MODULE 1

TOPIC: The power of Media and Information

1. Citizen Journalism
2. Online Selling Phenomenon
3. Tourism

MODULE 2
TOPIC: Current and Future Trends in Media and Information
The Massive Open Online Course (MOOC) is defined as a model for delivering learning content online to any person who wants to take
a course, with no limit on attendance. It can be characterized by the following:
1. A revolutionary approach to education that moves away from the physical to the virtual
2. A kind of learning that happens online, breaking the norm of traditional schools or universities for higher education.
3. Utilizes information technologies like analytics to help instructors gauge their student’s learning.
4. Emphasis on connectedness.
The Implications
1. By taking learning into virtual space, attendance is no longer a determining factor in one’s education. This makes MOOC learning a
popular alternative for those whose life situations make them unable to attend regular schools "Perception, Action and the Brain" by
brewbooks is licensed under CC BY-SA 2.0
2. Managing MOOC is relatively cheaper than running educational institutions. By taking out the experiences of Universities – which are
passed down to students in exorbitant fees- MOOC addresses the high cost of education.
3. Analytic provides information about the learning process of students. Through the use of data collected through analytics, MOOC
provides a means to improve learning.
4. Since it focuses on connectedness as part of the learning process, MOOC allows education to take place on a global scale,
connecting learners and instructors all over the world to one another to maximize education.

MODULE 3
TOPIC: Implications of Media and Information (Positive and Negative effects of Social Media)
POSITIVE EFFECTS
1. Individuals has more cohesive social units.
2. Improves the quality of life.
3. Promoting economic opportunities.
4. Use for greater political participation.
5. Improvement of learning environment.

NEGATIVE EFFECTS
1. Cyberbullying and Mental Health Problems
2. Social Media addiction
3. Minimal interaction of members
4. Emergence of scammers

MODULE 4
TOPIC: Text and Visual Dimensions of Information and Media
Text may be defined as a simple and flexible format of presenting information or conveying ideas whether hand-written, printed or
displayed on-screen. It is very powerful in disseminating information, providing direction and giving suggestions. Text is available in
different sources, which may be categorized into two:
1. Formal
Example of these are news articles, published books, newspapers, magazines, advertisements, research works, etc. Formal textbased
materials are created and distributed by established institutions (such as publishing companies, news agencies, etc.) and go through a
rigorous process of editing or evaluation and are usually governed by censorship of the state.
2. Informal
Examples of these are blogs, personal e-mails, SMS or text messages, online messengers, social media platforms, etc. They come
from personal opinions or views on different issues, processes, etc.

Text as Visual
Typeface font, font type, or type) is the representation or style of a text. A typeface is usually composed of alphabets, numbers,
punctuation marks, symbols and other special characters. Fonts in digital format are installed in forms such as True Type Font (.ttf),
Open Type Font (.otf), etc. Fonts convey different emotions and meaning, and you must be very careful in choosing the right font for
your content. The table below presents the different types of fonts, their implications, uses, and examples.

MODULE 5 and 6
TOPIC: Audio and Motion Dimensions of Information and Media
Manipulative and Multimedia Dimensions of Information and Media
Classification of Manipulatives
Manipulatives can be classified into two: the traditional and the digital.
1.Traditional Manipulatives are those that does not require any digital component to function.
2. Digital manipulatives, on the other hand, are computationally-enhanced versions of traditional manipulatives. In a product
development paper that discussed the enhancement of traditional kindergarten educational toys, Resnick (1998) termed these as the
“new manipulatives” and are designed to enable children new sets of concepts that were considered before as too advanced. These
system concepts, such as feedback and emergence. (Resnick, Martin, Berg, Borovoy, Colella, Kramer, and Silverman, 1998). An
example digital manipulative is Lego bricks embedded with robotics technology, which students can program to move and perform
certain functions.

Digital manipulatives may also be classified into two, concrete and virtual.
1. Concrete manipulatives allow actual hands-on manipulation.
2. On the other hand, virtual manipulatives are “interactive, web-based, visual representation of a dynamic object that provides
opportunities for constructing mathematical knowledge (Moyer et al, 2002 on Hunt, 2008). Interactivity, or the responsiveness one
experiences from another entity, be it a computer system or person (Lew, Walther, Pang, and Shin, 2018), is the most important
characteristic of digital manipulatives. Take note that in this age, people need to establish wide connections and demand quick
responses, and today’s websites, apps and video games answer to this demand.

MODULE 7
TOPIC: Producing Multimedia Content
Factors to consider in producing a good content.

1. Establish your THESIS STATEMENT

This may look like a piece of your Practical Research subject but establishing the thesis statement is the first concern of any storyteller.
Every content has a story, even if it is not text based. The content is the message the source wishes to inform the audience, and this
must be clear at the very start. Before creating a content, think first: what message do I want to impart to my audience?

2. Know your AUDIENCE

These are the people you are conversing with through your work. Identify their preferences, their level of understanding, their biases,
their manner of thinking. For instance, there are a hundred and one strategies of creating an instructional material in science, but the
strategies are reduced and organized if you give focus to a particular group, say for instance Grade One pupils, which obviously do not
have the level of understanding of senior high school students.

3. Determine your PURPOSE

Once you have identified your audience, you must determine the purpose why you are producing a content. Do you want to entertain,
teach, correct wrong perceptions, call somebody’s attention, advertise, make an appeal, etc.? You may combine purpose, for instance,
your content may be entertaining and at the same time, informative; you may advertise a product and call the attention of your
audience about a certain social issue. However, if you are dealing with a simple or short content, limit your purpose to one or two, or
you might end up presenting a hodge-podge of ideas and confuse your audience.

4. Choose your STYLE

What will be your approach in relaying your content? Definitely, you must be guided by the profile of your audience and the nature of
your platform. Decide on the genre that you will employ. Would you go for an academic discussion or a storytelling session? Would you
relay your song through hip hop or through rock? Would your audience find infographics more appealing than comic strips? Is face-to-
face focus group discussion already allowed, or would a discussion via Zoom more feasible? Would a short narrative film be better than
a documentary? Check the platform through which you will communicate with them. Does your audience rely heavily on social media
for information? What app do they access most? In case your audience do not have access to new media, what traditional media do
they prefer most?

5. Think of an INNOVATION
Today’s generation is always in search for novelties – things they have never seen before and ideas that are fresh and new. Back in
New Year’s Eve 2000, when all nations attempted to celebrate the new millennium with a tremendous twist, performers from Australia
performed an extraordinary production number right on top of the Sydney Opera House. That was a new sight to behold, very apt for
the turn of the century. As you plan your work, think of new possibilities. Open new doors; think out of the box.
6. Decide your LANGUAGE A person’s foreign language hits the mind; his or her native language hits the heart. Would you rather
stimulate the thinking of your audience, or would you want your content to be heartfelt? But then, a common language spoken by a vast
majority across nations would ensure maximum understanding. Would you go for this idea?

7. Explore other OPTIONS Is a single medium enough for you to inform, or would multimedia help in gaining wide audience?
Remember that media convergence is a trend. If you follow a certain vlogger, you will notice that aside from YouTube, he or she will
use Facebook, Instagram and TikTok as alternative content platforms, some even publish books, appear on TV and speak over the
radio. Do you intend your content to be delivered that way also?

8. Think of what others can GIVE back. This is not about getting paid for your work; this is all about the effect on your audience upon
viewing your content. Consider this: netizens will not shower you with emojis just because there is a button available to react. They will
do so because they appreciate the message you wish to convey. Consider yourself as an advocate of change for the community and
for the world through your content.

MODULE 8
TOPIC: Evaluating Multimedia
Is This Legit?
“Legit ba ‘to? (Is This True)” This must be the first question to ask in evaluating media content. In the millions of fresh news and
information found in the internet every day, not all can be considered legit, and with the advancements in technology, fake information
can look very authentic in the eyes of unwary netizens. Therefore, it is very much needed to give sound judgment of media content
before we evaluate it further, or we might fall in the same trap that many unguided people have fallen – continuing the cycle of
misinformation and believing what is supposed to be wrong. The Sheridan Libraries of Johns Hopkins University post some items to
consider that can help determine authenticity of an online content (2020):

1. Location of the source (Where does the content come from?) Check whether the source is a reliable enough. Be mindful if the
content just comes from a blog-publishing service (blogger.com), from a free and open source, (wikipedia.org) or from any site you can
easily guarantee.

2. Network (Who are the followers of this site?) Just recently, while monitoring the School’s Division DepEd Tayo FB Page, I notice a
ranting message from another FB page carrying the name of a public elementary school. It can be easily dismissed as fake because
that FB page has only three members, which does not even include the school’s principal.

3. Content (Can the information be confirmed from other sources?) While you must be careful with content coming from sources that I
have stated in item number 1, you can still trust them as long as you verify them from other more credible sources. If the content is
constant in many sources, then it is factual. For instance, you can refer to the references posted at the end of a Wikipedia item as a
counter checker. Pictures and other graphics can be verified as well through image verification sites such as tineye.com. By simply
uploading the image or pasting its URL, you can check its origin and which other websites has used the picture.

4. Contextual updates (Is the content updated or is it lost in time?) 6 As connectivity progresses, the timeliness of a content also
shortens. In research, content published more than five years ago might not be relevant for current use. Such is a case to case basis,
though. News, current demographics, statistics and scientific discoveries needs constant updating. However, historical accounts and
literary and artistic archives may still be factual.

5. Age (What is the age of the account in question? Be wary of recently created accounts. Sometimes, when an issue surfaces, new
social media accounts surface as well. Most likely, these are created by other netizens who wish to support or bash the issue. For
instance, when a person gets caught in viral video misbehaving in public, fake accounts of that person gets created, becoming the hub
for bashers who post ranting comments and offensive memes.
6. Reliability (Is the source of information reliable?) What are the factors that determine the reliability of a source? You have to check if
it is an official site for a network (.net), non-profit organization (.org), military (.mil), educational institution (.edu) and government (.gov),
but be careful, because it is still possible for sites to have misleading suffixes. Be wary of commercial sites (.com). Assess also if the
site poses bias. Also consider the author of the content and doubt anonymously authored content. It pays to Google the name of the
author to check his or her credentials. Even the site’s interface or look matters. If it looks too amateurish, or if it contains errors in
textual and visual content, doubt it. Lastly, check if the site contains links to other undesirable sites.