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ADWORDS - MONTHLY STATISTICS TEMPL

This template enables users to analyze their monthly Google AdWords data on an overall, campaig
be used for any AdWords account by adding all the relevant campaigns & ad group names to the t
from an Excel extract of their AdWords account. The template includes a lot of automated calculat
in the data. The unique functionality that has been included in the template makes it suitable for
owners.

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able to edit and customize the full version just like any of your own Excel

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TICS TEMPLATE
ta on an overall, campaign, ad group and device level. The template can
ad group names to the template and copying the monthly AdWords data
ot of automated calculations & charts which make it easy to spot trends
ate makes it suitable for both AdWords account managers and business

unlock all the formulas!

the design of the template. Get the full version for a fully unprotected
cess to all areas of the template including all formulas. You will also be
ke any of your own Excel files.

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ate the link

Excel Skills | Google Adwords - Monthly Statistics Template
Instructions
www.excel-skills.com

This template enables users to analyse their monthly Google Ads data on an overall, campaign, ad group and device level. The template can be used for
any Ads account by adding all the relevant campaigns & ad group names to the template and copying the monthly Ads data from an Excel extract of their
Ads account. The template includes a lot of automated calculations & charts which make it easy to spot trends in the data. On this sheet:
This sheet includes detailed
The following sheets are included in the template: instructions on setting up and
using this template.
Set-up - enter a report date & maintain the list of devices. The report date determines the reporting periods which are included on the other sheets. You can
therefore compile the reports on all the sheets in this template for any date range by simply changing the date at the top of this sheet. Devices can be added
to the list boxes on the other sheets by inserting them in a new row above the "End of list" item.
Data - create a report by using the Reports feature in Google Ads and export your report data to Excel before copying & pasting your data onto this sheet.
The columns that need to be included in the report are exactly the same as our column headings and the columns need to be included in the report in the
same sequence as they are included on this sheet. The campaign & ad group data on this sheet is automatically updated in the calculations & charts on the
other sheets in this template.

Campaigns - include all your Ads campaigns on this sheet by adding the campaign name in column A. All the calculations in the columns with light blue
column headings are automated. You can select a device at the top of the sheet and select the values to display (cost, clicks, cost per click, click through
rate, conversions, conversion rates, revenue, return on investment & more). The data on this sheet provides a monthly analysis of Ads campaign data for a
12-month period based on the report date which is entered on the Setup sheet.

AdGroups - include all your Ads ad groups in column A and link the ad groups to campaigns in column B. All the calculations in the columns with light blue
column headings are automated. You can select a device at the top of the sheet and select the values to display (cost, clicks, cost per click, click through
rate, conversions, conversion rates, revenue, return on investment & more). The data on this sheet provides a monthly analysis of Ads ad group data for a
12-month period based on the report date which is entered on the Setup sheet.

CamCharts - select a campaign & device at the top of the sheet in order to analyse your Ads campaign data. You can also clear these input cells in order to
view all campaign or device data. All the calculations & charts on this sheet are fully automated. The campaigns which are included in the list box at the top
of the sheet are based on the contents of the Campaigns sheet and the dates are based on the report date which is specified on the Setup sheet.

AgCharts - select an ad group & device at the top of the sheet in order to analyse your Ads ad group data. Only the ad groups that are associated with the
campaign which is currently selected on the CamCharts sheet will be available for selection. You can also clear these input cells in order to view all ad group
or device data (for the selected campaign). All the calculations & charts on this sheet are fully automated. The ad groups which are included in the list box at
the top of the sheet are based on the contents of the AdGroups sheet and the campaign which has been selected on the CamCharts sheet. The dates are
based on the report date which is specified on the Setup sheet.

Set-up

All the date ranges which are included on the reports in this template are based on the Report Date specified in cell B4 on the Setup sheet. The date
entered here represents the end date of the date range whether it is a 12-month or other period of analysis.

The Setup sheet also includes a list of devices which can be edited by simply inserting a new row anywhere above the "End of list" row and adding a new
entry in column A. All the entries in the list will be included automatically in the device selection cells on the other sheets.

Data

All monthly AdWords data needs to be included on this sheet. The easiest way of including your monthly data is by creating the appropriate report through
the Google Ads account interface and then exporting the data to Excel before copying the data from the Excel extract onto this sheet. The report needs to
be created so that the columns are included in exactly the same sequence as the columns on the Data sheet although you can add columns or move
columns so that the sequence between your extract file and the columns on the Data sheet are the same.

Note: The Google Ads fields which you need to add to your report will have the exact same field names as the column headings included on the Data sheet.
The Month, Campaign, Ad Group and Device columns need to be added to the Row section of the report and the other fields need to be added to the
Columns section.

The Ads report can be extracted as an Excel or CSV file and downloaded. When you then open the report, you will be able to copy the data onto the Data
sheet in this template. Note that some columns may contain a currency symbol which may result in the data in that column being interpreted as text instead
of values by Excel. We therefore recommend removing all currency symbols from your Google data (Control + H for Replace and then replace currency text
with nothing for the entire data selection).

Note: All the columns on the Data sheet have been included in an Excel table. This feature is extremely useful when entering or copying data in a table
format because the cell range to which the table refers is automatically extended when you add data to the table. The table also extends automatically to
include the copied data as long as you copy the data into the first blank row below the table.

Campaigns

All the campaign names that form part of your Google Ads account need to be included in column A on the Campaigns sheet. The easiest way of adding all
the campaign names is by extracting the data from Ads and copying the names into column A. This is the only user input data that needs to be added to the
sheet - all the columns with light blue column headings contain formulas which are automatically calculated.

Note: All the columns on the Campaigns sheet have been included in an Excel table. The table feature is extremely useful when entering or copying data in
a table format because the calculated columns (columns with light blue column headings) are automatically extended when you add data to the table. The
table also extends automatically to include the copied data as long as you copy the data into the first blank row below the table.

New campaign names can therefore be added to the Campaigns sheet by simply entering or copying the new campaign names into the first blank cell in
column A. The Excel table will then automatically extend to include the new campaign name and the formulas in all the other columns will be included in the
new row automatically.

The totals for the selected metric (the values selected from the list box at the top of the sheet) & device are included in row 4 and the reporting periods
included in row 5 are based on the report date entered on the Setup sheet.

Note: If you want to extend the default 12-month reporting period, you can do so by copying the formulas from the last column - this includes the formulas
which have been added to the Excel table as well as the formulas in the two rows above the column heading (totals and months). You also then need to add
a new column heading.

You can select any of a number of value metrics to be displayed on the Campaigns sheet. These include clicks, impressions, click through rates (CTR),
costs, cost per click (CPC), conversions, cost per conversion, conversion rates, revenue and return on investment (ROI). The appropriate metrics can be
selected from the list box in cell L2 at the top of the sheet. If the contents of the list box are deleted, the calculations default to display costs.

You can also view the calculations for the selected metric for all devices or a selected device. The device can be selected from the list box in cell J2 and the
contents of this list box can be cleared in order to display campaign data for all devices. The device list which is included in the list box can be maintained on
the Setup sheet.

When you add new campaigns to your Ads account, the campaign names need to be added to the Campaigns sheet in order for the overall calculations to
be accurate. If you neglect to add all the new campaign names to the sheet, the overall Ads data will not include all campaigns and therefore not be
accurate.

We have therefore built in a completeness check which compares the overall costs on the Campaigns sheet to the calculated overall costs of all the
campaigns added to the Data sheet. If the costs do not match, it means that there is a campaign name which has not been added to the Campaigns sheet.
This calculation is not displayed on the sheet but has been added as a conditional formatting formula.

Note: If the completeness check reveals that there is a campaign name missing, the campaign name heading in cell A6 will be highlighted in red. This
indicates that there is a campaign name missing and that you need to review the Data sheet to determine which campaign name has not been added to the
Campaigns sheet. Once you add the campaign name(s), the red highlighting will be removed automatically.

Page 3 of 25
Excel Skills | Google Adwords - Monthly Statistics Template
Instructions
www.excel-skills.com

We have also used conditional formatting rules to format the data on the Campaigns sheet with the appropriate number formatting. This means that where a
metric is displayed which is a percentage, the values on the Campaigns sheet will automatically be displayed as percentages.

Note: If some rows are displayed as percentages and some as decimal values, it indicates that the conditional formatting rules are not correct. You then
need to open the Conditional Formatting - Manage Rules feature from the Home tab on the ribbon and review the cell selections. The rules which relate to
the data below the column headings need to be applied to all the rows that contain data. You therefore may need to extend the cell range to include all the
rows.

Analysing Campaign Data

The data on the Campaigns sheet enables users to compare monthly Google Ads statistics for all campaigns by selecting the appropriate values that you
want to compare from the list box at the top of the sheet. You can also view statistics for all devices by clearing the device list box or view statistics for a
specific device by selecting the appropriate device from the list box.

If you then want to analyse the data for a specific campaign in more detail, you can go to the CamCharts sheet and select the appropriate campaign from
the list box at the top of the sheet. If you want to analyse data for all campaigns, simply clear the Campaign list box.

Note: The 14-month reporting period which is included on the sheet is based on the report date specified on the Setup sheet. If you want to change this date
range, all you need to do is enter a new date on the Setup sheet.

Note: If you want to extend the default 14-month period, we recommend adding the appropriate number of rows in the middle of the current data section
(say in row 10). Then copy all the formulas from row 6 and paste them into the rows from row 7 and up to the row above the total row. This will ensure that
all the formulas are added correctly and that you do not need to extend the chart source data ranges manually.

The CamCharts sheet also contains a device list box at the top of the sheet which can be used to analyse Ads data for a selected device. If this list box is
cleared, the campaign data for all devices will be displayed.

Note: Aside from the list box selections at the top of the sheet, the CamCharts sheet requires no user input - all the calculations on this sheet as well as all
the charts which have been included below the calculations are fully automated.

Note: The column headings in row 4 on the CamCharts sheet are used as the names of the value metrics on the other sheets in this template and should
therefore not be changed. If you change any of these column headings, the affected cell will be highlighted in red in order to remind you that the column
headings cannot be changed. Simply undo your changes in order to have the red highlighting removed automatically.

Ad Groups

All the ad group names that form part of your Google Ads account need to be included in column A on the AdGroups sheet and each ad group needs to be
linked to a campaign by including the appropriate campaign name in column B. The easiest way of adding all the ad group & campaign names is by
extracting the data from Ads and copying the data into columns A & B. This is the only user input data that needs to be added to the sheet - all the columns
with light blue column headings contain formulas which are automatically calculated.

Note: All the columns on the AdGroups sheet have been included in an Excel table. The table feature is extremely useful when entering or copying data in a
table format because the calculated columns (columns with light blue column headings) are automatically extended when you add data to the table. The
table also extends automatically to include the copied data as long as you copy the data into the first blank row below the Excel table.

New ad groups can therefore be added to the AdGroups sheet by simply entering or copying the new ad groups into the first blank cell in column A. The
Excel table will then automatically extend to include the new ad groups and the formulas in all the other columns will be included in the new row
automatically.

The totals for the selected metric (the values that are selected from the list box at the top of the sheet) & device are included in row 4 and the reporting
periods which are included in row 5 are based on the report date entered on the Setup sheet.

Note: If you want to extend the default 12-month reporting period, you can do so by copying the formulas from the last column - this includes the formulas
which have been added to the Excel table as well as the formulas in the two rows above the column heading (totals and months). You also then need to add
a new column heading.

You can select any of a number of value metrics to be displayed on the AdGroups sheet. These include clicks, impressions, click through rates (CTR), costs,
cost per click (CPC), conversions, cost per conversion, conversion rates, revenue and return on investment (ROI). The appropriate metrics can be selected
from the list box in cell K2 at the top of the sheet. If the contents of the list box are deleted, the calculations default to display costs.

You can also view the calculations for the selected metric for all devices or a selected device. The device can be selected from the list box in cell I2 and the
contents of this list box can be cleared in order to display ad group data for all devices. The device list which is included in the list box can be maintained on
the Setup sheet.

When you add new ad groups to your Ads account, the ad group names need to be added to the AdGroups sheet in order for the overall calculations to be
accurate. If you neglect to add all the new ad group names to the sheet, the overall Ads data will not include all ad groups and therefore not be accurate.

We have therefore built in a completeness check which compares the overall costs on the AdGroups sheet to the calculated overall costs of all the ad
groups that have been added to the Data sheet. If the costs do not match, it means that there is an ad group name which has not been added to the
AdGroups sheet. This calculation is not displayed on the sheet but has been added as a conditional formatting formula.

Note: If the above completeness check reveals that there is an ad group name missing, the ad group & campaign name headings in cells A6 & B6 will be
highlighted in red. This indicates that there is an ad group name missing and that you need to review the Data sheet to determine which ad group name has
not been added to the AdGroups sheet. Once you add the appropriate ad group name(s), the red highlighting will be removed automatically.

We have also used conditional formatting rules to format the data on the AdGroups sheet with the appropriate number formatting. This means that where a
metric is displayed which is a percentage, the values on the AdGroups sheet will automatically be displayed as percentages.

Note: If some rows are displayed as percentages and some as decimal values, it indicates that the conditional formatting rules are not correct. You then
need to open the Conditional Formatting - Manage Rules feature from the Home tab on the ribbon and review the cell selections. The rules that relate to the
data below the column headings need to be applied to all the rows that contain data. You therefore may need to extend the cell range to include all the rows.

Analysing Ad Group Data

The data on the AdGroups sheet enables users to compare monthly AdWords statistics for all ad groups by selecting the appropriate values that you want to
compare from the list box at the top of the sheet. You can also view statistics for all devices by clearing the device list box or view statistics for a specific
device by selecting the appropriate device from the list box.

If you then want to analyse the data for a specific ad group in more detail, you can go to the AgCharts sheet and select the appropriate ad group from the list
box at the top of the sheet. If you want to analyse data for all ad groups linked to the selected campaign, simply clear the Ad Groups list box.

Note: The campaign name which is reflected at the top of the AgCharts sheet is based on the campaign which has been selected on the CamCharts sheet.
Only the ad groups which have been linked to this campaign on the AdGroups sheet will be available for selection from the Ad Groups list box. If the
selected campaign is indicated with an asterisk (*), it means that no campaign has been selected on the CamCharts sheet and that all ad groups will
therefore be available for selection.

Page 4 of 25
Excel Skills | Google Adwords - Monthly Statistics Template
Instructions
www.excel-skills.com

Note: We recommend reviewing campaign data on the CamCharts sheet first and to then drill down in more detail by selecting the appropriate campaign on
the CamCharts sheet before opening the AgCharts sheet to review ad group data. Start by clearing the Ad Group list box at the top of the sheet to display
data for the entire campaign and then select the available ad groups one at a time in order to view the individual ad group data.

Note: If the Ad Group list box at the top of the sheet is highlighted in red, it means that the currently selected ad group is not linked to the active campaign
(the campaign that is currently selected on the CamCharts sheet). You can simply delete the ad group in order to remove the red highlighting and to display
all ad group data for the active campaign before selecting the linked ad groups individually from the list box.

Note: The 14-month reporting period which is included on the sheet is based on the report date which is specified on the Setup sheet. If you want to change
this date range, all you need to do is enter a new date on the Setup sheet.

Note: If you want to extend the default 14-month period, we recommend adding the appropriate number of rows in the middle of the current data section
(say in row 10). Then copy all the formulas from row 6 and paste them into the rows from row 7 and up to the row above the total row. This will ensure that
all the formulas are added correctly and that you do not need to extend the chart source data ranges manually.

The AgCharts sheet also contains a device list box at the top of the sheet which can be used to analyse AdWords data for a selected device. If this list box is
cleared, the ad group data for all devices will be displayed.

Note: Aside from the list box selections at the top of the sheet, the AgCharts sheet requires no user input - all the calculations on this sheet as well as all the
charts that have been included below the calculations are fully automated.

Note: The column headings in row 4 on the AgCharts sheet are used as the names of the value metrics on the other sheets in this template and should
therefore not be changed. If you change any of these column headings, the affected cell will be highlighted in red in order to remind you that the column
headings cannot be changed. Simply undo your changes in order to have the red highlighting removed automatically.

Help & Customization

If you experience any difficulty while using this template and you are not able to find the appropriate guidance in these instructions, please e-mail us at
[email protected] for assistance. This template has been designed with flexibility in mind to ensure that it can be used in most business
environments. If however you need an Excel based template that is customized specifically for your business requirements, please e-mail our Support
function and provide a brief explanation of your requirements.

© Copyright

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template outside the scope of the permitted use of the template is expressly prohibited. In terms of the permitted use of this template, only the distribution of
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Page 5 of 25
Google Adwords - Monthly Statistics
Setup
© www.excel-skills.com
Report Date 4/30/2025

Device List
Desktop On this sheet:
Mobile Enter a report date & maintain the list of devices. The report date entered
Tablet on this sheet determines the reporting periods included on the other sheets.
Other You can therefore compile the reports on all the sheets in this template for
End of list any date range by simply changing the date at the top of this sheet. Devices
can be added to the list boxes on the other sheets by inserting them in a
new row above the "End of list" item.
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
1/1/2024 Campaign 1 Ad Group 1.1 Desktop 80 9,758 24.74 19 741.00
1/1/2024 Campaign 1 Ad Group 1.1 Mobile 34 2,927 13.61 8 356.00
1/1/2024 Campaign 1 Ad Group 1.1 Tablet 40 3,900 12.00 5 180.00
1/1/2024 Campaign 1 Ad Group 1.2 Desktop 6 122 9.60 1 35.00
1/1/2024 Campaign 1 Ad Group 1.2 Mobile 3 37 5.28 - 17.00
1/1/2024 Campaign 1 Ad Group 1.2 Tablet - 120 - - -
On this sheet:
1/1/2024 Campaign 1 Ad Group 1.3 Desktop 38 1,596 15.34 7 263.00
Create a report by using the Reports feature in Google AdWords and export
1/1/2024 Campaign 1 Ad Group 1.3 Mobile 16 479 8.44 3 126.00
your report data to Excel before copying & pasting your data onto this sheet.
1/1/2024 Campaign 1 Ad Group 1.3 Tablet - 580 - - -
The columns which need to be included in the report are exactly the same as
1/1/2024 Campaign 2 Ad Group 2.1 Desktop 44 484 74.66 5 173.00
our column headings and the columns need to be included in the report in the
1/1/2024 Campaign 2 Ad Group 2.1 Mobile 19 145 41.06 2 83.00
same sequence as they are included on this sheet. The campaign & ad group
1/1/2024 Campaign
data 2 sheet is Ad
on this Group 2.1
automatically updated to Tablet - on
the calculations & charts 160 - - -
1/1/2024 Campaign
the 2
other sheets Adtemplate.
in this Group 2.2 Desktop 88 2,210 51.24 14 504.00
1/1/2024 Campaign 2 Ad Group 2.2 Mobile 38 663 28.18 6 242.00
1/1/2024 Campaign 2 Ad Group 2.2 Tablet 40 1,460 24.60 6 216.00
1/1/2024 Campaign 3 Ad Group 3.1 Desktop 4 22 8.08 - -
1/1/2024 Campaign 3 Ad Group 3.1 Mobile 2 7 4.44 - -
1/1/2024 Campaign 4 Ad Group 4.1 Desktop - 172 - - -
1/1/2024 Campaign 4 Ad Group 4.1 Tablet - 40 - - -
1/1/2024 Campaign 4 Ad Group 4.2 Desktop 4 66 14.36 - -
1/1/2024 Campaign 4 Ad Group 4.2 Tablet - 80 - - -
1/1/2024 Campaign 4 Ad Group 4.3 Desktop 26 648 30.74 4 144.00
1/1/2024 Campaign 4 Ad Group 4.3 Tablet - 440 - - -
1/1/2024 Campaign 5 Ad Group 5.1 Desktop - 50 - - -
1/1/2024 Campaign 5 Ad Group 5.1 Mobile - 15 - - -
1/1/2024 Campaign 5 Ad Group 5.2 Desktop 2 78 9.90 - -
1/1/2024 Campaign 5 Ad Group 5.2 Mobile 1 23 5.45 - -
1/1/2024 Campaign 5 Ad Group 5.2 Tablet - 40 - - -
1/1/2024 Campaign 5 Ad Group 5.3 Desktop 2 28 3.40 - -
1/1/2024 Campaign 5 Ad Group 5.3 Mobile 1 8 1.87 - -
1/1/2024 Campaign 5 Ad Group 5.3 Tablet - 20 - - -
2/1/2024 Campaign 1 Ad Group 1.1 Desktop 238 23,744 77.04 51 1,989.00
2/1/2024 Campaign 1 Ad Group 1.1 Mobile 102 7,123 42.37 20 955.00
2/1/2024 Campaign 1 Ad Group 1.1 Tablet 80 9,340 24.00 10 345.00
2/1/2024 Campaign 1 Ad Group 1.2 Desktop 30 272 70.90 3 99.00

Page 7 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
2/1/2024 Campaign 1 Ad Group 1.2 Mobile 13 82 39.00 1 48.00
2/1/2024 Campaign 1 Ad Group 1.2 Tablet - 20 - - -
2/1/2024 Campaign 1 Ad Group 1.3 Desktop 140 5,234 80.04 21 756.00
2/1/2024 Campaign 1 Ad Group 1.3 Mobile 60 1,570 44.02 8 363.00
2/1/2024 Campaign 1 Ad Group 1.3 Tablet - 1,780 - - -
2/1/2024 Campaign 2 Ad Group 2.1 Desktop 150 1,938 214.60 15 518.00
2/1/2024 Campaign 2 Ad Group 2.1 Mobile 65 581 118.03 6 249.00
2/1/2024 Campaign 2 Ad Group 2.1 Tablet 120 820 123.80 14 483.00
2/1/2024 Campaign 2 Ad Group 2.2 Desktop 224 6,194 132.26 35 1,260.00
2/1/2024 Campaign 2 Ad Group 2.2 Mobile 96 1,858 72.74 14 605.00
2/1/2024 Campaign 2 Ad Group 2.2 Tablet 140 3,780 118.00 20 720.00
2/1/2024 Campaign 3 Ad Group 3.1 Desktop 48 194 173.60 3 99.00
2/1/2024 Campaign 3 Ad Group 3.1 Mobile 21 58 95.48 1 48.00
2/1/2024 Campaign 3 Ad Group 3.1 Tablet - 40 - - -
2/1/2024 Campaign 4 Ad Group 4.1 Desktop 30 2,152 5.10 5 180.00
2/1/2024 Campaign 4 Ad Group 4.1 Tablet - 860 - - -
2/1/2024 Campaign 4 Ad Group 4.2 Desktop 64 1,248 211.54 4 132.00
2/1/2024 Campaign 4 Ad Group 4.2 Tablet 40 620 102.20 3 99.00
2/1/2024 Campaign 4 Ad Group 4.3 Desktop 238 10,422 232.02 33 1,188.00
2/1/2024 Campaign 4 Ad Group 4.3 Tablet 260 6,280 212.00 35 1,260.00
2/1/2024 Campaign 5 Ad Group 5.1 Desktop 2 488 0.34 - -
2/1/2024 Campaign 5 Ad Group 5.1 Mobile 1 146 0.19 - -
2/1/2024 Campaign 5 Ad Group 5.1 Tablet - 280 - - -
2/1/2024 Campaign 5 Ad Group 5.2 Desktop 38 920 181.96 7 263.00
2/1/2024 Campaign 5 Ad Group 5.2 Mobile 16 276 100.08 3 126.00
2/1/2024 Campaign 5 Ad Group 5.2 Tablet - 560 - - -
2/1/2024 Campaign 5 Ad Group 5.3 Desktop 28 682 50.28 6 234.00
2/1/2024 Campaign 5 Ad Group 5.3 Mobile 12 205 27.65 2 112.00
2/1/2024 Campaign 5 Ad Group 5.3 Tablet - 360 - - -
3/1/2024 Campaign 1 Ad Group 1.1 Desktop 132 12,936 39.48 20 720.00
3/1/2024 Campaign 1 Ad Group 1.1 Mobile 57 3,881 21.71 8 346.00
3/1/2024 Campaign 1 Ad Group 1.1 Tablet 20 7,980 3.00 3 108.00
3/1/2024 Campaign 1 Ad Group 1.2 Desktop 14 302 25.70 1 33.00
3/1/2024 Campaign 1 Ad Group 1.2 Mobile 6 91 14.14 - 16.00
3/1/2024 Campaign 1 Ad Group 1.2 Tablet - 40 - - -

Page 8 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
3/1/2024 Campaign 1 Ad Group 1.3 Desktop 258 7,308 297.70 34 1,173.00
3/1/2024 Campaign 1 Ad Group 1.3 Mobile 111 2,192 163.74 14 563.00
3/1/2024 Campaign 1 Ad Group 1.3 Tablet 40 3,260 28.40 6 216.00
3/1/2024 Campaign 2 Ad Group 2.1 Desktop 124 2,130 174.04 12 396.00
3/1/2024 Campaign 2 Ad Group 2.1 Mobile 53 639 95.72 5 190.00
3/1/2024 Campaign 2 Ad Group 2.1 Tablet 120 1,340 257.20 12 414.00
3/1/2024 Campaign 2 Ad Group 2.2 Desktop 278 5,624 231.82 35 1,208.00
3/1/2024 Campaign 2 Ad Group 2.2 Mobile 120 1,687 127.50 14 580.00
3/1/2024 Campaign 2 Ad Group 2.2 Tablet 40 3,300 41.40 6 216.00
3/1/2024 Campaign 3 Ad Group 3.1 Desktop 58 200 167.96 3 95.00
3/1/2024 Campaign 3 Ad Group 3.1 Mobile 25 60 92.38 1 46.00
3/1/2024 Campaign 3 Ad Group 3.1 Tablet - 40 - - -
3/1/2024 Campaign 4 Ad Group 4.1 Desktop 20 1,178 4.28 3 32.00
3/1/2024 Campaign 4 Ad Group 4.1 Tablet - 600 - - -
3/1/2024 Campaign 4 Ad Group 4.2 Desktop 48 1,082 157.82 3 99.00
3/1/2024 Campaign 4 Ad Group 4.2 Tablet 20 700 56.80 1 33.00
3/1/2024 Campaign 4 Ad Group 4.3 Desktop 276 10,382 340.02 35 1,208.00
3/1/2024 Campaign 4 Ad Group 4.3 Tablet 40 4,600 36.20 5 180.00
3/1/2024 Campaign 5 Ad Group 5.1 Desktop 4 382 0.64 1 36.00
3/1/2024 Campaign 5 Ad Group 5.1 Mobile 2 115 0.35 - 17.00
3/1/2024 Campaign 5 Ad Group 5.1 Tablet - 660 - - -
3/1/2024 Campaign 5 Ad Group 5.2 Desktop 44 996 218.64 6 207.00
3/1/2024 Campaign 5 Ad Group 5.2 Mobile 19 299 120.25 2 99.00
3/1/2024 Campaign 5 Ad Group 5.2 Tablet 20 520 122.60 2 69.00
3/1/2024 Campaign 5 Ad Group 5.3 Desktop 52 812 141.46 7 252.00
3/1/2024 Campaign 5 Ad Group 5.3 Mobile 22 244 77.80 3 121.00
3/1/2024 Campaign 5 Ad Group 5.3 Tablet 40 1,020 71.00 10 390.00
4/1/2024 Campaign 1 Ad Group 1.1 Desktop 206 15,248 78.92 43 1,677.00
4/1/2024 Campaign 1 Ad Group 1.1 Mobile 89 4,574 43.41 17 805.00
4/1/2024 Campaign 1 Ad Group 1.1 Tablet 20 8,760 8.60 4 150.00
4/1/2024 Campaign 1 Ad Group 1.2 Desktop 20 218 32.36 2 66.00
4/1/2024 Campaign 1 Ad Group 1.2 Mobile 9 65 17.80 1 32.00
4/1/2024 Campaign 1 Ad Group 1.2 Tablet - 80 - - -
4/1/2024 Campaign 1 Ad Group 1.3 Desktop 248 7,694 314.20 33 1,188.00
4/1/2024 Campaign 1 Ad Group 1.3 Mobile 107 2,308 172.81 13 570.00

Page 9 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
4/1/2024 Campaign 1 Ad Group 1.3 Tablet 40 3,560 47.60 5 180.00
4/1/2024 Campaign 2 Ad Group 2.1 Desktop 228 2,166 343.36 22 759.00
4/1/2024 Campaign 2 Ad Group 2.1 Mobile 98 650 188.85 9 364.00
4/1/2024 Campaign 2 Ad Group 2.1 Tablet 40 960 72.40 5 173.00
4/1/2024 Campaign 2 Ad Group 2.2 Desktop 324 7,122 326.74 40 1,380.00
4/1/2024 Campaign 2 Ad Group 2.2 Mobile 139 2,137 179.71 16 662.00
4/1/2024 Campaign 2 Ad Group 2.2 Tablet 160 3,780 186.00 22 792.00
4/1/2024 Campaign 3 Ad Group 3.1 Desktop 36 220 93.78 2 66.00
4/1/2024 Campaign 3 Ad Group 3.1 Mobile 15 66 51.58 1 32.00
4/1/2024 Campaign 3 Ad Group 3.1 Tablet 40 80 147.40 2 63.00
4/1/2024 Campaign 4 Ad Group 4.1 Desktop 36 1,766 12.84 6 216.00
4/1/2024 Campaign 4 Ad Group 4.1 Tablet 20 1,060 19.20 3 108.00
4/1/2024 Campaign 4 Ad Group 4.2 Desktop 66 1,136 172.56 4 132.00
4/1/2024 Campaign 4 Ad Group 4.2 Tablet 20 640 113.00 2 66.00
4/1/2024 Campaign 4 Ad Group 4.3 Desktop 270 10,322 332.82 38 1,368.00
4/1/2024 Campaign 4 Ad Group 4.3 Tablet 100 4,960 157.00 17 612.00
4/1/2024 Campaign 5 Ad Group 5.1 Desktop 42 1,432 85.90 7 263.00
4/1/2024 Campaign 5 Ad Group 5.1 Mobile 18 430 47.25 3 126.00
4/1/2024 Campaign 5 Ad Group 5.1 Tablet - 860 - - -
4/1/2024 Campaign 5 Ad Group 5.2 Desktop 54 1,092 309.18 6 207.00
4/1/2024 Campaign 5 Ad Group 5.2 Mobile 23 328 170.05 2 99.00
4/1/2024 Campaign 5 Ad Group 5.2 Tablet 60 1,040 256.60 8 288.00
4/1/2024 Campaign 5 Ad Group 5.3 Desktop 64 1,168 224.58 8 288.00
4/1/2024 Campaign 5 Ad Group 5.3 Mobile 28 350 123.52 3 138.00
4/1/2024 Campaign 5 Ad Group 5.3 Tablet 80 1,260 349.40 11 396.00
5/1/2024 Campaign 1 Ad Group 1.1 Desktop 370 23,888 270.82 76 2,964.00
5/1/2024 Campaign 1 Ad Group 1.1 Mobile 159 7,166 148.95 30 1,423.00
5/1/2024 Campaign 1 Ad Group 1.1 Tablet 180 15,100 139.80 38 1,482.00
5/1/2024 Campaign 1 Ad Group 1.2 Desktop 20 236 35.72 2 66.00
5/1/2024 Campaign 1 Ad Group 1.2 Mobile 9 71 19.65 1 32.00
5/1/2024 Campaign 1 Ad Group 1.2 Tablet 20 180 64.20 2 69.00
5/1/2024 Campaign 1 Ad Group 1.3 Desktop 182 6,264 242.06 25 900.00
5/1/2024 Campaign 1 Ad Group 1.3 Mobile 78 1,879 133.13 10 432.00
5/1/2024 Campaign 1 Ad Group 1.3 Tablet 80 3,380 90.40 12 432.00
5/1/2024 Campaign 2 Ad Group 2.1 Desktop 164 1,858 318.54 14 462.00

Page 10 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
5/1/2024 Campaign 2 Ad Group 2.1 Mobile 71 557 175.20 6 222.00
5/1/2024 Campaign 2 Ad Group 2.1 Tablet 60 820 106.60 6 207.00
5/1/2024 Campaign 2 Ad Group 2.2 Desktop 432 8,106 650.44 48 1,656.00
5/1/2024 Campaign 2 Ad Group 2.2 Mobile 186 2,432 357.74 19 795.00
5/1/2024 Campaign 2 Ad Group 2.2 Tablet 140 5,420 212.20 19 684.00
5/1/2024 Campaign 3 Ad Group 3.1 Desktop 48 178 200.42 3 99.00
5/1/2024 Campaign 3 Ad Group 3.1 Mobile 21 53 110.23 1 48.00
5/1/2024 Campaign 3 Ad Group 3.1 Tablet - 60 - - -
5/1/2024 Campaign 4 Ad Group 4.1 Desktop 132 8,314 111.26 21 756.00
5/1/2024 Campaign 4 Ad Group 4.1 Tablet 40 5,160 53.20 7 252.00
5/1/2024 Campaign 4 Ad Group 4.2 Desktop 66 1,250 174.84 4 132.00
5/1/2024 Campaign 4 Ad Group 4.2 Tablet 20 580 55.00 2 66.00
5/1/2024 Campaign 4 Ad Group 4.3 Desktop 220 7,096 303.96 29 1,044.00
5/1/2024 Campaign 4 Ad Group 4.3 Tablet 40 4,220 46.80 6 216.00
5/1/2024 Campaign 5 Ad Group 5.1 Desktop 176 5,494 637.40 26 936.00
5/1/2024 Campaign 5 Ad Group 5.1 Mobile 76 1,648 350.57 10 449.00
5/1/2024 Campaign 5 Ad Group 5.1 Tablet 300 6,860 1,100.80 45 1,620.00
5/1/2024 Campaign 5 Ad Group 5.2 Desktop 64 1,062 416.18 6 207.00
5/1/2024 Campaign 5 Ad Group 5.2 Mobile 28 319 228.90 2 99.00
5/1/2024 Campaign 5 Ad Group 5.2 Tablet 60 1,000 438.60 7 242.00
5/1/2024 Campaign 5 Ad Group 5.3 Desktop 72 1,430 355.84 8 276.00
5/1/2024 Campaign 5 Ad Group 5.3 Mobile 31 429 195.71 3 132.00
5/1/2024 Campaign 5 Ad Group 5.3 Tablet 80 1,240 389.80 11 396.00
6/1/2024 Campaign 1 Ad Group 1.1 Desktop 810 40,352 514.98 143 5,363.00
6/1/2024 Campaign 1 Ad Group 1.1 Mobile 348 12,106 283.24 57 2,574.00
6/1/2024 Campaign 1 Ad Group 1.1 Tablet 320 22,460 157.00 54 2,025.00
6/1/2024 Campaign 1 Ad Group 1.2 Desktop 26 224 54.94 2 66.00
6/1/2024 Campaign 1 Ad Group 1.2 Mobile 11 67 30.22 1 32.00
6/1/2024 Campaign 1 Ad Group 1.2 Tablet - 80 - - -
6/1/2024 Campaign 1 Ad Group 1.3 Desktop 292 7,430 327.90 38 1,368.00
6/1/2024 Campaign 1 Ad Group 1.3 Mobile 126 2,229 180.35 15 657.00
6/1/2024 Campaign 1 Ad Group 1.3 Tablet 160 3,500 220.80 23 828.00
6/1/2024 Campaign 2 Ad Group 2.1 Desktop 222 1,788 412.70 18 594.00
6/1/2024 Campaign 2 Ad Group 2.1 Mobile 95 536 226.99 7 285.00
6/1/2024 Campaign 2 Ad Group 2.1 Tablet 100 940 76.40 12 414.00

Page 11 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
6/1/2024 Campaign 2 Ad Group 2.2 Desktop 630 8,888 881.22 66 2,277.00
6/1/2024 Campaign 2 Ad Group 2.2 Mobile 271 2,666 484.67 26 1,093.00
6/1/2024 Campaign 2 Ad Group 2.2 Tablet 160 4,840 185.80 21 725.00
6/1/2024 Campaign 3 Ad Group 3.1 Desktop 74 220 276.72 4 126.00
6/1/2024 Campaign 3 Ad Group 3.1 Mobile 32 66 152.20 2 60.00
6/1/2024 Campaign 3 Ad Group 3.1 Tablet 20 80 15.40 1 32.00
6/1/2024 Campaign 4 Ad Group 4.1 Desktop 262 16,252 236.36 40 1,440.00
6/1/2024 Campaign 4 Ad Group 4.1 Tablet 80 9,120 78.80 12 432.00
6/1/2024 Campaign 4 Ad Group 4.2 Desktop 110 1,192 271.30 7 231.00
6/1/2024 Campaign 4 Ad Group 4.2 Tablet - 560 - - -
6/1/2024 Campaign 4 Ad Group 4.3 Desktop 356 8,438 495.74 45 1,553.00
6/1/2024 Campaign 4 Ad Group 4.3 Tablet 280 5,580 454.00 36 1,242.00
6/1/2024 Campaign 5 Ad Group 5.1 Desktop 334 7,008 999.30 45 1,620.00
6/1/2024 Campaign 5 Ad Group 5.1 Mobile 144 2,102 549.62 18 778.00
6/1/2024 Campaign 5 Ad Group 5.1 Tablet 300 6,500 1,073.80 40 1,440.00
6/1/2024 Campaign 5 Ad Group 5.2 Desktop 74 1,192 492.66 7 242.00
6/1/2024 Campaign 5 Ad Group 5.2 Mobile 32 358 270.96 3 116.00
6/1/2024 Campaign 5 Ad Group 5.2 Tablet 40 520 198.80 4 138.00
6/1/2024 Campaign 5 Ad Group 5.3 Desktop 112 1,516 456.78 11 380.00
6/1/2024 Campaign 5 Ad Group 5.3 Mobile 48 455 251.23 4 182.00
6/1/2024 Campaign 5 Ad Group 5.3 Tablet 100 800 409.20 10 345.00
7/1/2024 Campaign 1 Ad Group 1.1 Desktop 630 35,486 263.06 94 3,384.00
7/1/2024 Campaign 1 Ad Group 1.1 Mobile 271 10,646 144.68 38 1,624.00
7/1/2024 Campaign 1 Ad Group 1.1 Tablet 340 21,260 128.60 46 1,656.00
7/1/2024 Campaign 1 Ad Group 1.2 Desktop 26 260 37.24 2 66.00
7/1/2024 Campaign 1 Ad Group 1.2 Mobile 11 78 20.48 1 32.00
7/1/2024 Campaign 1 Ad Group 1.2 Tablet - 160 - - -
7/1/2024 Campaign 1 Ad Group 1.3 Desktop 390 9,144 548.32 52 1,872.00
7/1/2024 Campaign 1 Ad Group 1.3 Mobile 168 2,743 301.58 21 899.00
7/1/2024 Campaign 1 Ad Group 1.3 Tablet 220 5,440 429.60 32 1,152.00
7/1/2024 Campaign 2 Ad Group 2.1 Desktop 224 1,920 286.54 19 627.00
7/1/2024 Campaign 2 Ad Group 2.1 Mobile 96 576 157.60 8 301.00
7/1/2024 Campaign 2 Ad Group 2.1 Tablet 40 1,040 9.00 4 132.00
7/1/2024 Campaign 2 Ad Group 2.2 Desktop 590 7,662 482.54 65 2,243.00
7/1/2024 Campaign 2 Ad Group 2.2 Mobile 254 2,299 265.40 26 1,077.00

Page 12 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
7/1/2024 Campaign 2 Ad Group 2.2 Tablet 240 5,300 219.60 32 1,152.00
7/1/2024 Campaign 3 Ad Group 3.1 Desktop 70 238 220.80 4 126.00
7/1/2024 Campaign 3 Ad Group 3.1 Mobile 30 71 121.44 2 60.00
7/1/2024 Campaign 3 Ad Group 3.1 Tablet 40 80 135.80 3 99.00
7/1/2024 Campaign 4 Ad Group 4.1 Desktop 372 23,502 376.02 52 1,872.00
7/1/2024 Campaign 4 Ad Group 4.1 Tablet 160 14,620 203.80 21 725.00
7/1/2024 Campaign 4 Ad Group 4.2 Desktop 108 1,128 186.58 6 189.00
7/1/2024 Campaign 4 Ad Group 4.2 Tablet 60 980 101.40 3 95.00
7/1/2024 Campaign 4 Ad Group 4.3 Desktop 362 9,730 496.62 41 1,415.00
7/1/2024 Campaign 4 Ad Group 4.3 Tablet 120 6,120 207.00 13 449.00
7/1/2024 Campaign 5 Ad Group 5.1 Desktop 206 5,054 415.36 32 1,152.00
7/1/2024 Campaign 5 Ad Group 5.1 Mobile 89 1,516 228.45 13 553.00
7/1/2024 Campaign 5 Ad Group 5.1 Tablet 180 5,100 339.80 29 1,044.00
7/1/2024 Campaign 5 Ad Group 5.2 Desktop 70 1,448 480.08 7 242.00
7/1/2024 Campaign 5 Ad Group 5.2 Mobile 30 434 264.04 3 116.00
7/1/2024 Campaign 5 Ad Group 5.2 Tablet 40 1,020 396.80 5 173.00
7/1/2024 Campaign 5 Ad Group 5.3 Desktop 88 1,120 230.46 11 380.00
7/1/2024 Campaign 5 Ad Group 5.3 Mobile 38 336 126.75 4 182.00
7/1/2024 Campaign 5 Ad Group 5.3 Tablet 60 800 200.20 7 242.00
8/1/2024 Campaign 1 Ad Group 1.1 Desktop 750 37,502 334.60 117 4,212.00
8/1/2024 Campaign 1 Ad Group 1.1 Mobile 323 11,251 184.03 47 2,022.00
8/1/2024 Campaign 1 Ad Group 1.1 Tablet 400 27,720 192.20 56 2,016.00
8/1/2024 Campaign 1 Ad Group 1.2 Desktop 42 360 64.44 3 99.00
8/1/2024 Campaign 1 Ad Group 1.2 Mobile 18 108 35.44 1 48.00
8/1/2024 Campaign 1 Ad Group 1.2 Tablet - 240 - - -
8/1/2024 Campaign 1 Ad Group 1.3 Desktop 360 10,416 540.14 45 1,553.00
8/1/2024 Campaign 1 Ad Group 1.3 Mobile 155 3,125 297.08 18 745.00
8/1/2024 Campaign 1 Ad Group 1.3 Tablet 180 6,600 220.40 25 900.00
8/1/2024 Campaign 2 Ad Group 2.1 Desktop 244 2,090 331.32 23 759.00
8/1/2024 Campaign 2 Ad Group 2.1 Mobile 105 627 182.23 9 364.00
8/1/2024 Campaign 2 Ad Group 2.1 Tablet 120 1,060 213.80 12 414.00
8/1/2024 Campaign 2 Ad Group 2.2 Desktop 692 9,106 646.58 77 2,657.00
8/1/2024 Campaign 2 Ad Group 2.2 Mobile 298 2,732 355.62 31 1,275.00
8/1/2024 Campaign 2 Ad Group 2.2 Tablet 240 6,360 229.40 31 1,070.00
8/1/2024 Campaign 3 Ad Group 3.1 Desktop 86 212 251.90 5 158.00

Page 13 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
8/1/2024 Campaign 3 Ad Group 3.1 Mobile 37 64 138.55 2 76.00
8/1/2024 Campaign 3 Ad Group 3.1 Tablet 20 80 24.80 1 32.00
8/1/2024 Campaign 4 Ad Group 4.1 Desktop 372 23,406 423.28 53 1,908.00
8/1/2024 Campaign 4 Ad Group 4.1 Tablet 120 14,340 155.60 17 612.00
8/1/2024 Campaign 4 Ad Group 4.2 Desktop 76 1,246 136.36 5 165.00
8/1/2024 Campaign 4 Ad Group 4.2 Tablet - 280 - - -
8/1/2024 Campaign 4 Ad Group 4.3 Desktop 326 8,528 410.70 35 1,208.00
8/1/2024 Campaign 4 Ad Group 4.3 Tablet 240 6,080 337.80 30 1,035.00
8/1/2024 Campaign 5 Ad Group 5.1 Desktop 270 5,890 540.90 39 1,404.00
8/1/2024 Campaign 5 Ad Group 5.1 Mobile 116 1,767 297.50 16 674.00
8/1/2024 Campaign 5 Ad Group 5.1 Tablet 300 5,580 429.80 40 1,440.00
8/1/2024 Campaign 5 Ad Group 5.2 Desktop 70 1,520 494.34 7 242.00
8/1/2024 Campaign 5 Ad Group 5.2 Mobile 30 456 271.89 3 116.00
8/1/2024 Campaign 5 Ad Group 5.2 Tablet - 880 - - -
8/1/2024 Campaign 5 Ad Group 5.3 Desktop 96 1,142 273.76 10 345.00
8/1/2024 Campaign 5 Ad Group 5.3 Mobile 41 343 150.57 4 166.00
8/1/2024 Campaign 5 Ad Group 5.3 Tablet 40 980 144.00 4 138.00
9/1/2024 Campaign 1 Ad Group 1.1 Desktop 556 33,952 253.14 89 3,204.00
9/1/2024 Campaign 1 Ad Group 1.1 Mobile 239 10,186 139.23 36 1,538.00
9/1/2024 Campaign 1 Ad Group 1.1 Tablet 460 34,720 167.40 60 2,160.00
9/1/2024 Campaign 1 Ad Group 1.2 Desktop 26 376 25.24 2 66.00
9/1/2024 Campaign 1 Ad Group 1.2 Mobile 11 113 13.88 1 32.00
9/1/2024 Campaign 1 Ad Group 1.2 Tablet - 80 - - -
9/1/2024 Campaign 1 Ad Group 1.3 Desktop 426 10,978 599.78 54 1,863.00
9/1/2024 Campaign 1 Ad Group 1.3 Mobile 183 3,293 329.88 22 894.00
9/1/2024 Campaign 1 Ad Group 1.3 Tablet 280 8,020 387.60 36 1,242.00
9/1/2024 Campaign 2 Ad Group 2.1 Desktop 256 2,412 354.80 23 759.00
9/1/2024 Campaign 2 Ad Group 2.1 Mobile 110 724 195.14 9 364.00
9/1/2024 Campaign 2 Ad Group 2.1 Tablet 80 1,360 94.00 8 276.00
9/1/2024 Campaign 2 Ad Group 2.2 Desktop 440 6,622 345.54 50 1,725.00
9/1/2024 Campaign 2 Ad Group 2.2 Mobile 189 1,987 190.05 20 828.00
9/1/2024 Campaign 2 Ad Group 2.2 Tablet 300 4,320 229.00 38 1,311.00
9/1/2024 Campaign 3 Ad Group 3.1 Desktop 98 250 262.18 6 198.00
9/1/2024 Campaign 3 Ad Group 3.1 Mobile 42 75 144.20 2 95.00
9/1/2024 Campaign 3 Ad Group 3.1 Tablet - 80 - - -

Page 14 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
9/1/2024 Campaign 4 Ad Group 4.1 Desktop 312 25,034 352.52 44 1,584.00
9/1/2024 Campaign 4 Ad Group 4.1 Tablet 220 18,900 445.60 28 966.00
9/1/2024 Campaign 4 Ad Group 4.2 Desktop 128 1,580 252.78 8 264.00
9/1/2024 Campaign 4 Ad Group 4.2 Tablet 80 520 196.20 5 165.00
9/1/2024 Campaign 4 Ad Group 4.3 Desktop 296 6,870 457.72 34 1,173.00
9/1/2024 Campaign 4 Ad Group 4.3 Tablet 100 4,480 165.40 12 414.00
9/1/2024 Campaign 5 Ad Group 5.1 Desktop 156 3,406 221.92 25 900.00
9/1/2024 Campaign 5 Ad Group 5.1 Mobile 67 1,022 122.06 10 432.00
9/1/2024 Campaign 5 Ad Group 5.1 Tablet 180 4,080 260.40 27 972.00
9/1/2024 Campaign 5 Ad Group 5.2 Desktop 114 1,362 796.56 12 414.00
9/1/2024 Campaign 5 Ad Group 5.2 Mobile 49 409 438.11 5 199.00
9/1/2024 Campaign 5 Ad Group 5.2 Tablet 40 980 243.00 4 138.00
9/1/2024 Campaign 5 Ad Group 5.3 Desktop 100 1,324 280.30 11 380.00
9/1/2024 Campaign 5 Ad Group 5.3 Mobile 43 397 154.17 4 182.00
9/1/2024 Campaign 5 Ad Group 5.3 Tablet 120 1,300 409.60 13 449.00
10/1/2024 Campaign 1 Ad Group 1.1 Desktop 866 43,702 408.26 138 4,968.00
10/1/2024 Campaign 1 Ad Group 1.1 Mobile 372 13,111 224.54 55 2,385.00
10/1/2024 Campaign 1 Ad Group 1.1 Tablet 540 46,200 187.80 69 2,381.00
10/1/2024 Campaign 1 Ad Group 1.2 Desktop 24 284 33.96 2 66.00
10/1/2024 Campaign 1 Ad Group 1.2 Mobile 10 85 18.68 1 32.00
10/1/2024 Campaign 1 Ad Group 1.2 Tablet - 120 - - -
10/1/2024 Campaign 1 Ad Group 1.3 Desktop 526 12,502 735.06 65 2,243.00
10/1/2024 Campaign 1 Ad Group 1.3 Mobile 226 3,751 404.28 26 1,077.00
10/1/2024 Campaign 1 Ad Group 1.3 Tablet 280 8,760 545.60 34 1,173.00
10/1/2024 Campaign 2 Ad Group 2.1 Desktop 314 2,534 474.54 25 825.00
10/1/2024 Campaign 2 Ad Group 2.1 Mobile 135 760 261.00 10 396.00
10/1/2024 Campaign 2 Ad Group 2.1 Tablet 160 1,660 243.00 14 462.00
10/1/2024 Campaign 2 Ad Group 2.2 Desktop 494 6,658 402.58 55 1,898.00
10/1/2024 Campaign 2 Ad Group 2.2 Mobile 212 1,997 221.42 22 911.00
10/1/2024 Campaign 2 Ad Group 2.2 Tablet 180 3,600 117.60 20 690.00
10/1/2024 Campaign 3 Ad Group 3.1 Desktop 56 190 171.58 3 99.00
10/1/2024 Campaign 3 Ad Group 3.1 Mobile 24 57 94.37 1 48.00
10/1/2024 Campaign 3 Ad Group 3.1 Tablet 20 120 6.40 1 32.00
10/1/2024 Campaign 4 Ad Group 4.1 Desktop 420 27,132 482.36 57 2,052.00
10/1/2024 Campaign 4 Ad Group 4.1 Tablet 340 22,400 395.00 40 1,380.00

Page 15 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
10/1/2024 Campaign 4 Ad Group 4.2 Desktop 114 1,254 197.14 7 231.00
10/1/2024 Campaign 4 Ad Group 4.2 Tablet 60 520 298.60 4 132.00
10/1/2024 Campaign 4 Ad Group 4.3 Desktop 290 8,106 438.94 31 1,070.00
10/1/2024 Campaign 4 Ad Group 4.3 Tablet 180 5,240 260.20 18 621.00
10/1/2024 Campaign 5 Ad Group 5.1 Desktop 180 3,966 257.32 28 1,008.00
10/1/2024 Campaign 5 Ad Group 5.1 Mobile 77 1,190 141.53 11 484.00
10/1/2024 Campaign 5 Ad Group 5.1 Tablet 120 5,160 174.20 17 612.00
10/1/2024 Campaign 5 Ad Group 5.2 Desktop 72 940 481.40 7 242.00
10/1/2024 Campaign 5 Ad Group 5.2 Mobile 31 282 264.77 3 116.00
10/1/2024 Campaign 5 Ad Group 5.2 Tablet 180 1,000 1,241.40 15 495.00
10/1/2024 Campaign 5 Ad Group 5.3 Desktop 100 1,702 338.12 11 380.00
10/1/2024 Campaign 5 Ad Group 5.3 Mobile 43 511 185.97 4 182.00
10/1/2024 Campaign 5 Ad Group 5.3 Tablet 100 1,360 279.80 11 380.00
11/1/2024 Campaign 1 Ad Group 1.1 Desktop 480 26,390 213.96 81 3,038.00
11/1/2024 Campaign 1 Ad Group 1.1 Mobile 206 7,917 117.68 32 1,458.00
11/1/2024 Campaign 1 Ad Group 1.1 Tablet 280 29,760 125.40 40 1,440.00
11/1/2024 Campaign 1 Ad Group 1.2 Desktop 28 286 30.68 2 66.00
11/1/2024 Campaign 1 Ad Group 1.2 Mobile 12 86 16.87 1 32.00
11/1/2024 Campaign 1 Ad Group 1.2 Tablet 20 100 1.00 1 33.00
11/1/2024 Campaign 1 Ad Group 1.3 Desktop 374 8,820 487.86 47 1,622.00
11/1/2024 Campaign 1 Ad Group 1.3 Mobile 161 2,646 268.32 19 779.00
11/1/2024 Campaign 1 Ad Group 1.3 Tablet 80 5,040 181.20 10 345.00
11/1/2024 Campaign 2 Ad Group 2.1 Desktop 356 2,522 499.84 29 957.00
11/1/2024 Campaign 2 Ad Group 2.1 Mobile 153 757 274.91 12 459.00
11/1/2024 Campaign 2 Ad Group 2.1 Tablet 100 1,040 167.80 8 264.00
11/1/2024 Campaign 2 Ad Group 2.2 Desktop 438 5,248 356.28 52 1,794.00
11/1/2024 Campaign 2 Ad Group 2.2 Mobile 188 1,574 195.95 21 861.00
11/1/2024 Campaign 2 Ad Group 2.2 Tablet 100 3,360 105.20 11 380.00
11/1/2024 Campaign 3 Ad Group 3.1 Desktop 96 230 271.08 5 158.00
11/1/2024 Campaign 3 Ad Group 3.1 Mobile 41 69 149.09 2 76.00
11/1/2024 Campaign 3 Ad Group 3.1 Tablet - 20 - - -
11/1/2024 Campaign 4 Ad Group 4.1 Desktop 368 26,816 430.56 53 1,908.00
11/1/2024 Campaign 4 Ad Group 4.1 Tablet 140 19,420 151.80 17 587.00
11/1/2024 Campaign 4 Ad Group 4.2 Desktop 134 1,350 196.72 8 264.00
11/1/2024 Campaign 4 Ad Group 4.2 Tablet 120 640 221.20 8 264.00

Page 16 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
11/1/2024 Campaign 4 Ad Group 4.3 Desktop 346 6,680 462.96 38 1,311.00
11/1/2024 Campaign 4 Ad Group 4.3 Tablet 80 4,960 193.40 10 345.00
11/1/2024 Campaign 5 Ad Group 5.1 Desktop 142 3,520 202.30 24 900.00
11/1/2024 Campaign 5 Ad Group 5.1 Mobile 61 1,056 111.27 10 432.00
11/1/2024 Campaign 5 Ad Group 5.1 Tablet 260 5,120 453.80 41 1,476.00
11/1/2024 Campaign 5 Ad Group 5.2 Desktop 58 758 443.68 5 165.00
11/1/2024 Campaign 5 Ad Group 5.2 Mobile 25 227 244.02 2 79.00
11/1/2024 Campaign 5 Ad Group 5.2 Tablet 80 560 587.40 7 231.00
11/1/2024 Campaign 5 Ad Group 5.3 Desktop 114 1,658 404.44 13 449.00
11/1/2024 Campaign 5 Ad Group 5.3 Mobile 49 497 222.44 5 216.00
11/1/2024 Campaign 5 Ad Group 5.3 Tablet 80 1,140 164.80 10 345.00
12/1/2024 Campaign 1 Ad Group 1.1 Desktop 192 11,246 84.32 31 1,116.00
12/1/2024 Campaign 1 Ad Group 1.1 Mobile 83 3,374 46.38 12 536.00
12/1/2024 Campaign 1 Ad Group 1.1 Tablet 180 17,860 76.00 26 936.00
12/1/2024 Campaign 1 Ad Group 1.2 Desktop 18 188 18.98 2 69.00
12/1/2024 Campaign 1 Ad Group 1.2 Mobile 8 56 10.44 1 33.00
12/1/2024 Campaign 1 Ad Group 1.2 Tablet 20 80 11.20 2 66.00
12/1/2024 Campaign 1 Ad Group 1.3 Desktop 164 3,092 173.50 20 690.00
12/1/2024 Campaign 1 Ad Group 1.3 Mobile 71 928 95.43 8 331.00
12/1/2024 Campaign 1 Ad Group 1.3 Tablet 80 2,040 66.00 10 345.00
12/1/2024 Campaign 2 Ad Group 2.1 Desktop 184 1,512 235.52 18 621.00
12/1/2024 Campaign 2 Ad Group 2.1 Mobile 79 454 129.54 7 298.00
12/1/2024 Campaign 2 Ad Group 2.1 Tablet 80 820 30.20 8 276.00
12/1/2024 Campaign 2 Ad Group 2.2 Desktop 174 2,400 118.92 22 759.00
12/1/2024 Campaign 2 Ad Group 2.2 Mobile 75 720 65.41 9 364.00
12/1/2024 Campaign 2 Ad Group 2.2 Tablet 120 1,380 71.40 14 483.00
12/1/2024 Campaign 3 Ad Group 3.1 Desktop 58 142 169.48 4 132.00
12/1/2024 Campaign 3 Ad Group 3.1 Mobile 25 43 93.21 2 63.00
12/1/2024 Campaign 3 Ad Group 3.1 Tablet - 80 - - -
12/1/2024 Campaign 4 Ad Group 4.1 Desktop 214 14,584 302.46 31 1,116.00
12/1/2024 Campaign 4 Ad Group 4.1 Tablet 140 14,880 185.80 17 587.00
12/1/2024 Campaign 4 Ad Group 4.2 Desktop 38 556 66.94 2 66.00
12/1/2024 Campaign 4 Ad Group 4.2 Tablet - 280 - - -
12/1/2024 Campaign 4 Ad Group 4.3 Desktop 186 3,608 286.52 21 725.00
12/1/2024 Campaign 4 Ad Group 4.3 Tablet 160 3,120 195.60 16 552.00

Page 17 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
12/1/2024 Campaign 5 Ad Group 5.1 Desktop 36 1,562 54.82 7 263.00
12/1/2024 Campaign 5 Ad Group 5.1 Mobile 15 469 30.15 3 126.00
12/1/2024 Campaign 5 Ad Group 5.1 Tablet 60 2,820 62.60 9 324.00
12/1/2024 Campaign 5 Ad Group 5.2 Desktop 40 302 346.64 4 132.00
12/1/2024 Campaign 5 Ad Group 5.2 Mobile 17 91 190.65 2 63.00
12/1/2024 Campaign 5 Ad Group 5.2 Tablet 20 260 174.80 2 66.00
12/1/2024 Campaign 5 Ad Group 5.3 Desktop 64 932 238.68 9 324.00
12/1/2024 Campaign 5 Ad Group 5.3 Mobile 28 280 131.27 4 156.00
12/1/2024 Campaign 5 Ad Group 5.3 Tablet 100 840 353.60 12 414.00
1/1/2025 Campaign 1 Ad Group 1.1 Desktop 350 12,740 215.68 63 2,363.00
1/1/2025 Campaign 1 Ad Group 1.1 Mobile 151 3,822 118.62 25 1,134.00
1/1/2025 Campaign 1 Ad Group 1.1 Tablet 240 18,400 139.00 38 1,368.00
1/1/2025 Campaign 1 Ad Group 1.2 Desktop 22 218 21.42 2 66.00
1/1/2025 Campaign 1 Ad Group 1.2 Mobile 9 65 11.78 1 32.00
1/1/2025 Campaign 1 Ad Group 1.2 Tablet - 140 - - -
1/1/2025 Campaign 1 Ad Group 1.3 Desktop 204 3,500 268.72 22 759.00
1/1/2025 Campaign 1 Ad Group 1.3 Mobile 88 1,050 147.80 9 364.00
1/1/2025 Campaign 1 Ad Group 1.3 Tablet 140 1,960 253.60 15 518.00
1/1/2025 Campaign 2 Ad Group 2.1 Desktop 226 1,712 328.20 18 594.00
1/1/2025 Campaign 2 Ad Group 2.1 Mobile 97 514 180.51 7 285.00
1/1/2025 Campaign 2 Ad Group 2.1 Tablet 120 840 176.40 9 297.00
1/1/2025 Campaign 2 Ad Group 2.2 Desktop 260 2,602 219.54 29 1,001.00
1/1/2025 Campaign 2 Ad Group 2.2 Mobile 112 781 120.75 12 480.00
1/1/2025 Campaign 2 Ad Group 2.2 Tablet 140 1,920 89.60 15 518.00
1/1/2025 Campaign 3 Ad Group 3.1 Desktop 68 168 177.86 4 132.00
1/1/2025 Campaign 3 Ad Group 3.1 Mobile 29 50 97.82 2 63.00
1/1/2025 Campaign 3 Ad Group 3.1 Tablet 20 20 33.20 1 32.00
1/1/2025 Campaign 4 Ad Group 4.1 Desktop 240 25,430 418.94 34 1,224.00
1/1/2025 Campaign 4 Ad Group 4.1 Tablet 240 26,040 383.00 30 1,035.00
1/1/2025 Campaign 4 Ad Group 4.2 Desktop 80 850 160.12 5 165.00
1/1/2025 Campaign 4 Ad Group 4.2 Tablet 20 440 2.80 2 66.00
1/1/2025 Campaign 4 Ad Group 4.3 Desktop 248 5,628 406.44 30 1,035.00
1/1/2025 Campaign 4 Ad Group 4.3 Tablet 160 6,160 247.80 21 756.00
1/1/2025 Campaign 5 Ad Group 5.1 Desktop 210 2,800 336.02 34 1,224.00
1/1/2025 Campaign 5 Ad Group 5.1 Mobile 90 840 184.81 14 588.00

Page 18 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
1/1/2025 Campaign 5 Ad Group 5.1 Tablet 120 4,040 174.20 16 576.00
1/1/2025 Campaign 5 Ad Group 5.2 Desktop 30 346 161.98 2 66.00
1/1/2025 Campaign 5 Ad Group 5.2 Mobile 13 104 89.09 1 32.00
1/1/2025 Campaign 5 Ad Group 5.2 Tablet 20 220 180.00 1 33.00
1/1/2025 Campaign 5 Ad Group 5.3 Desktop 154 1,424 525.86 15 518.00
1/1/2025 Campaign 5 Ad Group 5.3 Mobile 66 427 289.22 6 249.00
1/1/2025 Campaign 5 Ad Group 5.3 Tablet 220 1,240 477.40 20 660.00
2/1/2025 Campaign 1 Ad Group 1.1 Desktop 244 4,664 163.06 46 1,725.00
2/1/2025 Campaign 1 Ad Group 1.1 Mobile 105 1,399 89.68 18 828.00
2/1/2025 Campaign 1 Ad Group 1.1 Tablet 60 5,180 53.00 10 360.00
2/1/2025 Campaign 1 Ad Group 1.2 Desktop 24 218 36.22 2 66.00
2/1/2025 Campaign 1 Ad Group 1.2 Mobile 10 65 19.92 1 32.00
2/1/2025 Campaign 1 Ad Group 1.2 Tablet 40 80 80.40 2 63.00
2/1/2025 Campaign 1 Ad Group 1.3 Desktop 108 1,538 200.14 12 414.00
2/1/2025 Campaign 1 Ad Group 1.3 Mobile 46 461 110.08 5 199.00
2/1/2025 Campaign 1 Ad Group 1.3 Tablet 120 840 192.80 15 518.00
2/1/2025 Campaign 2 Ad Group 2.1 Desktop 244 1,522 316.56 22 726.00
2/1/2025 Campaign 2 Ad Group 2.1 Mobile 105 457 174.11 9 348.00
2/1/2025 Campaign 2 Ad Group 2.1 Tablet 160 860 340.60 16 552.00
2/1/2025 Campaign 2 Ad Group 2.2 Desktop 314 2,536 293.56 41 1,415.00
2/1/2025 Campaign 2 Ad Group 2.2 Mobile 135 761 161.46 16 679.00
2/1/2025 Campaign 2 Ad Group 2.2 Tablet 180 1,460 170.40 25 900.00
2/1/2025 Campaign 3 Ad Group 3.1 Desktop 38 126 70.74 2 66.00
2/1/2025 Campaign 3 Ad Group 3.1 Mobile 16 38 38.91 1 32.00
2/1/2025 Campaign 3 Ad Group 3.1 Tablet - 60 - - -
2/1/2025 Campaign 4 Ad Group 4.1 Desktop 130 16,312 258.78 21 756.00
2/1/2025 Campaign 4 Ad Group 4.1 Tablet 180 17,140 281.60 26 936.00
2/1/2025 Campaign 4 Ad Group 4.2 Desktop 96 1,162 183.08 6 198.00
2/1/2025 Campaign 4 Ad Group 4.2 Tablet 20 180 67.60 1 33.00
2/1/2025 Campaign 4 Ad Group 4.3 Desktop 246 4,806 444.40 32 1,152.00
2/1/2025 Campaign 4 Ad Group 4.3 Tablet 40 5,000 49.00 6 216.00
2/1/2025 Campaign 5 Ad Group 5.1 Desktop 204 2,296 286.70 33 1,188.00
2/1/2025 Campaign 5 Ad Group 5.1 Mobile 88 689 157.69 13 570.00
2/1/2025 Campaign 5 Ad Group 5.1 Tablet 80 1,960 125.20 11 396.00
2/1/2025 Campaign 5 Ad Group 5.2 Desktop 52 322 325.02 3 99.00

Page 19 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
2/1/2025 Campaign 5 Ad Group 5.2 Mobile 22 97 178.76 1 48.00
2/1/2025 Campaign 5 Ad Group 5.2 Tablet - 180 - - -
2/1/2025 Campaign 5 Ad Group 5.3 Desktop 192 1,732 715.62 19 656.00
2/1/2025 Campaign 5 Ad Group 5.3 Mobile 83 520 393.59 8 315.00
2/1/2025 Campaign 5 Ad Group 5.3 Tablet 120 1,260 328.00 8 264.00
3/1/2025 Campaign 1 Ad Group 1.1 Desktop 236 3,688 138.88 41 1,538.00
3/1/2025 Campaign 1 Ad Group 1.1 Mobile 101 1,106 76.38 16 738.00
3/1/2025 Campaign 1 Ad Group 1.1 Tablet 340 5,540 240.80 52 1,872.00
3/1/2025 Campaign 1 Ad Group 1.2 Desktop 24 218 32.76 2 66.00
3/1/2025 Campaign 1 Ad Group 1.2 Mobile 10 65 18.02 1 32.00
3/1/2025 Campaign 1 Ad Group 1.2 Tablet 20 200 17.60 1 33.00
3/1/2025 Campaign 1 Ad Group 1.3 Desktop 170 2,466 306.16 18 621.00
3/1/2025 Campaign 1 Ad Group 1.3 Mobile 73 740 168.39 7 298.00
3/1/2025 Campaign 1 Ad Group 1.3 Tablet 60 1,380 95.60 6 198.00
3/1/2025 Campaign 2 Ad Group 2.1 Desktop 276 1,670 288.44 21 693.00
3/1/2025 Campaign 2 Ad Group 2.1 Mobile 119 501 158.64 8 333.00
3/1/2025 Campaign 2 Ad Group 2.1 Tablet 120 840 171.60 10 330.00
3/1/2025 Campaign 2 Ad Group 2.2 Desktop 560 4,302 442.54 59 2,036.00
3/1/2025 Campaign 2 Ad Group 2.2 Mobile 241 1,291 243.40 24 977.00
3/1/2025 Campaign 2 Ad Group 2.2 Tablet 420 3,600 345.20 45 1,553.00
3/1/2025 Campaign 3 Ad Group 3.1 Desktop 70 168 149.92 4 126.00
3/1/2025 Campaign 3 Ad Group 3.1 Mobile 30 50 82.46 2 60.00
3/1/2025 Campaign 4 Ad Group 4.1 Desktop 140 10,642 283.30 23 828.00
3/1/2025 Campaign 4 Ad Group 4.1 Tablet 80 14,420 224.00 12 432.00
3/1/2025 Campaign 4 Ad Group 4.2 Desktop 82 1,046 245.36 6 198.00
3/1/2025 Campaign 4 Ad Group 4.2 Tablet 40 620 92.40 3 99.00
3/1/2025 Campaign 4 Ad Group 4.3 Desktop 144 2,858 283.20 18 621.00
3/1/2025 Campaign 4 Ad Group 4.3 Tablet 20 2,200 41.80 3 104.00
3/1/2025 Campaign 5 Ad Group 5.1 Desktop 110 1,128 96.62 21 788.00
3/1/2025 Campaign 5 Ad Group 5.1 Mobile 47 338 53.14 8 378.00
3/1/2025 Campaign 5 Ad Group 5.1 Tablet 120 1,080 87.80 21 788.00
3/1/2025 Campaign 5 Ad Group 5.2 Desktop 44 270 187.18 3 99.00
3/1/2025 Campaign 5 Ad Group 5.2 Mobile 19 81 102.95 1 48.00
3/1/2025 Campaign 5 Ad Group 5.2 Tablet 20 340 142.60 1 33.00
3/1/2025 Campaign 5 Ad Group 5.3 Desktop 166 1,626 449.58 17 587.00

Page 20 of 25
Google Adwords - Monthly Statistics
Import Data
© www.excel-skills.com
Total Conv.
Month Campaign Ad Group Device Clicks Impressions Cost Conversions
Value
3/1/2025 Campaign 5 Ad Group 5.3 Mobile 71 488 247.27 7 282.00
3/1/2025 Campaign 5 Ad Group 5.3 Tablet 180 980 532.00 19 656.00
4/1/2025 Campaign 1 Ad Group 1.1 Desktop 94 1,120 68.60 14 504.00
4/1/2025 Campaign 1 Ad Group 1.1 Mobile 40 336 37.73 6 242.00
4/1/2025 Campaign 1 Ad Group 1.1 Tablet 40 2,080 20.00 5 173.00
4/1/2025 Campaign 1 Ad Group 1.2 Desktop 14 166 36.22 1 33.00
4/1/2025 Campaign 1 Ad Group 1.2 Mobile 6 50 19.92 - 16.00
4/1/2025 Campaign 1 Ad Group 1.2 Tablet 40 120 135.40 3 99.00
4/1/2025 Campaign 1 Ad Group 1.3 Desktop 100 1,778 217.08 10 345.00
4/1/2025 Campaign 1 Ad Group 1.3 Mobile 43 533 119.39 4 166.00
4/1/2025 Campaign 1 Ad Group 1.3 Tablet 60 1,620 133.60 5 165.00
4/1/2025 Campaign 2 Ad Group 2.1 Desktop 280 1,420 332.62 23 759.00
4/1/2025 Campaign 2 Ad Group 2.1 Mobile 120 426 182.94 9 364.00
4/1/2025 Campaign 2 Ad Group 2.1 Tablet 180 860 204.40 17 587.00
4/1/2025 Campaign 2 Ad Group 2.2 Desktop 382 3,142 351.78 42 1,449.00
4/1/2025 Campaign 2 Ad Group 2.2 Mobile 164 943 193.48 17 696.00
4/1/2025 Campaign 2 Ad Group 2.2 Tablet 260 3,300 256.40 28 966.00
4/1/2025 Campaign 3 Ad Group 3.1 Desktop 56 150 135.54 3 95.00
4/1/2025 Campaign 3 Ad Group 3.1 Mobile 24 45 74.55 1 46.00
4/1/2025 Campaign 3 Ad Group 3.1 Tablet - 40 - - -
4/1/2025 Campaign 4 Ad Group 4.1 Desktop 37 1,332 89.35 6 190.00
4/1/2025 Campaign 4 Ad Group 4.1 Tablet 10 1,060 5.70 1 35.00
4/1/2025 Campaign 4 Ad Group 4.2 Desktop 64 878 164.25 4 132.00
4/1/2025 Campaign 4 Ad Group 4.2 Tablet 21 520 124.90 3 83.00
4/1/2025 Campaign 4 Ad Group 4.3 Desktop 16 660 42.35 4 121.00
4/1/2025 Campaign 4 Ad Group 4.3 Tablet 1 580 1.25 - -
4/1/2025 Campaign 5 Ad Group 5.1 Desktop 126 1,034 97.98 23 863.00
4/1/2025 Campaign 5 Ad Group 5.1 Mobile 54 310 53.89 9 414.00
4/1/2025 Campaign 5 Ad Group 5.1 Tablet 60 1,200 40.20 10 360.00
4/1/2025 Campaign 5 Ad Group 5.2 Desktop 62 390 284.52 5 165.00
4/1/2025 Campaign 5 Ad Group 5.2 Mobile 27 117 156.49 2 79.00
4/1/2025 Campaign 5 Ad Group 5.2 Tablet 60 540 284.00 4 132.00
4/1/2025 Campaign 5 Ad Group 5.3 Desktop 136 1,072 337.50 15 518.00
4/1/2025 Campaign 5 Ad Group 5.3 Mobile 58 322 185.63 6 249.00
4/1/2025 Campaign 5 Ad Group 5.3 Tablet 60 1,000 157.60 5 165.00

Page 21 of 25
Google Adwords - Monthly Statistics Device: Select values to display:
Campaigns ok N0 Cost None Cost-None*N0 * Cost
© www.excel-skills.com
Total Cost: 4,545 6,046 6,307 6,638 4,116 7,954 9,987 8,527 8,309 8,026 10,720 8,135
Month: Apr/2025 Mar/2025 Feb/2025 Jan/2025 Dec/2024 Nov/2024 Oct/2024 Sep/2024 Aug/2024 Jul/2024 Jun/2024 May/2024
Campaign Name Period1 Period2 Period3 Period4 Period5 Period6 Period7 Period8 Period9 Period10 Period11 Period12
Campaign 1 788 1,095 945 1,177 582 1,443 2,558 1,916 1,868 1,874 1,769 1,145
Campaign 2 1,522 1,650 1,457 1,115 651 1,600 1,720 1,409 1,959 1,421 2,268 1,821
Campaign 3 210 232 110 309 263 420 272 406 415 478 444 311
Campaign 4 428 1,170 1,284 1,619 1,037 1,657 2,072 1,870 1,464 1,571 1,536 745
Campaign 5 1,598 1,899 2,511 2,419 1,583 2,834 3,365 2,926 2,603 2,682 4,702 4,114

On this sheet:
Include all your AdWords campaigns on this sheet by adding the campaign name
in column A. All the calculations in the columns with light blue column headings
are automated. You can select a device at the top of the sheet and select the
values to display (cost, clicks, cost per click, click through rate, conversions,
conversion rates, revenue, return on investment & more). The data on this sheet
provides a monthly analysis of AdWords campaign data for a 12-month period
which is based on the report date entered on the Setup sheet.

Page 22 of 25
Google Adwords - Monthly Statistics Device: Select values to display:
Campaigns ok N0 Cost None Cost-None*N0 * Cost
© www.excel-skills.com
Total Cost: 4,545 6,046 6,307 6,638 4,116 7,954 9,987 8,527 8,309 8,026 10,720 8,135
Month: Apr/2025 Mar/2025 Feb/2025 Jan/2025 Dec/2024 Nov/2024 Oct/2024 Sep/2024 Aug/2024 Jul/2024 Jun/2024 May/2024
Ad Group Name Campaign Name Period1 Period2 Period3 Period4 Period5 Period6 Period7 Period8 Period9 Period10 Period11 Period12
Ad Group 1.1 Campaign 1 126 456 306 473 207 457 821 560 711 536 955 560
Ad Group 1.2 Campaign 1 192 68 137 33 41 49 53 39 100 58 85 120
Ad Group 1.3 Campaign 1 470 570 503 670 335 937 1,685 1,317 1,058 1,280 729 466
Ad Group 2.1 Campaign 2 720 619 831 685 395 943 979 644 727 453 716 600
Ad Group 2.2 Campaign 2 802 1,031 625 430 256 657 742 765 1,232 968 1,552 1,220
Ad Group 3.1 Campaign 3 210 232 110 309 263 420 272 406 415 478 444 311
Ad Group 4.1 Campaign 4 95 507 540 802 488 582 877 798 579 580 315 164
Ad Group 4.2 Campaign 4 289 338 251 163 67 418 496 449 136 288 271 230
Ad Group 4.3 Campaign 4 44 325 493 654 482 656 699 623 749 704 950 351
Ad Group 5.1 Campaign 5 192 238 570 695 148 767 573 604 1,268 984 2,623 2,089
On this sheet:
Ad Group 5.2 Campaign 5 725 433 504 431 712 1,275 1,988 1,478 766 1,141 962 1,084
Include all your AdWords ad groups in column A and link the ad groups to
Ad Group 5.3 Campaign 5 681 1,229 1,437 1,292 724 792 804 844 568 557 1,117 941
campaigns in column B. All the calculations in the columns with light blue column
headings are automated. You can select a device at the top of the sheet and
select the values to display (cost, clicks, cost per click, click through rate,
conversions, conversion rates, revenue, return on investment & more). The data
on this sheet provides a monthly analysis of AdWords ad group data for a 12-
month period based on the report date entered on the Setup sheet.

Page 23 of 25
Google Adwords - Monthly Statistics Device: Select a campaign:
Campaign Summary * *
© www.excel-skill Impressions-None*N0 Clicks-None*N0 licks-Impressions*P1 Cost-None*N0 Cost-Clicks*N2 Conversions-None*N0 Revenue-None*N0 Cost-Conversions*N2onversions-Clicks*P1 Revenue-Cost*N2
Month Impressions Clicks CTR Cost CPC Conversions Revenue Cost / Conv Conv Rate ROI
Apr/2025 29,144 2,695 9.2% 4,545.26 1.69 285.00 10,211.00 15.95 10.6% 2.25
Mar/2025 65,942 4,153 6.3% 6,045.99 1.46 480.00 17,445.00 12.60 11.6% 2.89
Feb/2025 75,921 3,502 4.6% 6,306.68 1.80 431.00 15,750.00 14.63 12.3% 2.50
Jan/2025 126,491 4,187 3.3% 6,638.18 1.59 503.00 18,233.00 13.20 12.0% 2.75
On this sheet:
Dec/2024 90,999 2,729 3.0% 4,116.46 1.51 335.00 12,032.00 12.29 12.3% 2.92
Select a campaign & device at the top of the sheet in order to analyze your
Nov/2024 170,267 5,170 3.0% 7,953.91 1.54 624.00 22,734.00 12.75 12.1% 2.86
AdWords campaign data. You can also clear these input cells in order to view all
Oct/2024 226,854 6,746 3.0% 9,987.42 1.48 805.00 29,071.00 12.41 11.9% 2.91
campaign or device data. All the calculations & charts on this sheet are fully
Sep/2024 191,212 5,701 3.0% 8,527.40 1.50 698.00 25,187.00 12.22 12.2% 2.95
automated. The campaigns included in the list box at the top of the sheet are
Aug/2024 192,091 6,167 3.2% 8,309.03 1.35 766.00 27,853.00 10.85 12.4% 3.35
based on the contents of the Campaigns sheet and the dates are based on the
Jul/2024 177,311 5,623 3.2% 8,025.64 1.43 696.00 25,331.00 11.53 12.4% 3.16
report date specified on the Setup sheet.
Jun/2024 170,065 5,969 3.5% 10,720.08 1.80 772.00 28,658.00 13.89 12.9% 2.67
May/2024 123,750 3,625 2.9% 8,134.96 2.24 499.00 18,796.00 16.30 13.8% 2.31
Apr/2024 87,532 2,700 3.1% 4,679.42 1.73 355.00 13,266.00 13.18 13.1% 2.83
Mar/2024 76,600 2,063 2.7% 3,129.75 1.52 252.00 9,063.00 12.42 12.2% 2.90
Total 1,804,179 61,030 3.4% 97,120.18 1.59 7,501.00 273,630.00 12.95 12.3% 2.82
Cost Conversions Cost per Conversion Conversion Rate
12,000 900 18 14.0%
800 16 12.0%
10,000
700 14
10.0%
8,000 600 12
500 10 8.0%
6,000
400 8 6.0%
4,000 300 6
4.0%
200 4
2,000 2.0%
100 2
- - - 0.0%
4 4 4 24 4 4 24 4 4 4 25 25 5 5 4 4 4 24 4 4 24 4 4 4 25 25 5 5
02 02 02 20 02 02 20 02 02 02 20 20 02 02 02 02 02 20 02 02 20 02 02 02 20 20 02 02
/2 /2 /2 n/ l/2 /2 p/ /2 /2 /2 n/ b/ /2 /2 /2 /2 /2 n/ l/2 /2 p/ /2 /2 /2 n/ b/ /2 /2
ar pr ay Ju Ju ug ct ov ec Ja ar pr ar pr ay Ju ug ct ov ec ar pr
M A M A Se O N D Fe M A M A M Ju A Se O N D Ja Fe M A

Revenue ROI CTR CPC

30,000 3.50 10.0% 2.50
3.00 9.0%
25,000
8.0% 2.00
2.50 7.0%
20,000
2.00 6.0% 1.50
15,000 5.0%
1.50
4.0% 1.00
10,000
1.00 3.0%
5,000 2.0% 0.50
0.50
1.0%
- - 0.0% -
4
4

24

24

25

25

5
4
02

02

02

02

02

02

02
02

02
02

20

20
20

20
l/2
/2

/2

/2

/2

/2

/2
/2

/2
/2

n/

n/
p/

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ug

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Page 24 of 25
Google Adwords - Monthly Statistics Campaign: Device: Select Ad Group:
Campaign Summary * * *
© www.excel-skills.com
Month Impressions Clicks CTR Cost CPC Conversions Revenue Cost / Conv Conv Rate ROI
Apr/2025 29,144 2,695 9.2% 4,545.26 1.69 285.00 10,211.00 15.95 10.6% 2.25
Mar/2025 65,942 4,153 6.3% 6,045.99 1.46 480.00 17,445.00 12.60 11.6% 2.89
Feb/2025 75,921 3,502 4.6% 6,306.68 1.80 431.00 15,750.00 14.63 12.3% 2.50
On this sheet:
Jan/2025 126,491 4,187 3.3% 6,638.18 1.59 503.00 18,233.00 13.20 12.0% 2.75
Select an ad group & device at the top of the sheet in order to analyze your AdWords ad
Dec/2024 90,999 2,729 3.0% 4,116.46 1.51 335.00 12,032.00 12.29 12.3% 2.92
group data. Only the ad groups associated with the campaign currently selected on the
Nov/2024 170,267 5,170 3.0% 7,953.91 1.54 624.00 22,734.00 12.75 12.1% 2.86
CamCharts sheet will be available for selection. You can also clear these input cells in
Oct/2024 226,854 6,746 3.0% 9,987.42 1.48 805.00 29,071.00 12.41 11.9% 2.91
order to view all ad group or device data (for the selected campaign). All the
Sep/2024 191,212 5,701 3.0% 8,527.40 1.50 698.00 25,187.00 12.22 12.2% 2.95
calculations & charts on this sheet are fully automated. The ad groups included in the
Aug/2024 192,091 6,167 3.2% 8,309.03 1.35 766.00 27,853.00 10.85 12.4% 3.35
list box at the top of the sheet are based on the contents of the AdGroups sheet and
Jul/2024 177,311 5,623 selected on the
the campaign 3.2%CamCharts
8,025.64
sheet. The dates are1.43
based on the696.00
report date 25,331.00 11.53 12.4% 3.16
Jun/2024 170,065 specified5,969 3.5%
on the Setup sheet. 10,720.08 1.80 772.00 28,658.00 13.89 12.9% 2.67
May/2024 123,750 3,625 2.9% 8,134.96 2.24 499.00 18,796.00 16.30 13.8% 2.31
Apr/2024 87,532 2,700 3.1% 4,679.42 1.73 355.00 13,266.00 13.18 13.1% 2.83
Mar/2024 76,600 2,063 2.7% 3,129.75 1.52 252.00 9,063.00 12.42 12.2% 2.90
Total 1,804,179 61,030 3.4% 97,120.18 1.59 7,501.00 273,630.00 12.95 12.3% 2.82
Cost Conversions Cost per Conversion Conversion Rate
12,000 900 18 14.0%
800 16 12.0%
10,000
700 14
10.0%
8,000 600 12
500 10 8.0%
6,000
400 8 6.0%
4,000 300 6
4.0%
200 4
2,000 2.0%
100 2
- - - 0.0%
4 4 4 24 4 4 24 4 4 4 25 25 5 5 4 4 4 24 4 4 24 4 4 4 25 25 5 5
02 02 02 20 02 02 20 02 02 02 20 20 02 02 02 02 02 20 02 02 20 02 02 02 20 20 02 02
/2 /2 /2 n/ l/2 /2 p/ /2 /2 /2 n/ b/ /2 /2 /2 /2 /2 n/ l/2 /2 p/ /2 /2 /2 n/ b/ /2 /2
ar pr ay Ju Ju ug ct ov ec Ja ar pr ar pr ay Ju ug ct ov ec ar pr
M A M A Se O N D Fe M A M A M Ju A Se O N D Ja Fe M A

Revenue ROI CTR CPC

30,000 3.50 10.0% 2.50
3.00 9.0%
25,000
8.0% 2.00
2.50 7.0%
20,000
2.00 6.0% 1.50
15,000 5.0%
1.50
4.0% 1.00
10,000
1.00 3.0%
5,000 2.0% 0.50
0.50
1.0%
- - 0.0% -
4
4

24

24

25

25

5
4
02

02

02

02

02

02

02
02

02
02

20

20
20

20
l/2
/2

/2

/2

/2

/2

/2
/2

/2
/2

n/

n/
p/

b/
ug

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ar

ar
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M
A

A
O

D
N
M

Page 25 of 25