TERRARIA

BUS102
Section 22

MEMBERS
Naihan Tasnim Lamisa
Fahim Kamal Mahaz
Jannatul Ferdous
Minam Mahbub
Sadia Aafreen
Arno Roy
Table of Contents
01 02 03 04
Introduction Company Company And Ethical Concerns
Background Industry Analysis & CSR

05 06 07 08
Marketing Operations & Conclusion Reference List
Supply Chain
 Outlet
House no 1/1, Block C,
Road-16, Lalmatia

105 & 109, Road 1,

Block F, Banani

Connect
with us!

012345678910

www.terraria.com
TERRARIA
[email protected]
WEAR
“ The Juicy Side Of Fashion”
@terraria

Terraria/facebook.com
 INTRODUCTION
‘Fruits for fashion’ - intriguing, isn’t it? Who says fruits
are just for the table? Welcome to Terraria, where we’re
rewriting the rules of style and sustainability. We take
discarded fruit pulp and give it a second life,
transforming it into stylish, cruelty-free products that
merge sustainability with flair. Here, we believe waste is
just untapped potential. So, our mission? It is to give
these discarded fruit wastes a glow-up by transforming
them into valuable and innovative products that aren’t
just cherished but also a plus one for Mother Nature!
Driven by a passion for sustainability, we offer an
alternative to traditional leather while minimizing
environmental footprint.
 COMPANY
BACKGROUND
Vision Statement
To establish an eco-friendly system that society can
appreciate and adhere to, and pave the way for future
development where industrialization happens in parallel
to environmental preservation.

Mission Statement
We aim to transform discarded waste into valuable and
innovative products that will serve consumers and
inspire them to spread awareness about our
environmental well-being and limit pollution. (could be
phrased better)
COMPANY VALUES
Integrity
Integrity
Be open and honest about the materials
used, the manufacturing process, and the
company's environmental and social
impact.

Innovation
Continuously research and develop new
vegan leather materials and technologies
to improve performance, reduce
environmental impact, and meet evolving
consumer demands.

Quality
Produce high-quality vegan leather
products that are durable, stylish, and
comparable to traditional animal leather.
 FUTURE
GOALS
Market Leadership
Become a recognized leader in the vegan
leather industry, setting standards for
quality, sustainability, and innovation.

Sustainability
Minimize environmental impact throughout
the entire production process, from sourcing
materials to manufacturing and distribution.

Brand Building
Establish a strong brand identity that
resonates with consumers who value ethical
and sustainable fashion choices.
 COMPANY OBJECTIVES

01 02 03 04

Objective 01 Objective 02 Objective 03 Objective 04

Develop a Promote Create employment Target the vegan

biodegradable sustainability by opportunities, consumer market as
especially for well as budget-
leather alternative upcycling food
women in the textile conscious customers
using fruit peels waste into versatile
and sustainable as it's more affordable
and algae. biomaterials. fashion sectors. than animal leather.
PESTEL ANALYSIS
Political:
The current uncertain political state of
Bangladesh brings rise to market
instability which can be attributed to the
recent events and ongoing turmoil. We
have seen higher rates of inflation
reflected in increased prices of fruits
and vegetables which are discarded as
pulp. This can hinder profitability as pulp
is the raw material sourced for our
manufacturing process.
PESTEL ANALYSIS
Economic:
A growing economy or economic boom
leads to consumers possessing more
disposable income increasing the
consumers’ purchasing powers thereby
driving demand for our products.
However, frequent fluctuations in
exchange rates would result in ever-
changing prices of raw materials hindering
profitability and increasing market
uncertainty.
PESTEL ANALYSIS
Social:
As more people are informed and aware
of environmental causes, more demand
will be driven for eco-friendly products.
This means higher sales in the long run
which will extend our margins of profit.
However, certain groups of demographics
may still be uneducated regarding the
importance of environment conservation
and may prefer traditional leather over
vegan leather. Such groups will be harder
to persuade and attract, thus lowering
our potential sales.
PESTEL ANALYSIS
Technological:
As technology advances, the usage of
modern machinery will increase the quality
of products as well as increase efficiency.
There will be Increased research about
vegan leather materials such as those
derived from plants, fungi, and recycled
materials. However, problems may arise
such as high startup cost of machinery, lack
of trained staff to use the machinery, and
maintenance of the machinery would be also
expensive.
PESTEL ANALYSIS
Environmental:
The company needs to assess the environmental impact of
raw material sourcing, production processes, and product
disposal. Seasonal change can impact the availability and
cost of raw materials, influencing the production process.

Legal:
The company needs to ensure that the vegan leather products
meet all relevant safety standards and regulations regarding
chemicals, flammability and durability. The company also
needs to adhere to environmental regulations related to waste
disposal, emissions and water usage throughout the
production process. Furthermore, the company needs to
attain Vegan Certification.
SWOT ANALYSIS

Strengths:
Raw materials are inexpensive to source. This
means lower production costs and more
room for profit. Following this, we can also
implement a cost focus strategy since we can
charge lower prices than competitor firms
and still make profits. Eco-friendly products
will help the company gain a positive
reputation among customers and help to
increase sales in future.
SWOT ANALYSIS
Weaknesses:
Seasonal changes in Bangladesh may affect the
supply of raw materials. For example, since our
brand uses pineapple pulp as one of the raw
materials, complications may arise regarding the
sourcing of pineapple pulp due to it being a
seasonal fruit in Bangladesh. Trying to source pulps
of off season fruits will increase costs of production
and lower profits. Given that “Conservation of the
Environment” is a relatively new notion, the older
demographic is somewhat uninformed, thus it will
be difficult to persuade some groups of customers
due to lack of awareness.
SWOT ANALYSIS
Opportunities:
Vegan leather carries a great potential to tap into
the fashion industry and niche market. We can
provide customers more customization options
and enrich our branding to make vegan leather
clothing a separate commodity by itself.
Following that, as more people are being
informed and educated regarding environmental
concerns, our eco-friendly brand will be well
received and attract more customers in the long
run. Thus, it will increase our sales and total
profit.
SWOT ANALYSIS

Threats:
Securing a consistent and reliable supply of
raw materials for plant based vegan leathers
can be difficult. Following that, other artificial
leather products such as PU leather might be a
cheaper alternative for customers. Consumer
perception may fail to change as people may
still believe that vegan leather is inferior to
traditional leather.
 ETHICAL Ethical Concerns:
CONCERNS & Based on our company structure and manufacturing
process, our corporation is likely to face a couple of ethical

CSR concerns such as local farmers could be underpaid and

below minimum wage.

The high costs of goods could exclude certain segments of

the market population due to their purchasing class and
power. High costs of products may mean that a segment of
the population may not be able to afford these sustainable
products.

Workers may not be paid the fair wage or get a safe working
environment, which is their right. Implementing job quotas
for marginalized groups such as women can lead to
sometimes men feeling excluded. Furthermore, extraction of
algae will affect the aquatic ecosystem, and sometimes the
energy consumed during greening can lead to energy
inefficiency and contribute to carbon emissions.
 CORPORATE
SOCIAL PHILANTHROPIC
Contribute to the community through
PERFORMANCE various charities and giveaways

The company needs to be ethical

ETHICAL
regarding operations and management

LEGAL The company needs to obey

environmental laws and regulations

The company needs to be profitable and

ECONOMIC
responsible towards its shareholders
 CORPORATE SOCIAL
PERFORMANCE

Partner with local farmers and ensure fair compensation.

Ensure a safe working environment for the workers and make sure that workers are
being paid the fair wage.
There should be inclusive hiring practices in the company so that men do not feel left
out and there are equal job opportunities for all individuals.
Limit over-harvesting of algae as this will have an adverse effect on the ecosystem.
Minimizing pollution by using energy wisely, especially during the greening process.
Offer a range of cost-effective diverse products so everyone can afford these products
because pricing that only caters to the affluent consumer is a threat to the company's
ethical stance by excluding low-income individuals.
 CORPORATE SOCIAL
RESPONSIBILITIES

Corporate Philanthropy:
Our company is committed to giving back to the community through various philanthropic initiatives.
These include donating a portion of our profits to environmental organizations, supporting local
animal shelters, and providing vegan leather products to homeless shelters and orphanages.This
way, we can align our business with social responsibility to successfully make a positive impact
beyond our core operations and contribute to a more sustainable and compassionate society.

Corporate Social Initiatives:

Our company aims to solidify its commitment to social responsibility through various initiatives. We
will include seminars on sustainable practices to encourage green production, run awareness
campaigns to educate consumers about the environmental and ethical benefits of vegan leather,
collaborate with organizations to promote animal rights and actively work to reduce our own
environmental impact.
 CORPORATE SOCIAL
RESPONSIBILITIES

Corporate Responsibility:
We aim to charge reasonable prices and not overplay the green or socially friendly notion to make sure we do
not exploit this cause.We also need to be ethical regarding our business operations and ensure trust and
reliance between our company and stakeholders. Furthermore, meeting moral objectives of the stakeholders
while performing efficiently is a core priority of our company. Practising fair marketing and selling practices
such as meeting customer expectations derived from advertisements and ensuring products deliver
accordingly.

Corporate policy:
Our company aims to ethically source hygienic and high quality materials during the manufacturing
process to finally produce cruelty free products that meet quality standards. Additionally, we aim to
practice transparency regarding supply chain management and enforce labour compliance laws
that promote a healthy working environment. Finally, we will have a common vision practiced
among the employees which will encourage unity and enforce our code of ethics.
 HUMAN

Non Supervisory
RESOURCE
MANAGEMENT
Naihan Lamisa
Department Header

Management
Minam Mahbub
Employees

Management
Middle
CEO

Lower

Supervisory
Fahim Kamal
President Arno Roy Sadia Aafreen Jannatul Ferdous
Vice President Supervisor Supervisor

Management style: We will try to follow a pyramid management style which will have three sections:
Top management will have a president and CEO
Middle management will have a Vice president
Lower management will have two sub-sections
Supervisory: Supervisor who will oversee the operations of the employees
Nonsupervisory: Employees or workers who will produce vegan leather products.
Top management
We will elect a president and a CEO for the top management who will outline the company’s strategic goals such as:

Becoming the leading pioneer of eco-friendly products and trying to provide the best cost to consumers when
charging for our vegan leather products and other animal leather alternatives in the coming 9 years.
Start new product lines & continuously develop and introduce new vegan leather materials with enhanced
performance, aesthetics, and sustainability.
Diversify operations within the next 2 years.
Implement robotics and machinery to our production process at a low cost to increase quality and output.
Try to develop innovative manufacturing processes to further reduce environmental impact.
Achieve sustainable and profitable growth with optimized pricing and distribution. Aim for sponsorships and
partnerships to focus on expansion.
Invest in marketing to build a strong brand awareness
Create a dominant online presence through e-commerce and websites.
Middle management
Elect a Vice President to outline tactical goals for the company:
Launch new product lines such as vegan leather wallets, bags, seed cards, and pulp Loofas with expanded color and
texture options available for customization by 2027
Implement technology and research to increase the durability and water resistance of our vegan leather products by 2026
Enhance production and operations by reducing production waste such as leftover pulp material by 10% by 2027
Increase total production capacity by 15% by 2027 to meet growing demands. This will be done by investing more in
machinery and embroidery tools.
Establish a separate team for quality control and inspection by the first quarter of 2025
Run ads on social media to target and attract environmentally conscious consumers who appreciate our efforts
Increase online sales by 20% by 2026
Secure placement of Terraria vegan leather products in 7 new retail stores by 2026
Obtain BSTI certification for food products such as fruit leather and other certifications for ethical production practices by
2025
Explore partnership opportunities with other non-profit organizations to further push the social message of environmental
conservation by 2026
Lower Management:
Elect supervisors who will outline operational goals and hire employees who will provide the labor and efforts
required to accomplish these goals:

Production Efficiency:
Meet daily/weekly production targets while maintaining high quality standards.
Identify and implement process improvements to increase output and reduce waste.
Ensure efficient utilization of equipment and resources.

Team Management:
Maintain a safe and productive work environment.
Motivate and mentor team members to achieve their best performance.
Address employee concerns and resolve conflicts promptly.
Ensure adherence to company policies and safety regulations.

Quality Control:
Implement a robust quality control system to minimize defects and ensure product consistency.
Conduct regular inspections of raw materials and finished products.
Train team members on quality control procedures.
Lower Management:
Elect supervisors who will outline operational goals and hire employees who will provide the labor and
efforts required to accomplish these goals:

Inventory Management:
1. Maintain accurate inventory records to prevent shortages and overstocking.
2. Coordinate with procurement to ensure timely delivery of raw materials.
3. Optimize inventory levels to minimize storage costs.

Equipment Maintenance:
1. Schedule and oversee regular equipment maintenance to prevent breakdowns
and ensure optimal performance.
2. Train team members on basic equipment maintenance and troubleshooting.
 Salaries adjusted to Employee Discounts
Inflation Health Benefits
Well established pay Leisure Activities
scales for different Paid leaves
positions

Direct Compensation:
The company will provide salary to employees adjusted to inflationary effects. This will assure employees
that they are being paid fairly. Following that, pay scales for different positions and salary ranges will be
determined by top management such as the President and CEO. We can also include event bonuses for
year-end or religious occasions such as Eid and Christmas Bonuses. Additionally, we will include a
commission system for reaching a target revenue in sales of vegan leather products.
A practice of profit or gain sharing can also be implemented. All these initiatives will help to motivate
workers and incentivize high performance and goal achievement.
 Indirect Compensation
There will be Employee discounts on company products such as vegan leather wallets bags etc. Not only
that, we plan to install various workplace activities such as Table tennis on-site to provide leisure activity
for employees. The company will also provide Health Insurance benefits with counseling services to uplift
employees for work-related issues. Since we practice democratic leadership, we will arrange for team
building activities, BBQ hangouts, meetups, or outings with employees, creating a more friendly and
positive environment that encourages them to feel more included. Additionally, since we advocate for
animal welfare, we can have occasional campaigns such as feeding homeless animals which we can all
participate in. Furthermore, there will Paid vacation leaves,maternity leaves and financial support for
training employees such as mentorship programs. External commuter benefits can also be implemented
such as offering subsidies for public transportation or bike commuting. Finally, our company believes how
employee appraisal is crucial for productivity, so we will acknowledge and reward employee contributions
through awards, bonuses, or public recognition.
 Democratic Leadership

Our company will follow a democratic leadership style as it helps to focus on the creativity
of the group as a whole and enables us to tap into a wider pool of knowledge, experience,
and perspectives. Along with that, it encourages open communication between employees
and fosters a more creative and innovative work environment. This will allow the instilling of
corporate values among employees as they feel more included.Therefore, employees can
affect and bring changes in the workplace and share the same vision as the company.
Top management will dictate the skills they are We can also choose from a plethora of
looking for, supervisors will design a training hiring and training techniques that will
program according to that. Being a company aid in attracting new employees,
that focuses on making vegan leather products, whilst developing existing employees’
employees should specialize in embroidery, skillsets:
knowledge of environmental conservation,
Knowledge of environmental regulations, ideas Volunteering On The Job
of eco-friendly management techniques, Programs for Training
minimize waste production and limit carbon Freshers
footprint. Adequate training will be provided to
ensure employees are able to come up with Internships and Online Training
new recycling ideas that make production more apprenticeship
efficient. programs
MARKETING
PRODUCT MIX
Vegan Leather is an alternative to animal
leather, made from wasted food pulp. A
plethora of products can be derived from
this material:
Handbags
belts
Purses
Shoes
Vegan leather wallets
Seed paper
Fruit leather
MARKETING
SEGMENTATION
Consumers may carry a moral obligation
or have personality traits that incline
towards eco-friendly practices, so they
will appreciate eco-friendly products. The
vegan leather derivatives can also fall
under behavioral segmentation as it can
become a trend to use eco-friendly
products, thus bringing in more
customers.
 TARGET
AUDIENCE
MASS MARKETING
ART AS
Ethical A FOCAL POINT
consumers: Vegans and vegetarians: DECORATIVEindividuals:
Fashion-forward TOUCHES
Individuals
Artwork canwho prioritize
instantly elevate a People who avoid animal Consumers who are
Vases, sculptures, andinterested
decorative in
animal welfarevisual
space, creating andinterest and a products for ethical or health the latest trends
objects and are open
add personality and to
environmental sustainability
sense of personality. Carefullyin reasons. innovative andbringing
sophistication, sustainable
a touch of
their
selectpurchasing decisions.the
pieces that complement materials.
whimsy and charm to the space.
design style and color palette.

Environmentally conscious Businesses and industries: Ethical appeal:

Companies in the fashion, As we advocate a Cruelty-free
consumers:
messaging, it will enable us to build a
People who are concerned automotive, furniture, and other
community based on animal welfare.
about the environmental industries that are looking for
We also aim to partner with animal
impact of traditional leather eco-friendly and cruelty-free welfare organizations to further
production. alternatives to traditional accentuate our message to the
leather. society.
 BRANDING
TECHNIQUE:

ECO-FRIENDLY MESSAGING: EMBRACE TRENDS

Emphasize the environmental benefits of Stay ahead of the curve by
vegan leather over traditional animal incorporating the latest trends and
leather, highlighting its reduced carbon styles into your vegan leather
footprint and cruelty-free production. products.

SOCIAL MEDIA ENGAGEMENT

Social media reels and content creation will
play a major role in building our brand.
Additionally, we will form partnerships or
sponsorships with content creators to
further develop brand recognition.
 PROMOTIONAL
ACTIVITIES
Our company finds it best to employ a multi-pronged approach
for promotional activities. This includes a strong social media
presence with engaging content and targeted ads. We will
collaborate with influential content creators in Bangladesh on
various platforms such as Youtube, Facebook and TikTok etc. to
showcase our products and host exciting giveaways during our
grand opening.
To attract early customers, we will offer grand opening discounts
and special promotions like "first 50 orders get a discount/free
shipping" for new product releases. We will also celebrate Earth
Day with exclusive discounts to emphasize our commitment to
sustainability. Furthermore, to increase our brand visibility, we
will participate in relevant business fairs, offering free samples
and showcasing the innovative qualities of our vegan leather.
 PRODUCT OUR BRAND: OTHER BRANDS:
PRICING

WALLETS TK 870 - 1100 TK 900 - 4000 TK 900 - 2500

HANDBAGS TK 1800 - 2500 TK 2500- 4000 TK 2000 - 4000

LOAFERS TK 1200 - 1500 TK 2700 - 22000 TK 1500 - 12000

BELTS TK 450 - 700 TK 700 - 1200 TK 1100 - 2000

Based on our competitors’ pricing for the same manufactured goods (wallets,
handbags, loafers and belts), our company aims to market vegan fruit leather
products at reasonable and affordable costs so we can cater to a larger
consumer market whilst making luxury and cost our primary focus; thereby
implementing differentiation focus.
 PRODUCT
PLACEMENT
Terraria will have an online store as well as an In-person
retail store which will be located near competitors
such as Aarong and Yellow. Our preferrable is Banani,
however it maybe subject to changes since Lalmatia
also seems to be a more feasible option.

Our production plants will situated near pulp suppliers

such as Juice Bars and farms. Our production plant in
Lalmatia will be located in Block D near Pulp Fiction,
which is a juice bar. This will reduce transport cost and
hassle for raw materials and therefore make the
production process more efficient.
 OPERATIONS &
SUPPLY CHAIN
OPERATIONS MANAGEMENT
Management department: The CEO will outline strategic goals such as Productions Department:
Will oversee the supply of how to pioneer eco-friendly products, mainly Supervisor will be there overseeing
the manufacturing process while
pulp from juice factories vegan leather products by focusing on
the employee/ workers will
etc. sustainable growth and consumer value. manufacture the final products.

Key strategies include diversifying operations,

Research and development: implementing cost-effective machinery,
Quality Control team:
department: For coming up with implementing cost-effective robotics, and
A separate team who will
new innovative ways of production, developing innovative manufacturing
conduct inspections on the final
design and customization ideas. processes to minimize environmental impact. products to check for defects to
Using machinery to increase Continuous product innovation will be a core ensure they are upto standard.
embroidery quality.
focus, including new materials with enhanced
performance and aesthetics. The CEO will
strategize to do all this while committing to
providing the best possible cost to
consumers.
 Inputs Manufacturing Process Outputs
Pulp Preparation

Raw Pulp Wallets

Dye Raw Pulp
Belts
Handbags
The process begins with The pulp is thoroughly

Grinder
sourcing fruit pulp, often a cleaned and prepared to
byproduct of juice remove any impurities.
production

Dehydrator Loafers
Roller Sheet formation Mixing and blending
Jackets
Brushes
The blended mixture is spread
onto a flat surface, to create a The fruit pulp is mixed with
uniform sheet with adjustable various additives
thicknesses.

Dyeing and curing Final textures

The sheets are carefully Once dried, the sheets

dried, often in a controlled may undergo additional
environment, to remove finishing processes, such
excess moisture. as embossing or coating.

Final products

The finished vegan leather

sheets are then cut into the
desired shapes and sizes to use
in the final products
 SUPPLIERS
Local Agricultural Waste Suppliers: Our company will partner with local
farms such as Shuvo Agro Sylhet Dragon Fruit Development farm, Farm
Fresh Organics or food processing plants such as AG Agro Foods Limited
to source wasted fruit and plant pulp. Thus, these organizations will
provide access to abundant and readily available sources of fruit and
vegetable waste such as apple cores, pineapple peels, etc.

Local restaurants: Partnering with local restaurants, juice bars, and fruit
stands to get discarded fruit pulps are also viable options
 SUPPLIERS
Sustainable And Green Supply Chain: Establish sustainability by prioritizing
plant and fruit based sources such as mango pulp discarded from juice,
pineapple leaves, apple peels as raw materials. We will aim for local
sourcing to reduce transport distances and associated emissions.
Following that, we will ensure fair wages and trade practices for workers
involved in the manufacturing process. Making continuous efforts
throughout the entire product manufacturing cycle such as reducing
transport emissions will lower the overall company production waste and
also ensure the usage of less chemicals.
TECHNIQUES FOR
EFFICIENCY
Automation: Implementing automated processes for tasks
like pulp preparation, sheet formation, and drying can
significantly increase production speed and efficiency.

Waste Minimization: Optimizing processes to minimize

waste generation at each stage, such as reducing water
usage during processing and utilizing waste heat for drying.
TECHNIQUES FOR
EFFICIENCY
Continuous Improvement: Implementing lean
manufacturing principles and continuous improvement
methodologies to identify and eliminate inefficiencies in
the production process.

Supplier relations: Establishing strong relationships with

reliable suppliers to ensure a consistent and timely supply
of raw materials.
Conclusion
Poised for significant growth, the vegan leather market is
driven by increasing consumers who are morally
conscious of ethical and environmental concerns. Terraria
specializes in vegan leather production and thus, can
capitalize on this trend by focusing on innovation,
sustainability, and expanding into diverse market
segments.We look forward to continuously improving the
quality and versatility of our vegan leather products, and
hope to attract a wider range of customers, establishing
Terraria as one of the leaders in the evolving leather
industry.
 REFERENCE LIST:

BELT INFO

SSB Leather. (n.d.). SSB Leather. https://ssbleather.com/belt/?orderby=price-desc

RAVEN. (n.d.). Messenger Bag Archives - RAVEN.

https://ravenleatherz.com/product-category/leather-bags-dhaka-bangladesh/messenger-bag/

FOOTWEAR

Casual shoes. (n.d.). Batabd. https://www.batabd.com/collections/casual-shoes?

_gl=1*147nojo*_up*MQ..*_gs*MQ..&gclid=Cj0KCQiAj9m7BhD1ARIsANsIIvDE5kQMOv5cDuG1PhbI9y6XubYRyr0yyTiBd-
MQdnNrt_lgw6xh4zwaAq7UEALw_wcB&sort_by=price-descending

Footwear. (n.d.). Footwear. https://apex4u.com/category/men-footwear?sortby=price_desc

HANDBAGS
RAVEN. (n.d.). Messenger Bag Archives - RAVEN. https://ravenleatherz.com/product-category/leather-bags-dhaka-bangladesh/messenger-
bag/
THANK
YOU