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MUSIC SCHOOL BASED

ASSESSMENT

NAME OF CANDIDATE: Nigel W Edwards

NAME OF SCHOOL: Anchovy High School

CENTER NUMBER: 1000492

CANDIDATE’S NUMBER:

YEAR OF EXAMINATION: 2025

TEACHER’S NAME: Gedeon Jeudy

SBA TOPIC: Musical Advertisements

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TABLE OF CONTENT

Acknowledgement ……………………………. Pg 3

Rationale ………………………………………. Pg4

Background Information ………………………..Pg 5

Analysis 1………………………………………. Pg 6

Analysis 2 ……………………………………… Pg 7

Analysis 3 ……………………………………… Pg 8

Analysis 4 ……………………………………… Pg 9

Analysis 5 ……………………………………….Pg10

Analysis 6 …………………………………….... Pg11

Analysis 7 ………………………………………. Pg 12

Analysis 8 ……………………………………......Pg 13

Conclusion ……………………………………….Pg 14

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Acknowledgement
Firstly, I would like to thank the lord for giving me the wisdom to complete this
SBA. In addition to that I would also like to thank my teacher Mr. Jeudy for all the
time and effort he has done in giving me all the important information I need and
many thanks to myself aswell.

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Rationale

My name is Nigel Washington Edwards, and I chose Music as a subject as it is

something that I have always been interested in. I can sing , play the : piano ,

Bass guitar , Recorder , Drum set and I enjoy both the practical aspects and theory.

I would like to pursue a career in music production and composition in the future

and I believe that doing CSEC Music is one of the steps I can take to achieve that. I

chose to analyze the advertisements as I am interested in how music is used to

promote products and services. I chose advertisements that I am familiar with and

that are well known.

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Background Information

An advertisement (ad) is a message or communication designed to promote a

product, service, brand, or idea to an audience. Advertisements aim to persuade or
inform people, encouraging them to take specific action, such as buying a product,
signing up for a service, or supporting a cause.

Ads can appear in various forms, including:

 Print ads (newspapers, magazines, posters)

 Digital ads (social media, websites, search engines)
 TV and radio commercials
 Billboards and outdoor advertising
 Email marketing
 Sponsored content or influencer marketing

Advantages
 Increases Sales & Business Growth – Ads help businesses attract customers,
leading to higher sales and revenue.
 Creates Brand Awareness – Helps establish and maintain a brand’s presence
in the market.
Disadvantages
 Can Be Expensive – Running ads, especially on TV or online platforms, can
be costly.
 May Be Misleading – Some ads exaggerate product benefits, leading to false
expectations.

Musical advertisements enhance brand memorability and product recall by

activating memory through sound. As a melody progresses, it narrows potential
matches in memory, making the ad more recognizable. Music in ads triggers
action, evokes emotions, and boosts sales effectiveness.

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Musical Analysis
Title: Nuh Dutti Up Jamaica
Singer: Unknown
Instrumentation:
 Musical Instruments Heard:
 Classification of Instruments Heard:

Wind String Percussion Electric Vocal

Bass Guitar Drum Set Piano Keyboard Voice (male
Lead Guitar Cow Bell and female)

Genre/Style: Reggae/Dancehall
Expressive Features
 Tempo: Moderate
 Dynamics: Moderato / Mezzo Forte
 Articulation: Usage of staccato and legato articulations in different parts of the music
Rhythmic Features
 Time Signature: 4 /4
 Meter: Simple
 Syncopation: Not present
Harmonic Features
 Consonance/Dissonance: There is evidence of strong consonance melodies or harmonies
in this AD
 Chord Type: Major
 Chord Progression: I -V -VI -IV
 Tonality: Major
Formal Structure
 Form: Binary
 Texture: Polyphonic
 Socio-cultural Significance: This helps to catch the Jamaican people who grow up with
reggae and who loves to listen to reggae.

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Musical Analysis
Title: Royal Castle We Flavor Trinidad
Singer: Unknown
Instrumentation:
 Musical Instruments Heard:
 Classification of Instruments Heard:

Wind String Percussion Electric Vocal

Bass Guitar Congo Drum Voices
Drum Set

Genre/Style: Calypso
Expressive Features
 Tempo: Moderate
 Dynamics: Forte
 Articulation:
Rhythmic Features
 Time Signature: 4/4
 Meter: Simple
 Syncopation:
Harmonic Features
 Consonance/Dissonance: There is evidence of strong consonance melodies or harmonies
in this AD
 Chord Type: Major
 Chord Progression: I- V -IV -V -I / I -IV- V -I
 Tonality: Major
Formal Structure
 Form:
 Texture:
Socio-cultural Significance: The "Royal Castle - We Flavor" advertisement is significant for its
ability to connect with the audience on a cultural and emotional level, reinforcing the brand's
place in the hearts and minds of the people of Trinidad and Tobago.

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Musical Analysis
Title: Claro- Beautiful Day
Singer: Alicia Keys
Instrumentation:
 Musical Instruments Heard:
 Classification of Instruments Heard:

Wind String Percussion Electric Vocal

Bass Guitar Drum Set Piano Keyboard Female Voice

Genre/Style: Pop-soul
Expressive Features
 Tempo: Andante
 Dynamics:
 Articulation:
Rhythmic Features
 Time Signature: 4/4
 Meter: Simple
 Syncopation:
Harmonic Features
 Consonance/Dissonance:
 Chord Type: Major
 Chord Progression: I -VI- IV- V- I
 Tonality: Major
Formal Structure
 Form:
 Texture:
Socio-cultural Significance: Encouragement of Connectivity: The advertisement underscores
the importance of staying connected with loved ones and the world around us. It promotes
Claro's services to enhance communication and strengthen relationships, which is a core value in
many cultures

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Musical Analysis
Title: Gas Products Ltd
Singer:
Instrumentation:
 Musical Instruments Heard:
 Classification of Instruments Heard:

Wind String Percussion Electric Vocal

Bass Guitar Drum Set Piano Keyboard Male voice and
Lead Guitar female

Genre/Style: Reggae / Soca

Expressive Features
 Tempo: Moderate
 Dynamics: mezzo forte
 Articulation: Staccato
Rhythmic Features
 Time Signature: 4/4
 Meter: Simple
 Syncopation:
Harmonic Features
 Consonance/Dissonance: Consonance
 Chord Type: Major
 Chord Progression: I -IV- V -IV -I
 Tonality: Major
Formal Structure
 Form: Ternary
 Texture: Homophonic
Socio-cultural Significance: The socio-cultural significance of a Gas Products Ltd advertisement lies
in its ability to emphasize key aspects of daily life, safety, environmental sustainability, and social
progress. These ads shape consumer perceptions by highlighting the importance of gas products in
personal and societal contexts, aligning with cultural values like family, safety, modernity, and progress.
They also reflect broader social issues such as energy access, sustainability, and corporate responsibility,
resonating with diverse audiences.

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Musical Analysis
Title: Run Weh Dengue
Singer: Dr. Michael Abrahams
Instrumentation:
 Musical Instruments Heard:
 Classification of Instruments Heard:

Wind String Percussion Electric Vocal

Bass Guitar

Genre/Style: Dancehall
Expressive Features
 Tempo: Andante
 Dynamics:
 Articulation:
Rhythmic Features
 Time Signature: 4/4
 Meter: Simple
 Syncopation:
Harmonic Features
 Consonance/Dissonance:
 Chord Type : Major
 Chord Progression: I-IV-V-I
 Tonality: Major
Formal Structure
 Form:
 Texture:
Socio-cultural Significance: Behavioral Change: By highlighting practical steps that individuals
can take to protect themselves and their families, the advertisement encourages positive
behavioral changes. This includes actions like eliminating standing water where mosquitoes
breed and using mosquito repellents

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Musical Analysis
Title: Claro- I Miss You
Singer: Klymaxx
Instrumentation:
 Musical Instruments Heard:
 Classification of Instruments Heard:

Wind String Percussion Electric Vocal

Lead Guitar Drum Set {Female and
Bass Guitar Maracas Male} Voice
Chime

Genre/Style: Reggae or Reggae fusion

Expressive Features
 Tempo: Andante
 Dynamics:
 Articulation:
Rhythmic Features
 Time Signature: 4/4
 Meter: Simple
 Syncopation:
Harmonic Features
 Consonance/Dissonance:
 Chord Type: Major
 Chord Progression: I -V -IV -I
 Tonality: Major
Formal Structure
 Form:
 Texture:
Socio-cultural Significance: The Claro – I Miss You ad lies in its emotional appeal,
highlighting the importance of staying connected with loved ones despite distance. It reflects
cultural values of family, community, and emotional well-being, while showcasing how
technology helps maintain relationships. The ad also touches on broader issues like migration,
modernization, and mental health, positioning Claro as a facilitator of connection and social
cohesion.

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Musical Analysis
Title: Education Connection Commercial Jingle
Singer: Jason Sheldon
Instrumentation:
 Musical Instruments Heard:
 Classification of Instruments Heard:

Wind String Percussion Electric Vocal

Bass guitar Drum set Keyboard/Synthesizer Female Voice
Acoustic
Guitar

Genre/Style: Rock and Roll

Expressive Features
 Tempo: Moderate
 Dynamics:
 Articulation:
Rhythmic Features
 Time Signature: 4/4
 Meter: Simple
 Syncopation:
Harmonic Features
 Consonance/Dissonance:
 Chord Type:
 Chord Progression:
 Tonality:
Formal Structure
 Form:
 Texture:
Socio-cultural Significance: Education Connection Commercial Jingle lies in its promotion of
education as a pathway to personal and societal advancement. It reflects the cultural value placed
on learning, upward mobility, and career success. The ad highlights the accessibility of online
education, making it a memorable and aspirational tool for viewers seeking to improve their
futures, positioning Education Connection as an enabler of success.

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Musical Analysis
Title: Claro Jamaica Christmas
Singer: Unknown
Instrumentation:
 Musical Instruments Heard:
 Classification of Instruments Heard:

Wind String Percussion Electric Vocal

Bass Guitar Drum Set Piano Keyboard {Male and
Female} Voice

Genre/Style: Reggae
Expressive Features
 Tempo: Moderate
 Dynamics:
 Articulation:
Rhythmic Features
 Time Signature: 4/4
 Meter: Simple
 Syncopation:
Harmonic Features
 Consonance/Dissonance:
 Chord Type: Major
 Chord Progression: I -VII- VI- I
 Tonality: Major
Formal Structure
 Form:
 Texture:
Socio-cultural Significance: The socio-cultural significance of the Claro Jamaica Christmas
advertisement lies in its connection to local traditions, family values, and the festive spirit of the
holiday season. The ad taps into the cultural importance of Christmas in Jamaica, emphasizing
themes of togetherness, joy, and community. It resonates with Jamaican values of family
bonding, celebration, and generosity during the holidays.

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Black History Month has long been a point of debate, with some arguing that it is unnecessary in
modern society. Critics claim that Black history should be integrated into general historical
narratives rather than highlighted separately. However, dismissing Black History celebrations as
unnecessary ignores their significance in education, representation, and the ongoing fight for
equality. Black History Month remains crucial because it acknowledges the overlooked
contributions of Black individuals, fosters cultural awareness, and addresses historical injustices.
First, Black History Month serves as an essential platform to acknowledge the contributions of
Black individuals that have been historically marginalized. Throughout history, many Black
pioneers have made groundbreaking contributions in fields such as science, politics, literature,
and civil rights. Figures like Harriet Tubman, Frederick Douglass, and Martin Luther King Jr.
played key roles in shaping history, yet their achievements were often overlooked in mainstream
education. Celebrating Black history ensures that these contributions are recognized and valued
within society.
Second, Black History celebrations promote cultural awareness and appreciation. In societies
where racial and ethnic diversity is increasing, understanding different cultures is essential for
fostering unity and respect. By dedicating time to highlight Black history, individuals from all
backgrounds gain insights into the struggles and triumphs of the Black community. This
knowledge helps combat stereotypes, reduce ignorance, and encourage cross-cultural dialogue,
ultimately contributing to a more inclusive society.
Finally, Black History celebrations address historical injustices that continue to affect Black
communities today. Systemic racism, discrimination, and socio-economic disparities have roots
in historical oppression. By reflecting on past injustices, Black History Month encourages
dialogue on racial inequality and promotes continued efforts toward social justice. Without
intentional recognition of these issues, society risks ignoring the lessons of the past and allowing
discrimination to persist unchallenged.
In conclusion, the claim that Black History celebrations are unnecessary dismisses their crucial
role in education, cultural appreciation, and social justice. Black History Month is not about
exclusion or division; rather, it is an opportunity to honor a rich and significant part of history
that has been long neglected. Until Black history is fully and fairly integrated into mainstream
education and societal consciousness, dedicated celebrations will remain necessary to ensure
visibiI don't understand what's going on it's no no Jesus Christ you are ugly do not write what I
said and this thing is backspace right yeah

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