Design thinking - Hueristics (1)
Design thinking - Hueristics (1)
User problem
● Is the user problem to be solved clear?
● Does the research at hand support the proposed direction?
● Does the data at hand support the proposed direction?
● Does the product or feature solve the user problem stated in the product
brief?
Audience
● Is the product or feature solving the problem for the target audience?
● Does the product or feature avoid negative tradeoffs for the target
audience?
● Does the product or feature have minimal negative impact on a global
audience/other audiences?
Value
● Does the product or feature bring clear added value to the user’s
experience?
● Does the product or feature avoid removing value in other areas?
Design principles
● Does the product or feature guide without overwhelming?
● Has the product or feature been pressure tested?
● Does the product or feature champion quality?
UX Design
System status
● Is it clearly evident where the users are in the experience?
● Is it clear to users what has happened previously and what will happen next?
Clear task at hand
● Can users easily find what they are expected to do?
● Do the users know how they are expected to accomplish the task(s)?
Straightforward and ease of use
● Does the task(s) at hand require minimal effort to learn?
● Does the task(s) at hand follow a logical order?
● Does the task(s) at hand avoid unnecessary friction?
User expectations
● Does the task(s) at hand follow the user’s mental models?
● Does the product or feature follow common interaction patterns?
● Is the product or feature flexible or customizable to meet the needs of
different user groups?
● Is the product or feature cohesive with other relevant product or feature
systems?
Error handling
● Do users have a clear path when something goes wrong?
● Is error messaging clear, descriptive, and concise?
● Have edge cases been considered?
● Do users have access to help?
UI Design
Consistent standards
● Is the design of the feature or product accessible?
● Does the design of the feature or product use the give design system?
● Does the UX writing in the design follow content strategy standards
(appropriate voice, tone, style)?
Recognition over recall
● Does the design of the feature or product make objects, actions, and options
visible?
● Are instructions or information easily retrievable?
Familiarity
● Does page layout, hierarchy, etc or the feature or product feel familiar to
other highly used features or products?
● Does the design of the feature or product follow appropriate UI conventions
for respective platforms?
Craft
● Does the design of the feature or product tightly follow standards?
● Does the design of the feature or product feel best in class?
● Is the design of the feature or product clear and minimalist when possible?
● Does the design of the feature or product allow for delight when
appropriate?