3rd exam rev

Sunday, 24 September 2023 4:11 pm

PURCOM

Visual Aids - It could arouse the senses, tickle the imagination, and stimulate your audience, could also be a handy tool.
- Could be in the form of illustrations, pictures, charts, graphs, and film clips.
- Your visual aids should be stimulating, colorful and appealing.
Power Point - Most popular and easy to use.
Presentation
HTTPS - Hypertext Transfer Protocol Secure
Tips could help you - Consider the time and the venue of your presentation
prepare an effective • The time and the lighting would tell you the kind of visual aids you will use.
ppt: - Study your audience, the number, their profile the age grouping their norms and their culture
• It would be your advantage if you can incorporate your visual aids to their language/culture.
- Identify the likes and dislikes of your listeners
• Fit your materials to your audience/listeners.
- Be guided by your purpose
• Plan your visual aids and ppt to suit your purpose, audience, location and time of your presentation.
• Younger audiences prefer colorful and cartoon-like materials.
• Adult audiences prefer more serious audio-visuals.
- Choose pictures, video clips, graphs and charts that are relevant, stimulating and could attract the
interest of your audience.
• Highly recommended that you integrate pictures, graphics, tables, charts, and graphs in your text to
help explain your point.
- Ensure that the size and font of your text would be enough to be seen by everyone
• Check the size of the text of your audio-visual aids versus the number of your audience.
○ A font size of one inch could be clearly seen within five feet
○ A font size of two inches could be clearly seen within ten feet
○ A font size of three inches could be clearly seen within thirty feet
- Design your visual aid/ppt so that it comes handy to your audience and help them to understand your
important points
• Limit your bullet points to five to seven lines: (555 principle)
○ Five lines per frame, five words per line and five frames of text
- Rehearse the use of your visual aids to ensure that you master them and assure ease in using them.
• You have to practice coordinating your presentation and your equipment .
• Proper coordination could add mastery and increase your self-confidence.
- Before your presentation, check your equipment , where you will position them, plug them and how you
are going to operate them.
• You could make your presentation smooth for yourself and convenient for your audience.

21st century - Life has changed where social media is considered to be the most important activity.
Blog - A frequently updated web page used for personal commentary or business content.
- Blogging is one of the most common types of communication through the use of technology that has
emerged.
- Become a significant tool of communication both in economic and political fronts.
- It was coined by Peter Merholz who joked about it and broke the words "weblog" to blog.
• Anne Frank- the worlds famous diarist, a person who wrote down her emotions, ideas and
experiences on a piece of notebook to express herself
December 17, 1997 - The term "weblog" was discovered by John Barger.
How to set up a - Purchase your blog hosting
blog: • Where you install WordPress and host your future blog's files, articles and images.
- Install WordPress from your new Panel
• Install wordpress with just a few clicks from inside your hosts control panel
- Choose a free theme for your blog
• Pick a theme that suits the colors, branding and goals for your blog
- Publish your first post

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 - Publish your first post
• Starts writing blog post that help people, attract traffic, get email subscribers and such.

Vlogs - A video platform

- Short term for "video blog"
- Sending their message to their desired audience by recording videos.
• Vlog platforms: Youtube, Facebook Video, Live, Instagram, etc. promoting their advocacy.
- Gave people an outlet for their passion, expertise, and personalities
- Also helped foster deeper and more personal connections between authors and audience.
Vloggers - Estimated to be 700 million across the globe in 2016.
Podcast - A series of audio or video recordings.
- Commonly in audio format but some which are presented through videos.
- Has a specific subject tackled all throughout the duration.
• Think of your podcast concept
• Identify your podcast goals
○ To generate leads for business
○ To be recognized as a leader in an industry
○ To share an important message
○ To have fun
• Name your podcast
• Choose your podcast format
• Choose your publishing format
Various forms of - Twitter, Facebook, YouTube, Snapchat, Instagram, LinkedIn, Pinterest, Blogs, Micro-blogs.
social media • Allow users whether they be people or organizations to say updated and connected
network: - Snapchat is mostly used by young gens.
- LinkedIn mostly used by business professionals.
- Facebook widely used platform among the users from different countries.
Social media - Help in the fulfillment of the micro-moments of their day to day life.
- Has developed activism in the society.
Types of Social - The listener: social media users may like your posts and tweets but does not necessarily mean that they
Media Users will click the "like" or "favorite" button.
- The Spammer: who loves to flood your inbox with weekly promotional messages.
- The Activist: use the power and influence of social media top passionately talk about things they believe
in.
- The Passion-ista: people loves to explore and share about their passion through different socmed posts.
- The Social Butterfly: have an incredible number of friends and followers on their different social media
platforms.
- The Early Adopter: people have started using different social media platforms even before you have heard
them.
- The Blackbooker: People simply look at social media as practical as possible. Social media for them is just
to communicate with other people nothing more nothing less.
- The Family Man: loves social media because it connects them with their families.

PSA - Public Service Announcement

- For benefit of the public and usually contain a message
- Primarily designed to inform and educate rather than sell a product or service
- Set to change public opinion and raise awareness on important issues while disseminating information
quickly and efficiently.
- Also known as public service ads
• Examples of issues covered in these announcements include drinking and driving, texting and
driving, drug addiction, and racism and such
- Found in any place where traditional ads can be seen (television & radio and online media, direct mail,
print
• Appeared in the UK in 1938 through Public Relationship Films Ltd. World War II, gave PSA's their first
real platform as British government wanted to support campaigns that touted optimism and
encouraged the public.
• Began similarly, in the US through a company founded in 1942, the Advertising Council Inc.
renamed War Advertising Council Inc in 1943
• In 1946, it reverted back to its original name.
ABC - Always Be Cheerful
XYZ - Examine yourself

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XYZ - Examine yourself
Humor - Very important in public speaking
- A good strategy to capture the attention of your audience
Preparing your - The more senses you are able to activate the more you will able to put across your message to your
audio visual aids audience and the more effective you are in your speech.
- Advisable to prepare your speech in such a way that can connect with the sense of hearing , seeing,
touching, smelling, and tasting
• Make sure you arrive early to settle yourself
• Use a powerful opening statement
• Speaker should deliver his speech with reasonable pacing
• Use small notes as a guide
• Approach the rostrum with enthusiasm
• Sincerity is very important
• Start with your strongest points
• Get to the point
• Appeal to your audience's emotions and feelings by tapping into their feelings
• Maintain eye contact with your audience
• Keep your audience involved
• Deliver your speech as natural as possible
• Vary the tone of your voice to stress important points and to show enthusiasm
• Use gestures and non-verbal cues to help clarify the meaning of your points
• Remember the audience wants your conclusions
Fear - Natural feeling
Effective - An important tool in achieving productivity
communication
Team building - Strong team is one whose team members communicate and collaborate
• Increase employee engagement
○ Satisfaction of the workforce can be promoted by ensuring that their voice is being listened to
when it comes to their ideas or their concerns regardless of their position and rank
• Innovation
○ Which the workforce is enabled to express their ideas openly in a non-threatening manner,
encourages them to open up their ideas.
• Growth
○ Development projects hinge munch on strong communication
• Strong management
○ Senior leaders should be an effective communicators for them to manage their teams.
Formal - Conferences, meetings, seminars and such are the common formal verbal communication in the
workplace.
- Can take place or face to face or exchange ideas could be done through the use of technology like video
conferencing
Informal/Grapevine - One of the most interesting aspects of communication
- Does not follow the conventional rules of communication in the office
- Should be controlled effectively
Visual - A form of communication which depends on interaction and visual skills of employees.
Communication
Written - Memoranda
Communication - Considered to be the most primitive form of communication in an office setting
- Comprises of electronic or office memoranda, emails, training materials and documents WHILE
• Informal written communication- text messages, email and instant messaging.
Fallacies - are common errors in reasoning that will undermine the logic of your argument.
- can be either illegitimate arguments or irrelevant points, and are often identified because they lack
evidence that supports their claim.

Slippery slope - a conclusion based on the premise that if A happens, then eventually through a series of small steps,
through B, C and ,..., X, Y, Z will happen, too, basically equating A and Z. So, if we don't want Z to occur, A
must not be allowed to occur either.
• If we ban Hummers because they are bad for the environment eventually the government will ban
all cars, so we should not ban Hummers.
In this example, the author is equating banning Hummers with banning all cars, which is not

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 ○ In this example, the author is equating banning Hummers with banning all cars, which is not
the same thing.
Hasty - a conclusion based on insufficient or biased evidence. In other words, you are rushing to a conclusion
Generalization before you have all the relevant facts.
Post hoc ergo - This is a conclusion that assumes that if 'A' occurred after 'B' then 'B' must have caused 'A.'
propter hoc

Genetic Fallacy - This conclusion is based on an argument that the origins of a person, idea, institute, or theory determine
its character, nature, or worth.
Begging the Claim - The conclusion that the writer should prove is validated within the claim.
Circular Argument - This restates the argument rather than actually proving it.
Either/or - This is a conclusion that oversimplifies the argument by reducing it to only two sides or choices.
Ad hominem - This is an attack on the character of a person rather than his or her opinions or arguments.
Ad - This is an appeal that presents what most people, or a group of people think, in order to persuade one to
populum/Bandwago think the same way. Getting on the bandwagon is one such instance of an ad populum appeal.
n appeal
Red Herring - This is a diversionary tactic that avoids the key issues, often by avoiding opposing arguments rather than
addressing them.
Straw Man - This move oversimplifies an opponent's viewpoint and then attacks that hollow argument.
Moral Equivalence - This fallacy compares minor misdeeds with major atrocities, suggesting that both are equally immoral.
Fallacies link: https://owl.purdue.edu/owl/general_writing/academic_writing/logic_in_argumentative_writing/fallacies.ht
ml

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