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Dr. Julie Kim - Marketing Slide Deck

The document outlines a marketing strategy for Apex Weight Solutions, a medical weight loss clinic led by Dr. Julie Kim, highlighting the need for improvement in their current marketing efforts. It compares their performance metrics with a competitor, Dr. Rami Lutfi, revealing significant gaps in website traffic and social media engagement. An implementation roadmap is proposed, including content strategies and service packages to enhance patient acquisition and clinic reputation.

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omrsohl.2000
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13 views12 pages

Dr. Julie Kim - Marketing Slide Deck

The document outlines a marketing strategy for Apex Weight Solutions, a medical weight loss clinic led by Dr. Julie Kim, highlighting the need for improvement in their current marketing efforts. It compares their performance metrics with a competitor, Dr. Rami Lutfi, revealing significant gaps in website traffic and social media engagement. An implementation roadmap is proposed, including content strategies and service packages to enhance patient acquisition and clinic reputation.

Uploaded by

omrsohl.2000
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing

Strategy for
Dr. Julie Kim:
Apex Weight
Solutions
November 2024
Introduction
Current Situation
Agenda
Competitor Insights
Implementation Roadmap
Introduction

Introduction
Current Situation
Competitor Insights
Implementation Roadmap

3
Introduction

Understanding the evidences that create a need for Marketing


The core objective is to establish where the grey areas are, and how we can address them with clear strategies

•Apex Weight Solutions: a medical weight loss clinic in Park Ridge, Illinois that offers a variety of services to
help patients achieve and maintain a healthy weight.
•Patients have access to a board-certified obesity medicine specialist, Julie Kim, MD, who provides guidance
and support throughout their weight loss journey.
•The goal is to establish an effecting marketing strategy that creates a reliable stream of patients for the clinic
itself, build social proof and further cement Apex Weight Solutions (and Dr. Julie Kim) as a reputable entity
affiliated with the American Board of Internal and Obesity Medicine.

Confidential 2024 4
Current Situation

Introduction
Current Situation
Competitor Insights
Implementation Roadmap

5
Current Situation

Key metrics that dictate the performance of your business


Over the course of last 30 days, the data for website performance, traffic and social media presence suggests relatively weak foundation
for an effective marketing strategy.

Website Performance (last 30 days) Traffic Trends Social Media

• 1462 total visitors, with only 52 engaged visitors • Daily visitor count since October 16 was on • Apex Weight Solutions is on two social media
• Average visit duration was approximately 6 average of 67. After Nov 2, decline of visitor platforms - Facebook and Instagram
seconds, with visitor viewing 1 page before count was seen with an average of 22 since. • Facebook page has 3 Likes and 3 Followers.
exiting • 52.4% of the traffic originated from the United • Instagram page has 8 followers.
• Bounce rate for the website was recorded at States, while 47.54% was from Norway.
41.12% • Social Media contributed to 6.32% of visitors,
followed by Paid Search (1.11%) and Display Ads
(0.95%). Bulk of the traffic was from direct
searches.

Confidential 2024 6
Competitor Insights

Introduction
Current Situation
Competitor Insights
Implementation Roadmap

7
Competitor Insights

Drawing a comparison with neighbouring practices


The objective is to understand how they’ve established their marketing strategies and the impact it drivers towards their businesses.

•To draw a comparison, Lutfi Forward managed by Dr. Rami Lutfi will be used.
•Dr. Rami Lutfi is the past president, Illinois Association of Bariatric Surgery. His practice philosophy is to cover
all various needs for those struggling with weight.
•The location of his clinic is in Chicago, IL.

Confidential 2024 8
Competitor Insights | Dr. Lutfi v/s Apex Weight Solutions

Comparing Dr. Lutfi’s performance over the last 30 days.


Dr. Lutfi’s statistics across the board are significantly higher than Apex Weight Solutions. His efforts in terms of ensuring high website
performance, posting engaging content on social media being the highest contributors.

Lut Forward v/s Apex Weight Solutions

Key Insights
3516 | 1462 17.94% | 41.12% • Dr. Lufti’s website sees considerably more
visitors and engagements. Presence of videos
Total Website Visits / last 30 days Bounce Rate for Website and reviews hooks visitors.
• Dr. Lufti’s website has less than half the
bounce rate compared to Apex.

126 | 52 1min 58s | 6s


Considerations must be taken to improve
website performance and loading time.
Average visit duration for visitor
Engaged Website Visitors / last 30 days • Dr. Lutfi is completely dominating on social
media, catering to Instagram, Facebook,
TikTok and YouTube. Content is rich and
allows to pull in leads from social media.

3250 | 23 2730 | 11
Total followers on Meta platforms
Current Website Daily Visits

Confidential 2024 9
fi
Implementation Roadmap

Introduction
Current Situation
Competitor Insights
Implementation
Roadmap

10
Implementation Roadmap

Understanding the potential marketing strategy for Apex Weight Solutions


What to expect, and level of customisability for the marketing services.

•For content, 10/12 posts in a month. Design posts ranging from infographics, industry content, products,
range of services, write-ups and SEO optimised blog posts.
•Content calendar to be shared bi-weekly, with 1 weekly meeting to assess performance.
•Services to be encapsulated within two core packages: Basic (shared resources of 1-2 people with
communication via email and monthly report) and Dedicated (a designated account manger will be assigned
to you to become main POC and dedicated designer to handle all posts).
•Strategies to deploy to attract more leads?

Confidential 2024 11
Thank you.

12

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