COOLER ME

“Your Vision, Your Way”

Submitted by:

Herminigildo, Rob

Sesmundo, Yuan

Dimanarig, Miguel

Dorado, Juliane

June 2024
I. Products and Services
Cooler Me offers a customizable and beginner-friendly coloring
experience, perfect for stress relief and artistic exploration. With
options for various paper types and art styles, users can unwind
through creative expression. Each product is simple to use, with clear
instructions for a relaxing and rewarding artistic journey, creating
personalized décor.

Product or Service Features

- High Customizability: Our product offers extensive

customization options, allowing customers to choose everything
from the type of paper and art style to color preferences.

- User-Friendly Experience: Designed with beginners in mind,

out product is easy to understand and use. Each package
includes clear instructions to ensure a smooth experience for all
customers, even those new to our offerings.

Customer Benefits

- Stress Relief and Relaxation: Our product provides a perfect

way to unwind during your free time. Enjoy the soothing
experience of painting while listening to music and supping on
your favorite tea or coffee.

- Artistic Exploration: Ideal for beginners and those curious

about art, our product offers a gentle introduction to the
creative process. It helps users appreciate that art takes time
and patience, but the rewarding results make it all worthwhile.
 Beautiful Home Décor: Transform your creations into stunning
decor! Our products can be framed beautifully, allowing
customers to display their artwork as a unique and personal
touch in their homes.

Unique Selling Proposition

- “Cooler Me – Your Vision, Your Way”

“Cooler Me” is the ultimate creative companion, Offering pure

products tailored to your individual vision, you can become an
emerging artist or a professional, and our customized solutions
adapt to your needs for producing the best you have to offer.
Share your vision with us, and we will provide the right product
to guide you toward your artistic goals.

LOGO:
II. Business Model Canvas

1. Key Partners

Material Supplier

Paper, paint, small cups, and paint brushes are needed for the
business, for that, the business will need a supplier that can offer the
items at a wholesale price. Wrappers and boxes will also be needed for
safer transportation of the product, material suppliers can help us
secure the products on a consistent basis and within a lower price
range.

Delivery Riders

The products will be ordered online and will be delivered by courier

company drivers. Delivery riders can help our customers receive their
orders safely in a shorter amount of time. Our business also needs this
 because clients can ask us to wrap the artworks as a gift, this will also
require the help of delivery riders.

2. Key Activities

Client Discussion

The product is fully customizable thus it needs to be properly

discussed what the clients wants for their future artwork, also there is
a need for discussion in case the client wants us to wrap their artwork
and send it as a gift to the location they want.

Packing Orders

Since the business is an art shop, securing the products is a must,

papers are supposed to be secured with harder edges so it doesn’t
chip or fold, paint cups need to be locked properly and secured with
tape, and paint brushes need to be covered with plastic so that it
doesn’t bend in transport.

3. Key Resources

Art Materials

The business will need people who are knowledgeable in promoting

and selling the product online.

Sales and Marketing Team

The business will need people that are knowledgeable in promoting

and selling the product online.

Customer Support
This is a big part of our business because a lot of discussion will occur
between our customers and us.
4. Value Propositions

Personalization and Customization

Our business gives our customers the freedom of choosing the artwork
that they want to bring to life with their colors.

Creative Outlet for Beginners

Our product can be a way for our customers to express themselves

through art, especially for beginners who would like to try painting
for the first time with the help of guiding numbers.

Cute Gift for Family and Friends

For birthdays, holidays, or other special occasions, the DIY kit or the
finished piece of art can make a considerate and unique present.

5. Customer Relationships

Transactional

By talking to our clients through the orders and customer support, we

can understand the problems that they encounter and fix those
problems immediately by responding and taking action as fast as
possible.

Personalized Customer Support

We provide tailored customer support by offering dedicated assistance

based on individual customer needs, ensuring a seamless experience
through proactive communication and personalized solutions
 Social Media

Boost social media engagement, loyalty, and interaction for our

personalized DIY paint set business through engaging content,
interactive stories, user-generated campaigns, influencer partnerships,
exclusive offers, tutorial videos, and active customer interaction across
comments and DMs.

6. Channels

Social Media

Social media will be our business’ main marketing strategy, this is our
best option since we are an online business, also almost everyone
nowadays use social media on a daily basis.

Online Shops

7. Customer Segments

Art Beginners

“We created this business with the idea of letting everyone have
access and capable of using it, even beginners that don’t know
anything about art, or even people who just want to explore something
new.”

8. Cost Structure

Materials

The main costs that our business will be focusing on are the materials
that will be needed for the products and its packaging.
 Distribution

Delivery riders require compensation and this will be a part of the

budget.

Online Advertisements

Our business will leverage online advertising to reach a broader

audience through targeted ads on platforms like social media, Google
Ads, and relevant websites. This approach will enhance our visibility,
attract new customers, and drive product sales by promoting our
customizable and beginner-friendly art kits to interested users based
on their search and browsing habits.

9. Revenue Stream

Product Sales

All income will be generated from sold products.

Subscription Boxes

We could introduce a subscription service where customers receive a

new DIY art kit each month. This would provide recurring revenue and
enhance customer loyalty.

Virtual Art Workshops

Offer paid online workshops where customers can learn tips and
techniques for completing their DIY art kits, fostering a sense of
community and added value for customers.

Affiliate Marketing Partnerships

 Collaborate with art influencers or online creators who can promote our
products to their followers, earning a commission for each sale
generated. This can broaden our reach and attract diverse customer
segments.

III. Strategy Canvas

A.
1. Who are they?
Colourmost, Craftoria, Tarapinta.

2. Competitor’s Strengths

- Colormost.com strengths are more focused in providing quality

materials, with a focus on a reliable supply chain for art supplies
and materials, ensuring artists get consistent, high-quality
products.

- Craftoria often associated with community-driven creativity, they

focus on user engagement, creating an interactive community of
crafters. This platform could offer a range of crafting supplies
and may engage customers through DIY tutorials or project
ideas.

- Tara Pinta PH is a Filipino-based company that offers aesthetic

paint-by-numbers kits. These kits are designed to make painting
accessible and enjoyable for both beginners and experienced
artists, featuring a wide array of designs that range from
landscapes to abstract art. The kits typically include a canvas
with numbered areas, paint pots, and brushes, making it easy for
users to create detailed artwork by following the provided guide.
Colour most
- Colour Most's products are their focus on relaxation and creativity.
Paint-by-numbers kits are often marketed as therapeutic, helping users
unwind and engage in a mindful, calming activity. This aligns with a
growing interest in art as a form of self-care and stress relief. Colour
Most is available online, offering worldwide shipping, making it
accessible to a global audience looking for high-quality, beginner-
friendly art kits

Craftoria
- Their product lineup includes a variety of designs that allow users to
create art by following a numbered guide, which corresponds to paint
colors provided in each kit. Many customers find Craftoria's kits
enjoyable, often praising the kits for their quality, especially in terms of
vibrant paint colors and durable canvases. These kits are popular as
relaxing and creative activities that don’t require advanced artistic
skills.

Tara pinta ph
- Variety of themed paint-by-numbers kits, which cater to a wide
audience. The designs range from iconic art pieces like Vincent Van
Gogh's Starry Night to themes inspired by famous places (e.g., Japan,
Korea) and natural scenes, making them appealing to both travel
enthusiasts and art lovers

The relaxation and mental health benefits are also key selling points.
These kits are designed not just as creative outlets but also as a way to
unwind and reduce stress, offering a calming experience that many
people seek, especially during hectic or uncertain times Moreover, Tara
Pinta PH's accessibility through platforms like Instagram and Shopee
enhances its convenience, making it easier for customers to view,
select, and purchase their kits online