OTIENO FIDEL ODHIAMBO

P15/1282/2010

DR. MBURU
Table of Contents
INTRODUCTION 2
Background 2
Problem Definition 3
Project Goal 3
Objective 3
Justification 4
Scope 4

LITERATURE REVIEW 5
METHODOLOGY 6
Resources Used 6

REFERENCES 7

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INTRODUCTION
Background

The recent advancement in technology has facilitated commerce around the globe. This online
medium of commerce has provided great opportunities for many consumers. Consumers are becoming
more efficient by shopping online and more knowledgeable because of ease of information
accessibility online. The customers are able to research and evaluate the product before deciding and
making a purchase.
Compared to the traditional shopping, one has to leave home, either walk or take a ride to a particular
location in order to buy what one wants, this makes them to be restricted by time, distance, and
location. The customer will move one corner of the store to another checking for the product they
want. On some occasion they would not find the items they want or have to speak with the shopping
assistant to help them locate the area where the product is found.

Online shopping has enabled the prices and features of products to be easily compared to make an
informed purchase decision. The information on the products can be obtained from anywhere at any
time and purchase be made online. Online shopping provides more flexibility and opportunity for
consumers. For example, consumers are shopping with increased knowledge of products through
online research and are placing less reliance on salespersons. In addition, consumers are not restricted
by time, distance, and location like in the tradition shopping. Consumers can shop from any distance
at any time from any location of preference. Online stores are able to specialize in items and extreme
sizes that are not possible for some traditional stores due to their limitation of inventories. Amazon
and eBay are classic examples of successful online retailers that use low-priced items and large stocks
to attract and retain customers.

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Problem definition

Shopping from the supermarkets, especially during the rash hour is tedious, inconveniencing and time
consuming due to long queues, slow tellers and generally large influx of customers.

Another issue is that the customers face is the inconvenience of walking around with packaging
materials since the ban on the polythene bags that was introduced by the government, and the extra
cost of purchasing a packaging material for your items.

Project goal
To provide the customers with platform through which the can shop online, make payments and have
their goods delivered to their place of convenience.

Objectives

1. Offer Customer platform with features like (Responsive Add to Cart).

2. Delivery platform synchronized with payments, seamlessly smooth flow from purchase to
delivery.
3. Chat room for immediate feedback.
4. Pops new offers or information and newsletter to keep the customer informed and updated on
items.
5. Admin panel to enable management to track amount of sales made, add, delete products and
manage interaction with the delivery people.
6. Form of payment to use to purchase items.

Justification
Shopping is traditionally done especially for food items that are used on regular basis Even though
there are quite improvements on online shopping, visits to supermarkets is still evident especially for
essential products. The supermarkets have been left behind in the innovation world. they are not
looking into ways of increasing customer’s satisfaction and end up making little sales and some even
loose potential customers due to long queues, and a must-visit supermarket attitude, which has caused
mushrooming of Shopping Malls all over town . This system will offer the supermarkets a platform
where customers can buy goods and have them delivered at a cost to their respective locations. The
system will also offer the owners of the shopping store a platform where they can manage their
products efficiently hence make wise decision on which products are currently bought more. The
system will also save on rent paid by the supermarkets, as they can stock one outlet well and make

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sales from it. This will help them save money since they will know the products are on demand and
stock more of that thus reducing dead stocks. Furthermore, through the charts analysis they know the
items which made low sales and can now be able to come up with ways of increasing the sales of
those products.

Scope

The online shopping system will deal basically in fast moving goods like sugar, maize flour, bread
and other items that are used on a regular basis.

LITERATURE REVIEW

Online buying behavior is affected by various factors like, economic factors, demographic factors,
technical factors, social factors, cultural factors, psychological factors, marketing factors and
legislative factors. Customers choose an online-shop mainly based on references, clarity terms of
delivery, graphic design and additional services. Problematical customers read discussions on the
Internet before they spend their money on-line and when customers are incapable to purchase the
product fast and with no trouble they leave online-shop.

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Kotler, described Consumer buying method as learning, information-processing and decision-making
activity divided in several consequent steps: Problem identification, information search, alternatives
evaluation, purchasing decision, post-purchase behavior. Efthymios, identified the main constituent of
the online shopping experience as follows: the functionality of the website that includes the elements
trade with the site’s usability. The emotional elements planned for lowering the customer’s hesitation
by communicating trust and credibility of the online seller. Usability and trust are the issues more
regularly found to influence the online consumer’s behavior. Karayanni, examined that discriminating
of potential determinants between web- shoppers and non-shoppers. Free shipping is a great motivator
to purchase the products and customers are willing to pay nominal charges for getting their products.
There are some ways that retailers can do to improve the experience for their online shoppers. The
first is to write the expected delivery time, customers are willing to wait for their orders but want to
know just how long that time is. Timely arrival of products encourages shoppers to recommend an
online retailer. Consumers also want to track updates and delivery notifications to understand when
their package is incoming. Online shoppers want flexibility in their goods transist, mainly the ability
to give special delivery instructions or schedule a delivery time.

METHODOLOGY

Waterfall Model

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Resources used
PHP, Jquery, Ajax, MySql
PhpStorm for coding.

REFERENCES

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Celik, H.,” Influence of social norms, perceived playfulness and online shopping anxiety on
customer’s adoption of online retail shopping,” International journal of retail and distribution
management.

.McKnight, D. H., Choudhury, V. and Kacmar, C., “Developing and validating trust measures for e-
commerce: an integrative typology,” Information Systems Research.

Kelley, C. M. (January 16, 2018), Online Shoppers, http://www.forrester.com. Harteveldt, H. H.

Nail, J. (March 26, 2018) The state of Online Marketing 2018, http://www.forrester.com.

http://www.jeffbullas.com/increase-your-online-store-sales/
https://beeketing.com/blog/how-to-increase-online-sales-effective-strategies/