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Lesson 2 Models of Communication V_copy

The document outlines various models of communication, including the Linear, Interactive, and Transactional models, each describing different aspects of how messages are sent and received. It also discusses notable models such as Aristotle's, Shannon and Weaver's, and Berlo's SMCR model, highlighting their contributions to understanding communication processes. Additionally, it addresses the challenges in communication, including technical, semantic, and effectiveness problems.

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Florence Munar
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Download as PDF, TXT or read online on Scribd
3 views

Lesson 2 Models of Communication V_copy

The document outlines various models of communication, including the Linear, Interactive, and Transactional models, each describing different aspects of how messages are sent and received. It also discusses notable models such as Aristotle's, Shannon and Weaver's, and Berlo's SMCR model, highlighting their contributions to understanding communication processes. Additionally, it addresses the challenges in communication, including technical, semantic, and effectiveness problems.

Uploaded by

Florence Munar
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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MODELS OF COMMUNICATION

DEFINITION

refersto the conceptual


model used to explain the
human communication
process.
3 STANDARD MODELS OF COMMUNICATION

LINEAR MODEL OF COMMUNICATION

INTERACTIVE MODEL OF
COMMUNICATION

TRANSACTIONAL MODEL OF
COMMUNICATION
LINEAR MODEL OF COMMUNICATION

Itis a one way model to


communicate with others.
A sender encodes a message
via a channel and the
message is decoded by the
receiver.
LINEAR MODEL OF COMMUNICATION

There is no means of feedback,


response, and noise which may
allow for a continuous exchange of
information.
Found typically in mass
communication; think television,
radio, newspapers, etc.
INTERACTIVE MODEL OF COMMUNICATION

Itis two linear models stacked


on top of each other.
The sender channels a
message to the receiver and
the receiver then becomes the
sender and channels a
message to the original sender.
TRANSACTIONAL MODEL OF COMMUNICATION

itrecognizes that each of us is a


sender-receiver, not merely a
sender or a receiver.

it recognizes that communication


affects all parties involved making
it fluid/simultaneous.
ARISTOTLE’S MODEL OF COMM’N

The first and earliest model of


communication.
He focused on the Speaker and
the Message.
SHANNON AND WEAVER MODEL

 In 1948, Claude Shannon was an American


mathematician, and Warren Weaver was
Electronic engineer.
 The Shannon-Weaver theory of communication
was primarily designed to improve technical
communication, but was later used to describe
different fields of communication.
 Inthis model, S and W asserted that the
Message sent by the Speaker is not
necessarily the Message received by the
Listener due to the intervention of
“Noise”

 Thesender was the part of a telephone a


person spoke into, the channel was the
telephone itself, and the receiver was the
part of the phone where one could hear
the other person.
THREE LEVELS OF PROBLEMS FOR
COMMUNICATION

 The technical problem: how


accurately can the message be
transmitted?
 The semantic problem: how precisely
is the meaning 'conveyed'?
 The effectiveness problem: how
effectively does the received
meaning affect behavior?
SENDER-MESSAGE-CHANNEL-RECEIVER
(SMCR) MODEL OF COMMUNICATION, 1960

 David Berlo

 Separated the model


into clear parts and
has been expanded
upon by other
scholars.
Sender: the source of the message or the person
who originates the message. The person or source
sends the message to the receiver.

Message: the substance that is being sent by


the sender to the receiver. It might be in the form
of voice, audio, text, video or other media.

Channel: the medium used to send the


message.

Receiver: the person who gets the message sent


in the process.
SCHRAMM’S MODEL
 Wilbur Schramm, Father of Mass
Communication.
 It is a concept that explains why
communication breakdown
occurs.
 It also has “field of experience” which includes
our cultural background, ethnicity geographic
location, extend of travel, and general personal
experiences accumulated over the course of
your lifetime.
SCHRAMM’S MODEL
 Italso has “field of experience”
which includes our cultural
background, ethnicity geographic
location, extend of travel, and
general personal experiences
accumulated over the course of
your lifetime.

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