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Chapter 6 discusses the role of media in shaping and reflecting values, ideologies, and lifestyles, emphasizing the importance of framing in media narratives. It differentiates between propaganda and persuasion, outlining how media can reinforce or challenge dominant cultural values. The chapter also includes activities to analyze media's influence and encourages reflection on personal values.

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5 views8 pages

Lesson1_Presentation.pptx_20250106_010646_0000

Chapter 6 discusses the role of media in shaping and reflecting values, ideologies, and lifestyles, emphasizing the importance of framing in media narratives. It differentiates between propaganda and persuasion, outlining how media can reinforce or challenge dominant cultural values. The chapter also includes activities to analyze media's influence and encourages reflection on personal values.

Uploaded by

nicoleannemelgar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Making Sense of Media: Values,

Lifestyles, and Ideology


Chapter 6 Overview and Insights
Chapter Overview

- Media as a channel for production and


reproduction of values and ideology.
- Role of media producers in framing
narratives.
- Power of media in purveying and contesting
dominant ideologies.
- Key concepts: Framing, Propaganda,
Persuasion, and Values.
Key Objectives

- Understand media framing and decision-


making processes.
- Explore how values and lifestyles are
reflected in media texts.
- Differentiate between propaganda and
persuasion.
- Define ideology and its role in media
representation.
Motivational Activity

- Define "value" in your own terms.


- Discuss statements on controversial issues
(e.g., sex education, government regulations).
- Reflect on the origins of your values.
Frames of a Story

- Framing determines inclusion and exclusion


in media narratives.
- Media producers shape audience
perspectives through framing.
- Frames create shared experiences, utilizing
narratives and cultural elements.
Media and the Status Quo

- Media reinforces or disrupts the dominant


culture and values.
- Independent media challenge the status
quo with alternative perspectives.
- Social media offers new opportunities and
challenges for representation.
Propaganda and Persuasion

- Propaganda: Systematic attempt to shape


perceptions and influence behavior.
- Techniques: Bandwagon, Card Stacking,
Glittering Generalities, Transfer, etc.
- Persuasion: Interactive process aimed at
attitude or behavior change.
Activities

- Analyze news telecasts: Understand


chronology and implicit values.
- Explore independent films and their impact
on dominant narratives.
- Write essays reflecting on media's
influence on lifestyle and awareness.

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