A

Project Report On

Study of Retail Stores

Submitted to
University of pune

Submitted By
MISS.TANISHKA TAPKIR
2302068
S.Y. BBA

Under the guidance

Asst.Prof. Trupti
Kadam

In Partial Fulfillment of
“Bachelor of Business
Administration”

Retail Management
 COLLEGE CERTIFICATE

This is to certify that the project report

entitled
“Study of the Retail Shops”. Which is
submitted by Miss . TANISHKA TAPKIR
from Second year of Bachelor of Business
Administration during academic year of
2024 -25 has satisfactory completed the
project work under our guidance and
supervision.
Asst.Prof. Trupti kadam
Project guide & HOD

DECLARATION
I hereby declare that the project report on
“Study of Retail Stores” submitted by
Tanishka Tapkir to ASM
CSIT, Pimpri, Pune, from Second year of
Bachelor of Business Administration in year
2024. The report written in original work, this
project is based on the knowledge of Retail
marketing. The content provided are true to
the best of my knowledge and belief.
Date: 2024
Place: Pimpri

MISS. TANISHKA TAPKIR.

INDEX
1 Introduction

2 Objectives of the study

3 Importance of the study

4 Retail Store Name 1

: Grocery shop
: Layout

5 Retail Store Name 2

: Vegetable shop
: Layout

6 Retail Store Name 3

: Clothing shop
: Layout
7 Retail Store Name 4
: Electronic shop
: Layout

8 Retail Store Name 5

: Medical shop
: Layout

9 Challenges
 10 Suggestions

11 Reference

INTRODUCTION

What is Retail Stores ?

A retail store is a physical or virtual establishment

where businesses offer a selection of products or
services directly to consumers for purchase. Retail
stores, also known simply as “retailers” or “shops,”
are physical establishments where products or
services are sold directly to consumers.

Definition

Retail refers to the sale of goods and services by a

business to the general public. Retail stores are the
locations where goods and services are made
available and sold. Different types of retailers exist
 to fulfill different consumer needs, unique product
markets, and specific types of goods.

Features of retail Stores

*Retailer is the last link in the distribution chain.

* In retail trade goods are sold directly to the final
users.
* Retailer buys and sells a small quantity of goods.
* Retailer acts as a middleman between
wholesalers and . . customers.

Effect on Economy

Governments measure retail sales growth

monthly to gauge the economy’s health and
consumer spending habits. This helps indicate how
well businesses are doing and whether consumers
have enough disposable income to purchase goods
and services. Retail sales influence macroeconomic
activity because when consumers increase
spending, this can lead to increased economic
output and foster a favorable business climate.

Importance of store layout

The way that stores arrange products is not

random, nor is the path shoppers travel to find
those products. A retail store layout is the
arrangement of a store’s products and fixtures
based on available space to maximize sales
productivity and customer experience. A store
layout is a map of the interior of the store that
displays the various sections, shelves, or fixtures,
and the ideal route for customer flow, all about the
space availablity.

Objective of study

1. To provide basic understanding of forces that

shape retail industry
2. To provide understanding of retail operations
and strategy
3. To provide understanding of opportunities and
challenges in retail industry
4. To study the Marketing mix used by Retail shops.
5. To provide the understanding of store layout and
store location of retail market.
 IMPORTANCE OF RETAL MARKETING

1. Attraction and Retention of Customers:

Retail . marketing focuses on. a
retailer’s services or products to reach
and attract potential customers.

2. Competitive Advantage: In a crowded

market, powerful retail advertising helps a
business enterprise stay away from the
competition.

3. Sales and Revenue Generation: Marketing

without any delay influences income by selling
merchandise influencing purchasing choices
and using customer site visitors.
 4. Brand Building: Retail advertising plays an
important role in creating and strengthening
the image of a symbol.

5. Market Research and Understanding:

Marketing games involve understanding buyer
behavior choices and market trends.

INTRODUCTION TO Grocery Shop

Introduction of the Retail Outlet:

Name: chaudhri market
Store type: Grocery shop
Address: khandoba chauk takwe
City: Pune
State: Maharashtra
Country: India Pin code: 412106
Owner: prem Choudhary
Year of establishment: 2003
Total Turnover: Around – 20 lakhs
LAYOUT
 overview: A general store sells everyday
essentials, from groceries to household products.

Key Items: Groceries, toiletries, cleaning supplie,

packaged
Foods Bevarage and snacks.

Layout:
-Entrance: Small shopping carts.
- Aisles: Organize into sections like snacks,
beverages,
cleaning supplies, personal care.
- Checkout: Near the exit with small impulse-buy
items like candy and batteries.
 INTRODUCTION TO Vegetable Shop

Introduction of the Retail Outlet:

Name: Sai savali vegetable shop
Store type: vegetable shop
Address: yamunanagar takwe
City: Pune
State: Maharashtra
Country: India Pin code:
412106
Owner: Ramesh asawle
Year of establishment: 2001
Total Turnover: 8 lakh
. LAYOUT

Overview: A vegetable store offers fresh

produce like .
vegetables, fruits, herb, and sometimes
organic product.
Key Items: Fresh vegetables, fruits, organic herbs,
leafy greens.

Layout

- Entrance: Display the seasonal produce and

offers.
- Aisles: Organized by types (leafy green,root
vegetable, fruits)

- Weighing and packaging counter: At the back or

middle of the store.

- Checkout: Near the exit.

Vegetable market is a type of building or

structure created and designed in various colors,
materials, shapes, sizes, and styles with accurate
and specific fruit and vegetables. Vegetable
markets provide healthier food items that are
fresher than the ones available in supermarkets.

A vegetable vendor, also known as a greengrocer or

a produce seller, is an individual who
specializes in selling fresh vegetables. Found in
bustling markets or on the side of the road, the
vegetable vendor’s stall or cart showcases an array
of colorful and vibrant produce.
INTRODUCTION TO Clothing Shop

Introduction of the Retail Outlet:

Name: Sangam Gold
Store type: clothing shop
Address: Khandoba chauk
City: Pune
State: Maharashtra
Country: India Pin code: 412106
Owner: Anil modhave
Year of establishment: 2000
Total Turnover: Around – 32 lakh
 LAYOUT

Overview: Clothing stores sell apparel for

men,women . and children,
sometimes along with accessories.
 Key Items: Dresses, casual wear, accessories,
shoes.
 Layout:

- Entrance: Display mannequins showing the latest

trends or offers.
- Aisles: Separated by categories—men’s,
women’s, children’s clothing.
- Fitting rooms: Near the middle or back of the
store.
- Checkout: Near the exit, possibly with
accessories or impulse buys nearby.

Retail interior design is a specialized area of

spatial design concerned with building and
optimizing spaces for retail uses. The interior
design of these spaces involves making decisions
such as where to place walls and other
permanent fixtures as well as how to outfit and
decorate the structure

7 Elements of interior design:-

Space, line, forms, light, colour, texture and
pattern.
INTRODUCTION TO Electronic Shop

Introduction of the Retail Outlet:

Name: Surya Electronics
Store type: Electronic shop
Address: Oswale complex shop no.3
City: Pune
State: Maharashtra
Country: India Pin code: 412106
Owner: pravin ghojage
Year of establishment: 2019
Total Turnover: Around – 13-15 lakhs
LAYOUT
Overview: Electro stores sell gadgets, home
appliances,
and electronic devices.

Key Items: Phones, computers, TVs, home

appliances, accessories.

Layout:

- Entrance: Highlighted area for new and popular

products (e.g., mobile phones).
- Aisles: Sectioned for appliances (TVs, fridges),
gadgets (phones, headphones), accessories.
- Display counters: For showcasing devices like
laptops, tablets.
- Checkout: Near the exit, often integrated with
customer service.
 INTRODUCTION TO Medical store

Introduction of the Retail Outlet:

Name: Swami samartg
chemist
Store type: medicine shop
Address: pawar estate shop no 5
City: pune
State: Maharashtra
Country: India Pin code:
412106
Owner: Ramesh Marathe
Year of establishment: 2019
Total Turnover: Around – 11 lakhs
 LAYOUT

Overview: A medical store primarily focuses on

selling
Pharmaceutical health supplements, and
medical
equipment.

Key Items: Prescription medicines, over-the-

counter
. drugs, vitamins, medical
devices.
Layout:
- Entrance: Health and beauty products.
- Prescription counter: In the back for privacy.
- Open shelves: For over-the-counter products like
pain relievers, supplements.
- Checkout: Near the entrance with popular items
like cough syrups, sanitizers.

The medical store management system also has

following objectives:

- To provide searching facilities on the basis of

various factors like stocks and theirs.
- To manage the user details for analyzing sales
and expenses.
- To keep track and manage all information.
 CHALLENGES

1.General Store: High competition and thin profit

margins make it difficult to stay profitable,
especially with Supermarkets and e-commerce.

2. Medical Store: Regulatory compliance, managing

Prescriptions, and ensuring a consistent supply
ofEssential medicines are major challenges.

3.Electronic Store: Rapid technological advancement

lead to product obsolescence, making inventory
management and staying updated difficult.

4.Vegetable Store: Perishable inventory requires fast .

turnover, and fluctuating prices due to seasonality
or Supply chain disruptions can impact profits.

5.Clothing Store: Fast fashion trends and shifting

consumer preferences make it hard to predict
demand, leading to potential overstock or missed
opportunities.
 SUGGESTIONS

1. General Store: Focus on community engagement,

offer
personalized service, and diversify products
with local or
niche offerings to differentiate from larger
competitors.

2. Medical Store: Invest in digital tools for better

inventory management, offer health services or
consultations, and ensure compliance with
regulations to build trust and efficiency.

3. Electronic Store: Stay updated on technology

trends, offer after-sales services, and consider
trade-in programs or flexible financing options to
attract and retain customers.

4. Vegetable Store: Partner with local farmers to

ensure a steady supply of fresh produce, use smart
inventory practices to reduce waste, and offer
seasonal promotions to drive sales.
5. Clothing Store: Leverage data analytics to predict
trends, focus on sustainability by offering eco-
friendly products, and build a strong online
presence to complement in-store sales.

CONCLUSION

1.General Stores: Offer a wide range of everyday

essentials, making them a one-stop shop for
groceries, household items, and more. Their
convenience and familiarity draw regular
customers.

2.Medical Stores: Provide vital health-related

products and medications. They play a crucial
role in the community by offering access to
healthcare products and sometimes advice.

3.Electronic Stores: Showcase cutting-edge

technology, making them exciting places for
tech enthusiasts to explore the latest gadgets.

4.Vegetable Stores: Focus on fresh, often local

produce. Their focus on seasonal vegetables
helps promote healthy eating and supports local
farmers.
5.Clothing Stores: Offer a platform for personal
expression through fashion, with choices ranging
from everyday wear to high fashion, making
shopping an experience of creativity and style.

REFERENCES

1.
https://www.managementstudyguide.com/retail-
marketing-strategy.htm This site provides an
overview of retail marketing strategies, concepts,
and case studies.

2.https://www.academia.edu/36836128/
Retail_Marketing: A comprehensive PDF on retail
marketing available on Academia.edu, covering
strategies and insights.

3. https://www.investopedia.com/terms/r/retail-
marketing.asp: Investopedia offers a detailed
explanation of retail marketing concepts and
strategies with examples.