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Competition 1

Bauer Media, founded in 1875 and headquartered in Hamburg, Germany, is a multinational media company that employs over 11,500 people and generates significant revenue through a diverse portfolio of more than 600 magazine brands, 400 digital products, and 50 radio and TV stations. The company is led by CEO Yvonne Bauer and operates across various genres including autosport, lifestyle, and fashion. Bauer Media faces competition from companies like Immediate Media, particularly in the automotive and gardening magazine sectors, where they publish similar content aimed at overlapping audiences.

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0% found this document useful (0 votes)
25 views

Competition 1

Bauer Media, founded in 1875 and headquartered in Hamburg, Germany, is a multinational media company that employs over 11,500 people and generates significant revenue through a diverse portfolio of more than 600 magazine brands, 400 digital products, and 50 radio and TV stations. The company is led by CEO Yvonne Bauer and operates across various genres including autosport, lifestyle, and fashion. Bauer Media faces competition from companies like Immediate Media, particularly in the automotive and gardening magazine sectors, where they publish similar content aimed at overlapping audiences.

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rt05265691
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© © All Rights Reserved
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Unit 1 Fact Sheet Rhys Thomas-Berry

Competition 1

Bauer Media
https://www.bauermedia.co.uk/

Bauer Media is a family owned media company that


provides content and services to a large number of
people.This means that it is a mass media company,
which means they provide media based content and
services to an extremely large audience.
It was founded in 1875 and in 2015 they had 11,500
employees.The CEO is a woman named Yvonne
Bauer and she has been CEO since November 2010. As of August 2024 she has an
estimated net worth of $2.3 billion.They have headquarters in Hamburg, Germany
but are a multinational company that operates in more than one country spreading
their brands to increase brand image.
Bauer Media owns more than 600 different magazine brands, over 400 digital
products and 50 radio and TV stations. In 2023, Bauer UK achieved a total revenue
of £761.3 million. Bauer Media is also a cross media company as they use many
different forms of media to publish their products such as: magazines, websites and
radio, which helps them to gain interest in the company.
Genres:

They produce magazines of a range of genres including:

● Autosport
● Lifestyle
● Fashion
● Gossip
● Sport
● Home

MAGAZINES
● AnglingTimes
● AM
● Bella
● Bike
● Bird Watching
● Car
● ClassicBike
● Classic Car Weekly
● Classic Cars
● Closer
● Commercial Fleet
● Country Walking
● Empire
● Garden Answers
● Garden News
● Grazia
● Heat
● Landscape
● MCN
● Model Rail
● Mojo
● Parkers
● Practical Classics
● Puzzles
● Steam Railway
● Take A break
● That's Life!
● Today’s Golfer
● Total TVguide
● Trail
● TV Choice
● Yours

DIGITAL

● Absolute Radio
● AnglingTimes
● AM
● Bike
● Bird Watching
● Car
● Classic Bike
● Classic Car Weekly
● Classic Cars
● Closer
● Commercial Fleet
● CoolFM
● Country Walking
● Downtown Country
● Downtown
● Empire
● Fleet News
● Garden Answers
● Garden News
● Grazia
● Heat
● Hits Radio East Yorkshire
● Hits Radio Liverpool
● Yours
● Hits Radio network
● Hits Radio North East
● Hits Radio pride
● Your MFR
● Your Northsound1
● Your TayFm
● Your WestFm
● Kerrang Radio!
● Kiss
● Kiss Fresh
● Kisstory
● Landscape
● Magic
● MCN
● Model Rail
● Mojo
● Mother&Baby
● Mustard.co.uk
● Planet Rock
● Practical Classics
● Puzzles
● Rail
● Ride
● Steam Railway
● Today’s Golfer
● Trail

AUDIO

● More Music 3FM


● Absolute Radio
● Absolute Radio 00’s
● Absolute Radio 10’s
● Absolute Radio 20’s
● Absolute Radio 60’s
● Absolute Radio 70’s
● Absolute Radio 80’s
● Absolute Radio 90’s
● Absolute Radio classic rock
● Absolute Radio country
● Boom Radio
● BridgeFM
● CentralFM
● Channel 103
● Chesire’s Silk 106.9
● Chesters Dee 106.3
● CoolFM
● Countryline Radio
● Downtown Country
● Downtown
● Dragon Radio
● Nation’s Easy Radio
● Fosse 107
● Gaydio
● Greatest Hits Radio
● Greatest Hits Radio Ayrshire
● Greatest Hits Radio Berkshire & North Hampshire
● Greatest Hits Radio Bristol & The South West
● Greatest Hits Radio Bucks,Beds and Herts
● Greatest Hits Radio Cornwall
● Greatest Hits Radio Coventry and Warwickshire
● Greatest Hits Radio Devon
● Greatest Hits Radio Dorset
● Greatest Hits Radio East Midlands
● Greatest Hits Radio North Lincolnshire & East Yorkshire
● Greatest Hits Radio Edinburgh
● Greatest Hits Radio Essex
● Greatest Hits Radio Glasgow
● Greatest Hits Radio Gloucestershire
● Greatest Hits Radio Greater Manchester
● Greatest Hits Radio Grimsby
● Greatest Hits Radio
Herefordshire & Worcestershire
● Greatest Hits Radio Hull & East
Yorkshire
● Greatest Hits Radio Lancashire
● Greatest Hits Radio Lincolnshire
● Greatest Hits Radio Liverpool & The North West
● Greatest Hits Radio Manchester
● Greatest Hits Radio Norfolk & North Suffolk
● Greatest Hits Radio North East
● Greatest Hits Radio North East Scotland
● Greatest Hits Radio North Of Scotland
● Greatest Hits Radio North West & North Wales
● Greatest Hits Radio North Yorkshire
● Greatest Hits Radio Salisbury
● Greatest Hits Radio Shropshire & The Black Country
● Greatest Hits Radio Somerset
● Greatest Hits Radio South Coast
● Greatest Hits Radio South wales
● Greatest Hits Radio South Yorkshire
● Greatest Hits Radio Staffordshire & Chesire
● Greatest Hits Radio Stamford & Rutland
● Greatest Hits Radio Suffolk
● Greatest Hits Radio Surrey & East Hampshire
● Greatest Hits Radio Swindon
● Greatest Hits Radio Tayside & Fife
● Greatest Hits Radio Teeside
● Greatest Hits Radio West Midlands
● Greatest Hits Radio West Sussex
● Greatest Hits Radio West Yorkshire
● Greatest Hits Radio Wigan & St Helens
● Hits Radio Bournemouth & Poole
● Hits Radio Bristol & The South
● Hits Radio Cornwall
● Hits Radio East Midlands
● Hits Radio East Yorkshire
● Hits Radio Lancashire
● Hits Radio Lincolnshire
● Hits Radio Liverpool
● Hits Radio Manchester
● Hits Radio Network
● Hits Radio North East
● Hits Radio Pride
● Hits Radio South coast
● Hits Radio South Wales
● Hits Radio South
Yorkshire
● Hits Radio staffordshire & Cheshire
● Hits Radio Teeside
● Hits Radio
● Hits Radio West Yorkshire
● Your Clyde 1
● Your Forth 1
● Your MFR
● Your Northsound 1
● Your Tay FM
● Your West FM
● Isle Of Wight radio
● Island FM
● Jazz FM
● Kerrang! Radio
● Kingdom Radio
● Kiss
● Kiss Fresh
● Kisstory
● KM FM
● Love Liverpool 80’s
● Love Manchester 80’s
● Magic At The Musicals
● Magic Chilled
● Magic
● Magic Soul
● Magic Mellow
● Mi-soul
● More Radio
● Nation Radio North East
● Nation Radio Scotland
● Nation Radio South
● Nation Radio Suffolk
● Nation Radio UK
● Nation Radio Wales
● Nation Radio Yorkshire
● Original 106 FM
● Planet rock
● Q radio
● Radio Carmarthenshire
● Radio Essex
● Radio exe Devon
● Radio Pembrokeshire
● Scala radio
● Star radio
● Swansea bay radio
● The voice North Devon
● Time 107.5 FM
● U105

Competing Products
Immediate Media owns the
BBC Top Gear and Bauer
Media own a similar magazine
called Car. Top Gear is a
magazine that talks about the
newest and most classical
cars and in depth information
about them which is
interesting to the viewers.
Bauer media’s Car magazine
does the exact same thing
talking about new cars,
classical cars, the fastest, the
most expensive which is why these two magazines are such competitors.
Although the magazines are competing with each other, so are the companies. They
both own and publish relatively similar things head to head with each other both
trying to gain more of an audience.

Immediate Media also own


brands like Gardener’s World and
Bauer Media own a brand called
Garden Answers, which both talk
about tips for gardening, how to
organise it well and the best
products to purchase. Both of
these magazines are competing
with each other and they have the
same target audience.The
companies that own these
magazines are also competitors
too.

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