Republic of the Philippines

Department of Education
REGION VIII
Division of Tacloban City
TACLOBAN NATIONAL AGRICULTURAL SCHOOL
Senior High School
Bgry. 94-A, Basper, Tacloban City
S.Y. 2023- 2024

Detailed Lesson Plan

In
Entrepreneurship (3rd Quarter)

I. Objectives
A. Content Standard
The learner demonstrates understanding of environment and
market in one’s locality/town.
B. Performance Standard
The learner independently creates a business vicinity map
reflective of potential market in one’s locality/town.
C. Learning Competencies
At the end of the lesson, students should be able to:
a. Determine the concept of Brand Name;
b. Explain the Commonly Used of Branding Strategy;
c. Guess the brand name of a company or product according to
the colors.

II. Subject Matter

Topic: Develop a Brand Name
Materials/ Tools: Laptop, PowerPoint Presentation, projector,
cartolina, picture, scotch tape, and chalk.
References: CS_EP11/12ENTREP-0h-j-11

III. Instructional Strategy

A. Preparation
Teacher Activities Students Activities
1. Prayer
Before we start, Marie will you lead us a prayer. Marie leads a prayer.

2. Greetings!
Good morning everyone.
Good morning
ma’am!
 How are you today?
Ok that’s good. (Student will answer)

3. Classroom management
Before we start our lesson, may we observe the following
classroom rules as we go through our discussion. Precious,
please read it.

Classroom rules:
1. Be prepared for class.
2. Raise your right hand when you want to speak.
3. Participate in any class activities. (Student will read)
4. Follow the instructions.
5. Be quiet when the teacher is talking.
6. Listen attentively when someone is reciting.
7. Finish the given task on time.

4. Checking the Attendance

I will check your attendance. Say present if your name is called.

B. Review Present!
So now, let’s have a recap what is the last topic that discuss last
meeting? What is all about?

Ma’am about The

Marketing Mix (7P’s)
in Relation to the
Yes, very good. It’s all about The Marketing Mix (7P’s) in
Business
Relation to the Business Opportunity. Opportunity.

Ok so now, let’s have a new topic. But before that let’s have the
first activity.

C. Motivation- “Fix Me “
Instructions:
The teacher will provide a scrambled letter. The students
will arrange the scrambled letters to form a correct word. If the
student know the answer you may raise hand and the teacher
call a student to come in front to answer.

1. TTIALNNEION
2. VCPTIIEEMO
3. TOALCFUNIN
1. INTENTIONAL
4. YEPMELEO
2. COMPETITIVE
5. TLYAOYL
 6. NMEA DRNBA 3. FUNCTIONAL
7. YCONTESNISC 4. EMPLOYEE
8. ITEMNOO 5. LOYALTY
6. BRAND NAME
9. SPOERPU
7. CONSISTENCY
10. YTFXEBIIIL 8. EMOTION
9. PURPOSE
D. Activity – “Picture Puzzle “ 10. FLEXIBILITY
Resources needed: Picture and scotch tape.

Student’s please read, all together.

Mechanics:
o The teacher will group the students into three (3)
groups.
o Each group will arrange and identify the brand names of
the logo puzzle assigned to them. (The student’s read)
o The teacher will call the first group to go in front to
arrange the puzzle assigned to them. Each member must
participate to the task.

Ok, so I will group you into 3, count 1 to 3.

So now, I provide a picture puzzle. All you have to do is to
arrange the puzzle and you will identify the brand name of the 1, 2, 3
logo. Ok, so the first group will go in front to arrange the puzzle
and after that follow to the next group.

Group 1

Coca- Cola
Group 2

McDonalds
 Group 3

Shopee

E. Presentation

o What can you say about the activity we have today?

Ma’am about the

F. Analysis
Brand Name.
o - How do you describe a brand name?

(Student will answer)

A brand name identifies a specific company, product, or service
and differentiates it from similar brands within its category.

o - What is the importance of a brand name?

They're important because you and/or your customers can use

them to identify a business, as well as what it offers.

G. Discussion

Develop a Brand Name

Brand Name is a name, symbol, or other feature that
distinguishes a seller's goods or services in the marketplace. Your
brand is one of your greatest assets because your brand is your
customers' over-all experience of your business. Brand strategy is a
long-term design for the development of a popular brand in order
to achieve the goals and objectives. A well-defined brand strategy
shakes all parts of a business and is directly linked to customer
needs, wants, emotions, and competitive surroundings.

Commonly Used Branding Strategy

1) Purpose- "Every brand makes a promise. But in a market in
which customer confidence is little and budgetary observance is
great, it’s not just making a promise that separates one brand from
another, but having a significant purpose," (Allen Adamson).
How can you define your business' purpose? According to Business
Strategy Insider, purpose can be viewed in two ways:
a. Functional- This way focuses on the assessments of success
in terms of fast and profitable reasons. For example, the purpose of
the business is to make money.
b. Intentional- This way focuses on fulfillment as it relates to
the capability to generate money and do well in the world.
2) Consistency- The significant of consistency is to avoid things that
don’t relate to or improve your brand. Consistency aids to brand
recognition, which fuels customer loyalty.
3) Emotion- There should be an emotional voice, whispering "Buy
me". This means you allow the customers have chance to feel that
they are part of your brand.
4) Flexibility- Marketers should remain flexible to in this rapidly
changing world. Consistency targets at setting the standard for your
brand, flexibility allows you to adjust and differentiate your
approach from your competition.
5) Employee- Involvement It is equally important for your
employees to be well versed in how they communicate with
customers and represent the brand of your product.
6) Loyalty- Loyalty is an important part of brand strategy. At the
end of the day, the emphasis on a positive relationship between
you and your existing customers sets the tone for what potential
customers can expect from doing business with you.
7) Competitive- Awareness Do not be frightened of competition.
Take it as a challenge to improve your branding strategy and craft a
better value in your brand.

H. Valuing
OK class, did you learn something from our lesson today?

What is Brand Name?

Brand Name is a
name, symbol, or
other feature that
What are Commonly used Branding Strategy? distinguishes a
seller's goods or
 services in the
marketplace.

1. Purpose
2. Consistency
Ok very good! So any Questions or clarification? 3. Emotion
4. Flexibility
Ok, so let’s have another activity. 5. Employee
6. Loyalty
7. Competitive

None so far ma’am.

I. Application - “The Power of Color”

Instruction:
The teacher will group the students into three (3) groups. Each group write down the
FIRST company or product that comes into your mind when you see the color. The students
were given 5 minutes to do the task and present it in front of the class.

Ok, I will group you into three groups and then after groupings get a 1/8 piece of yellow
paper and then write your group number and your name. Then pass it to me, because I will
call somebody who will present their output in front of the class.

What’s the FIRST BRAND you think of when you see this colors?

RED -

BLUE -

BLACK -

YELLOW -

ORANGE -
 GREEN -

Rubrics of Scoring

Score Description

15 The diagram is complete with the brand written in its corresponding

color.

12 The diagram is lacking one (1) with the right brand written in its
corresponding color.

9 The diagram is lacking two one (2) with the brand written in its
corresponding color.

6 The diagram is lacking three (3) with the right brand written in its
corresponding color.

3 The diagram is lacking four (4) with the right brand written in its
corresponding color.

J. EVALUATION

Test I. Multiple Choice.

Direction: Choose the letter of the correct answer.
1. What is Brand Name?
a. Is a name, symbol, or other feature that distinguishes a seller's goods or services
in the marketplace.
b. Is one of your greatest assets because your brand is your customers' over-all
experience of your business.
c. Is a long-term design for the development of a popular brand in order to achieve
the goals and objectives.
d. All of the above
2. _________ is an important part of brand strategy.
a. Loyalty
b. Emotion
c. Consistency
 d. Flexibility
3. It is equally important for your employees to be well versed in how they communicate
with customers and represent the brand of your product.
a. Employee Involvement
b. Competitive Awareness
c. Consistency
d. Emotion
4. You allow the customers have chance to feel that they are part of your brand?
a. Emotion
b. Loyalty
c. Employee Involvement
d. Flexibility
5. Marketers should remain flexible to in this rapidly changing world.
a. Flexibility
b. Emotion
c. Competitive Awareness
d. Consistency
6. The significant of ___________ is to avoid things that don’t relate to or improve your
brand.
a. Consistency
b. Purpose
c. Emotion
d. Competitive Awareness
7. According to Business Strategy Insider, ____________ can be viewed in two ways.
a. Purpose
b. Functional
c. Intentional
d. Business
8. This way focuses on the assessments of success in terms of fast and profitable reasons.
a. Functional
b. Intentional
c. Purpose
d. Business
9. This way focuses on fulfillment as it relates to the capability to generate money and do
well in the world.
a. Functional
b. Intentional
c. Purpose
d. Business
10. Which of the following define for competitive awareness?
a. Do not be frightened of competition.
 b. Is an important part of brand strategy.
c. To avoid things that don’t relate to or improve your brand.
d. It is equally important for your employees to be well versed in how they
communicate with customers and represent the brand of your product.

Test II. Identification

Direction: Identify the First Brand you think of when you see the color.
1. ORANGE - __________________
2. YELLOW -___________________
3. BLACK -_____________________
4. BLUE -______________________
5. RED -_______________________

K. ASSIGNMENT
 Study in advance the 4 M’s of Business.

Prepared by:

AIRIEZE Q. SEPTUADO
Entrepreneurship- Teacher Intern

Checked by:

MA. MICHELLE C. OLAYA

Entrepreneurship - Teacher III