STRATEGIC-ANALYSIS-AND-DIVERSIFICATION-PLAN-FOR-A-TECHNOLOGY-COMPANY
STRATEGIC-ANALYSIS-AND-DIVERSIFICATION-PLAN-FOR-A-TECHNOLOGY-COMPANY
TECHNOLOGY COMPANY
I. COMPANY SELECTION
For this analysis, we select SAMSUNG ELECTRONICS, one of the leading
technology companies known for its diverse range of products and strong market
presence in various segments such as smartphones, consumer electronics, and
semiconductor manufacturing.
Weaknesses:
1. Dependence on American markets: Samsung is heavily reliant on the American
market, which poses risks in the event of an economic downturn.
2. Decline in smartphone sales: Samsung has experienced a decline in smartphone
sales, particularly in China.
3. Product failures: Samsung has faced issues with faulty products, which can erode
consumer trust.
4. Dependence on low-end smartphones: A significant portion of Samsung's revenue
comes from low-end smartphone sales.
5. Hereditary leadership: Samsung's leadership has traditionally been within the
family, which may limit fresh ideas and innovation.
6. Bribery scandal: Samsung's reputation was tarnished by a bribery scandal
involving its president.
Opportunities:
1. Launching the 'Triple Protection Proposition': Samsung can introduce a new air
conditioning product with advanced technology.
2. Investment in HR management: Improving HR management can enhance sales
and provide a competitive advantage.
3. Diversification and acquisitions: Samsung can expand into new markets and
diversify its business to mitigate risks.
4. Introducing innovative products: Samsung can drive growth by setting trends with
innovative products.
5. Leveraging 5G technology: Samsung has the capacity to capitalize on the
opportunities presented by 5G technology.
6. Powerful processor for smartphone gaming: Samsung's Exynos 2200 processor
can enhance mobile gaming performance.
Threats:
1. Patent infringement controversies: Samsung has faced legal battles and damages
for patent infringement.
2. Increased competition: Competition from rivals in the consumer electronics and
smartphone industries is intense.
3. Legal and regulatory threats: Strict regulations and compliance requirements pose
challenges for Samsung.
4. Economic uncertainty: Global economic uncertainty can impact smartphone
sales.
5. Rise of counterfeiting: Samsung is highly targeted by counterfeiters, which can
harm its brand reputation.
6. Impending court cases: Legal issues surrounding Samsung's leadership can
disrupt the company.
7. Dissatisfied phone users: Complaints and issues with Samsung's products can
impact consumer satisfaction.
Support Activities
Procurement- Samsung strategically procures components and
materials from suppliers worldwide to maintain cost efficiency and
product quality.
Technology development- Samsung's robust R&D efforts focus on
developing cutting-edge technologies and innovative products across
various domains.
Human resource management- Samsung invests in talent development
and employee training programs to nurture a skilled workforce capable
of driving innovation and growth.
Infrastructure- Samsung's infrastructure includes manufacturing
facilities, R&D centers, and distribution networks to support its global
operations.
Research the demand for smart home products and services fueled by the
desire for convenience, security, and energy efficiency. Analyze
competition from tech giants, startups, and traditional home automation
companies. Assess the potential profitability based on recurring revenue
models and ecosystem integration.
3. Renewable Energy
Evaluate the increasing demand for renewable energy solutions driven by
environmental concerns and government incentives. Analyze competition
from established players in the renewable energy sector. Assess the
potential profitability considering investment costs, scalability, and market
growth projections.
3. Acquisitions
Acquiring existing companies or startups in the target market can
accelerate Samsung's entry and help overcome barriers to entry such as
regulatory hurdles or lack of brand recognition. Acquisitions allow
Samsung to quickly gain market share, access new technologies, and
expand its product portfolio, but integration challenges and cultural
differences should be carefully managed.
4. Joint Ventures
Establishing joint ventures with local partners or industry players enables
Samsung to leverage its knowledge of the market and share risks and
resources. Joint ventures facilitate market entry while allowing Samsung
to benefit from synergies and shared investment costs. However, the
alignment of strategic objectives and decision-making processes must be
carefully negotiated.
C. Consider the risks and benefits associated with each entry mode
1. Organic Growth
Benefits include full control over operations, brand building, and long-term
sustainability. Risks include slow market penetration, high initial
investment, and competitive challenges from established players.
2. Partnerships
Benefits include faster market entry, shared risks, and access to local
expertise. Risks include conflicts of interest, dependency on partners, and
potential loss of control over strategic decisions.
3. Acquisitions
Benefits include rapid market entry, access to established customer base,
and synergies from combined resources. Risks include integration
challenges, cultural differences, and overpaying for acquisitions.
4. Joint Ventures
Benefits include shared investment costs, local market knowledge, and
risk mitigation through partnership. Risks include conflicts between
partners, diverging strategic objectives, and potential loss of control over
operations.
B. Specific Products/Services
Strategic Planning
Now that we know the objectives that we need and the factors that will affect
or influence our diversity and the purpose of the diversity.
First, Build a strong organizational culture by clearly defining and aligning on your
organization’s mission, vision, and goals. Which samsung already have focuses on
achieving a high degree of technological innovation involving human resource development
strategies.
Product-type divisions
Centralized corporate hierarchy
Geographical groups
And in this research study we focuses on providing new service to other potential
customer that will greatly impact their daily life’s. Samsun is already a product type
division this is an advantage already for all people are interest in such products that will
help them.
Our goal is to introduce other products like the healthcare technology wearable
devices for monitoring vital signs, telemedicine platforms, and health data analytics
tools. Smart home products solar panels, energy storage systems, and smart grids to
address the growing demand for sustainable energy solutions.
How will it be introduce to potential customer?
Partner with healthcare organizations on trial initiatives, attend healthcare conferences
and exhibitions, and use digital marketing channels to reach healthcare experts and
consumers.
This project will take a few years or months because of the influential factor or brand
loyalty that samsung already have. The budget is already not a problem for samsung
already have potential investor that trust them for it already proven that they can
generate profit for there investors.
Laborers shall be included as well specifically those who have knowledge about the
product. They must also consider any limits, such as timelines and budgets. Project
managers should also look for possible team members who have the necessary abilities
and are available. They also need to identify task dependencies that may affect the
completion of specific phases. Planning necessitates the creation of a work breakdown
structure, which aligns each activity with start and end dates and generates a budget.
The project's success is measured using measures that demonstrate how well it
matched expectations. Data from these discoveries can be utilized to improve resource
allocation tactics in future initiatives.
Human Resource should recruit those who are capabilities in making the project that
may include technician, health practitioner, and other people that have knowledge about
the product.
Financial Investment will grow because of the target people for a reason many people
want to insure there health well being, other source of energy etc.
Scalability
SAMSUMG will continue to expand for Samsung that goes beyond mobile,
underscoring its commitment to proactively address the rapidly changing business
environment and focus its products and services on meeting the diverse needs of its
customers.
Manufacturing efficiency is all about finding ways to streamline specific operations. This
can include automating an operation to reduce the number of steps required to perform
it, as well as untethering people so they can work from wherever on the factory floor
rather than being bound to a desktop workstation. A smart factory removes the paper
trail. Digital task management, which is commonly done on a mobile device, guarantees
that all duties are completed in the correct order and by the appropriate individual.
Manufacturing firms can't afford unplanned downtime. They are implementing lean
manufacturing ideas such as predictive maintenance to guarantee that issues are
identified before they cause line shutdowns and that cash flow is not stifled by spare
components that are never used before becoming obsolete.
X. Implementation Plan
Outlined the project goals and objectives which is to provide innovative products that
are provided above.
The next step is to make sure the team understands them. For the project to be
successful, the project team must be on board.
A meeting is an effective approach to explain this, but having project materials that they
can refer to is also an option. The project manager will define and explain the roles and
duties to the project team.
They should understand what they are expected to perform and who they can contact if
they have any issues regarding their work, which will lead to a smooth project.
The project deliverables must meet quality standards, and there must be success
criteria in place for handing them off. You should have a system in place to determine
whether or not the deliverable meets expectations.
All projects require a schedule, which is essentially a start and finish date for your
project. Between those two points, there will be phases and tasks, each with a start and
conclusion date. To manage these deadlines, create a project timetable that clearly
maps everything in one spot.
To ensure that the project stays on schedule and under budget, keep a tight check on it
during the execution phase. Costs, time, and performance are all elements that should
be monitored. Costs pertain to the budget, time refers to your timetable, and
performance has an impact on both quantity and quality. By tracking these data, we can
make modifications to stay on schedule and within budget.
Stakeholders, who have a vested interest in the project, will want to stay informed. To
manage their expectations and demonstrate that the project is meeting all of its
milestones, you'll need project reports, such as project status reports. These can then
be given to stakeholders on a regular basis to keep them up to date.