202311_DAM IC
202311_DAM IC
INITIATING COVERAGE
Category tailwinds and execution excellence to
continue growth trajectory
BUY
Varun Beverages (VBL) is a key player in the beverages industry and stands as one of
the largest global franchisees of Pepsico. The company witnessed a remarkable
10 November 2023 volume growth of 15% in Q3, driven by robust growth in the energy drinks and
carbonated beverages segments both in India and international markets. Sustained
BSE Sensex: 64832
organic volume growth beyond 15% over the last four years (CAGR) is propelled by
Sector: FMCG the introduction of new products (primarily energy drink Sting), distribution expansion
and increase in mobility in the post-Covid era. We anticipate that the company will
continue experiencing growth in the future, fuelled by the ongoing introduction of
new products in juices, energy drinks and milk beverages. We estimate an 11%
volume CAGR for CY22-25E despite a high base and ~100 bps margin expansion on
Stock data account of operating leverage and stable commodity prices. We initiate coverage on
the stock with a BUY rating and a target price of Rs 1120/share.
CMP (Rs) 1,002
Forging a new product mix: Energy drink brand ‘Sting’ has witnessed an exponential
Mkt Cap (Rs bn/USD m) 1,301.8 /15,630 growth over the last two years, attributed to distribution expansion, attractive pricing
Target Price (Rs) 1,120
and increased mobility (post-Covid era). VBL has expanded its product portfolio in
juices, sports drinks and milk-based beverages. It is setting up new facilities in milk
Change in TP (%) NA beverage and juices category to cater to the high demand during summer season. We
believe newer products would continue to grow at a fast pace with continued
Potential from CMP (%) 11.8 distribution expansion into smaller towns and rural areas.
Earnings change (%) Expanding through massive capex: VBL has massively expanded its capacity in few
FY24E
years to capture the strong demand for beverages. It is further expanding capacity in
India and Congo with capex of Rs25 bn, which would increase its peak capacity by
FY25E 45%. It is well poised to cater to the increasing demand for new beverage categories
and higher traction from regions with low consumption rates.
Bloomberg code VBL IN
Distribution expansion driving volumes: VBL has expanded its distribution reach from
1-yr high/low (Rs) 1,025/538 2 mn retail outlets in 2018 to 3.5 mn retail outlets in 2023. Further, with the
considerable increase in electrification in rural regions, it has managed to install
6-mth avg. daily volumes (m) 2.3
higher number of visi-coolers, increasing from 0.55 mn in 2018 to an expected 1 mn
6-mth avg. daily traded value in 2023. We believe the substantial growth in volume can be largely attributed to
distribution expansion and the widespread installation of visi-coolers. The company
(Rsm/USDm) 1,987.6/23.9 would continue to drive growth through distribution expansion.
Shares outstanding (m) 1,299.2 Valuation & view: With the massive Rs25 bn capex, the company is well positioned to
tap into the growing beverage demand in smaller cities and rural regions. We are
Free float (%) 36.9
positive on VBL’s long-term growth prospects and margin expansion possibility. We
Promoter holding (%) 63.1 value the stock on DCF methodology with WACC assumption of 9.5% and terminal
growth of 5% to arrive at the target price of Rs1120/share. We initiate coverage on
the company with a Buy rating.
Price performance – relative & absolute
Varun Beverages Sensex
500 Key valuation metrics
400 Year to 31 Dec CY21 CY22 CY23E CY24E CY25E
300
Net sales (Rs m) 88,232 1,31,731 1,57,636 1,76,215 1,95,191
200
EBITDA (Rs m) 16,546 27,881 35,122 38,992 42,842
Adj. net profit (Rs m) 7,461 15,501 20,243 22,431 25,031
100
Adj. EPS (Rs) 17.2 23.9 15.6 17.3 19.3
0
Nov-20 Aug-21 May-22 Feb-23 Nov-23
% change 74.1 38.5 (34.7) 10.8 11.6
(%) 3-mth 6-mth 1-yr PE (x) 17.7 19.7 44.5 58.4 52.4
VBL IN 21.7 33.1 74.6 Price/ Book (x) 3.1 5.9 13.7 16.1 14.0
EV/ EBITDA (x) 9.3 12.2 26.5 34.0 30.7
BSE Sensex (1.8) 5.0 6.2
RoE (%) 19.2 32.9 34.4 30.5 28.6
RoCE (%) 16.1 25.8 27.7 28.4 30.2
Source: Company, DAM Capital Research
Sanjay Manyal
[email protected]
+912242022583
For Private Circulation only “Important disclosures appear at the back of this report”
Varun Beverages
The strong growth can be attributed to aggressive expansion of ‘go to market’ (GTM) strategy, improved
electrification in rural regions and faster installation of visi-coolers. The company has distribution reach of 3.5 mn
retail outlets out of a total of 12 mn outlets in India. Hence, there is ample scope to expand coverage further. The
company is adding 0.2-0.3 mn retail outlets every year.
Juices has seen a flat volume in Q3 due to spillover impact of Q2. Given June quarter was impacted by unseasonal
rains, trade channels did not stock much inventory in Q3 as well. Despite muted volumes, some of the brands
such as Nimbooz grew by 100% and GATORATE grew by ~75%.
The increase in realisation of international markets is prominent due to change in mix. GTM strategy is also
improving, given VBL’s share in these markets is significantly low. With growing contribution of south and west
regions, seasonality is likely to come down and Q1 and Q3 would contribute more to volumes.
The traction in new products is extremely well, with strong growth in brands namely Sting, GATORATE and
Nimbooz. The company has launched ‘Sting Blue’ and plans to introduce additional new products in the future,
including the launch of another energy drink brand from PepsiCo’s product portfolio.
We value the stock on DCF methodology with WACC assumption of 9.5% and terminal growth of 5% to arrive at the
target price of Rs1120/share. The implied CY25 PE on the target price is 58x. We initiate coverage on the company
with a Buy rating.
60
6
45
4
30
15 2
0 0
Nov-16
Nov-17
Nov-18
Nov-19
Nov-20
Nov-21
Nov-22
Nov-23
Nov-16
Nov-17
Nov-18
Nov-19
Nov-20
Nov-21
Nov-22
Nov-23
Source: Company, DAM Capital Research, Bloomberg Source: Company, DAM Capital Research, Bloomberg
Story in Charts
Exhibit 5: Consolidate sales and sales growth trend Exhibit 6: PAT and PAT growth trend
Hundreds
180 40.0 24.0 120%
18.0 80%
120 20.0
12.0 40%
60 0.0
6.0 0%
0 -20.0 0.0 -40%
CY18
CY19
CY20
CY21
CY22
CY25E
CY23E
CY24E
CY18
CY19
CY20
CY21
CY22
CY23E
CY24E
CY25E
Source: Company, DAM Capital Research Source: Company, DAM Capital Research
Exhibit 7: Gross margins (%) Exhibit 8: EBITDA and EBITDA growth (% to sales)
3,600 60.0
60.0
30.0 0 -30.0
CY18
CY19
CY20
CY21
CY22
CY23E
CY24E
CY25E
CY18
CY19
CY20
CY21
CY22
CY25E
CY23E
CY24E
Source: Company, DAM Capital Research Source: Company, DAM Capital Research
Exhibit 9: Consolidate volumes and volumes growth (%) Exhibit 10: CSD volumes and volume growth (%)
CY19
CY20
CY21
CY22
CY23E
CY18
CY19
CY20
CY21
CY22
CY24E
CY25E
CY23E
CY24E
CY25E
Source: Company, DAM Capital Research Source: Company, DAM Capital Research
Exhibit 11: Juices volumes and volume growth Exhibit 12: Water sales volumes and volume growth (%)
20 0.0% 80 0.0%
0 -30.0% 0 -30.0%
CY18
CY19
CY20
CY21
CY22
CY23E
CY24E
CY25E
CY19
CY18
CY20
CY21
CY22
CY23E
CY24E
CY25E
Source: Company, DAM Capital Research Source: Company, DAM Capital Research
Exhibit 13: India & International business volumes Exhibit 14: Composition of volumes (India and International)
India volumes (m cases) International volumes (m cases) India volume (% of total) International volumes (% of total)
900
100%
750
80%
600
60%
450
40%
300
20%
150
0 0%
CY18 CY19 CY20 CY21 CY22 CY23E CY24E CY25E CY18 CY19 CY20 CY21 CY22 CY23E CY24E CY25E
Source: Company, DAM Capital Research Source: Company, DAM Capital Research
Exhibit 15: VBL’s share in PepsiCo India volumes (%) Exhibit 16: Manufacturing units in India & international business
VBL's share in PepsiCo India volume India manufacturing units International manufacturing units
100%
40
75%
30
50% 20
25% 10
0% 0
CY18 CY19 CY20 CY21 CY22 CY23E CY18 CY19 CY20 CY21 CY22 CY23E
Source: Company, DAM Capital Research Source: Company, DAM Capital Research
Exhibit 17: Dividend pay-out (%) Exhibit 18: Return ratios (%)
ROE ROCE
Dividend Payout
60.0% 40.0
30.0
40.0%
20.0
20.0%
10.0
0.0% 0.0
CY18
CY19
CY20
CY21
CY22
CY23E
CY24E
CY25E
CY22
CY18
CY19
CY20
CY21
CY23E
CY24E
CY25E
Source: Company, DAM Capital Research Source: Company, DAM Capital Research
Investment Rationale
PepsiCo’s second largest franchise outside the US
VBL currently Varun beverages (VBL) stands as the second largest franchisee of PepsiCo outside the United
contributes 90% to States. The company possesses the right to manufacture, distribute, and sell carbonated
PepsiCo India’s drinks, packaged drinking water and fruit juice-based drinks. With acquisition of PepsiCo’s
volumes, compared south and west India operations in 2019, along with distribution expansion and setting up of
to 51% in 2018. manufacturing plants in states with lower consumption rates, VBL currently contributes 90%
to PepsiCo India’s volumes, compared to 51% in 2018. It has presence in 27 states and 7
UTs (except for Andhra Pradesh, J&K and Ladakh). Apart from India, the company also has
presence in five other countries with six manufacturing units, i.e., two in Nepal and one each in Sri Lanka, Morocco,
Zambia and Zimbabwe. India business contributes ~81% to VBL’s total volumes, whereas international business
accounts for ~19%. The company is steadily expanding into African geographies, with distribution expansion in
Mozambique (through excess capacity in Zimbabwe) as part of this expansion strategy.
It is setting up a greenfield plant in Congo to seize a substantial business opportunity within the vast geographical
area. The company has been able to grow the volumes at an exponential rate with a significant increase in mobility
following the pandemic. Moreover, it has been able to grow its newer brands (energy drink, sports drink) with
distribution expansion over the last few years. We believe VBL would continue to focus on distribution expansion for
new beverage categories (sports, energy, milk-based beverages and juices). We expect revenue growth of 14% during
CY22-25, with volume growth of 11%.
Exhibit 20: Distribution network (m outlets) Exhibit 21: Visi-Coolers Installation (number in m)
Exhibit 23: Aggressive capex (Rs bn) Exhibit 24: Asset turnover (x)
Asset turnover (x)
Capex (Rs bn) 2.0
25.0
20.0 1.6
15.0 1.2
10.0 0.8
5.0 0.4
0.0 0.0
CY18
CY19
CY20
CY21
CY22
CY25E
CY23E
CY24E
CY18
CY19
CY20
CY21
CY22
CY23E
CY24E
CY25E
Source: Company, DAM Capital Research Source: Company, DAM Capital Research
Exhibit 25: Crude Prices (US$ per barrel) Exhibit 26: Sugar prices (Rs /quintal)
44.0
140
105 40.0
70 36.0
35 32.0
0 28.0
Apr-20
Apr-21
Apr-22
Apr-23
Jan-20
Jul-20
Jan-21
Jul-21
Jan-22
Jul-22
Jan-23
Jul-23
Oct-20
Oct-21
Oct-22
Oct-23
Apr-20
Apr-21
Apr-22
Apr-23
Jul-21
Jan-20
Jan-21
Jan-22
Jan-23
Jul-20
Jul-22
Jul-23
Oct-20
Oct-21
Oct-22
Oct-23
Source: DAM Capital Research, Company Source: DAM Capital Research, Company
Key Risks
Lower sugar production in the country could lead to requirement for import. Given sugar is key commodity for VBL,
higher imported sugar prices could disrupt margins.
Demand condition for beverage categories could turn dismal from high consumption in post covid period.
Challenges in new African geographies like Congo are enormous. Delay or lack of success in new geographies
could result in sunk investment.
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