Redbook contents
Redbook contents
2. ATTITUDE .....38 63
2.1. Content, Structure and Function .....38
2.1.1. Introduction .....38
2.1.1.1. Beliefs and attitude .....40
2.1.1.2. Opinions and attitude .....40
2.1.1.3. Values and attitude .....40
2.1.2. Attitude Content .....40
2.1.2.1. CAB Model .....41
2.1.2.2. Expectancy Value Model .....42
2.1.3. Structure .....42
2.1.3.1. One-dimensional perspective .....42
2.1.3.2. Two-dimensional perspective .....42
2.1.4. Function .....43
2.2. Attitude’s In uence and Relation with thought and Behaviour .....44
2.2.1. Attitude guiding and in uencing behaviour .....44
2.2.2. Behaviour guiding and in uencing attitude .....46
2.3. Moral Attitudes .....46
2.4. Political Attitudes .....47
2.4.1. Factors determining political attitude .....47
2.4.2. Types of political attitude .....49
2.5. Social Attitudes .....49
2.5.1. Attitude of people towards women .....49
2.5.2. Attitude of people towards caste system .....50
2.5.3. Attitude of people towards civil servants .....50
2.5.4. Attitude of civil servants towards people .....51
2.6. Social In uence .....52
2.7. Persuasion .....56
2.7.1. Introduction .....56
2.7.2. Methods of persuasion .....59
2.7.3. Challenges in persuasion .....61
2.7.4. Self-persuasion .....61
2.7.5. Persuasion and propaganda .....63
2.7.6. Persuasion and manipulation .....63