tools often just find the average missing the
potentially valuable details lurking on the edges.
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Activities
Prioritize requirements
Investigate third-party tools
Information Architecture
Card sorting
38
Artifacts
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Highest Leverage
Opportunities
1. Design wireframes
2. Build requirements
3. Code to spec
4. Create charts
40
1. Design wireframes
Wireframes are simple blueprints of a product’s layout. They are low-
fidelity outlines, often in black and white that outline the functionality
of each page or screen. Wireframes crystalize requirements. Unlock
engineering. And can even be used for user testing.
I love to sketch wireframes by hand before digitizing them. This
process can be automated by taking a photo of a sketch and having
AI convert the sketch into a digitized wireframe. There are also text to
wireframe tools. Predictive wireframing where as you actively create
your wireframe, other elements are immediately added based on what
common patterns are- just like predictive text on your phone or
document editor.
The most successful tools will integrate into designers' existing
workflows. This likely means they are built on top of Figma or have an
export to Figma feature.
Impact
Today, AI's impact results in hours to many days saved. In the future,
wireframe time could be reduced by 90% as more data is gathered
about how wireframes are built and integrated into the models.
Wireframing is likely to become an almost automatic and effortless
part of any process in the future with minimal work required.
This is advantageous because it will also allow designers to dedicate
more time to the creative aspects of their jobs. They can also explore
more inventive approaches to problem-solving since the fundamental
elements will be handled for them.
Tools
41
2. Build out requirements documents
Impact
Tools
42
3. Code to Spec
Enterprises are burdened with legacy codebases accumulated over
decades. Documentation is scarce. It is fortunate if there is even one
engineer in the entire company who fully understands how the code
operates. Debugging can take days. The situation is further
complicated if the code is written in obsolete languages such as
COBOL, Fortran, or Pascal. In such cases, manual code analysis
becomes impractical. AI, however, can systematically examine the
entire codebase and generate specification documents. These
documents can then be used for code maintenance or, more likely, to
guide a new project to rebuild the system using a modern framework.
Impact
The impact of code to spec is almost impossible to quantify. It is
enormous. For many large projects it will save months or years of
mindless work by large groups of engineers and product people. In
other cases, it will enable a smooth rebuild in what otherwise would be
a complete clusterfuck.
Tools
Safa.AI
43
4. Create charts from data and analytics
Cases need to be built for new products or features. This usually
requires demonstrating why it would be a wise idea or investment to
pursue a particular course of action. A common way to do this is to
create charts that explain your position. GenAI excels at sifting
through data and presenting it in an easily consumable manner. Now
you don’t need a data scientist or an Excel expert.
Impact
These tools can save hours of manual charting work. Additionally,
charting is more democratized, as anyone can now create charts
without the technical proficiency that was once necessary.
Tools
44
My Top Requirements Gathering Tool:
ChatPRD
Try It Out
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Other AI Opportunities
Transcribe interviews
Generate PRD
46
Synthesize card sorts
Workshop agendas
47
More Tools
Product Management
Product Board: Product management platform that aids in collecting
user feedback and defining product requirements.
Mind Mapping
MindMeister: Online mind mapping tool to visualize and organize
product requirements collaboratively.
Technical Diagrams
Eraser AI: AI-powered tool for technical diagrams and reference
documents with the ability to edit.
48
Prototyping
It is time to bring your ideas to life. To turn the sketches into
visual dreams. In the Prototyping stage you explore design
concepts, test functionality, and gather user feedback.
Prototyping allows teams to visualize and interact with the
product early on. You can identify potential issues before
spending time on full-scale development.
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Why AI
AI helps teams create more concepts quickly and predicts the common
patterns and themes. This allows teams to explore more options in less
time. AI can simulate user interactions and predict potential usability
issues. By automating repetitive tasks, AI frees up designers and
developers to focus on creative and strategic aspects. AI in prototyping
leads to more innovative, user-friendly, and market-ready products,
while reducing development time and costs.
Risks
Lack of Creativity: AI can’t fully capture the creative aspects of
human design.
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Activities
Present prototypes to
leadership
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Artifacts
Low-fidelity prototypes
Iteration logs
Presentation slides
Participant database
Moodboards
52
Highest Leverage
Opportunities
1. Design prototypes
2. Storytelling
3. Beautiful presentations
53
1. Design prototypes
It is time to bring your designs to life. Similar to generative
wireframing, the same approach can be applied to high-fidelity visual
designs and prototypes. The most promising approach today is to use
existing design systems and apply them to wireframes dynamically.
Tools like Uizard let you go from a text description to a full prototype,
and other Figma plugins aim to do the same.
Impact
Designers spend days and hours executing this work. The big impact
here is to free up designers time to be working on more interesting
creative projects and ideating potential solutions. Then bringing those
ideas to life through these tools. So not only could this speed the
prototyping process up from weeks to days, but it could also allow
more creative applications to be built where table stakes functionality
is built using common User Interface (UI) patterns and the real time is
spent coming up with creative solutions.
Tools
54
2. Edit reports for clarity and storytelling
Product teams need to tell a compelling story about the data or
insights they have gathered to the business. It involves presenting the
complex work in a comprehensible and digestible manner. Many teams
struggle with this. This means that even if they have done good work, it
might not be fully appreciated. AI can assist teams in refining their
reports. Craft outlines of stories. Package up information in different
ways to different groups. For example, AI can be utilized to frame the
business case for a CFO differently than how information would be
presented to the risk and legal team.
Impact
While there is certainly a time saving factor at play here, the bigger
impact will likely be in improved reports. This will mean more smart
projects will be greenlit. And more respect will fall on product teams.
Tools
55
3. Create consistent and good looking
presentations
I am biased because I studied design, but there are a lot of horrible
looking presentations out there. Good design doesn’t mean something
looks pretty. Quality design in presentations helps them be read and
understood more easily. It focuses the audience’s attention on what
matters. Word soup on a poorly designed deck means people tune
information out that might be important. AI can help teams quickly
create beautiful presentations. And you don’t need to be an expert
designer to pull this off.
Impact
Tools
Beautiful AI Gamma
56
My Top Prototyping Tool:
Figma AI
Try It Out
57
Other AI Opportunities
Generate moodboards
Transcribe interviews
58
Schedule interviews
Accessibility checking
59
More Tools
Collaborative Prototyping
Subframe: Quickly prototype and iterate on product designs with
collaborative, real-time feedback and seamless version control.
Prototyping
Mockitt AI: AI-powered prototyping tool that helps in designing
interactive and high-fidelity prototypes quickly.
Font Selection
Fontjoy: AI tool for generating font pairings to enhance typography in
prototypes.
Color Selection
Colormind: AI-powered color scheme generator for creating appealing
and harmonious color palettes for designs.
Design Systems
Relume: AI-powered tool for creating and organizing design systems to
streamline the prototyping process.
60
Development
Designs are done. Risky assumptions validated. Your users
can’t use a prototype, they need a fully functioning
product. The Development phase takes those designs and
brings the software to life. This stage involves coding,
integrating various third parties, finalizing designs,
polishing UX copy and aligning teams.
61
Why AI
AI can enhance efficiency, accuracy, and innovation of the
Development phase. AI tools can automate repetitive coding tasks,
identify and fix bugs, and optimize code for better performance. AI can
also assist in predictive maintenance, forecasting potential issues
before they become critical. These tools can help with documentation
and pull requests.
Risks
Technical Debt: AI-generated code can introduce complexities and
hard-to-maintain codebases.
62
Activities
Document progress to
Monitor progress for any blockers stakeholders
63
Artifacts
Development milestones
Pull Requests
Code documentation
Deployment logs
Best practices
Standards documents
Product roadmap
Release notes
64
Highest Leverage
Opportunities
1. Write / edit UX copy
3. Code documentation
4. Accessibility
65
1. Write / edit UX copy
Oftentimes teams neglect the copy that appears within applications.
The button copy. Error messaging. General text descriptions. GenAI can
help you write compelling copy. Make it easier to understand. More
consistent and more actionable. And if your app is multilingual? AI can
help dynamically translate the app too!
Impact
Tools
ChatGPT Copy AI
66
2. Co-pilot for writing code
There is a lot of hype around AI being used to write code. It makes
sense. Developers are an expensive bunch. And code is text-based with
many patterns, so it is well suited for LLMs. At InfoBeans we have seen
engineers use AI as a collaboration partner. For example, engineers
have used AI co-pilots to get help writing functions, converting code
they know how to do in one language (ie Ruby) to a new language (ie
Python) and helping sort through API documents. There are a number
of highly-funded startups looking to automate more of the engineers’
jobs such as writing more complex code and solving bugs on their own.
Impact
Tools
67
3. Generate pull request descriptions
& documentation
Impact
Tools
68
4. Accessibility
1 in every 6 people in the world has a significant disability, and the
majority of them use the internet. Unfortunately, many websites do not
allow them to browse easily. In many cases, this exposes companies to
lawsuits for not supporting accessibility standards. AI can assist us in
checking our designs and websites to ensure that they meet
accessibility standards. Additionally, AI systems can proactively
update websites to make them accessible.
Impact
Tools
AccessiBe Userway
69
My Top Development Tool:
Cursor
Try It Out
70
Other AI Opportunities
Generate roadmaps
Do code reviews
71
Come up with ideas for metrics to track
72
More Tools
Meeting Summaries
Granola: Locally hosted AI transcription tool that summarizes meeting
notes into various templates.
Internal Tools
Retool: AI-enhanced platform for building internal tools quickly and
efficiently.
AI Agents
Abacus.ai: AI platform for building, deploying, and managing machine
learning models and AI applications.
Design to Front-end
Builder.io: Give developers and marketers an AI-powered platform to
quickly transform designs into optimized web and mobile experiences.
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Testing
A buggy product is not good. It erodes user trust. Hurts
the experience. And can result in customer churn. The
Testing stage involves testing the product in different
ways, such as unit testing, integration testing, system
testing, and user acceptance testing. The goal is to
identify and fix defects, verify performance, and ensure
the product is ready for release.
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Why AI
AI expedites the Testing phase by increasing efficiency, accuracy, and
coverage. AI testing tools can automate repetitive and time-consuming
tasks. They can create test cases. Write the tests themselves. And
execute them. Machine learning algorithms can adapt and improve test
scenarios based on real-time data, ensuring comprehensive testing
coverage. AI tools help teams achieve faster and more thorough
testing, resulting in higher quality products and a smoother path to
market.
Risks
False Positives/Negatives: AI may incorrectly identify bugs or miss
critical issues, leading to unreliable test results.
75
Activities
76
Artifacts
Test plans
Testing environments
Test documentation
Training materials
77
Highest Leverage
Opportunities
1. Define and write test cases
78
1. Define and write test cases
Many companies have lean teams in the testing department. Staying
on top of test cases just like staying on top of documentation is a
challenge. Luckily, AI with proper context and understanding of code
can begin to write draft test cases for your team to leverage in testing.
Impact
More test cases means more paths for teams (or AI agents) to test.
Which means fewer bugs in the software. Which means more happy
customers. Plus, more time for engineers to be working on new
innovations instead of wasting their time fixing bugs.
Tools
79
2. Write automated tests
With test cases defined, many unit and integration tests can be
completed entirely by AI. While AI today at least struggles to create
complex or novel code, it is pretty good at writing basic test cases. It
can help teams who don’t practice Test Driven Development (TDD)
write more consistent test cases.
Impact
Similar to the story above, this should help teams focus their testing
efforts on non-happy path flows. Expanded test coverage will give
more comfort to teams that things are in good shape.
Tools
80
My Top Testing Tool:
Testsigma
I think one of the biggest wins for engineers will be having AI handle
more and more automated tests. AI should easily be able to write both
unit and integration tests and ensure deployments properly pass these
test cases. Test sigma is focused on solving this problem. It is already
good and I expect it will improve dramatically in the coming months
and years because they are so hyper focused on solving that problem.
Try It Out
81
Other AI Opportunities
Compatibility testing
Performance testing
82
More Tools
Unit Tests
Deep Unit: Leverage AI to automatically generate and optimize unit
tests, enhancing code quality and reducing manual testing efforts.
Automated Tests
Mabl: Simplify your automated testing with intelligent, self-healing test
scripts and integrated reporting.
83
Go To Market
If you build it, people will come. This is a common
misconception. You need to market your product. Get the
word out and get users using it! This phase involves
creating and executing plans to introduce the product to
customers, including marketing, sales, distribution, and
customer support initiatives. And turn all the hard work
into something that benefits your users and your business.
84
Why AI
AI unlocks all sorts of benefits in the go-to-market phase from
speeding up the creation of content to personalizing campaigns at
scale. AI tools can tailor messages that increase conversion rate. Sales
processes benefit from AI through lead scoring, predictive analytics,
and automated outreach. By leveraging AI, companies can achieve
more with less and drive higher engagement and conversion rates.
Risks
Over-reliance on AI: Excessive dependence on AI may reduce the
human touch in customer interactions and brand messaging.
85
Activities
Iterate marketing
Respond to customer
questions
Define target audience
Respond to customer
Create marketing assets feedback
86
Artifacts
Sales enablement
Website / landing page
Product demos
Ad creative
Sales personas
Performance dashboards
Win/Loss Analysis
Reports
Marketing Plan
CRM
87
Highest Leverage
Opportunities
1. Generate ad creative
3. Data enrichment
4. Personalized outreach
88
1. Generate ad creative
Text creative. Static images. Videos. AI can do it all. And it can
continue to refine and improve based on what is likely to convert best.
AI can be used to create portions of graphics that you slice together.
AI can create imagery based on what you dream up and what the data
says will perform.
Impact
Tools
89
2. Customer service inquiries
Another space with tremendous potential. Customer service teams are
often answering similar or repetitive questions. Now those common
questions can be answered directly by AI. These AI agents can work
with customers to solve their issues. If something is too complex a
human can come in. It also frees people up to empathize with
customers and look at upselling opportunities.
Impact
An early use case from Klarna claims that the AI agents could handle
⅔ of the CS work, accomplishing the equivalent of 700 customer
support agents. This level may be ambitious at the current stage of AI
development, but it is likely to become a reality in the next three years.
Additionally, there is the human impact of empowering individuals to
engage in more meaningful work. After all, who genuinely enjoys
spending their days copying and pasting from a script?
Tools
90
3. Data enrichment
Your best salespeople do not want to be doing data entry. They want
to be selling. Meeting with prospects. Shaking hands. Kissing babies.
But today, sales and marketing teams waste a lot of time doing
glorified data entry. Building lists of potential targets. Value props.
Customer segments. Fleshing out spreadsheets and other databases.
Making sure that precious CRM is up to date. AI can handle all this
busy work. More accurately. Faster.
Impact
Utilizing AI here can save hours of team members' time. This will free
up your sales representatives to focus on what they do best: selling. If
you have teams dedicated to data harvesting, their size can be
significantly reduced. And since these positions typically have high
attrition rates, AI will provide each of your top sales representatives
with their own dedicated research team.
Tools
91
4. Personalized outreach
So now you are able to get data faster without wasting valuable sales
people time. You can also save their time on the numbers game of cold
outreach. AI can help you personalize at scale. So instead of just
sending a boilerplate email that is only changed based on ICP, each
email can be unique. This helps you avoid spam filters and maximizes
the chances of a response.
Impact
Writing a good cold email can take 2 to 4 hours. Imagine the time
savings when extrapolated across hundreds of emails. Cold outreach is
often performed by Sales Development Representatives (SDRs) who
have a high turnover rate. This can help companies avoid the boiler
room aspect of this role. Imagine the impact for startups where the
founder is responsible for sales.
Tools
92
My Top Go To Market Tool:
Zapier
Try It Out
93
Other AI Opportunities
94
Create marketing copy
Personalization
Custom AI outreach
95
More Tools
Customer Support
Freshdesk: Deliver exceptional customer support with cloud-based help
desk software, offering multichannel support and automation.
In-App Guidance
Pendo: AI-driven platform for product analytics, in-app guidance, and
user feedback to improve user experience.
Search
Algolia: AI search and discovery platform that enhances user
experience with fast, relevant search results.
Copywriting
Hyperwrite: AI writing assistant that helps generate and refine content
for marketing and communication.
In-App Messaging
Braze: AI-powered customer engagement platform for personalized
messaging and multi-channel marketing.
Customer Intelligence
Customer AI by Twilio: AI tool that provides insights and predictions
about customer behavior for personalized marketing.
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Caveats And
Pitfalls
If you can’t tell, I am bullish on the integration of AI into
the product development process. But with great
technology comes great responsibilities. And risks!
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Over Reliance On AI-Generated Outputs
Don’t fall into the trap of believing everything the AI tells you. At the
beginning I warned you that LLMs act extremely confident in their
answers. I would go as far to say that LLMs are world renowned
bullshitters! Not only that, but the answers are also based on the
average of the internet. So it might not be at the level you expect.
Junior team members are particularly at risk of using AI generated
content without giving thought to what lurks within.
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Data Quality And Bias
The outputs of GenAI are only as good as the data it is trained on. Poor
quality or biased data can lead to flawed or biased outputs. This has a
number of ethical considerations such as perpetuating stereotypes. Not
good and a significant risk as AI gets integrated into more tools.
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Intellectual Property And Originality Issues
GenAI generates content by learning from endless sources of existing
data across the internet. This blurs the lines of copyright and intellectual
property (IP).
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Loss Of Personal Touch In Design
GenAI can streamline the design process by generating hundreds of
options quickly. But it is a machine, so that means you may lose the
human touch.
Caveat: Products that rely heavily on AI can lack the unique insights
and creativity that come from our unique human minds.
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Security And Privacy Concerns
GenAI requires access to vast amounts of data, including potentially
sensitive information. This means there is real risk with data security
and user privacy.
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Complexity In Integration And Maintenance
It is not always technically easy to integrate GenAI into your workflows.
And it isn’t cheap! NVIDIA is one of the most valuable companies in the
world for a reason. Maintenance of these systems also requires
continuous updates and monitoring. It is likely that GenAI will allow for
massive improvements in efficiency, but it won’t be free.
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Getting The Most Out Of
Your Team
This is a new tool. Many people on your team will be uncomfortable
getting started. You are reading this guide so likely are at the front of
the pack. It is up to people like you to bring people along for the ride.
There are three key themes that I recommend to help teams optimize
their workflows for AI and learning:
1. Embrace experimentation
Here’s how you can use these techniques to deliver better results at a
faster pace.
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Embrace Experimentation
Experimentation is the key to success. This is true in both developing
products as well as the process itself. Fail fast! And learn from it.
Encourage teams to explore new ideas and experiment with
different approaches. Here are three strategies to build the
experimentation muscle:
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Pair Senior And Junior Team Members
Pairing is beneficial both for individual growth and team performance.
I have found that junior makers are more willing to try and embrace AI
than senior practitioners. At the same time, junior teammates are also
more prone to taking what is returned at face value or missing
nuances that senior practitioners would catch. This pairing approach
creates a learning environment where senior teammates are forced to
experiment more with AI and help junior teammates catch potential
mistakes. Try these three approaches:
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Promote Knowledge Sharing
Across The Organization
Sharing knowledge and best practices across your organization is
essential to unlock the full potential of AI in product development.
Here are three ideas:
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Looking Ahead!
I hope this playbook helps you accelerate your product development
process. I hope it gives you some new ideas. Inspires you. Encourages
you to try a new tool or two.
And if you need help supercharging your teams with AI, please reach
out. The conversation can be continued at:
InfoBeans.com
Let’s build a sustainable and profitable future with the help of AI!
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