Research Methods Classpresentation 2025
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kimarajohnsonhenry2Research Methods Classpresentation 2025
Uploaded by
kimarajohnsonhenry2NDEJJE UNIVERSITY
FACULTY OF BUSINESS ADMINISTRATION AND MANAGEMENT
YEAR I, SEMESTER II 2024/2025
RESEARCH METHODS COUSEWORK QUESTIONS FOR CLASS PRESENTATIONS
Mini Case
In Uganda, print advertising is an important element for companies, especially the ones that sell
fast moving consumer goods (FMCG) and services. Huge budgets are lined at the start of the
year to publicize products, announce promotions and run consumer campaigns. In 2019, over
445 billion shillings was spent by the 20 top advertising companies in Uganda on advertising
using different types of adverting.
MTN Uganda, took the top spending position splashing over 29 billion on ads, followed by their
archrivals Airtel who spent two billion less at 27 billion. According to a new media report by
Ipsos-Synovate (formerly Steadman-Synovate) titled the Uganda All Media and Products Survey
(UAMPS), MTN spent about Shs. 29 billion on advertising. MTN Uganda advertises using
visual media through the television, Audio through the radio and print media through
newspapers, magazines and bill boards. Advertising problems often have far-reaching effect on
any company and if neglected can cause a great threat to the continued existence of the company,
the use of advertising is effective to boost firm’s sales performance. This is evidenced from the
usage of advertising and the expenditure on advertising which has been increasing over the years
(Giles, 2020).
Despite Print advertising representing one of the oldest and widespread forms of media, mainly
consisting of newspapers, billboards and magazines, its contribution to sales performance is not
known. MTN Uganda Limited still spends a sizable amount of its marketing budget on print
media adverts by frequently printing advertisements of its products and services with the aim of
increasing its sales performance. It is however, not clear how much print advertising contributes
to the sales performance of MTN Uganda in terms of sales revenue, market share and customer
acquisition. The sales team of MTN are always on their toes to fulfill their sales targets and
consequently achieve sales performance. The company specifically advertises using,
Newspapers, Magazines and Billboards (MTN Uganda, Annual report, 2020).
You and your group members are the research experts, you are required to conduct research and
solve the problem at the company:
Note: All answers must be based on the case above except question 8 d, 9 b, c, d and some
parts of 10.
QUESTION ONE
a) Identify the independent and the dependent variable.
b) Draw a conceptual diagram to depict the relationships between the variables.
c) Write a statement of problem that will form the basis of your research study.
d) Generate the general and specific objectives of your study using 1) many-to- one
approach, 2) many-to-many approach and 3) one-to-many approach.
e) Generate the key questions that will guide this study.
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QUESTION TWO
a) Write a brief background to the above study following the funnel shaped approach.
b) Prepare the scope of the study giving reasons why that particular scope.
c) Who are the stakeholders who shall benefit from the findings of this study and how
will each category benefit?
d) Generate a list of key terms in this study and provide operation definitions as per your
research.
QUESTION THREE
a) Conduct a literature review for the study in the Case.
b) Identify a theory that is relevant for this study.
c) What were your major sources of information for your literature review?
d) Use APA format for in-text citation and provide a reference list.
QUESTION FOUR
a) Explain research design and how you can use it for your study.
b) What type of research design should this study adopt and why? Provide justification for
your answers. What other options do you have if not the design you have chosen and
why?
c) What is the importance of research design to your study?
QUESTION FIVE
a) Describe the different data collection sources, methods and instruments that can be used
for this research, explain how they can be used, their usefulness and disadvantages.
QUESTION SIX
a) Design an interview guide to be used for your study.
b) Design an observation checklist to be used for the study.
c) Design a focused group discussion guide for the study.
a) What is bias, and how can it be reduced during interviews?
QUESTION SEVEN
a) Design a questionnaire that you will use to collect data in your study. What
considerations did you take while designing this questionnaire that makes it suitable for
data collection?
b) “Every data collection method has its own built-in biases. Therefore, resorting to multi-
methods of data collection is only going to compound the biases.” How would you
handle different types of biases in your study?
QUESTION EIGHT
a) Identify the relevant population for the above research, and suggest the appropriate
sampling design to investigate the issues, explaining why they are appropriate and
identify the sampling frame as well.
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b) Justify use of a convenience sample in your research.
c) With examples, explain why you would choose nonprobability sampling designs instead
of probability sampling designs.
d) The executive board of a relatively small university located in Uganda wants to
determine the attitude of their students toward various aspects of the university. The
university, founded in 2015, is a fully accredited government university with 11,000
students. The university specializes in the social sciences and humanities and has five
faculties, six service departments, eight research centers, and two graduate schools. The
executive board has asked you to come up with a sampling plan. Develop a sampling plan
and pay attention to the following aspects: target population, the sampling frame, the
sample technique and the sample size.
QUESTION NINE
a) Explain the steps your group may use to ensure reliability and validity of your findings.
b) What is qualitative data? How do qualitative data differ from quantitative data?
c) Explain the following qualitative research approaches ethnography, phenomenological
research and grounded theory.
d) Describe the main steps in qualitative data analysis.
QUESTION TEN
a) Explain what scaling and measurement is in research.
b) How do we use different types of measurements scales in conducting research?
c) Distinguish between rating and ranking scale.
d) What is the most appropriate scale for measuring attitude in research?
e) What measurement scale did the members of group 7 use in their questionnaire?
QUESTION ELEVEN
a) The earlier groups designed questionnaires and interview guide. You are now required to
process and analyze the data.
b) Explain what coding the data involves.
c) Data editing deals with detecting and correcting illogical, inconsistent, or illegal data in
the information returned by the participants of the study. Explain the difference between
illogical, inconsistent, and illegal data.
d) How would you deal with missing data?
COURSE WORK III
QUESTION ONE (This question is to be done by all groups)
Using answers from question 1-11, compile a research proposal. Be sure to include workplan,
budget, references and appendices.
