Competition 2
Uploaded by
pa05266378Competition 2
Uploaded by
pa05266378Unit 1 FACT SHEET Peter Allen
Competition 2
Immediate Media
https://www.immediate.co.uk/our-brands/
Immediate Media is a media company that specialises in publishing a
variety of media content and software platforms. Immediate media was
founded in 2011 by Exponent Private Equity by merging BBC Magazines,
Magicalia, and Origin Publishing. Tom Bureau was the founding CEO of
Immediate Media. Today it is one of the leading consumer media businesses
in the UK and Country's third-largest magazine
publisher. As well as this, Immediate is home
to some of the UK’s biggest and most loved
lifestyle brands including: Radio Times, Good
Food, Nutracheck, HistoryExtra and BBC
Gardeners’ World Magazine. Immediate is part
of BurdaInternational, the international arm of
Hubert Burda Media, one of Germany’s largest
technology and media companies.
Immediate is a mass media company as it
produces forms of media that reaches a large
and varied audience. It is also a Cross-media company meaning that it
produces two or more types of media products including magazines and
websites. Immediate Media is a London based publishing company that
operates in the UK. Despite this they are owned by Hubert Burda Media
which itself is situated in Germany.
Genres:
They produce magazines of a range of genres including:
● History
● TV
● Food
● Gardens
● Lifestyle
● Autosports
● Film
● Sports
Immediate Media Magazines:
● Radio Times
● Good Food
● Nutracheck
● BBC Gardeners’ World Magazine
● BBC History Magazine
● Olive
● Youth & Children
● CBeebies
● Bluey
● Frozen
● Andy’s Amazing Adventures
● BBC Match of the Day
● Pokémon and LEGO Ninjago magazines
● LEGO Star Wars
● LEGO City
● LEGO Jurassic
● LEGO Minecraft
● LEGO Numberblocks
● LEGO DreamZzz
● LEGO Super Heroes
● Girl Talk
● Art
● Draw & Create
● MEGA
● Made For Mums
● Easy Cook, good Food
● BBC Top Gear
Immediate Media Websites
● Radiotimes.com
● goodfood.com
● nutracheck.co.uk
● gardensworld.com
● historyextra.com
● olivemagazine.com
● Hitched.co.uk
● The Recommended
Competing Products:
Future PLC owns the magazine All
About History magazine whilst
Immediate Media Media Company
owns a magazine of the same
genre called BBC History. This
makes Immediate Media and
Future competitors, as these two
magazines are both fighting for
the same target audience.
Future PLC owns the magazine
Gardening etc magazine whilst
Immediate Media Media
Company owns a magazine of
the same genre called
BBCGardener World. This
makes Immediate Media and
Future competitors, as these
two magazines are both
fighting for the same target
audience.
