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@Assignment 2- M Mix & Goods, Services

The document outlines an assignment focused on the Marketing Mix, specifically the 4 P's: Product, Price, Place, and Promotion. It includes activities for identifying elements related to each P and categorizing goods and services in leisure and tourism contexts. Additionally, it prompts students to analyze goods and services in various facilities like nightclubs and theme parks.

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Abhishek
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9 views2 pages

@Assignment 2- M Mix & Goods, Services

The document outlines an assignment focused on the Marketing Mix, specifically the 4 P's: Product, Price, Place, and Promotion. It includes activities for identifying elements related to each P and categorizing goods and services in leisure and tourism contexts. Additionally, it prompts students to analyze goods and services in various facilities like nightclubs and theme parks.

Uploaded by

Abhishek
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ASSIGNMENT-2

NAME: _____________

PART A
The Marketing Mix is made up of 4 parts, which are known as the 4 P’s.
When we looked at the definition of marketing these 4 P’s came up as 4 key
words. Can you remember what they were?

P
P

P
P

PART B

The following words are all to do with the marketing mix. See if you can put the
in the right P.

Brand Name List Price Location

Advertising Surcharge

Design Quality Press

Discounts Services

Product Price Place Promotion


PART C

Many leisure and tourism products are a combination of both goods and services.
Here are some of the things that you may expect to be provided at a pop concert
Which ones are goods and which ones are services? Circle the goods and
underline the services!

Exciting atmosphere Merchandise Clear signposts


Programmes Seating Parking
Watching the concert Heating & Lighting Tickets
First Aid Refreshments
Advice from staff

If we look at one of the most famous companies McDonalds it can be said that
the food and drink are the goods and the services are a place to eat and
children’s parties.

Complete the table below listing the goods and services you would expect to find
in the listed facilities. You can work in small groups.

Facility Goods Services


Nightclub

Bowling Alley

Theme Park

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