SALES AMOUNT Power BI Desktop Prepared By: Trang Nguyễn

2007 2008 2009

STATIC CHANGE OVER TIME
Summary Sales Amount SalesAmount changing over time ChannelName 

3,249,112,427.49 3.04 1.3bn All 

SalesAmount Min Sales 1.0bn
0.9bn
1bn
5,317.94 272,718.12 ContinentName 
SD Sales Max Sales
All 
3,780.21 2,080.00
Mean Sales Median Sales 0bn
2007 2008 2009

SalesAmount 2007 SalesAmount Distribution 2008 SalesAmount Distribution 2009 SalesAmount Distribution
800.00
700.00 1600.00 1100.00
1400.00
1000.00
600.00 1400.00 1200.00 900.00
500.00 1200.00 800.00
1000.00
1000.00 700.00
400.00 800.00 600.00
800.00 500.00
300.00 600.00
600.00 400.00
200.00 400.00 300.00
400.00
100.00 200.00
200.00 200.00
100.00
0.00 0.00 0.00 0.00
3.04
52.34
101.64
150.94
200.24
249.53
298.83
348.13
397.43
446.73
496.03
545.33
594.63
643.93
693.22
742.52
791.82
841.12 0.00K
0.19K
0.38K
0.57K
0.76K
0.95K
1.14K
1.33K
1.52K
1.71K
1.90K
2.09K
2.28K
2.47K
2.66K 0.01K
0.20K
0.38K
0.57K
0.76K
0.95K
1.14K
1.33K
1.52K
1.71K
1.89K
2.08K
2.27K
2.46K
2.65K
2.84K
3.03K
3.22K 0.01K
0.21K
0.40K
0.60K
0.79K
0.99K
1.18K
1.38K
1.57K
1.77K
1.96K
2.16K
2.35K
2.55K
2.74K
2.94K
3.13K
3.32K
3.52K

SalesAmount by SalesKey SalesAmount SalesAmount Distribution SalesAmount Distribution SalesAmount Distribution

Distribution 6M
Sum of SalesA... Median Value Mean Value
Sum of Sales...
150M 0.15bn
100K
0.1M 4M
100M 0.1bn

50K
0.05M 50M 0.05bn
2M

0bn
0M 2007 2008 2009 2007 2008 2009
2007 2008 2009
 SALES QUANTITY Power BI Desktop
2007 2008 2009
STATIC CHANGE OVER TIME
Summary Sales Amount SalesQuantity changing over time ChannelName 

13641640 2 4.9M
5M 4.6M All 
Sum Quantity Min Quantity 4.2M

2600 15.87
ContinentName 
Max Quantity Mean
10 34.09 All 
Median SD 0M
2007 2008 2009

SalesQuantity 2007 SalesQuantity Distribution 2008 SalesQuantity Distribution 2009 SalesQuantity Distribution
40.00
90.00 70.00 70.00
35.00
80.00 60.00 60.00
70.00 30.00
50.00 50.00
60.00 25.00
50.00 40.00 40.00
20.00
40.00 30.00 30.00
15.00
30.00
20.00 10.00 20.00
20.00
10.00 10.00 5.00 10.00
0.00 0.00 0.00 0.00
0.00K 0.43K 0.87K 1.30K 1.73K 2.17K 2.60K 0.00K 0.20K 0.40K 0.60K 0.80K 1.00K 1.20K 0.00K
0.10K
0.19K
0.29K
0.38K
0.47K
0.57K
0.66K
0.76K
0.85K
0.95K
1.04K 0.00K 0.43K 0.87K 1.30K 1.73K 2.17K 2.60K

Sales Quantity Sales Quantity SalesAmount Distribution SalesAmount Distribution SalesAmount Distribution
Distribution Distribution
Sum of Sales... Median Value Mean Value
Sum of Sales... 20K

1M 1M
2M 2M
15K

1M 0.5M
1M
1M
10K

0M
2007 2008 2009 2007 2008 2009
0M 2007 2008 2009
 PRODUCT Power BI Desktop
2007 2008 2009

Static Changing over time

SalesKey for Product SalesKey for Product changing over time
FiscalQuarter 
ClassName Count of SalesKey %GT Count of SalesKey FiscalYear 2007 2008 2009 Total

ClassName Count of SalesKey %GT Count of SalesKey Count of SalesKey %GT Count of SalesKey Count of SalesKey %GT Count of SalesKey Count of SalesKey %G All 
Regular 386793 45.00% 

Economy 337756 39.30% Regular 159340 18.54% 121454 14.13% 105999 12.33% 386793
ClassName 
Deluxe 134956 15.70% Economy 164979 19.19% 98935 11.51% 73842 8.59% 337756

Total 859505 100.00% Total 379424 44.14% 260514 30.31% 219567 25.55% 859505 All 

Number of SalesKey By Subcate Contribution of Class Number of SalesKey by ClassName change over time

  Regular Deluxe 15.7%

FiscalYear 2007 2008 2009

MP4&MP3 Cell phones… 45%

10.14K 9.40K
Regular 159K 121K 106K

Economy 165K 99K 74K

Deluxe 55K 40K 40K

Bluetooth He… Economy
39.3%
11.08K
0K 100K 200K 300K 400K

Games and
Audio
TV and Vid
Pareto of Products by Saleskey Digital Ca
MP4&MP3
59.92K
100% Printers, Movie DVD
85% Desktops
50K 80%
49.80K 49.22K 48.37K Television
40K 65 % Download G
36.08K
60%
Car Video
30K 45%
40% Laptops Music, Mov
20K Coffee Mac
2 5% Camcorders
10K 20% Computers
Washers &
0K 0% Fans
Contoso Contoso Contoso Contoso Contoso
North Europe Catalog Asia North
America Online Store Online America Monitors Refrigerat
Online Store Store Reseller
Store Projectors
Microwaves
 CHANNEL Power BI Desktop
2007 2008 2009

Static Changing over time

SalesKey for Channel Saleskey for Channel changing overtime FiscalQuarter 

ChannelName Count of SalesKey %GT Count of SalesKey FiscalYear 2007 2008 2009 Total
 All 
ChannelName Count of SalesKey %GT Count of SalesKey Count of SalesKey %GT Count of SalesKey Count of SalesKey %GT Count of SalesKey Count of
Store 549377 63.92%

Online 158090 18.39% Catalog 18463 2.15% 16016 1.86% 14745 1.72%

Reseller 102814 11.96% Online 57727 6.72% 51127 5.95% 49236 5.73% ChannelName 

Catalog 49224 5.73% Reseller 39573 4.60% 33366 3.88% 29875 3.48%
All 
Total 859505 100.00% Store 263661 30.68% 160005 18.62% 125711 14.63%
Total 379424 44.14% 260514 30.31% 219567 25.55%

Number of SalesKey By Channel Contribution of Channel Number of SalesKey by Channel change over time

Catalog 49.22K ChannelName Catalog Online Reseller Store

Reseller
Catalog 0.05M 102.81K 264K

Reseller 0.10M 160K

126K
Online 0.16M Online 58K
158.0… 40K 51K 49K
18K 33K 30K
16K 15K
Store 0.55M
Store 549.38K 2007 2008 2009

Pareto of Channel by SalesKey Number of SalesKey by Channel change over time

59.92K ChannelName Catalog Online Reseller Store

85%
49.80K 49.22K 48.37K
65%
36.08K 57.25%
45 % 69.49% 61.42%

2 5%
12.81% 13.61%
10.43%
Contoso Contoso Contoso Contoso Contoso 19.63% 22.42%
North Europe Catalog Asia North 15.21%
America Online Store Online America
Online Store Store Reseller 2007 2008 2009
Store
 GEOGRAPHY Power BI Desktop
2007 2008 2009

Static Changing over time

SalesKey for Continent Saleskey for Continent changing overtime
FiscalMonth 
ContinentName Count of SalesKey %GT Count of SalesKey FiscalYear 2007 2008 2009 Total

ContinentName Count of SalesKey %GT Count of SalesKey Count of SalesKey %GT Count of SalesKey Count of SalesKey %GT Count of SalesKey Count of S
All 
North America 506030 58.87%

Europe 180365 20.98% Asia 55755 6.49% 56728 6.60% 60627 7.05%

Asia 173110 20.14% Europe 87590 10.19% 51145 5.95% 41630 4.84% ContinentName 

Total 859505 100.00% North America 236079 27.47% 152641 17.76% 117310 13.65%
All 
Total 379424 44.14% 260514 30.31% 219567 25.55%

Number of SalesKey By Continent Contribution of Continent Number of SalesKey by Continent change over time

ContinentName Asia Europe North America

Asia
173.11K
Asia 0.17M 236K

153K
Europe 0.18M 117K
88K
56K 57K 51K 61K
Europe 42K
North A… 0.51M 180.37K
North America
506.03K 2007 2008 2009

Pareto of Continents by Saleskey Number of SalesKey by Continent change over time

59.92K ContinentName Asia Europe North America

85%
49.80K 49.22K 48.37K
65 %
36.08K 53.43%
45% 62.22% 58.59%

2 5%
18.96%
19.63%
23.08%
Contoso Contoso Contoso Contoso Contoso
North Europe Catalog Asia North 21.78% 27.61%
America Online Store Online America 14.69%
Online Store Store Reseller
2007 2008 2009
Store
 DATE Power BI Desktop
2007 2008 2009

Static Changing over time

SalesKey for DayName SalesKey for DayName changing overtime
FiscalMonth 
CalendarDayofWeek Count of SalesKey %GT Count of SalesKey FiscalYear 2007 2008 2009

AsiaSeason Count of SalesKey %GT Count of SalesKey Count of SalesKey %GT Count of SalesKey Count of SalesKey %GT Count of SalesK All 
Monday 123683 14.39%

Wednesday 123375 14.35% Holiday 89887 10.46% 64797 7.54% 54642 6.36

Tuesday 123160 14.33% None 159303 18.53% 109342 12.72% 93325 10.86 AsiaSeason 

Thursday 122661 14.27% Spring/Back to School 93300 10.86% 64343 7.49% 52550 6.11
All 
Sunday 122368 14.24% Tax Time/Summer 36934 4.30% 22032 2.56% 19050 2.22
Total 379424 44.14% 260514 30.31% 219567 25.55
Total 859505 100.00%

Number of SalesKey For AsiaSeason Contribution of AsiaSeason Number of SalesKey by AsiaSeason change over time

FiscalYear 2007 2008 2009

Monday 14.39% Friday 14.21%
Tax Time… 0.08M 200K
Wedne… Saturday 159K
14.35% 14.21%
Holiday 0.21M 109K
93K 93K 90K
100K
65K
Spring/B… 0.21M 53K
Tuesday Sunday 64K 55K 22K
14.33% 14.24% 37K
None 0.36M 0K
Thursday 14.27% None Spring/Back to School Holiday Tax Time/Summer

Pareto for Date by Saleskey Number of SalesKey by Season change over time

59.92K AsiaSeason Holiday None Spring/Back to School Tax Time/Summer

85% 0.10K%
49.80K 49.22K 48.37K 9.73% 8.46% 8.68%
65 %
24.59% 24.70% 23.93%
36.08K
45%

2 5% 0.05K%
41.99% 41.97% 42.50%

Contoso Contoso Contoso Contoso Contoso

North Europe Catalog Asia North 23.69% 24.87% 24.89%
America Online Store Online America
0.00K%
Online Store Store Reseller 2007 2008 2009
Store
 STORE Power BI Desktop
2007 2008 2009

Static Changing over time

SalesKey for Store SalesKey for Store changing over time
FiscalMonth 
StoreName Count of SalesKey %GT Count of SalesKey FiscalYear 2007 2008 2009

StoreName Count of SalesKey %GT Count of SalesKey Count of SalesKey %GT Count of SalesKey Count of SalesKey % All 
Contoso North America Online 59921 6.97%
Store
Contoso Albany Store 879 0.10% 526 0.06% 342
Contoso Europe Online Store 49802 5.79%
Contoso Alexandria Store 870 0.10% 524 0.06% 363 AsiaSeason 
Contoso Catalog Store 49224 5.73%
Contoso Amsterdam Store 1134 0.13% 454 0.05% 319
Contoso Asia Online Store 48367 5.63% All 
Contoso Anchorage Store 922 0.11% 518 0.06% 369
Contoso North America 36081 4 20% Total 379424 44.14% 260514 30.31% 219567
Total 859505 100.00%

Number of SalesKey For AsiaSeason Contribution of Store Number of SalesKey by AsiaSeason change over time

  Contoso North A…
14.82%
Contoso Asia O…
19.87%
StoreName Contoso Asia Onlin… Contoso Catalog … Contoso Europe … Contoso North … Contoso North …

22K
Contoso Kyo…
18K 19K 19K
328 18K
16K 16K 16K 16K 17K
14K 15K 15K
12K 10K

Contos…
Contoso Berlin… 24.62% Contos…
20.22%
391
Contoso Europe Onl… 2007 2008 2009
20.46%

Pareto for Store Number of SalesKey by Season change over time

59.92K StoreName Contoso Asia Onlin… Contoso Catalog … Contoso Europ… Contoso North … Contoso North …
85 %
49.80K 49.22K 48.37K 14.03%
15.43% 14.88%
65%
36.08K 24.87% 24.66% 24.27%
4 5%

2 5% 21.51% 20.10% 19.58%

20.30% 19.81%
20.49%
Contoso Contoso Contoso Contoso Contoso
North Europe Catalog Asia North 17.70% 20.05% 22.31%
America Online Store Online America
Online Store Store Reseller 2007 2008 2009
Store
TIME INTELLIGENCE Power BI Desktop

SalesAmount YoY% by Month SalesAmount YoY% and SalesQuantity YoY% by Year

44.91% SalesAmount YoY% SalesQuantity YoY%

44.17% 44.23%
41.67% 41.83% 42.92% 41.64%
39.90% 40.84% 20%
39.72%
40% 37.33% 37.24%
17.38%

30% 10%

20%
0%

10%

-10%
-8.72%
0% -9.72%
ry ry h ril ay ne ly st be
r
be
r er be
r
arc Ju -16.19%
ua ua Ap M Ju gu to mb
Jan ebr M Au tem Oc ve cem
F p De
Se No
2008 2009

SalesAmount MoM% by Month

24.17% FiscalYear 

2007 2008 2009

20%

CalendarMonth 

10%
6.74%
All 
5.69%
3.30% 2.96%
1.43% 1.31% 1.78%

0%

-2.35% -3.09% -3.82% -3.24%

ry ry h ril ay ne ly st be
r
be
r er er
ua ua arc Ap M Ju Ju gu to mb mb
Jan br M Au em c e e
Fe pt O v
De
c
Se No
 CHANNEL AND GEOGRAPHY Power BI Desktop

Static Change Over Time

Raw Count Frequency Transaction by Continent and Store Frequency Transaction by Continent and Store ContinentN… 

ChannelName Asia Europe North America Total ChannelName Catalog Online Reseller Store ChannelName Catalog Online Reseller Store  Asia


2007 2008
 Europe
Store 91727 96846 360804 549377 361K
 North Ameri…
Reseller 33016 33717 36081 102814 181K
105K
Online 48367 49802 59921 158090
54K
Catalog 49224 49224 16K 28K 19K 18K 14K 16K 30K 16K 24K 16K 12K
FiscalYear 
Total 173110 180365 506030 859505
Percentage by Overall Total
2009  2007
 2008
ChannelName Asia Europe North America Total
  2009
97K 92K 74K
Store 10.67% 11.27% 41.98% 63.92%
49K 60K 50K 48K 17K 34K 15K18K 15K10K
Reseller 3.84% 3.92% 4.20% 11.96% 36K 34K 33K
ChannelNa… 
Online 5.63% 5.79% 6.97% 18.39%
Asia Europe North Asia Europe North Catalog
Catalog 5.73% 5.73% North America Europe Asia 
America America
 Online
Total 20.14% 20.98% 58.87% 100.00%
 Reseller
Percentage by Column Total Relative Frequency Mekko Chart Percentages of Columns Total change overtime
 Store
ChannelName Asia Europe North America Total ChannelName Catalog Online Reseller Store ChannelName Catalog Online Reseller Store


Store 52.99% 53.69% 71.30% 63.92% Asia Europe

Reseller 19.07% 18.69% 7.13% 11.96%

Online 27.94% 27.61% 11.84% 18.39% 50.00% 53.14% 47.75% 43.11%

62.20%
53.7% 53.0%
Catalog 9.73% 5.73% 21.25% 21.89%
21.40% 18.98% 17.02%
71.3% 15.68%
Total 100.00% 100.00% 100.00% 100.00% 35.00%
28.60% 27.88% 27.39% 22.12% 31.00%
Percentage by Row Total
ChannelName Asia Europe North America Total North America

18.7% 19.1%
Store 16.70% 17.63% 65.68% 100.00%
7.1% 69.07% 63.13%
Reseller 32.11% 32.79% 35.09% 100.00% 76.80%

Online 30.59% 31.50% 37.90% 100.00% 11.8% 27.6% 27.9%

15.40%
Catalog 100.00% 100.00% 9.7%
Total 20.14% 20.98% 58.87% 100.00% North America Europe Asia 2007 2008 2009 2007 2008 2009
 CHANNEL AND PRODUCT Power BI Desktop

Static Change Over Time

Raw Count Frequency Transaction by Channel and Class Frequency Transaction by Channel and Class FiscalYear 

BrandName Catalog Online Reseller Store T ChannelName Catalog Online Reseller Store ChannelName Catalog Online Reseller Store  2007

 2008
A. Datum 2721 7603 5626 32402 2007 2008
252K
 2009
Adventure Works 3804 10627 7951 45389 112K 113K
Contoso 13823 38596 28838 162506 2 209K 76K
59K
Fabrikam 5464 15496 11576 64964 39K 28K ClassName 
25K
3K 6K 8K 8K 16K 2K 5K 6K 13K 7K 16K
Total 49224 158090 102814 549377 8  Deluxe
Percentage Brandname of Grand total 2009  Economy
BrandName Catalog Online Reseller Store T 88K  Regular
66K 68K
A. Datum 0.32% 0.88% 0.65% 3.77% 63K
46K 41K 39K
Adventure Works 0.44% 1.24% 0.93% 5.28% 22K 24K 16K 23K
19K
8K 3K 5K 5K 10K 7K 14K ChannelNa… 
Contoso 1.61% 4.49% 3.36% 18.91%
Deluxe Economy Regular Deluxe Economy Regular  Catalog
Fabrikam 0.64% 1.80% 1.35% 7.56% Regular Economy Deluxe
 Online
Total 5.73% 18.39% 11.96% 63.92%
 Reseller
Percentage by Column Total Relative Frequency Mekko Chart Percentages of Columns Total change overtime
 Store
BrandName Catalog Online Reseller Store ChannelName Catalog Online Reseller Store ClassName Deluxe Economy Regular

A. Datum 5.53% 4.81% 5.47% 5.90 Catalog Online

Adventure Works 7.73% 6.72% 7.73% 8.26
41.56% 46.03% 47.09% 38.20% 43.48% 44.59%
Contoso 28.08% 24.41% 28.05% 29.58

Fabrikam 11.10% 9.80% 11.26% 11.83 62.0%

65.2% 64.9% 44.00% 38.56% 34.70% 48.27% 42.07% 38.48%
Total 100.00% 100.00% 100.00% 100.00
14.43% 15.41% 18.20% 14.44% 16.93%
Percentage by Row Total
BrandName Catalog Online Reseller Store T Reseller Store

A. Datum 5.63% 15.72% 11.64% 67.01% 12.0% 41.63% 46.61% 47.57% 42.91% 47.68%
12.0% 11.9% 50.03%
Adventure Works 5.61% 15.68% 11.73% 66.97%

Contoso 5.67% 15.83% 11.83% 66.67% 17.1% 20.2% 17.4% 44.12% 38.19% 34.58% 42.30% 36.56% 31.38%
Fabrikam 5.60% 15.89% 11.87% 66.63% 14.26% 15.19% 17.85% 14.79% 15.75% 18.59%
Total 5.73% 18.39% 11.96% 63.92%
Regular Economy Deluxe 2007 2008 2009 2007 2008 2009
 PRODUCT AND GEOGRAPHY Power BI Desktop

Static
Raw Count Percentage of Grand total Frequency Transaction by Category and Geography
ProductCategoryName Asia Europe North America Total ProductCategoryName Asia Europe North America To Asia Europe


Audio 5750 5439 15336 265 Audio 0.67% 0.63% 1.78%

46K 48K
Cameras and camcorders 27087 28469 80448 1360 Cameras and camcorders 3.15% 3.31% 9.36% 1 27K 19K 41K 12K 28K 20K 43K 13K
6K 6K 15K 5K 7K 15K
Cell phones 19496 20409 57877 977 Cell phones 2.27% 2.37% 6.73% 1
North America
Computers 41384 43403 122815 2076 Computers 4.81% 5.05% 14.29% 2 ContinentN… 
123K 137K
Games and Toys 12193 12946 31999 571 Games and Toys 1.42% 1.51% 3.72% 80K
58K  Asia
32K 42K
Home Appliances 46299 48212 136518 2310 Home Appliances 5.39% 5.61% 15.88% 2 15K 19K  Europe
Music, Movies and Audio 6358 6726 18829 319 Music, Movies and Audio 0.74% 0.78% 2.19%  North Ameri…

Audio

Cameras an…

Cell phones

Computers

Games and…

Home Appl…

Music, Mov…

TV and Vid…

Audio

Cameras an…

Cell phones

Computers

Games and…

Home Appl…

Music, Mov…

TV and Vid…
Books Books

TV and Video 14543 14761 42208 715 TV and Video 1.69% 1.72% 4.91%

Total 173110 180365 506030 8595 Total 20.14% 20.98% 58.87% 10 ProductCat… 

Percentage by Column Total Percentage by Row Total Relative Frequency Mekko Chart All 
ProductCategoryName Asia Europe North America To ProductCategoryName Asia Europe North America To ProductCategoryName Audio Cameras an... Cell phones Computers

Audio 3.32% 3.02% 3.03% Audio 21.68% 20.51% 57.82% 10

8.34% 8.18% 8.40%
Cameras and 15.65% 15.78% 15.90% 1 Cameras and camcorders 19.92% 20.93% 59.15% 10
camcorders
Cell phones 19.94% 20.87% 59.19% 10
Cell phones 11.26% 11.32% 11.44% 1
Computers 19.93% 20.91% 59.16% 10 26.98% 26.73% 26.75%
Computers 23.91% 24.06% 24.27% 2
Games and Toys 21.34% 22.66% 56.00% 10
Games and Toys 7.04% 7.18% 6.32%
Home Appliances 20.04% 20.87% 59.09% 10 6.32% 7.18% 7.04%
Home Appliances 26.75% 26.73% 26.98% 2
Music, Movies and Audio 19.92% 21.08% 59.00% 10
Music, Movies and 3.67% 3.73% 3.72% Books
Audio Books
24.27% 24.06% 23.91%
TV and Video 20.34% 20.64% 59.02% 10
TV and Video 8.40% 8.18% 8.34%
Total 20.14% 20.98% 58.87% 10
Total 100.00% 100.00% 100.00% 10
11.44% 11.32% 11.26%

15.90% 15.78% 15.65%

North America Europe Asia

 PRODUCT AND GEOGRAPHY Power BI Desktop

Change Over Time

Frequency overtime FiscalYear 

ClassName Deluxe Economy Regular  2007

2007 2008  2008
 2009
103K 99K
71K
58K
38K 37K 34K
24K 24K 22K 26K 24K 24K
8K 13K 9K 8K 19K ClassName 

2009  Deluxe
 Economy
 Regular
57K
29K 39K
11K 21K 20K 21K
7K 14K

Asia Europe North America Asia Europe North America

Percentages of change overtime

ClassName Deluxe Economy Regular

Asia Europe

42.30% 46.58% 47.38% 41.91% 46.68% 49.12%

43.31% 37.91% 34.57% 43.57% 38.01% 33.25%

14.39% 15.50% 18.05% 14.52% 15.31% 17.63%

North America

41.96% 46.62% 48.44%

43.49% 37.99% 33.28%

14.56% 15.40% 18.28%

2007 2008 2009 2007 2008 2009

 STORE AND PRODUCT Power BI Desktop

Static Change Over Time

Percentage by Row Total Frequency Transaction by Channel and Class
FiscalYear 

StoreName Deluxe Economy Regular Total ClassName Deluxe Economy Regular  2007
Contoso Albany Store 16.37% 37.95% 45.68% 100.00% Contoso Asia Online Store Contoso Catalog Store  2008
 2009
Contoso Alexandria Store 15.48% 39.39% 45.13% 100.00%

Contoso Amsterdam Store 15.15% 40.33% 44.52% 100.00% 8K 8K

7K 6K 6K 7K 6K 7K 6K
7K 7K
5K
Contoso Anchorage Store 15.20% 37.15% 47.65% 100.00% 2K 2K 3K 3K 2K 3K ClassName 

Contoso Annapolis Store 15.09% 38.59% 46.33% 100.00%  Deluxe

Contoso Appleton Store 17.91% 37.26% 44.83% 100.00% Contoso Europe Online Store Contoso North America Online Store  Economy
Contoso Arlington Store 14.77% 37.26% 47.97% 100.00% 11K  Regular
9K 8K 9K 8K
Contoso Ashgabat No.2 Store 16.36% 37.82% 45.82% 100.00% 8K 6K 7K 7K 7K 8K
5K
Contoso Ashgabat No.1 Store 15.62% 38.42% 45.97% 100.00% 3K 2K 3K 3K 3K 3K
Contoso Asia Online Store 15.20% 41.52% 43.29% 100.00% ContinentN… 

Total 15.70% 39.30% 45.00% 100.00% 2007 2008 2009 2007 2008 2009  Asia
 Europe
Relative Frequency Mekko Chart Percentages of Columns Total change overtime
 North Ameri…
ClassName Deluxe Economy Regular StoreName Contoso Asia Onli… Contoso Catalo… Contoso Europ… Contoso Nort… Contoso Nort…

Deluxe Economy

15.97% 15.40% 14.71% 14.52% 14.00%

39.68% 43.23% 43.29% 23.27% 23.18% 23.54% 27.16% 26.96% 26.66%
44.67% 44.73%
21.66% 20.04% 19.37% 21.53% 20.03% 18.85%
21.38% 21.19% 20.77% 19.30% 19.18% 18.47%
17.72% 20.19% 21.61% 17.49% 19.82% 22.88%

Regular

45.90% 41.64% 39.45% 41.52% 39.51% 16.32% 15.51% 14.51%

22.71% 23.05% 22.58%
21.42% 20.19% 20.25%
21.60% 21.04% 20.54%
14.42% 15.13% 15.88% 15.20% 15.76% 17.95% 20.21% 22.12%

Contoso North America... Contoso Europe O... Contoso Catalog St... Contoso Asia Onli... Contoso Nort... 2007 2008 2009 2007 2008 2009
 SALESAMOUNT AND CHANNEL Power BI Desktop

Static Change over time

Summary Table Summary Table
ChannelName Sum Average Median Min Max SD FiscalYear 2007 2008 FiscalYear 

ChannelName Sum Average Median Min Max SD Sum Average Median Min M  2007
Store 1,824,857,667.55 3,321.69 1,999.80 3.04 64,474.20 3,929.16

Online 696,509,152.31 4,405.78 1,999.60 3.04 164,479.80 6,863.08 Store 767,512,533.05 2,910.98 1,365.30 3.04 64,474.20 3,962.57 571,649,285.68 3,572.70 2,180.80 6.84  2008
 2009
Reseller 446,149,333.47 4,339.38 2,276.85 3.04 132,645.00 6,249.01 Online 214,259,397.03 3,711.60 1,070.70 3.04 133,175.58 7,004.74 238,675,306.22 4,668.28 2,064.60 7.03 1

Catalog 281,596,274.17 5,720.71 2,815.91 5.32 272,718.12 8,980.25 Reseller 155,918,400.04 3,940.02 1,444.00 3.04 132,645.00 6,667.31 152,148,711.31 4,559.99 2,331.00 6.84 1

Total 3,249,112,427.49 3,780.21 2,080.00 3.04 272,718.12 5,317.94 Catalog 114,532,764.96 6,203.37 2,204.00 5.32 272,718.12 11,280.41 86,966,572.54 5,429.98 2,684.96 8.36 1

Total 1,252,223,095.08 3,300.33 1,360.40 3.04 272,718.12 5,457.89 1,049,439,875.76 4,028.34 2,199.00 6.84 16

Percentages of Channel SalesAmount byChannel change over time SalesAmount byChannel change over time ChannelNa… 

1824.86M
ChannelName Catalog Online Reseller Store 2007 2008  Catalog
91%  Online
Store
768M 572M  Reseller
78%
 Store
54.47% 51.26%
61.29% 214M 239M
% Online
56

696.51M 14.57%
14.50% 156M 152M
12.45% Reseller
446.15M
281.60M 17.11% 22.74% 25.71%
115M 87M
9.15% 8.29% 8.45% Catalog

2007 2008 2009

Store Online Reseller Catalog

Average of SalesAmount by ChannelName SalesAmount Distribution

Catalog 5.7K 200M

Online 4.4K

Reseller 4.3K 100M

Store 3.3K

0K 2K 4K 6K
Catalog Online Reseller Store
 SALES AMOUNT AND PRODUCT Power BI Desktop

Static Change over time

Summary Table Summary Table
ClassName Sum Average Median Min Max SD FiscalYear 2007 2008 FiscalYear 

ClassName Sum Average Median Min Max SD Sum Average Median Min M  2007
Regular 1,748,966,321.29 4,521.71 3,321.00 82.80 163,829.76 4,849.90

Deluxe 1,037,253,441.80 7,685.86 5,692.11 119.03 272,718.12 8,497.42 Regular 704,524,349.64 4,421.52 3,000.00 82.80 163,829.76 5,176.08 580,902,984.48 4,782.91 3,528.00 82.80  2008
 2009
Economy 462,892,664.40 1,370.49 745.00 3.04 69,930.00 1,909.88 Deluxe 423,133,534.51 7,678.68 5,723.91 164.81 272,718.12 9,042.93 324,455,633.99 8,086.12 6,320.00 164.81

Total 3,249,112,427.49 3,780.21 2,080.00 3.04 272,718.12 5,317.94 Economy 124,565,210.93 755.04 512.95 3.04 45,554.40 1,106.04 144,081,257.30 1,456.32 1,073.91 6.84

Total 1,252,223,095.08 3,300.33 1,360.40 3.04 272,718.12 5,457.89 1,049,439,875.76 4,028.34 2,199.00 6.84 1

Percentages of Class
SalesAmount by Class SalesAmount by Class ClassName 
1748.97M
ClassName Deluxe Economy Regular 2007 2008  Deluxe
86 % 100%  Economy
704524K 580903K  Regular
Regular

55.35% 48.92%
1037.25M 56.26%
%
54
50% Deluxe 423134K 324456K
9.95% 13.73% 20.50%
462.89M

33.79% 30.92% 30.57% 124565K 144081K

Economy

0%
2007 2008 2009
Regular Deluxe Economy

Sum of SalesAmount by ProductName SalesAmount Distribution

60M
Proseware P…
 
51.48M
40M

20M
Proseware P…
51.90M

Deluxe Economy Regular

 SALES AMOUNT AND GEOGRAPHY Power BI Desktop

Static Change over time

Summary Table Summary Table
ContinentName Sum Average Median Min Max SD FiscalYear 2007 2008 FiscalYear 

ContinentName Sum Average Median Min Max SD Sum Average Median Min M  2007
North America 1,910,034,712.12 3,774.55 2,051.10 3.23 272,718.12 5,344.30

Asia 703,151,233.88 4,061.88 2,356.20 4.75 133,175.58 5,469.70 North America 788,274,462.09 3,339.03 1,399.90 3.23 272,718.12 5,548.29 613,079,989.99 4,016.48 2,223.00 8.36  2008
 2009
Europe 635,926,481.49 3,525.78 1,880.00 3.04 164,479.80 5,077.37 Asia 199,693,821.88 3,581.63 1,431.00 4.75 133,175.58 5,805.88 240,898,144.76 4,246.55 2,313.00 7.79

Total 3,249,112,427.49 3,780.21 2,080.00 3.04 272,718.12 5,317.94 Europe 264,254,811.12 3,016.95 1,208.78 3.04 119,952.00 4,947.45 195,461,741.00 3,821.72 1,999.90 6.84

Total 1,252,223,095.08 3,300.33 1,360.40 3.04 272,718.12 5,457.89 1,049,439,875.76 4,028.34 2,199.00 6.84 1

Percentages of Geography SalesAmount by Geography SalesAmount by Geography

Continent… 
1910034.71K 2007 2008
ContinentName Asia Europe North America  Asia
0.79bn  Europe
80%
North America 788M 613M  North Amer…
0.61bn
59% 0.51bn

Asia 200M 241M

703151.23K
635926.48K
0.26bn 0.24bn 0.26bn
0.20bn 0.18bn

Europe 264M 195M

North Asia Europe 2007 2008 2009

America

Average of SalesAmount by Geography SalesAmount Distribution

200M
Asia 4.1K

North America 3.8K 100M

Europe 3.5K

Asia Europe North America

 SALES AMOUNT AND STORE (TOP 4 STORE) Power BI Desktop

Static Change over time

Summary Table Summary Table
StoreName Sum Average Median Min Max SD FiscalYear 2007 2008 FiscalYear 

StoreName Sum Average Median Min Max SD Sum Ave  2007
Contoso Catalog Store 281,596,274.17 5,720.71 2,815.91 5.32 272,718.12 8,980.2

Contoso North America 256,063,082.96 4,273.34 1,691.00 4.75 112,000.00 7,021.8 Contoso Catalog Store 114,532,764.96 6,203.37 2,204.00 5.32 272,718.12 11,280.41 86,966,572.54 5,4  2008
Online Store  2009
Contoso North America Online Store 79,063,631.67 3,528.68 900.00 4.75 99,960.00 6,989.77 89,694,317.24 4,6
Contoso Asia Online Store 229,581,420.90 4,746.65 2,346.30 4.75 133,175.58 7,004.
Contoso Asia Online Store 64,747,156.38 4,060.40 1,295.00 4.75 133,175.58 7,357.27 78,222,932.36 4,9
Total 978,105,426.47 4,717.99 2,190.00 3.04 272,718.12 7,441.7
Total 328,792,161.99 4,315.42 1,290.00 3.04 272,718.12 8,315.76 325,641,878.76 4,8

Percentages of Store SalesAmount by Store 2007 - 2008 SalesAmount by Store 20078 -2009
281596.27K StoreName 
2007 2008 2008 2009
256063.08K  Contoso Asia…
229581.42K
78%  Contoso Cat…
210864.65K Contoso Catalog Store 114533K 86967K Contoso North Amer... 89694K 87305K
 Contoso Eur…
 Contoso Nor…
55%
Contoso North Ameri... 79064K 89694K Contoso Catalog Store 86967K 80097K

2 9%

Contoso Asia Online S... 64747K 78223K 78223K 86611K

Contoso Asia Online ...

Contoso Contoso Contoso Contoso

Catalog North Asia Europe Contoso Europe Onlin... 70449K 70758K 70758K 69658K
Contoso Europe Onli...
Store America Online Online
Online Store Store
Store

Sum of SalesAmount by StoreName SalesAmount Distribution

Contoso …
 
15.30M 4M

Contoso Cat… 2M
19.14M

Contoso Asia Online Store Contoso Catalog Store Contoso Europe Online Sto... Contoso North America On...
 SALES AMOUNT AND SALES QUANTITY Power BI Desktop

Static Change over time

Summary Table Sum of SalesQuantity by SalesQuantity (groups) and FiscalYear
SalesQuantity (groups) Sum Average Median Min Max SD FiscalYear 2007 2008 2009 FiscalYear 


Small 2,249,297,252.79 3,335.37 1,919.87 3.04 39,793.50 4,018.06 2.7M  2007

2.3M 2.3M
Medium 958,359,923.89 5,443.74 2,659.80 13.68 190,923.60 8,341.23  2008
1.5M
1.2M 1.2M 1.3M  2009
Big 41,455,250.81 4,565.56 2,392.40 236.81 272,718.12 7,744.41 0.7M
0.4M
Total 3,249,112,427.49 3,780.21 2,080.00 3.04 272,718.12 5,317.94
Small Medium Big

Percentages of Channel Sales Amount and Qty chaging over time Sales Amount and Qty chaging over time (by Group)
2302.97K SalesQuantit… 
Sum of SalesAmount Sum of SalesQuantity 2007 2008
 Big
1.3bn 5.0M
 Medium
79% 200332K 186493K
Medium  Small
1.2bn

53
% 1143.41K
1.1bn 4.5M Small 122900K 136381K
894.41K

1.0bn

Big 5561K 2768K

0.9bn 4.0M
2007 2008 2009
Medium Small Big

Average of SalesAmount by SalesQuantity (groups) SalesAmount Distribution

40M
Medium 5.4K

Big 4.6K 20M

Small 3.3K

Big Medium Small

 SALES AMOUNT AND DISCOUNT AMOUNT Power BI Desktop

Static Change over time

Summary Table SalesQuantity by DiscountAmount (groups) changing over time
DiscountAmount (groups) Sum Average Median Min Max SD FiscalYear 2007 2008 2009 FiscalYear 


No Discount 1,494,897,404.70 3,672.90 1,999.50 3.80 132,645.00 4,997. 2.2M

 2007
2.1M
Big 933,166,929.48 9,542.56 7,377.48 601.60 272,718.12 8,703.
1.8M  2008
1.4M
1.0M 1.0M 1.0M 0.9M 1.0M  2009
Medium 708,949,621.05 3,278.06 2,437.76 33.60 95,371.76 3,043. 0.5M 0.4M 0.4M
Small 112,098,472.26 809.74 421.08 3.04 47,963.31 1,210.
Total 3,249,112,427.49 3,780.21 2,080.00 3.04 272,718.12 5,317.
No Discount Small Medium Big

Percentages of Channel SalesAmount and Discount changing over time SalesAmount and Discount changing over time (grou…
1717.17K SalesQuantit… 
Sum of SalesAmount Sum of DiscountAmount 2007 2008
 Big
88%  Medium
1252.22M No Discount 124122K 132186K
 Small
1146.02K
66%
936.59K Big 130673K 121147K

%
40
541.02K 65951K 62598K
1049.44M Medium

16.94M
Small 8046K 9711K

No Small Medium Big 947.45M

Discount 16.05M
Average of SalesAmount by DiscountAmount (groups) SalesAmount Distribution

30M
Big 9.5K
20M
No Discount 3.7K
10M
Medium 3.3K

Small 0.8K Big Medium No Discount Small

DiscountAmount (groups)
 DiscountAmount and Sum of SalesAmount by Date
Power BI Desktop
Date (clusters) Cluster1 Cluster2

5M
Thursday, November 29, 2007

Saturday, November 03, 2007

Wednesday, November 21, 2007
Thursday, June 14, 2007
Thursday, April 26, 2007 Friday, November 02, 2007
Sunday, November 04, 2007
4M Tuesday, April 24, 2007 Wednesday, November 07, 2007
Thursday, November 01, 2007
Wednesday, April 18, 2007 Monday, November 05, 2007

Sum of SalesAmount
Thursday, September 20, 2007
Wednesday, February 14, 2007 Saturday, November 10, 2007
Tuesday, November 20, 2007
Friday, August 10, 2007 Sunday, December 30, 2007
Tuesday, February 13, 2007 Tuesday, December 02, 2008
Tuesday, February 06, 2007 Tuesday, December 11, 2007
Sunday, November 02, 2008
Thursday, April 10, 2008 Monday, January 22, 2007
Friday, February 02, 2007 Saturday, November 01, 2008
3M
Sunday, January 07, 2007
Monday, November 03, 2008
Saturday, January 06, 2007 Monday, December 14, 2009
Wednesday, January 03, 2007
Monday, November 02, 2009
Monday, January 01, 2007
Sunday, November 01, 2009
Monday, March 10, 2008
Friday, November 06, 2009
Thursday, March 08, 2007
Friday, January 05, 2007 Sunday, December 27, 2009
Thursday, January 24, 2008
2M Tuesday, January 01, 2008
Sunday, January 18, 2009
Saturday, January 26, 2008

0K 50K 100K 150K 200K

Sum of DiscountAmount

Date (clusters) 

 Cluster1
 Cluster2
 Sum of DiscountAmount, Sum of SalesAmount and Sum of SalesQuantity by SalesKey and ClassName Sum of DiscountAmount and Sum of SalesAmount by SalesKey
Power BI Desktop
ClassName Deluxe Economy Regular 0.3M

300K

0.2M

Sum of SalesAmount
250K

0.1M

200K

0.0M
Sum of SalesAmount

0K 2K 4K 6K 8K
Sum of DiscountAmount
150K Sum of SalesAmount and Sum of TotalCost by SalesKey
100K

100K

Sum of TotalCost
50K

50K

0K 0K
0K 2K 4K 6K 8K 0.0M 0.1M 0.2M 0.3M
Sum of DiscountAmount Sum of SalesAmount
Sum of SalesAmount by ChannelName, ContinentName and ClassName
Power BI Desktop
All
ContinentName × ClassName × Channe
North America Regular

ChannelName
Store Online Reseller Catalog

Store
653,882,

Catalog
152,644,
Regular
1,031,132,056.95
Online
136,224,
North America Deluxe
1,910,034,712.12 614,326,887.64
Reseller
88,380,4
Sum of SalesAmount Asia Economy
ContinentName 3,249,112,427.49 703,151,233.88 264,575,767.53
North America Asia Europe

Europe
635,926,481.49

ClassName
Regular Deluxe Economy
 Power BI Desktop
Key influencers Top segments   ChannelName × ContinentName × ClassNa
Store North America
What influences SalesAmount to Decrease  ?

When... ....the average of

SalesAmount decreases by  SalesAmount is more likely to decrease when
ClassName is Economy than otherwise (on
average).
ClassName is Economy 3.96K Regular
8K 653,882,4

ProductSubcategoryName North America Deluxe

3.65K
is Computers Accessories 1,209,767,628.07 396,587,6

ProductSubcategoryName 6K Store Asia Economy

3.61K 1,824,857,667.55 326,114,890.20 159,297,5
is Home & Office Phones
Average (excluding selected): 5,340.15

ProductSubcategoryName Online Europe

is Cameras & Camcorders 3.34K Average of SalesAmount 696,509,152.31 288,975,149.27
Accessories Sum of SalesAmount
3,249,112,427.49
4K Reseller
ProductSubcategoryName 446,149,333.47
3.3K
is Boxed Games

Catalog
ProductSubcategoryName 281,596,274.17
3.25K
is Fans
2K

ProductSubcategoryName
3.16K
is Download Games

ProductSubcategoryName
2.86K
is Bluetooth Headphones 0K
Economy Regular Deluxe
ClassName
ProductSubcategoryName Only show values that are influencers
Sort by: Impact Count 2.39K
is Movie DVD
 Power BI Desktop
Key influencers Top segments   ChannelName × ContinentName × ClassNam
Store North America
What influences SalesAmount to Increase  ?

When... ....the average of

SalesAmount increases by  SalesAmount is more likely to increase
when ProductSubcategoryName is Washers
& Dryers than otherwise (on average).
ProductSubcategoryName Economy
8.32K
is Washers & Dryers 12K 2220909

ProductSubcategoryName North America Regular

5.55K 10K
is Camcorders 4868237 1923426

ProductSubcategoryName 8K Store Asia Deluxe

Average of SalesAmount
5.11K 7436826 1421951 723902
is Water Heaters

6K Online Europe
ProductSubcategoryName
4.81K 3193140 1146638
is Projectors & Screens
Sum of SalesQuantity
4K 13641640
Reseller
ProductSubcategoryName 1864014
4.77K
is Laptops
2K
Catalog
ProductSubcategoryName 1147660
4.48K
is Desktops
0K
Washers & Dryers
Camcorders
Water Heaters
Projectors & Screens
Desktops
Laptops
Digital SLR Cameras
Coffee Machines
ClassName is Deluxe 4.39K

ProductSubcategoryName
3.32K
is Digital SLR Cameras
ProductSubcategoryName

ProductSubcategoryName Only show values that are influencers

Sort by: Impact Count 1.38K
is Home Theater System