chapter 1_2_3
chapter 1_2_3
Dimensions of quality
1) Performance
• “Is the product do the intended job ?”
2) Reliability
• “How often does the product Fail ?”
3) Durability
• “How long does the product last ?”
4) Serviceability
• “How easy is it to repair the product ?”
5) Aesthetics
• “How does the product look like ?“
6) Features
• What does the product do ?”
7) Perceived Quality
• “What is the reputation of the company or its product ?”
8) Conformance to standards
• “Is the product made exactly as the designer intended ?”
- These eight dimensions are usually adequate to describe quality in most industrial and many business situations.
- in service and transactional business organizations (such as banking and finance, health care, and customer
service organizations) we can add the following three dimensions :
9) Responsiveness
• “How long they did it take the service provider to reply to your request for service ?”
• “How willing to be helpful was the service provider ?”
• “How promptly was your request handled ?”
10) Professionalism
• This is the knowledge and skills of the service provider, and relates to the competency of the
organization to provide the required services
11) Attentiveness
• Customers generally want caring and personalized attention from their service providers .
• Customers want to feel that their needs and concerns are important and are being carefully addressed .
Definition of Quality
- Traditional Definition :
✓ Fitness to use
✓ Two aspects of fitness to use
▪ Quality of Design
▪ Quality of Conformance
- Modern Definition :
✓ Is inversely proportional to Variability
✓ Variability here is irregularity (Unwanted or Harmful Variability)
- Quality characteristics
✓ Each product possesses a number of elements that jointly describe what the User or Consumer thinks of
as quality . these parameter are called Quality characteristics
✓ May be (Physical – Sensory – Time oriented)
- Quality Engineering
✓ is the set of operational, managerial, and engineering activities that a company uses to ensure that the
quality characteristics of a product are at the nominal or required levels and that the variability around
these desired levels is minimum.
✓ The largest allowable value for a quality characteristic is called the upper specification limit (USL)
✓ the smallest allowable value for a quality characteristic is called the lower specification limit (LSL)
✓ Non conforming products are those that fail to meet one or more of their specifications
✓ A nonconforming product is considered defective if it has one or more defects
✓ The specifications are the desired measurements for the quality characteristics of the components and
subassemblies that make up the product
✓ specifications are the maximum amount of time to process an order or to provide a particular service
Chapter 3