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STRATEGIC-ANALYSIS-AND-DIVERSIFICATION-PLAN-FOR-A-TECHNOLOGY-COMPANY

The document presents a strategic analysis and diversification plan for Samsung Electronics, highlighting its strong market presence and diverse product offerings. It includes an external analysis using PESTEL and Porter's Five Forces, identifying opportunities in emerging markets and potential threats from competition and legal issues. Additionally, it outlines internal strengths and weaknesses, as well as diversification opportunities in healthcare technology, renewable energy, and smart home solutions.
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0% found this document useful (0 votes)
9 views20 pages

STRATEGIC-ANALYSIS-AND-DIVERSIFICATION-PLAN-FOR-A-TECHNOLOGY-COMPANY

The document presents a strategic analysis and diversification plan for Samsung Electronics, highlighting its strong market presence and diverse product offerings. It includes an external analysis using PESTEL and Porter's Five Forces, identifying opportunities in emerging markets and potential threats from competition and legal issues. Additionally, it outlines internal strengths and weaknesses, as well as diversification opportunities in healthcare technology, renewable energy, and smart home solutions.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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STRATEGIC ANALYSIS AND DIVERSIFICATION PLAN FOR A

TECHNOLOGY COMPANY

I. COMPANY SELECTION
For this analysis, we select SAMSUNG ELECTRONICS, one of the leading
technology companies known for its diverse range of products and strong market
presence in various segments such as smartphones, consumer electronics, and
semiconductor manufacturing.

II. BACKGROUND RESEARCH


Samsung Electronics has a rich history dating back to 1969 and has evolved into
a global powerhouse in the technology industry. Samsung was founded as a grocery
trading store on March 1, 1938, by Lee Byung-Chull. He started his business in
Taegu, Korea, trading noodles and other goods produced in and around the city and
exporting them to China and its provinces. The Samsung Company name from
Korea for “THREE STARS”.
The company offers a wide array of products including smartphones, tablets,
televisions, home appliances, and semiconductor chips.
The Samsung Company’s mission highlights its dedication to producing top-
notch products that not only benefit customers but also have a positive impact on the
global community. This implies that Samsung is recognized as a pioneer in
technology and innovation. They aim to inspire other companies to develop high-
quality solutions by setting an example with their superior products. Ultimately,
Samsung believes that its creations can make a lasting global difference.
Samsung's mission is centered on the development of products and services that
outshine those of its competitors. To accomplish this, the company emphasizes the
acquisition of skilled personnel and the utilization of cutting-edge technology, both of
which are highlighted in its mission statement. By taking into account customer
needs and feedback, Samsung strives to innovate its offering to guarantee customer
satisfaction with every purchase. Ultimately, the company aims to achieve
remarkable outcomes by combining talent, technology, and customer-centricity.
Samsung’s vision statement highlights its dedication to enhancing people’s lives
and making technology more convenient and enjoyable. By inspiring the world
through innovation. Samsung demonstrates its belief in the power of creating new
and impactful solutions that benefit society. This distinguishes Samsung from other
companies that focus solely on profit or competition. Samsung aims to utilize its
resources and knowledge to improve people’s lives. The vision emphasizes
Samsung’s commitment to transforming the way people live in the modern world
through its innovative range of products and services. This includes a wide way
array of devices, such as smartphones, wearables, home appliances, and artificial
intelligence technology like Bixby Vision.
http://businessmodelanalyst.com/samsung-mission-and-vision-statement/

III. EXTERNAL ANALYSIS


1. PESTEL Analysis
Opportunity Threats
A. Political Factors Samsung operates in Some regions are known for
markets where the political their unstable political
environment is generally environments and frequent
favorable, except for some changes in governing
minor issues in certain structures.
countries. However, the
other company has been
facing significant political
challenges due to the
country's tensions. This
has forced Samsung to
consider not only political
instability but also the
possibility of a war
breaking out in the other
country.
B. Economic The expansion of markets Samsung has managed to
Factors in developing countries adapt effectively to the
has presented significant decrease in consumer
opportunities for Samsung disposable incomes in
to increase its global developed countries by
presence. However, this expanding its presence in
expansion also brings emerging and developing
concerns, as the ongoing markets. This strategic move
global economic crisis has has served as a saving grace
negatively impacted the for the company, as it aims to
purchasing power of compensate for the decline in
consumers in many business from the developed
developed markets. As a world. As a result, Samsung
result, Samsung has been has initiated a vigorous push
compelled to focus on into emerging markets to
seeking profitable capture new business
opportunities in emerging opportunities.
markets.

C. Social Factors As a global company, Samsung operates in a market


Samsung has niche that is highly influenced
implemented a "global" by consumer lifestyle
strategy in numerous preferences. With the
emerging markets, understanding that socio-
meaning that it has cultural factors vary across
adapted its approach to countries, Samsung has made
suit local conditions. efforts to adapt and reorient
Additionally, Samsung has itself in each market
had to customize its accordingly. This allows the
products to align with the company to effectively cater to
rapidly evolving consumer the unique needs and
preferences in the diverse preferences of consumers in
markets it operates in. different cultural contexts. By
understanding and responding
to these socio-cultural factors,
Samsung can better connect
with consumers and succeed
in diverse markets.
D. Technological Samsung is recognized as Later in our discussion, we will
Factors one of the top global delve into how Samsung's
companies in terms of eagerness to stay ahead of
innovation. This positions the competition has led to
the company concerns regarding its
advantageously in imitation of Apple's iconic
harnessing the potential of product design. This imitation
technology and driving has resulted in legal and
innovation for sustainable regulatory scrutiny, causing
business success. troubles for the company.
Samsung is deeply Samsung's experiences offer a
committed to staying valuable lesson for other
ahead of the technological technology-driven companies.
and innovation curve, It emphasizes that, despite the
which has become an rapid pace of innovation and
integral part of its mission. disruption in the industry,
The company strives to success ultimately hinges on
outperform its rivals and prioritizing the fundamentals
competitors by being the and ensuring that the basics
first to introduce its latest are executed correctly.
products to the market.
E. Environmental Samsung can capitalize on The improper disposal of
Factors growing consumer demand electronic waste can damage
for environmentally friendly the environment and harm
products by investing in Samsung's reputation. Strict
sustainable practices, such regulations on waste
as using recycled materials management may increase
and reducing carbon operational costs and hinder
emissions. This can lead to expansion into certain
increased market share markets.
and positive brand image.
F. Legal Factors Complying with various Antitrust regulations can pose
regulations worldwide a threat to Samsung's market
presents an opportunity for dominance, especially if the
Samsung to demonstrate company is accused of anti-
corporate responsibility competitive behavior. Fines,
and gain consumer trust. legal battles, and forced
Additionally, staying ahead restructuring are potential
of regulatory changes can consequences.
give Samsung a
competitive advantage.

2. Porter's Five Forces Analysis


a. Threat of New Entrants
 High barriers to entry due to significant capital requirements,
economies of scale, and established brand reputation.
 However, the threat may increase with the emergence of disruptive
technologies and startups.
b. Bargaining Power of Suppliers
 Samsung's size and global reach give it leverage over suppliers.
 However, suppliers' bargaining power may increase due to limited
alternative suppliers or disruptions in the supply chain.
c. Bargaining Power of Buyers
 High competition and product differentiation reduce buyers' bargaining
power.
 However, in highly saturated markets like smartphones, buyers have
more choices and can influence pricing and features.
d. Threat of Substitutes
 Intense competition and rapid technological advancements increase
the threat of substitutes.
 Samsung needs to continuously innovate and differentiate its products
to mitigate this threat.
e. Competitive Rivalry
 Intense competition from global rivals like Apple, Huawei, and Xiaomi
across multiple product segments.
 Price wars, aggressive marketing strategies, and constant innovation
characterize the competitive landscape.
3. Market Trends Analysis
a. Technological Advancement
 AI, the Internet of Things (IoT), 5G, and quantum computing are
driving the next wave of innovation.
 Wearable technology, smart home devices, and connected
ecosystems are gaining popularity.
b. Market Growth Potential
 Emerging markets in Asia-Pacific, Africa, and Latin America offer
significant growth opportunities.
 Growing demand for smartphones, smart TVs, and home appliances
in developing economies.
c. Customer Needs
 Increasing demand for personalized, connected, and environmentally
sustainable products.
 Shift towards digitalization, remote work, and e-commerce
d. Competitive Dynamics
 Rapid product cycles and continuous innovation characterize the
competitive landscape.
 Brand reputation, product quality, and customer experience are critical
differentiators in the market.

Potential Market or Industries for Diversification


1. Healthcare Technology- Samsung can diversify into healthcare technology by
developing telemedicine platforms, medical imaging devices, and remote patient
monitoring solutions.
2. Renewable Energy- Investing in renewable energy technologies such as solar
panels, energy storage solutions, and smart grids aligns with Samsung's
3. Automotive Technology- Venturing into automotive technology by developing
connected car solutions, autonomous driving systems, and electric vehicle
components offers growth opportunities.
4. Smart Cities Infrastructure- Providing solutions for smart city initiatives,
including Internet of Things (IoT)-)-enabled infrastructure, urban mobility
solutions, and environmental monitoring systems, aligns with Samsung's
expertise in the Internet of Things (IoT) and connectivity.
5. Education Technology- Developing educational hardware and software
solutions for digital learning, remote education, and skill development taps into
the growing demand for online education and training.

IV. INTERNAL ANALYSIS


Strengths:
1. Dominance in the smartphone market: Samsung holds a significant market share
globally in smartphone sales.
2. Strong focus on research and development: Samsung invests heavily in R&D,
resulting in a diverse range of innovative products.
3. Award-winning brand: Samsung has received numerous awards for its product
designs and innovation.
4. Eco-friendly innovations: Samsung's environmentally friendly initiatives have
enhanced its brand reputation.
5. Strong presence in Asian markets: Samsung has a stronghold in emerging
economies like India and China.
6. Largest chip seller: Samsung has overtaken Intel as the largest chip seller
globally. 7. Diversified portfolio: Samsung operates in various divisions, including
consumer electronics, IT, mobile communications, and device solutions.
8. Strong global presence: Samsung has regional headquarters and subsidiaries
worldwide, making it a truly global company.
9. High brand valuation: Samsung ranks among the top brands globally in terms of
brand value.

Weaknesses:
1. Dependence on American markets: Samsung is heavily reliant on the American
market, which poses risks in the event of an economic downturn.
2. Decline in smartphone sales: Samsung has experienced a decline in smartphone
sales, particularly in China.
3. Product failures: Samsung has faced issues with faulty products, which can erode
consumer trust.
4. Dependence on low-end smartphones: A significant portion of Samsung's revenue
comes from low-end smartphone sales.
5. Hereditary leadership: Samsung's leadership has traditionally been within the
family, which may limit fresh ideas and innovation.
6. Bribery scandal: Samsung's reputation was tarnished by a bribery scandal
involving its president.

Opportunities:
1. Launching the 'Triple Protection Proposition': Samsung can introduce a new air
conditioning product with advanced technology.
2. Investment in HR management: Improving HR management can enhance sales
and provide a competitive advantage.
3. Diversification and acquisitions: Samsung can expand into new markets and
diversify its business to mitigate risks.
4. Introducing innovative products: Samsung can drive growth by setting trends with
innovative products.
5. Leveraging 5G technology: Samsung has the capacity to capitalize on the
opportunities presented by 5G technology.
6. Powerful processor for smartphone gaming: Samsung's Exynos 2200 processor
can enhance mobile gaming performance.

Threats:
1. Patent infringement controversies: Samsung has faced legal battles and damages
for patent infringement.
2. Increased competition: Competition from rivals in the consumer electronics and
smartphone industries is intense.
3. Legal and regulatory threats: Strict regulations and compliance requirements pose
challenges for Samsung.
4. Economic uncertainty: Global economic uncertainty can impact smartphone
sales.
5. Rise of counterfeiting: Samsung is highly targeted by counterfeiters, which can
harm its brand reputation.
6. Impending court cases: Legal issues surrounding Samsung's leadership can
disrupt the company.
7. Dissatisfied phone users: Complaints and issues with Samsung's products can
impact consumer satisfaction.

2. Value Chain Analysis


Primary Activities
 Inbound logistics- Samsung's extensive global supply chain ensures
timely delivery of components and materials to manufacturing facilities.
 Operations- Samsung's manufacturing capabilities allow for efficient
production of a wide range of products, including semiconductors,
displays, and consumer electronics.
 Outbound logistics- Samsung's distribution network ensures products
reach customers worldwide through various channels, including retail
stores, online platforms, and partnerships.
 Marketing and sales- Samsung invests heavily in marketing and
advertising to promote its products and maintain brand visibility.
 Service- Samsung provides after-sales service and support to
customers through authorized service centers and online platforms.

Support Activities
 Procurement- Samsung strategically procures components and
materials from suppliers worldwide to maintain cost efficiency and
product quality.
 Technology development- Samsung's robust R&D efforts focus on
developing cutting-edge technologies and innovative products across
various domains.
 Human resource management- Samsung invests in talent development
and employee training programs to nurture a skilled workforce capable
of driving innovation and growth.
 Infrastructure- Samsung's infrastructure includes manufacturing
facilities, R&D centers, and distribution networks to support its global
operations.

3. Evaluation of Key Capabilities


 Technology Capabilities- Samsung's R&D investments and expertise in
areas like semiconductor manufacturing, display technology, and 5G
infrastructure position it as a leader in the technology industry.
 Research and Development Capacity- Samsung allocates a significant
portion of its budget to R&D, enabling continuous innovation and the
development of new products and technologies.
 Customer Relationships- Samsung maintains strong relationships with
customers through product quality, customer service, and brand loyalty
programs.
 Brand Reputation- Samsung's brand is widely recognized and trusted
globally, contributing to its competitive advantage and market
leadership.
V. DIVERSIFICATION OPPORTUNITIES
A. Identify potential diversification opportunities
1. Healthcare Technology
 Samsung can leverage its expertise in electronics and sensors to enter
the healthcare industry by developing innovative medical devices, remote
patient monitoring systems, or healthcare data analytics platforms.
2. Smart Home Solutions
 Expanding into the smart home market by offering integrated solutions for
home automation, security, and energy management, building on its
existing portfolio of consumer electronics and IoT devices.
3. Renewable Energy
 Samsung can invest in renewable energy technologies such as solar
panels, energy storage solutions, or electric vehicle charging
infrastructure, capitalizing on the global shift towards sustainability.
B. Consider new markets, industries, or customer segments
1. Enterprise Solutions
 Targeting businesses and enterprises with tailored solutions for
productivity, communication, and data management, leveraging
Samsung's hardware, software, and security capabilities.
2. Education Technology
 Developing educational tools, interactive learning platforms, and
classroom technologies for schools and universities, utilizing Samsung's
expertise in displays, tablets, and digital content.
3. Smart Cities
 Providing technology solutions for urban development projects, including
smart infrastructure, traffic management systems, and public safety
solutions, aligning with Samsung's IoT and connectivity capabilities.
C. Evaluate the potential demand, competition, and profitability:
1. Healthcare Technology
 Assess the growing demand for healthcare technology solutions driven by
an aging population and increasing healthcare expenditures. Analyze
competition from established medical device companies and startups.
Evaluate the long-term profitability considering regulatory hurdles and
reimbursement policies.
2. Smart Home Solutions

 Research the demand for smart home products and services fueled by the
desire for convenience, security, and energy efficiency. Analyze
competition from tech giants, startups, and traditional home automation
companies. Assess the potential profitability based on recurring revenue
models and ecosystem integration.
3. Renewable Energy
 Evaluate the increasing demand for renewable energy solutions driven by
environmental concerns and government incentives. Analyze competition
from established players in the renewable energy sector. Assess the
potential profitability considering investment costs, scalability, and market
growth projections.

VI. MARKET ENTRY STRATEGY


A. Formulate a market entry strategy for Samsung's diversification
1. Market Research
 Conduct thorough market research to understand the target market's
dynamics, consumer preferences, regulatory environment, and
competitive landscape.
2. Segmentation and Targeting
 Identify specific customer segments within the new market or industry that
align with Samsung's diversification objectives and core competencies.
3. Value Proposition
 Develop a compelling value proposition that highlights Samsung's unique
strengths, technological expertise, and competitive advantages in
addressing the needs of the target market.
4. Go-to-Market Strategy
 Define the go-to-market strategy, including product positioning, pricing
strategy, distribution channels, and marketing communication tactics
tailored to the characteristics of the new market.

B. Identify the most suitable entry mode:


1. Organic Growth
 Samsung can opt for organic growth by establishing its presence in the
new market through internal expansion, product development, and market
penetration strategies. This approach allows Samsung to retain full control
over its operations and brand image but may require significant time and
resources.
2. Partnerships
 Forming strategic partnerships with local companies, distributors, or
technology providers can expedite market entry and mitigate risks
associated with unfamiliar markets. Collaborating with established players
can provide Samsung with access to local expertise, distribution networks,
and customer relationships.

3. Acquisitions
 Acquiring existing companies or startups in the target market can
accelerate Samsung's entry and help overcome barriers to entry such as
regulatory hurdles or lack of brand recognition. Acquisitions allow
Samsung to quickly gain market share, access new technologies, and
expand its product portfolio, but integration challenges and cultural
differences should be carefully managed.
4. Joint Ventures
 Establishing joint ventures with local partners or industry players enables
Samsung to leverage its knowledge of the market and share risks and
resources. Joint ventures facilitate market entry while allowing Samsung
to benefit from synergies and shared investment costs. However, the
alignment of strategic objectives and decision-making processes must be
carefully negotiated.

C. Consider the risks and benefits associated with each entry mode
1. Organic Growth
 Benefits include full control over operations, brand building, and long-term
sustainability. Risks include slow market penetration, high initial
investment, and competitive challenges from established players.
2. Partnerships
 Benefits include faster market entry, shared risks, and access to local
expertise. Risks include conflicts of interest, dependency on partners, and
potential loss of control over strategic decisions.

3. Acquisitions
 Benefits include rapid market entry, access to established customer base,
and synergies from combined resources. Risks include integration
challenges, cultural differences, and overpaying for acquisitions.
4. Joint Ventures
 Benefits include shared investment costs, local market knowledge, and
risk mitigation through partnership. Risks include conflicts between
partners, diverging strategic objectives, and potential loss of control over
operations.

VII. PRODUCT OR SERVICE DEVELOPMENT


A. Development Plan
Market Research
 Conduct extensive market research to identify potential new markets or
industries for diversification.
Competitive Analysis
 Analyze competitors in the chosen markets to identify gaps and
opportunities.
Internal Assessment
 Assess Samsung's internal capabilities, resources, and technological
expertise relevant to the new markets.
Resource Allocation
 Allocate sufficient resources, including funding, talent, and technology, to
support the diversification efforts.
Timeline and Milestones
 Develop a timeline with clear milestones to track progress and ensure
timely execution.
Risk Management
 Identify potential risks and develop strategies to mitigate them throughout
the diversification process.

B. Specific Products/Services

Healthcare Technology Solutions


 Samsung can offer a range of healthcare technology solutions, including
wearable devices for monitoring vital signs, telemedicine platforms, and
health data analytics tools.
Smart Home Ecosystem
 Introduce smart home products such as connected appliances, security
systems, and energy management solutions integrated with Samsung's
existing IoT ecosystem.
Renewable Energy Solutions
 Develop renewable energy solutions like solar panels, energy storage
systems, and smart grids to address the growing demand for sustainable
energy solutions.
C. Importance of Customization, Innovation, and Differentiation:
Customization
 Recognizing that different markets have unique needs, customization
allows Samsung to tailor its products and services to meet the specific
requirements of each target market. This enhances customer satisfaction
and strengthens brand loyalty.
Innovation
 Continuous innovation is crucial to stay ahead in competitive markets.
Samsung's commitment to innovation ensures the development of cutting-
edge products and services that offer superior performance, functionality,
and user experience.
Differentiation
 In crowded markets, differentiation is key to stand out and capture
market share. By offering innovative features, advanced technology, and
superior quality, Samsung distinguishes itself from competitors, creating
value for customers and driving demand for its products and services.
VIII. MARKET AND SALES STRATEGY
A. Strategy Development:
1. Goal Setting
 Define clear objectives for the marketing and sales strategy, aligned with
the overall diversification goals of Samsung.
2. Segmentation
 Segment the market based on demographic, psychographic, and
behavioral factors to identify specific target customer groups.
3. Positioning
 Determine the unique value proposition of the new products/services and
position them effectively in the minds of the target customers.
4. Channel Selection
 Select appropriate distribution channels to reach the target customers
efficiently, considering both online and offline channels.
5. Sales Forecasting
 Conduct sales forecasting to estimate demand and set achievable sales
targets for the new products/services.
6. Budget Allocation
 Allocate marketing and sales budgets effectively to support promotional
activities and sales initiatives.

B. Target Customer Segments, Positioning Strategies, and Promotional


Activities:
1. Target Customer Segments
Healthcare Technology Solutions- Hospitals, healthcare providers, fitness
enthusiasts, and individuals with chronic health conditions.
Smart Home Ecosystem- Homeowners, tech-savvy individuals, and families
interested in home automation and convenience.
Renewable Energy Solutions- Businesses, homeowners, and government
organizations looking to adopt sustainable energy solutions.
2. Positioning Strategies
Healthcare Technology Solutions- Position as a trusted partner in improving
healthcare outcomes through innovative technology and data-driven solutions.
Smart Home Ecosystem- Position as the leading provider of seamless,
interconnected smart home solutions that enhance convenience, security, and
energy efficiency.
Renewable Energy Solutions- Position as a pioneer in renewable energy
technology, offering reliable and cost-effective solutions for a sustainable future.
3. Promotional Activities
Healthcare Technology Solutions- Partner with healthcare institutions for
pilot programs, participate in healthcare conferences and exhibitions, and
leverage digital marketing channels to reach healthcare professionals and
consumers.
Smart Home Ecosystem- Collaborate with homebuilders, showcase smart
home solutions at tech expos, and run targeted digital advertising campaigns
highlighting the benefits of a connected home.
Renewable Energy Solutions- Engage in industry events and trade shows,
offer educational workshops on renewable energy, and leverage social media
platforms to raise awareness about the benefits of renewable energy solutions.

C. Importance of Market Research, Customer Insights, and Brand Building:


1. Market Research
 Conducting thorough market research helps Samsung understand market
trends, consumer preferences, and competitor strategies, enabling
informed decision-making and effective resource allocation.
2. Customer Insights
 Gathering insights about the target customers' needs, pain points, and
purchasing behavior allows Samsung to tailor its products, messaging,
and sales approach to resonate with the target audience, driving higher
sales and customer satisfaction.
3. Brand Building
 Building a strong brand reputation establishes trust and credibility with
customers, facilitating easier market entry and acceptance of new
products/services. Consistent branding across marketing channels helps
differentiate Samsung from competitors and fosters brand loyalty among
customers, leading to long-term business success.

IX. OPERATION AND RESOURCE ALLOCATION

Strategic Planning

Now that we know the objectives that we need and the factors that will affect
or influence our diversity and the purpose of the diversity.

First, Build a strong organizational culture by clearly defining and aligning on your
organization’s mission, vision, and goals. Which samsung already have focuses on
achieving a high degree of technological innovation involving human resource development
strategies.

Samsung has a product-type divisional organizational structure.Samsung’s corporate


structure has the following main characteristics:

Product-type divisions
Centralized corporate hierarchy
Geographical groups
And in this research study we focuses on providing new service to other potential
customer that will greatly impact their daily life’s. Samsun is already a product type
division this is an advantage already for all people are interest in such products that will
help them.
Our goal is to introduce other products like the healthcare technology wearable
devices for monitoring vital signs, telemedicine platforms, and health data analytics
tools. Smart home products solar panels, energy storage systems, and smart grids to
address the growing demand for sustainable energy solutions.
How will it be introduce to potential customer?
Partner with healthcare organizations on trial initiatives, attend healthcare conferences
and exhibitions, and use digital marketing channels to reach healthcare experts and
consumers.

Collaborate with home builders or construction company, demonstrate smart home


solutions at tech expos, and launch targeted digital advertising campaigns emphasizing
the advantages of a connected home.

Participate in industry events and trade exhibits, provide instructional workshops on


renewable energy, and use social media platforms like facebook, tiktok, instagram to
promote awareness about the advantages of renewable energy solutions.

This project will take a few years or months because of the influential factor or brand
loyalty that samsung already have. The budget is already not a problem for samsung
already have potential investor that trust them for it already proven that they can
generate profit for there investors.

Laborers shall be included as well specifically those who have knowledge about the
product. They must also consider any limits, such as timelines and budgets. Project
managers should also look for possible team members who have the necessary abilities
and are available. They also need to identify task dependencies that may affect the
completion of specific phases. Planning necessitates the creation of a work breakdown
structure, which aligns each activity with start and end dates and generates a budget.

The project's success is measured using measures that demonstrate how well it
matched expectations. Data from these discoveries can be utilized to improve resource
allocation tactics in future initiatives.

Human Resource should recruit those who are capabilities in making the project that
may include technician, health practitioner, and other people that have knowledge about
the product.
Financial Investment will grow because of the target people for a reason many people
want to insure there health well being, other source of energy etc.

Scalability

SAMSUMG will continue to expand for Samsung that goes beyond mobile,
underscoring its commitment to proactively address the rapidly changing business
environment and focus its products and services on meeting the diverse needs of its
customers.

Ways to Improve Efficiency in Manufacturing


1. Samsung should increase employee productivity

Manufacturing efficiency is all about finding ways to streamline specific operations. This
can include automating an operation to reduce the number of steps required to perform
it, as well as untethering people so they can work from wherever on the factory floor
rather than being bound to a desktop workstation. A smart factory removes the paper
trail. Digital task management, which is commonly done on a mobile device, guarantees
that all duties are completed in the correct order and by the appropriate individual.

2. Improve Asset Maintenance

Manufacturing firms can't afford unplanned downtime. They are implementing lean
manufacturing ideas such as predictive maintenance to guarantee that issues are
identified before they cause line shutdowns and that cash flow is not stifled by spare
components that are never used before becoming obsolete.

Embedded sensors on a smart factory's manufacturing floor send data to on-board


computers, which are then input into algorithms that can forecast when a machine is
likely to fail. When a predetermined threshold is met, a trigger can be delivered to an
employee's smartphone or wearable. Machine learning ensures that algorithms use
current data, constantly updating and improving the model over time.

3. Create a cybernated core


Data is the central currency of the next industrial revolution. . In the smart factory, such
openness serves as the foundation for a self-correcting automated manufacturing loop
in which all choices from which goods to create on any given day to which raw
materials to restock can be carried out with minimal worker participation. Such data-
driven automation frees trained staff from the more mundane aspects of operating a
manufacturing pipeline, allowing them to focus their efforts where they are most
required.

X. Implementation Plan

By determining the Potential Market or Industries for Diversification we already know


how to introduce products that will affect certain factors. Strategies are developed, and
they are founded on specific premises or assumptions. However, The external
environment is constantly changing, so there is a need to closely monitor set strategies
and make any necessary changes or adjustments as needed. Like how or why would
the product be needed.

Outlined the project goals and objectives which is to provide innovative products that
are provided above.

The next step is to make sure the team understands them. For the project to be
successful, the project team must be on board.

A meeting is an effective approach to explain this, but having project materials that they
can refer to is also an option. The project manager will define and explain the roles and
duties to the project team.

They should understand what they are expected to perform and who they can contact if
they have any issues regarding their work, which will lead to a smooth project.
The project deliverables must meet quality standards, and there must be success
criteria in place for handing them off. You should have a system in place to determine
whether or not the deliverable meets expectations.

All projects require a schedule, which is essentially a start and finish date for your
project. Between those two points, there will be phases and tasks, each with a start and
conclusion date. To manage these deadlines, create a project timetable that clearly
maps everything in one spot.

To ensure that the project stays on schedule and under budget, keep a tight check on it
during the execution phase. Costs, time, and performance are all elements that should
be monitored. Costs pertain to the budget, time refers to your timetable, and
performance has an impact on both quantity and quality. By tracking these data, we can
make modifications to stay on schedule and within budget.

Stakeholders, who have a vested interest in the project, will want to stay informed. To
manage their expectations and demonstrate that the project is meeting all of its
milestones, you'll need project reports, such as project status reports. These can then
be given to stakeholders on a regular basis to keep them up to date.

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