Sustainable Consumption

in APAC
February 2024

insight.rakuten.com
[email protected]
 SUSTAINABLE CONSUMPTION 2

Introduction

Preserving the planet for future

generations is critical. Sustainable
consumption will be integral to
leading economies around the
world reaching their environmental
targets, so it is also important to
understand consumer attitudes
towards sustainable consumption.
For the second consecutive year,
Rakuten Insight conducted an
online survey with over 109,000
consumers from its own proprietary
panel across APAC to explore
sustainability.

The following insights on

sustainable consumption,
highlighted by comparisons to the
previously conducted survey in
2022, will hopefully help brands to
provide more affordable,
sustainable products for consumers
across Asia.

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 3

Findings

Shaping the Green Mindset: Unveiling Consumer Values

Sustainable consumption is important to the APAC consumer. This can be
demonstrated by the finding that sustainability impacts the consumer decision-
making process. 45% of consumers in APAC find it very important that product
purchases are sustainably made/packaged or environmentally friendly. This
was an increase from the 2022 survey, up from 43%. The number of those who
answered it's not at all important reduced from 4% down to 3%.

Brands need to take note as this preference for sustainably made & packaged
products applies across all generations. As may be anticipated, Gen Z expresses
the strongest preference for sustainably packaged products, with 88% finding
it either somewhat or very important. At the other end of the spectrum, Baby
Boomers are not far behind at 79%.

Walking the Talk: Sustainable Practices in Action

Rakuten Insight have previously conducted surveys on sustainable consumption.
This year, a very encouraging sign is that the stated importance of sustainability
is beginning to translate into real action. Over 1 in 2 (55%) stated that they have
adopted sustainability practices when purchasing products. An increase from
52% from the 2022 survey.

Once again, Gen Z (56%) and Millennials (59%) are leading the way in terms of
taking action when purchasing products. This compares favourably to Gen X
(48%) and Baby Boomers (36%).

Consistent with previous surveys, the data showed that markets in South East
Asia are particularly action-oriented compared to other markets in the region.
Indonesia (68%), Thailand (62%), Philippines & Vietnam (61%) are the highest-
ranked markets to state they take action when purchasing products.
Potentially, this is because these markets are closer to taking the brunt of the
impact of climate change compared to some other markets.

Specifically, the actions taken during the purchase process remain consistent
with the survey in 2022. Reduced usage of single-use plastics remains the
most stated action at 78%, the same as in 2022. There has been a slight
increase in choosing items with sustainable packaging, rising from 47% in 2022
to 50% in 2023. Recycling has also slightly increased to 40% in 2023, from 38% in
2022.

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 4

Findings

Breaking Down Barriers

When it comes to the barriers to choosing more sustainable products, being

more expensive is the most stated barrier, as it was in 2022. As the cost of
living crisis continues post-pandemic in many markets, this may explain the
increase from 31% in 2022 to 36% in 2023. The second most stated barrier is not
having enough information, with a similar increase from 30% in 2022 to 35% in
2023.

Inspiring Change: Propelling Sustainable Lifestyles

Unpacking this barrier in further qualitative work would be an interesting topic
as these days, consumers have plenty of information at their disposal. A
hypothesis could be that consumers would prefer even easier access to
information or have the information stand out from the noise even further.

In this survey, however, the top two stated measures to adopt more
sustainable consumption practices focus on expense (32%) and availability
(25%), both up slightly from 2022 with 30% and 24%, respectively. This is
consistent across all age groups.

Encouragingly, 68% of consumers across all markets are willing to pay more
for sustainably produced/packaged and environmentally friendly products.
This is a slight increase from 68% in 2022. Also encouragingly, the most willing
consumers to pay more are GenZ (72%) and Millennials (70%). More so than the
older age groups, Gen X (59%) and Boomers (48%).

Tax is another interesting area to inspire change. Interestingly, it is the younger

generation who are more open to taxation as a means to tackle sustainable
consumption, with Gen Z (15%) and Millennials (14%) higher than both Gen X (10%)
and Boomers (6%). This is an encouraging sign that future politicians will be able
to appeal more to the voting public that increasing taxes can be one method to
support sustainable consumption.

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 5

About the survey

For this survey, Rakuten Insight Global interviewed 109,780 adults 16+ years old
across 11 of our proprietary panels (Hong Kong, India, Indonesia, Japan, Malaysia,
Philippines, Singapore, South Korea, Thailand, Taiwan, Vietnam).

Target
Male and Female, aged 16+

Markets

Hong Kong Indonesia India

Japan South Korea Malaysia
Philippines Singapore Thailand
Taiwan Vietnam

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 6

Hong Kong

Have you adopted any sustainable practices when purchasing items in

the last 12 months?

38% 31% 31%

Yes No Not sure

Adoption of sustainable practices Barriers to sustainable practices

Reduced my use of single- Chose brands/producers with I do not believe it makes a

73% 21%
use plastic known environmentally difference/ is necessary
18%
sustainable practices and
Chose items in sustainable
values I do not have enough information
packaging/reduced my
44% on hand to make sustainable 31%
purchases of items Recycled/upcycled old items I
51% choices
packaged in plastic owned
Reduced my online Bought more second-hand It is too expensive 44%
purchases, food delivery & 29% goods/ swapped or 23%
It takes too much effort/is too time
take-aways exchanged items with friends 20%
consuming
Purchased more seasonal Repaired broken items
23% It is too inconvenient 30%
produce instead of throwing them
away and buying new ones
Reduced my meat/ animal 26% It is too complicated 16%
22% (e.g. repairable electircal
products consumption
appliances, mending items of
It is difficult to get
Chose organic/sustainably- clothing, etc)
26% sustainable/environmentally- 14%
produced food items
Reduced buying new items 28% friendly products in my area
Bought more locally-made
22% Reduced my purchase of
products 24%
fast-fashion clothing

Encouraging sustainable shifts

11% 32% 20% 26% 10%

Additional tax/fees on Increasing the availability Make it easier to repair Making sustainable/ More information on
single-use plastic of sustainably-made/ broken or damaged environmentally-friendly how to recycle and
packaging environmentally-friendly items products more affordable increase availability of
products recycling points

Importance of sustainable product choices Willigness to pay for sustainability

Yes

No

N = 3,252

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 7

India

Have you adopted any sustainable practices when purchasing items in

the last 12 months?

56% 27% 17%

Yes No Not sure

Adoption of sustainable practices Barriers to sustainable practices

Reduced my use of single- Chose brands/producers with I do not believe it makes a

71% 25%
use plastic known environmentally difference/ is necessary
26%
sustainable practices and
Chose items in sustainable
values I do not have enough information
packaging/reduced my
52% on hand to make sustainable 36%
purchases of items Recycled/upcycled old items I
29% choices
packaged in plastic owned
Reduced my online Bought more second-hand It is too expensive 32%
purchases, food delivery & 36% goods/ swapped or 19%
It takes too much effort/is too time
take-aways exchanged items with friends 22%
consuming
Purchased more seasonal Repaired broken items
33% It is too inconvenient 18%
produce instead of throwing them
away and buying new ones
Reduced my meat/ animal 32% It is too complicated 18%
33% (e.g. repairable electircal
products consumption
appliances, mending items of
It is difficult to get
Chose organic/sustainably- clothing, etc)
32% sustainable/environmentally- 17%
produced food items
Reduced buying new items 20% friendly products in my area
Bought more locally-made
29% Reduced my purchase of
products 17%
fast-fashion clothing

Encouraging sustainable shifts

19% 30% 19% 20% 12%

Additional tax/fees on Increasing the availability Make it easier to repair Making sustainable/ More information on
single-use plastic of sustainably-made/ broken or damaged environmentally-friendly how to recycle and
packaging environmentally-friendly items products more affordable increase availability of
products recycling points

Importance of sustainable product choices Willigness to pay for sustainability

Yes

No

N = 29,898

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 8

Indonesia

Have you adopted any sustainable practices when purchasing items in

the last 12 months?

68% 10% 22%

Yes No Not sure

Adoption of sustainable practices Barriers to sustainable practices

Reduced my use of single- Chose brands/producers with I do not believe it makes a

84% 16%
use plastic known environmentally difference/ is necessary
19%
sustainable practices and
Chose items in sustainable
values I do not have enough information
packaging/reduced my
54% on hand to make sustainable 40%
purchases of items Recycled/upcycled old items I
31% choices
packaged in plastic owned
Reduced my online Bought more second-hand It is too expensive 31%
purchases, food delivery & 18% goods/ swapped or 10%
It takes too much effort/is too time
take-aways exchanged items with friends 25%
consuming
Purchased more seasonal Repaired broken items
10% It is too inconvenient 25%
produce instead of throwing them
away and buying new ones
Reduced my meat/ animal 34% It is too complicated 21%
13% (e.g. repairable electircal
products consumption
appliances, mending items of
It is difficult to get
Chose organic/sustainably- clothing, etc)
26% sustainable/environmentally- 44%
produced food items
Reduced buying new items 23% friendly products in my area
Bought more locally-made
31% Reduced my purchase of
products 24%
fast-fashion clothing

Encouraging sustainable shifts

12% 29% 9% 39% 11%

Additional tax/fees on Increasing the availability Make it easier to repair Making sustainable/ More information on
single-use plastic of sustainably-made/ broken or damaged environmentally-friendly how to recycle and
packaging environmentally-friendly items products more affordable increase availability of
products recycling points

Importance of sustainable product choices Willigness to pay for sustainability

Yes

No

N = 11,099

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 9

Japan

Have you adopted any sustainable practices when purchasing items in

the last 12 months?

20% 53% 27%

Yes No Not sure

Adoption of sustainable practices Barriers to sustainable practices

Reduced my use of single- Chose brands/producers with I do not believe it makes a

73% 47%
use plastic known environmentally difference/ is necessary
27%
sustainable practices and
Chose items in sustainable
values I do not have enough information
packaging/reduced my
52% on hand to make sustainable 11%
purchases of items Recycled/upcycled old items I
36% choices
packaged in plastic owned
Reduced my online Bought more second-hand It is too expensive 16%
purchases, food delivery & 13% goods/ swapped or 21%
It takes too much effort/is too time
take-aways exchanged items with friends 13%
consuming
Purchased more seasonal Repaired broken items
44% It is too inconvenient 4%
produce instead of throwing them
away and buying new ones
Reduced my meat/ animal 32% It is too complicated 6%
3% (e.g. repairable electircal
products consumption
appliances, mending items of
It is difficult to get
Chose organic/sustainably- clothing, etc)
15% sustainable/environmentally- 5%
produced food items
Reduced buying new items 31% friendly products in my area
Bought more locally-made
51% Reduced my purchase of
products 12%
fast-fashion clothing

Encouraging sustainable shifts

8% 19% 16% 24% 32%

Additional tax/fees on Increasing the availability Make it easier to repair Making sustainable/ More information on
single-use plastic of sustainably-made/ broken or damaged environmentally-friendly how to recycle and
packaging environmentally-friendly items products more affordable increase availability of
products recycling points

Importance of sustainable product choices Willigness to pay for sustainability

Yes

No

N =378

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 10

South Korea

Have you adopted any sustainable practices when purchasing items in

the last 12 months?

43% 37% 20%

Yes No Not sure

Adoption of sustainable practices Barriers to sustainable practices

Reduced my use of single- Chose brands/producers with I do not believe it makes a

75% 16%
use plastic known environmentally difference/ is necessary
23%
sustainable practices and
Chose items in sustainable
values I do not have enough information
packaging/reduced my
41% on hand to make sustainable 26%
purchases of items Recycled/upcycled old items I
26% choices
packaged in plastic owned
Reduced my online Bought more second-hand It is too expensive 46%
purchases, food delivery & 33% goods/ swapped or 18%
It takes too much effort/is too time
take-aways exchanged items with friends 23%
consuming
Purchased more seasonal Repaired broken items
35% It is too inconvenient 17%
produce instead of throwing them
away and buying new ones
Reduced my meat/ animal 25% It is too complicated 12%
17% (e.g. repairable electircal
products consumption
appliances, mending items of
It is difficult to get
Chose organic/sustainably- clothing, etc)
23% sustainable/environmentally- 9%
produced food items
Reduced buying new items 22% friendly products in my area
Bought more locally-made
20% Reduced my purchase of
products 14%
fast-fashion clothing

Encouraging sustainable shifts

12% 22% 29% 28% 10%

Additional tax/fees on Increasing the availability Make it easier to repair Making sustainable/ More information on
single-use plastic of sustainably-made/ broken or damaged environmentally-friendly how to recycle and
packaging environmentally-friendly items products more affordable increase availability of
products recycling points

Importance of sustainable product choices Willigness to pay for sustainability

Yes

No

N =6,235

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 11

Malaysia

Have you adopted any sustainable practices when purchasing items in

the last 12 months?

47% 28% 25%

Yes No Not sure

Adoption of sustainable practices Barriers to sustainable practices

Reduced my use of single- Chose brands/producers with I do not believe it makes a

79% 23%
use plastic known environmentally difference/ is necessary
25%
sustainable practices and
Chose items in sustainable
values I do not have enough information
packaging/reduced my
46% on hand to make sustainable 39%
purchases of items Recycled/upcycled old items I
50% choices
packaged in plastic owned
Reduced my online Bought more second-hand It is too expensive 42%
purchases, food delivery & 32% goods/ swapped or 19%
It takes too much effort/is too time
take-aways exchanged items with friends 24%
consuming
Purchased more seasonal Repaired broken items
16% It is too inconvenient 17%
produce instead of throwing them
away and buying new ones
Reduced my meat/ animal 35% It is too complicated 21%
18% (e.g. repairable electircal
products consumption
appliances, mending items of
It is difficult to get
Chose organic/sustainably- clothing, etc)
22% sustainable/environmentally- 24%
produced food items
Reduced buying new items 31% friendly products in my area
Bought more locally-made
38% Reduced my purchase of
products 24%
fast-fashion clothing

Encouraging sustainable shifts

11% 24% 18% 33% 14%

Additional tax/fees on Increasing the availability Make it easier to repair Making sustainable/ More information on
single-use plastic of sustainably-made/ broken or damaged environmentally-friendly how to recycle and
packaging environmentally-friendly items products more affordable increase availability of
products recycling points

Importance of sustainable product choices Willigness to pay for sustainability

Yes

No

N = 10,477

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 12

Philippines

Have you adopted any sustainable practices when purchasing items in

the last 12 months?

61% 19% 20%

Yes No Not sure

Adoption of sustainable practices Barriers to sustainable practices

Reduced my use of single- Chose brands/producers with I do not believe it makes a

77% 24%
use plastic known environmentally difference/ is necessary
29%
sustainable practices and
Chose items in sustainable
values I do not have enough information
packaging/reduced my
55% on hand to make sustainable 42%
purchases of items Recycled/upcycled old items I
46% choices
packaged in plastic owned
Reduced my online Bought more second-hand It is too expensive 41%
purchases, food delivery & 35% goods/ swapped or 19%
It takes too much effort/is too time
take-aways exchanged items with friends 19%
consuming
Purchased more seasonal Repaired broken items
18% It is too inconvenient 13%
produce instead of throwing them
away and buying new ones
Reduced my meat/ animal 36% It is too complicated 14%
21% (e.g. repairable electircal
products consumption
appliances, mending items of
It is difficult to get
Chose organic/sustainably- clothing, etc)
32% sustainable/environmentally- 22%
produced food items
Reduced buying new items 31% friendly products in my area
Bought more locally-made
39% Reduced my purchase of
products 22%
fast-fashion clothing

Encouraging sustainable shifts

8% 32% 13% 32% 15%

Additional tax/fees on Increasing the availability Make it easier to repair Making sustainable/ More information on
single-use plastic of sustainably-made/ broken or damaged environmentally-friendly how to recycle and
packaging environmentally-friendly items products more affordable increase availability of
products recycling points

Importance of sustainable product choices Willigness to pay for sustainability

Yes

No

N = 10,944

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 13

Singapore

Have you adopted any sustainable practices when purchasing items in

the last 12 months?

46% 31% 23%

Yes No Not sure

Adoption of sustainable practices Barriers to sustainable practices

Reduced my use of single- Chose brands/producers with I do not believe it makes a

85% 25%
use plastic known environmentally difference/ is necessary
19%
sustainable practices and
Chose items in sustainable
values I do not have enough information
packaging/reduced my
39% on hand to make sustainable 29%
purchases of items Recycled/upcycled old items I
57% choices
packaged in plastic owned
Reduced my online Bought more second-hand It is too expensive 42%
purchases, food delivery & 33% goods/ swapped or 19%
It takes too much effort/is too time
take-aways exchanged items with friends 30%
consuming
Purchased more seasonal Repaired broken items
14% It is too inconvenient 27%
produce instead of throwing them
away and buying new ones
Reduced my meat/ animal 28% It is too complicated 17%
18% (e.g. repairable electircal
products consumption
appliances, mending items of
It is difficult to get
Chose organic/sustainably- clothing, etc)
13% sustainable/environmentally- 16%
produced food items
Reduced buying new items 39% friendly products in my area
Bought more locally-made
28% Reduced my purchase of
products 27%
fast-fashion clothing

Encouraging sustainable shifts

10% 20% 19% 40% 11%

Additional tax/fees on Increasing the availability Make it easier to repair Making sustainable/ More information on
single-use plastic of sustainably-made/ broken or damaged environmentally-friendly how to recycle and
packaging environmentally-friendly items products more affordable increase availability of
products recycling points

Importance of sustainable product choices Willigness to pay for sustainability

Yes

No

N = 5,297

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 14

Thailand

Have you adopted any sustainable practices when purchasing items in

the last 12 months?

62% 13% 25%

Yes No Not sure

Adoption of sustainable practices Barriers to sustainable practices

Reduced my use of single- Chose brands/producers with I do not believe it makes a

79% 21%
use plastic known environmentally difference/ is necessary
24%
sustainable practices and
Chose items in sustainable
values I do not have enough information
packaging/reduced my
50% on hand to make sustainable 36%
purchases of items Recycled/upcycled old items I
45% choices
packaged in plastic owned
Reduced my online Bought more second-hand It is too expensive 36%
purchases, food delivery & 26% goods/ swapped or 25%
It takes too much effort/is too time
take-aways exchanged items with friends 15%
consuming
Purchased more seasonal Repaired broken items
27% It is too inconvenient 21%
produce instead of throwing them
away and buying new ones
Reduced my meat/ animal 38% It is too complicated 18%
14% (e.g. repairable electircal
products consumption
appliances, mending items of
It is difficult to get
Chose organic/sustainably- clothing, etc)
23% sustainable/environmentally- 19%
produced food items
Reduced buying new items 32% friendly products in my area
Bought more locally-made
28% Reduced my purchase of
products 27%
fast-fashion clothing

Encouraging sustainable shifts

17% 18% 20% 36% 10%

Additional tax/fees on Increasing the availability Make it easier to repair Making sustainable/ More information on
single-use plastic of sustainably-made/ broken or damaged environmentally-friendly how to recycle and
packaging environmentally-friendly items products more affordable increase availability of
products recycling points

Importance of sustainable product choices Willigness to pay for sustainability

Yes

No

N = 16,838

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 15

Taiwan

Have you adopted any sustainable practices when purchasing items in

the last 12 months?

59% 15% 26%

Yes No Not sure

Adoption of sustainable practices Barriers to sustainable practices

Reduced my use of single- Chose brands/producers with I do not believe it makes a

91% 27%
use plastic known environmentally difference/ is necessary
18%
sustainable practices and
Chose items in sustainable
values I do not have enough information
packaging/reduced my
51% on hand to make sustainable 38%
purchases of items Recycled/upcycled old items I
45% choices
packaged in plastic owned
Reduced my online Bought more second-hand It is too expensive 34%
purchases, food delivery & 20% goods/ swapped or 24%
It takes too much effort/is too time
take-aways exchanged items with friends 22%
consuming
Purchased more seasonal Repaired broken items
34% It is too inconvenient 29%
produce instead of throwing them
away and buying new ones
Reduced my meat/ animal 32% It is too complicated 16%
13% (e.g. repairable electircal
products consumption
appliances, mending items of
It is difficult to get
Chose organic/sustainably- clothing, etc)
26% sustainable/environmentally- 12%
produced food items
Reduced buying new items 26% friendly products in my area
Bought more locally-made
29% Reduced my purchase of
products 26%
fast-fashion clothing

Encouraging sustainable shifts

10% 19% 24% 39% 8%

Additional tax/fees on Increasing the availability Make it easier to repair Making sustainable/ More information on
single-use plastic of sustainably-made/ broken or damaged environmentally-friendly how to recycle and
packaging environmentally-friendly items products more affordable increase availability of
products recycling points

Importance of sustainable product choices Willigness to pay for sustainability

Yes

No

N = 11,917

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 16

Vietnam

Have you adopted any sustainable practices when purchasing items in

the last 12 months?

61% 26% 13%

Yes No Not sure

Adoption of sustainable practices Barriers to sustainable practices

Reduced my use of single- Chose brands/producers with I do not believe it makes a

72% 27%
use plastic known environmentally difference/ is necessary
30%
sustainable practices and
Chose items in sustainable
values I do not have enough information
packaging/reduced my
50% on hand to make sustainable 42%
purchases of items Recycled/upcycled old items I
36% choices
packaged in plastic owned
Reduced my online Bought more second-hand It is too expensive 34%
purchases, food delivery & 31% goods/ swapped or 20%
It takes too much effort/is too time
take-aways exchanged items with friends 23%
consuming
Purchased more seasonal Repaired broken items
31% It is too inconvenient 14%
produce instead of throwing them
away and buying new ones
Reduced my meat/ animal 36% It is too complicated 19%
27% (e.g. repairable electircal
products consumption
appliances, mending items of
It is difficult to get
Chose organic/sustainably- clothing, etc)
33% sustainable/environmentally- 22%
produced food items
Reduced buying new items 17% friendly products in my area
Bought more locally-made
30% Reduced my purchase of
products 18%
fast-fashion clothing

Encouraging sustainable shifts

15% 21% 27% 30% 7%

Additional tax/fees on Increasing the availability Make it easier to repair Making sustainable/ More information on
single-use plastic of sustainably-made/ broken or damaged environmentally-friendly how to recycle and
packaging environmentally-friendly items products more affordable increase availability of
products recycling points

Importance of sustainable product choices Willigness to pay for sustainability

Yes

No

N =3,445

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 17

Conclusion

In conclusion, the signs are encouraging for the future of

sustainable consumption.

Firstly, even in just one year, the percentage of consumers who

state very important that product purchases are sustainably
made/packaged or environmentally friendly has increased.

Secondly, the number of consumers who are taking action by

adopting sustainability practices when purchasing products has
increased.

And finally, the younger generations are more willing to pay

extra and more open to actions like increased taxes to promote
sustainable consumption than the older generations. Rakuten
Insight looks forward to seeing another year of positive trends in
next year’s sustainable consumption survey.

[email protected] insight.rakuten.com
 SUSTAINABLE CONSUMPTION 18

About Rakuten Insight Global

For over 25 years, Rakuten Insight Global has been at the forefront of
consumer market research data collection. By combining our 1st party
data with the highest levels of quality assurance processes, Rakuten
Insight Global has remained our clients’ trusted research partner for
Asia, US & Beyond.

Our proprietary online panels have been developed throughout 12

major Asian markets & the US. All of the panels are managed by
dedicated local support teams and meet the highest industry
standards. The Rakuten Insight Global team offers 24-hour coverage
from 11 worldwide locations, providing exceptional service for 500+
clients across the globe.

Rakuten Insight Global is tasked with leveraging the 1st party

membership assets of Rakuten Group for market research purposes.
Having access to such a diverse and unique group of research
participants allows Rakuten Insight to remain at the forefront of online
research.

[email protected] insight.rakuten.com
 [email protected]

insight.rakuten.com

/Rakuten Insight

@RakutenInsightCorporate

@Rakuten_Insight

Our offices
Japan - Tokyo (HQ) South Korea - Seoul China - Shanghai Hong Kong - Hong Kong Taiwan -
Taipei Singapore - Singapore Malaysia - Kuala Lumpur India - Noida Romania - Bucharest
United Kingdom - London USA - New York