AEM 102_0
AEM 102_0
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Post Graduate Diploma in Agricultural Extension Management
(PGDAEM)
Published by
National Institute of Agricultural Extension Management (MANAGE)
Rajendranagar, Hyderabad – 500030. India.
All rights reserved. No part of this work may be reproduced in any form, by mimeograph or
any other means without permission in writing from MANAGE.
Dr. P.ChandraShekhara,
Director General
National Institute of Agricultural Extension Management (MANAGE)
Rajendranagar, Hyderabad – 500030. India.
Principal Coordinator
Dr. VeenitaKumari, Deputy Director (Gender Studies), MANAGE
Contributors (2021)
Dr. Saravan Raj, Director (Agricultural Extension), MANAGE
Dr. PVK Sasidhar, Professor, School of Extension Education and Development Studies,
IGNOU, New Delhi
Support Team
Dr.P.L.Manohari, Assistant Director, MANAGE
Ms.S.L.Kameswari, Consultant, PGDAEM, MANAGE
Dr. V.Shreedevi, Research Associate, PGADEM–MOOCs, MANAGE
Mr. Phanindra Verma, Data Entry operator, PGDAEM, MANAGE
Ms. T.Lakshmi Thirupathamma, Technical Assistant, PGDAEM, MANAGE
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Number
Name of the Unit Page
of the Unit
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Objectives
Introduction
Facilitation and Facilitators
The Basic Principles of Facilitation for Development
Desired Attributes of Facilitator for Development
Facilitation Skills, Techniques and Tools
Let’s sum up
Check Your Progress
Further Readings/references
1.0 OBJECTIVES
1.1 INTRODUCTION
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facilitation enablers allow learners to be confronted with different kinds of
participation” (Murray and Blackman, 2006)
From the above definitions it is clear that the functions of facilitation are:
a. To serve the group
b. Increase efficiency of running meetings and ensure ideas represent the group.
c. Help people make decisions and achieve results.
d. Draw on the ideas of all and restricts a few to dominate, and
e. Ensure that outputs are captured and presented in an easily understandable form.
The common characteristics of facilitation from the above discussion are summarised
in Box 1:
Box 1. Common Characteristics of Facilitation
Art of bringing people together
Helping groups accomplish their tasks without getting directly involved in
the process
Helping people to learn through self-discovery
Empowering people
Help groups perform more effectively
Supporting the work of different teams
Helping people to participate in development etc.
For good facilitators, facilitation is not just something they do; it is a state of
being. They always look for the opportunities to facilitate human interactions: be at
the workplace, community groups or organizations – anytime a group of people gets
together to accomplish a specific goal.
“A facilitator’s job is to serve the group. A facilitator impacts and guides the
process but does not give input on the content of a meeting- that comes from the group
members.” A facilitator’s role is far beyond “running the meeting” and
“disseminating the information”.
Facilitation is an important skill needed by extension and development
workers. It is the ability to guide a group of individuals through processes that
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will result in the achievement of group objectives and goals in different groups
viz.
Gram sabhas
Village panchayat meetings
Extension councils
Program advisory committees
Community decision making groups
Any developmental programme stakeholder’s meetings
What is Facilitation for Development?
Development is a process of growth, progress and advancement. Facilitation
for development is a deeper process of helping individuals or group of
people understand themselves and their role in development.
It is concerned with both the content and the process of development; and
It is the art of discovering how to unleash people’s ability to learn, reflect,
use their skills and their potential to achieve their goals
Source: Ngwenya, H. and Kibwika, P, 2016.
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Applying vs. A trainer is supposed to help the In facilitation, it is not the
Communicating group apply the content he or role of a facilitator to
she has given them. reinforce concepts but to
give space for
communication within the
group
Linear vs. From a design perspective, Facilitation often has a more
Flexible training occurs more often in a flexible agenda, as you
linear form through the trainer’s cannot exactly predict what
outline is going to happen within
the group.
Longer-term A trainer is often focused on While as a process facilitator,
versus achieving a long-term outcome one looks for short-term
Immediate insights and, often,
results immediate results.
A system is made up of many parts that work together. It is important that each
part must work in a specific way for the whole system to work well. All the actors in
the system (like farmers) need to learn skills that allow them to function as a sub-
system. It is important that each and every actor in the system must be empowered to
work with other parts of the system in a way that contributes effectively to the
functioning of the whole.
This is where the role of a facilitator to teach each person or group the skills they
would need for their own development comes into play. A facilitator is expected to
have the ability to teach people in different sub-system levels on how to work
together, so that the whole system can work.
Extension service has historically been recognised as an important interface
between farmers and other actors. In order to be more relevant and useful, extension
needs to assume a more facilitative role to better link the different actors within the
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AIS. Facilitation skills are essential to trigger the level of participation and the pattern
of interaction of the different actors within the AIS.
Activity 1: Ask your colleagues what they mean by ‘facilitation’ in the context of
development? Compare their views with those given in this section and write your
observations.
A facilitator first and foremost be aware of the objectives of the session, before
preparing the facilitation contact session with the individual or group, so that he gets
a good idea of what (s)he has to address during the meeting and the appropriate
facilitation techniques to achieve the outcomes. A general plan or agenda about the
facilitation contact session will help a facilitator to decide upon the time to be spent
on each topic and also permits a fair chance to know about the challenges of the group,
make out the suggestions.
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1.3.3 Neutrality
1.3.4 Listening
Reflective Listening: This is the act of repeating what the listeners had been told,
so as to ensure that they had heard and understood the things correctly. This is an
important tool for a facilitator in order to ensure that there is no misunderstanding
in the meeting or the contact session
1.3.5 Motivation
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1.4 DESIRED ATTRIBUTES OF FACILITATOR FOR DEVELOPMENT
1. Cognitive attributes
2. Emotional attributes
3. Social attributes
1.4.1 Cognitive Attributes:
These attributes deal with how one thinks about the system perspectives and
the processes. It is about understanding how systems operate, how to see the
bigger picture and how to influence those systems in a more effective way.
Cognitive Attributes
1.4.1.1 Systems Thinking: This is one of the critical arts by which one can
analyse the relationship between parts, the system and how it relates to the
environment. This understanding can improve decision making. It uses:
Analysis: A process of breaking down a complex problem or issue into smaller
parts to understand it better.
Leverage points: A place in a system structure where a solution element can be
applied.
Structure: The way parts of a system are connected to form the whole.
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In systems thinking, systemic means arising from the structure of the system and
affecting the general behaviour of the entire system, something that has an effect
on most or all of a system.
1.4.1.2 Critical Thinking:
Critical thinking is thinking about a problem from neutral point of view to form
an opinion about it, based on the facts and not emotions. An extension
professional, must approach the problem from a neutral point of view. Time
should be spent on finding the solution fast rather than trying to find someone or
something to blame.
Root cause analysis: A problem tree / cause effect diagram clearly shows the root,
stem and effect of a problem. Cause effect diagram falls under the family of flow and
linkage diagram methods. Also known as fishbone or Ishikawa diagram, it focuses on
the causal factors of a phenomenon, activity or problem and the effects thereof. The
cause effect diagram presents visually the causes, effects and their inter-linkage,
which help in arriving at an in-depth understanding of a particular topic, and provide
scope for analysis and subsequent action by the local people. This diagram is useful
to study and analyse the problems of wide areas including illiteracy, the dropout rate
of children from school, drinking or alcoholism, the status of women, migration, low
productivity, drought, food insecurity, ill-health, etc. (Fig. 2).
Low Milk
Low Milk
Low Milk Procurement Yield
Price Fixation
Price
Diseases
Poor Economic Environmental
Status of Farmers Stress
Inadequate Poor
Vaccine Failure,
Housing Management
No Deworming
Facilities
Fig.2: Problem of Low Procurement Price for Milk and Associated Reasons
Identified by Extension Students in Rural Puducherry (Source: RIVER, Puducherry)
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Casual Chain: The ability to understand the root causes, and see the causal chain
(root, stem and effect) within the AIS, as well as analyse it, is a critical part of
facilitation for development.
Finding solutions to problems or challenges quickly, make the system run
smoothly and keep the actor’s benefit from the system satisfied.
1.4.1.3 Lateral Thinking:
Also called as thinking out of the box. It is a way of looking at the problem or the
situation in a new and creative way. For solving a problem using lateral thinking
there is a need for inspiration and imagination.
(a) Emotional Attributes: Emotional attributes are how a facilitator deals with his
own emotions and how (s)he responds to the emotions of others (s)he interacts
with. A good facilitator needs to be confident, have good self- esteem and be aware
of his/her cultural identity so that one can create a reference base for decision
making when facilitating change.
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Common Sense: It is the way a person would interpret, judge and understand
things that are considered common knowledge to most people. A person is said to
have common sense if (s) he knows how to behave in a certain situation without
someone else teaching them about it. An extension personnel, has to facilitate
people from different backgrounds. It is important to remember that the definition
of ‘common knowledge’ will change depending on where (s) he grew up or what
they were taught from young age.
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In the field, people often believe that formal education is better than
experiential knowledge. Farmers may feel that they are not allowed to challenge
the ideas or opinions of extension personnel because of this. An extension
professional, to facilitate development, should make the farmer feel that he is
included in the decision making process. It is important to let the farmers know
that their non-formal knowledge and experience is very valuable. It is the
responsibility of a good facilitator to emphasise that the best possible solution to
any problem can be found by working together (Source: GFRAS, 2017).
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Paraphrasing: Paraphrasing means to express the same content that was just
stated before but in your own words in order to check that the facilitator and the
listeners had the same understanding.
Redirecting questions or comments: Redirecting a question to the group helps get
participants more involved in the discussion. In addition, it also encourages group
reflection.
Bridging and referring back: This helps the group follow the discussion and to
connect ideas by recalling earlier discussions or ideas.
Shifting perspective: If the group gets stuck at some point in the discussion, try to
shift the perspective and look at the problem from a different angle.
Summarizing: Repetition promotes understanding, and summarizing what has
been discussed so far will help the group build upon the conclusions they have
already made.
Giving positive reinforcement: It’s important to encourage people, especially
those who are less assertive, to state their opinions. Therefore, when someone
brings up a good point, say so, thus showing his/her participation is appreciated,
and later on he/she will feel confident enough to bring up another idea again.
Including quieter members: Encourage less talkative members to contribute to
the discussion. Ask directly for their opinions and any questions if they have. At
the same time, keep in mind that people do have different learning and thinking
styles and may not feel comfortable if they are ‘encouraged’ too much.
(Source: https://www.sessionlab.com/blog/facilitation-skills/)
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towards a common goal. Some of the important questions that a facilitator needs
to ask her/himself when planning the agenda are:
What is the goal he wants to achieve with this meeting?
What results does he expect from this meeting?
What action is needed to achieve the goal?
What are the best techniques for him/her to use to help the participants achieve
their goal?
A meeting is usually divided into an introduction, a body and a conclusion.
This means a facilitator should start the meeting by introducing himself and
welcoming everyone to the meeting. He should explain the agenda of the meeting
and make sure that everyone understands the rules of the meeting.
The body of the meeting is when the facilitator leads the group through the
discussion on the agenda point by point. S/He should make sure that everyone
gets an opportunity to say something about a particular point before moving on
to the next point. When all the points on the agenda have been discussed, it is good
to ask if anyone has anything to add that was not in the agenda.
When everyone is satisfied that the goals of the meeting have been achieved
(s) he may continue towards the conclusion. This is where the facilitator
summarises what has been discussed in the meeting, and thank everyone for
attending and participating in the meeting.
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For people to feel comfortable to share ideas with strangers in a group there is a
need for some level of trust. To build this trust between strangers one can start the
meeting with an ice breaker.
1.6.1 Ice Breaker
This technique is used to introduce participants to each other or to help them
to relax, wake up, or recapture their wondering interest. As its name implies, the
ice breaker warms the learning environment to the point that the ‘ice’ keeping
participants gets involved in interaction with each other and the ice is broken.
Once everyone seems to be relaxed, the facilitator can continue with the
discussions. As (s) he knows the purpose of the meeting, (s) he can write the topic
down and invite the members to share their
Advantage – An ice breaker
suggestions on the topic one by one. This is actively involves all participants
in an active role. Ice breakers
known as prompting. A facilitator has to write should be fun and should create an
initial bond between facilitator
down their ideas and then invite everyone to say
and participants.
something about these ideas.
If the members seem to lose their focus on the chosen topic, then they should
be gently prompted to get back to the topic. If someone doesn’t feel comfortable
contributing to the discussion, they should be given the option to pass on their
turn.
Some strategies to help participants by using ice breakers are known as “perceived
internal freedom” and in control of their learning are summarised in Box 5:
Box 5. Strategies for Perceived Internal Freedom and Control Learning
Sequence activities and discussion methods to build comfort within the group
incrementally.
Take time to get the group warmed up! Start with partner sharing before large
group sharing.
Allow participants to pass in a group discussion, especially at the start of group
process.
Be thoughtful about language. Inviting participants to share their thoughts
sounds different than telling them that they are going to share.
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Reflect and check-in throughout so that the participants can understand the
purpose of the activity and why the lesson is relevant and useful to them. Share
expectations, requests and goals.
Icebreakers enable introvert participants to push out of their comfort zones, later
in the group process which is really an important task of a facilitator.
If there is no set topic by the facilitator, then (s) he can invite each participants to
give some ideas on the topics under discussion. S/He should write down the topics
and then invite each participant to give suggestions of how to take action to create the
change they need for development. A facilitator should allow each person to speak for
1-3 minutes. This is called brainstorming. This technique encourages active and
imaginative output from participants and taps into the knowledge and expertise of
the participants. A facilitator’s role is to encourage all participants to say the first thing
that comes to their minds and to keep ideas flowing quickly. Brainstorming is used to
help focus or clarify activities or to generate information that can help jumpstart a
topic. It’s a creative way of finding solutions to problems.
1.6.3. Questioning and Probing
There are different ways to ask questions in order to get the required
information. A facilitator needs to ensure that (s)he asks the right questions during
a meeting so that (s)he will get all the information about a situation before (s)he
decides how best to facilitate change. S/he should always ask open-ended
questions.
A facilitator has to ensure that the individuals or group stay focused on the topic
under discussion so that a solution can be found. S/He can ask leading questions
to achieve this. Another way to get more information is to ask probing questions.
It will encourage the person to give more specific information on the topic.
When it becomes clear what the problem or challenge is, that needs to be
addressed, the facilitator can ask the individual or group possibility questions to
empower them to start thinking of a solution to their problem in a positive way
(Box 6).
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After explaining to the group about the above scenario how the new seed variety
could be better than the current variety that they are using, then the following
possibility questions can be asked:
Imagine that you have changed the seed varieties. How do you think you will
benefit from this change?
How do you imagine you can benefit from increased crop yields compared to
what you are able to produce now?
Examples of possibility questions are:
What action you need to take to start making a change?
What opportunity do you find in this challenge if you could look back on now
from the future?
1.6.4 Process Observation and Documentation
Process observation is observing how the process of development happens
over time. It will help a facilitator to identify the areas in the development process
that need to be concentrated in order to stimulate change.
Documentation is recording of what has been observed. This can be in the
form of minutes of a meeting or own record of what has been observed. It allows
to track the progress of development in the facilitating group. This record will
help identify where the facilitation techniques are needed for guiding the
development process successfully.
1.6.5 Visualization
Visualization is forming an image in mind of something that we want to
achieve and how to achieve it. In the AIS context, a facilitator can ask the
individual or the group to imagine how their situation will improve if they follow
a specific course of action. They are asked to form a mental image of outcome of
the proposed development process and then to imagine how they will get to that
outcome.
The individual or the group is always encouraged to focus on the positive
outcomes they want to achieve. Visualisation keeps the participants motivated to
focus on the actions needed to make the changes for development to be successful.
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It also helps in deciding which of the suggested action plan will be the best one to
make the change. They can imagine how their situation can be improved and they
will be open to accepting the change that will move them towards their end goal .
(Ngwenya and Kibwika, 2016)
Some of the tools and techniques that can help make a meeting or event great, as
part of facilitation are summarised in Box 7 for understanding.
Box 7. Facilitator’s Tool Box
Ice Breakers – Easing group contribution.
Running Effective Meetings – Setting an objective and sticking on to it.
Modified Borda Count – Prioritizing issues to achieve consensus.
Multi-Voting – Choosing fairly between many options.
Brainstorming – Generating many radical ideas.
The Charette Procedure – Brainstorming many ideas with many people.
The Delphi Technique -Achieving consensus among experts.
Concept Attainment – Reaching a shared understanding of issues.
Role Playing – Preparing for difficult situations.
Avoiding Group think – Avoiding fatal flaws in group decision-making.
Strategy Tools – Tools and techniques that help one understand his/her
environment and think about the best way forward.
Creativity Tools – Tools that help you develop creative solutions to problem.
Problem Solving Tools – Which help you understand and solve complex
problems.
Decision Making Techniques – Giving good formal tools for making difficult
decisions.
(Source: https://www.mindtools.com/pages/article/RoleofAFacilitator.htm)
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1.7 CONCLUSION
In this study unit we have learnt that development is a change, but not every
change is development. Understanding what facilitation is and the tools and
techniques required for facilitation is important to master the facilitation skills.
Remember that facilitation skills are essential to trigger the level of participation and
the pattern of interaction of the different actors within AIS because the interaction of
multiple actors within AIS enhances development processes. To become a facilitator
for development one must master cognitive, emotional and social attributes to better
engage with others. One must be able to observe processes and use different tools to
help the development of individuals or groups.
1.8 LET’S SUM UP:
Facilitation is the process of helping groups accomplish their tasks and is also
an important skill needed by the extension and development workers.
Development is a process of growth, progress and advancement. Facilitation for
development is a deeper process of helping individuals or groups of people
understand themselves and their role in development. Facilitation skills are
essential to trigger both the level of participation and the pattern of interaction of the
different actors within AIS. In the context of extension and development, every
situation is unique and demands a masterful facilitator to be flexible and
adaptable, serving the group needs. Understanding the different attributes that a
facilitator should possess and the skills required for facilitation is also a prima
facia.
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In facilitation, it is not the role of the facilitator to reinforce concepts but to give space
for communication within the group. From a design perspective, training occurs more
often in a linear form through the trainer’s outline. Facilitation often has a more
flexible agenda, as one cannot predict exactly what is going to happen within the
group. A trainer is often focused on achieving a long-term outcome. While as a process
facilitator, you’re looking for short-term insights and, often, immediate results.
Check Your Progress 2
1. The basic principles of facilitation are: Planning and preparation, creating a
comfortable setting for participants, Neutrality, Listening; and Motivation.
2. Active Listening is the act of listening to what someone is saying so that the
learners can understand and remember what they have heard. This is an
important skill of a facilitator as (s)he should listen to people’s problems or
suggestions and must be able to use the information to help them develop a
problem solving plan with these suggestions. Reflective Listening is when a
listener just repeat what they have been told so that they can be sure that they
have heard and understood something correctly. This is an important tool for
you as a facilitator to ensure that there are no misunderstandings in a meeting
or contact session.
Check Your Progress 3
1. A problem tree / cause effect diagram clearly shows the root, stem and effect
of a problem. It focuses on the causal factors of a phenomenon, activity or
problem, and the effects thereof. The cause effect diagram presents visually the
causes, effects and their inter-linkage, which help in arriving at an in-depth
understanding of a particular topic, and provide scope for analysis and subsequent
action by the local people.
2. The attributes of emotional intelligence are: Common sense, Empathy, Self-
awareness, and Self-regulation.
3. The characteristics of a good facilitator are: humble, generous, patient,
understanding, accepting, inclusive, an encourager, an enabler etc.
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https://www.sessionlab.com/blog/facilitation-skills/
4. Mann, T., (2017). Article on Facilitation in Management: The Training Journal.
(https://www.trainingjournal.com/articles/feature/facilitation-management)
5. Ngwenya, H. and Kibwika, P, 2016. NELK Module: 7 Introduction to facilitation
M., Pali, M and Dixon, J. 2015. Operational field guide for Developing and
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managing Local Agricultural Innovation Platforms. Australian Centre for
International Agricultural Research.
8. Murray, P. and Blackman, D. 2006. Managing innovation through social
16. https://cgspace.cgiar.org/handle/10568/33667
17. http://www.fao.org/nr/res/Course1/file/mod6/mod6_04.html#mod6_4_2
18. www.toolshero.com/effectiveness/motivationtheory-by-david-
mcclelland/www.uaex.edu/support-units/program-staff-
development/facilitation.aspx
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Objectives
Introduction
Facilitating Change among Individuals
Tools for Self-discovery
Facilitating Change among Groups
Facilitating Change among Organizations
Conclusion
Let’s sum up
Further Readings
Check Your Progress – Possible Answers
Suggested readings/ references
2.0 OBJECTIVES
2.1 INTRODUCTION
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Discuss different tools to facilitate change in individuals, groups and
organizations.
Some of the self-discovery tools that can be used in facilitation are as follows:
a. Facilitator self-discovery
b. Questionnaires
c. Socratic Method: ‘questions’ and ‘knowing where you are going’
d. Personal vision
e. Taking responsibility for your own development
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is to find out the best way to help an individual move forward in such a way that
they will understand and be comfortable with. They also work as useful starters
among the co-learners and colleagues; giving one another a chance to learn how
best to support one another and how to maximize one another’s strengths.
Socratic Method - Questions and Knowing Where You are going: The Socratic
Method uses questions to guide an individual on a journey of discovery leading
towards greater understanding or increased performance and to finding their own
solutions. The Socratic Method introduces questioning into the facilitation
process. It consists of the facilitator directing a logical sequence of questions at the
group, so that they are enabled to respond and to express the knowledge that they
have, but which they might never have crystallized in their mind. Start by asking
them what they hope to achieve through development. This helps them decide
what their goal is. Use questions to guide them towards a way to achieve their
goal.
Personal Vision: A personal vision is a goal that you have for your life. It will
facilitate you to know what you exactly want to achieve and will help to focus
your decisions and choices in a way that will move you towards that goal.
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To formulate personal vision, consider the following and use the answers to guide
you in achieving your end goal (Ngwenya and Kibwika, 2016):
Taking Responsibility for your Own Development: You are the only one who
can change the existing situation that will help you move forward. It is important
for you, as well as the individuals and groups you work with, to understand this.
As a facilitator you cannot force the people you are working with to accept
change that they are not comfortable with. You also cannot expect development to
happen just because you have given them the tools to make it happen. They need
to make an active contribution in moving forward towards the goals. It is possible,
however, to provide catalysts for this change, for example, visualisation and
demonstrations or field days which will give practical examples of the change you
are trying to bring about. (Ngwenya and Kibwika, 2016).
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environment that supports their development. Each group has its own dynamics
with specific and sophisticated interrelations between its members. As a
facilitator, it is necessary to create a participative atmosphere where everyone is
involved. Paying attention to the dynamics of group and how individuals
participate, is important. In achieving this, a facilitator should master the skills of
picking up on the atmosphere, measuring the emotional temperature and helping
the group achieve its potential.
People are naturally social. People who know each other and have an
established trust , will rely on each other in day-to-day life to help solve problems
or to celebrate each other’s accomplishments.
People interact both verbally, by talking and non-verbally, with their body
language. Body language includes how far apart people stand or sit from each
other, their body posture, gestures, and facial expressions and how they make or
avoid eye contact. As a facilitator you can watch how individuals or groups
interact with each other in a meeting to see if they are comfortable or not. If people
are comfortable with each other they will sit close to one another, look at each
other, smile or laugh.
Body language: This is a natural way that a person interacts with others without
talking to them. It shows the other person, if it is a comfortable situation or not.
If they cross their arms across their chest, it might mean that they do not want
to interact or participate. It can also mean that the room is too cold. If peopl e are
spaced far apart, you may need to ask them to move closer so that they can hear
each other, or use a group activity to help them feel more comfortable working
together.
What is not easily seen is their opinions and values that influence what they
think. Deeper still are their qualities and driving factors. This is what they want
and what will motivate them to achieve what they want.
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2.3.2 Iceberg Model: The iceberg model is a system thinking model that helps one
to understand how different parts of a system influence each other. An iceberg shows
only 10% of its total mass above water. The other 90% is hidden underwater. It is the
hidden 90% that is moved by the ocean currents, and this will determine if the tip of
the iceberg will move or topple over.
The iceberg model looks at the person’s visible characters like knowledge and
skills and the underlying unexpressed and unconscious deeper layers. In a group,
it is interesting to know what motivates the individuals present in it. If you are
aware that every person is different, you can adapt your facilitation style in a
group situation to find what people have in common. It will also help you see if
there is any chance of conflict between people. If you can keep the gro up focused
on what they have in common, it will help them work together to achieve their
goals.
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(Source: https://www.mindtools.com/pages/articles/human-motivation-
theory.html)
2.3.4 Group Dynamics and Power Relations: As mentioned previously, it will
be your responsibility, as a facilitator to make sure that everyone in the meeting
gets a fair chance to speak without feeling judged or unheard. Identifying the
power relations within a group of individuals or organisations will let you
manage the meeting in a way that the powerful members in a community or
organisation will not feel challenged in a negative way when people in less
powerful positions make suggestions or talk about challenges. Powerful members
can be elders in a community, major investors in extension and development or
leaders of an organisation. It is important to remember that the most powerful
members of the group usually have the most influence and make the final decision.
As an extension professional you must remember this when you design an action
plan to make change for development.
Power relations: The interaction between more powerful and less powerful
members in a group or organisation.
Powerful members: Individuals in a community or organisation who have the
most influence on decisions that are made for the benefit of the group.
Perceptions: How an individual understands the world around them based on
what they know.
Feedback: The information that is given about a situation that can tell you if a
change was positive or negative.
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2.3.6 Managing relationships: The foundation of a good working relationship
depends on (Ngwenya and Kibwika, 2016):
Diversity
Interrelatedness
Trust
Mindfulness
Respect and
Good communication
In the context of extension and development, it is the responsibility of a
facilitator to be aware of the perceptions of the group working with, and to
provide and accept feedback. It will be the facilitator’s responsibility to manage
any conflict that may arise when facilitating groups.
Trust is important for people who wants to work with each other. Having trust in
a relationship will help people give honest feedback about a situation.
Mindfulness allows people to be open to new ideas and encourages people to give
feedback without fear of being punished or mocked.
2.3.7 Conflict Management: The ability to handle and diffuse tension is a skill
that sets expert facilitators apart from others. Remember, the group has a goal,
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and individual differences need to be handled to achieve that. Given the time and
scope of the session, not every interpersonal difference can or should be resolved;
however, as a facilitator it is important that you know the right techniques and
group processes for diffusing tension, transforming problems into opportunities.
Sometimes this might mean breaking up the work into smaller groups, taking a
break, shifting perspectives or changing the scenery, etc.
2.3.8 Shared Vision and Collective Action: The importance of a shared vision is
that each person in the group will know exactly what needs to be done to work
towards the common goal. Like a personal vision, a shared vision is developed by
the whole group who will be involved in the development process. This gives
everyone a chance to add their desired outcomes of development so that they feel
personally invested. If each member of the group, or sub-system of a system, is
personally invested in making the changes, they will be motivated to contribute
to the collective action to move towards the shared goal.
Shared vision: The vision a group or organisation has decided that will guide their
decisions and choices to move them towards the common goal.
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2.4 FACILITATING CHANGE AMONG ORGANIZATIONS
The process starts with looking at what the organisation is currently doing.
This gives you an idea of what needs to change for development to happen. When
you have identified where the change is needed, you can help plan a strategy on
how to make the change. It will be your role as a facilitator to guide the planning
committee to make the plans realistic and practical. When this strategy has been
developed, the implementation of the plan is important. Implementation will
include choosing a committee or group of people who will be responsible for
carrying out the plan. After implementation you should evaluate the results of the
changes. Get feedback so that you can see if the plan is working or if there are
things that need to be changed to make it better (Ngwenya and Kibwika, 2016).
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Confidence To ability to believe in your own abilities and be able to lead.
Flexibility The ability to change plans when the situation changes.
2.5 CONCLUSION
To drive change in development you must be the change you want to see in
others. Group dynamics are the forces resulting from interactions of group members.
Learning to manage these interactions will help you facilitate change in a group more
easily. Remember that the key to facilitation for development is learning how to
manage organisational change process by enhancing organisational performance and
leadership development.
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Self-Discovery tools are useful for extension professionals, because they will
discover how they can contribute to development in the best way. Development
requires collective efforts. A facilitator needs to create a participative atmosphere
where everyone is involved. Paying attention to the dynamics of the group and how
individuals participate is important. Group dynamics, Power relations, Empathy,
Managing relations and conflict management are key for facilitating the change in
group. Extension professional’s job is to facilitate organisations in the change process
that will help them adapt to changing situations.
guide their decisions and choices to move them towards the common goal.
Collective action is the action of a group of individuals working together as a
team that will move them towards achieving their shared goal.
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2.8 SUGGESTED READINGS/ REFERENCES
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3.0 OBJECTIVES
3.1 INTRODUCTION
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their individual interests and objectives but together they must formulate an
inclusive shared objective
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Decision-makers who set the overall vision and strategic direction of the
organisation, agency or institution and guide the vision and planning process;
and
Key influencers who may or may not be directly involved in decision-making
but are highly influential in the final decision.
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Monetary incentives, subsidised inputs along with other related rural development
schemes like establishment of irrigation facilities in the villages, proper road
connectivity linking interior villages to markets, have been effective in spreading SRI
faster in the State.
(Source: Suchiradipta and Saravanan, 2014)
Once the stakeholders have been identified, there must be a meeting where their
diverse interests can be put together to form a collective and shared goal. The goal
should be the reason and incentive for the stakeholders to work together despite
their differences in interests. The key question to guide development of a shared
goal is: what outcome do we hope to achieve by the proposed development
intervention or in addressing a development issue? This is normally achieved
through consensus. A shared goal may emerge from shared vision and mission,
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and within the goal, you can develop specific objectives, which address the key
elements of the development issue being addressed. The goal, however, should be
broad enough to embrace the diverse interests of the different stakeholders.
Collective and shared goal: A situation or condition that is the desired result of
the intervention and is agreed upon by all participating stakeholders.
Mission: Clearly defines the ‘who, what, how, and why’ of the multi-stakeholder
arrangement.
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The goals are not static but dynamic. It is important to continue engaging
stakeholders to review their goal and adjust them depending on the
circumstances. Together, the stakeholders need to think of the structures and
routine needed to set up the habits that will support the achievement of the goal
(Ngwenya and Kibwika, 2016).
The structures and routine should take note of the formal and informal ways
of engagement, including the communication and feedback mechanisms.
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Manages engagement interaction as a learning opportunity.
Source: Krick, T. (2005)
Activity 1: Ask your colleagues what are different roles of a facilitator in the context
of development? Compare their views with those given in this section and write
your observations.
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X-axis
(Interest)
Low influence, Low influence,
Low interest High interest
(Apathetic) (Defenders)
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The Apathetic is a stakeholder who has no immediate interest in the proposed
change but they are the group who must be influenced when we need more
people to fight for the cause.
The Defenders are the group of stakeholders who are the most committed to
make a change but they do not have the influence to make it happen. Their
commitment to effecting the change can influence others to join them in their
cause to make their level of influence stronger.
Many of the stakeholder analysis tools tend to focus on the target population
for a development intervention, not at the people and resources required to
implement the project (Ngwenya, H. and Kibwika, P, 2016).
Kennon et.al. (2002) developed a stakeholder analysis tool that allows team
to consider the important human and social capital resources required to
undertake a development intervention.
The tool features a 16 square matrix with 2 axes focused on the stakeholders with
a difference:
Influential – stakeholders who have power (direct or indirect) over the
development intervention (X-axis); and
Important – stakeholders who have power over implementation of the
intervention or outcome (Y-axis).
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Facilitation in IP requires a broad range of tasks like (Van Rooyen et al., 2013):
Establish innovation platform
Identify issues
Manage meetings
Support activities outside meetings
Manage communication
Deal with conflict and power
Monitor, document and report
Facilitate and advocate institutional change
Develop capacities
Most facilitation activities have a simultaneous effect on task performance and
team development, which are intimately related but don’t automatically evolve at
the same pace or in a linear fashion.
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extension worker needs to talk with farmers about their situation under current
policies and listen to their ideas and suggestions on how their situation can be
improved. He can then record their suggestions and prepare a report that
highlights the need for a change in the policy and states the proposed benefits of
such a change. (Ngwenya, H. and Kibwika, P, 2016)
3.6 NETWORKING
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maintain the AESA website, a proposal seeking funding was developed by the
Centre for Research on Innovation and Science Policy (CRISP). The Swiss Agency
for Development & Cooperation (SDC) funded AESA for a 2 year period (May
2013- May 2015) which was further extended up to June 2016. These resources
were utilized to strengthen its communication and networking activities and also
for organizing the first face-to-face meeting.
From July 2016, AESA received funding support from International Fund for
Agricultural Development (IFAD) project titled ‘Supporting Smallholder Farmers
in Asia and Pacific Islands Region through Strengthened Agricultural Advisory
Services (SAAS)’ managed by Southeast Asian Regional Center for Graduate
Study and Research in Agriculture (SEARCA), Philippines.
AESA is currently the only regional network available for extension stakeholders
in South Asia to share knowledge and experiences on EAS. AESA is a part of the
Global Forum for Rural Advisory Services (GFRAS) and hosted by CRISP at
Hyderabad, India (http://www.aesanetwork.org). All the countries in South Asia
are directly benefited from AESA activities. However, through the strengthening
of regional and global networks, as well as the knowledge management strategies,
other countries in Asia Pacific Region (APR) and beyond are also getting the
benefit from different AESA activities.
Vision, Mission and Priorities of AESA: To identify the vision, mission, short-
term and long-term priorities, AESA organized extensive consultative meetings in
four South Asian countries (India, Bangladesh, Sri Lanka and Nepal) with key
stakeholders in EAS provision.
Vision
Improving food and nutrition security through efficient and effective EAS.
Mission
Sharing, learning and networking for building effective and efficient EAS.
Short Term Priorities
Establish country forums
Develop directory of extension & RAS providers
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Resource generation
Capacity building of extension functionaries
Knowledge sharing
Long Term Priorities
Needs assessment & review on extension situation in South Asia
Conduct evaluation studies on extension
Initiate case studies
Hold annual meetings
Develop extension certification mechanism
Develop constitution for AESA
Activity 2: Visit a nearby development department. Discuss how they identify and
analyse the stakeholders. Compare their views with those given in this section and
write your observations.
3.7 CONCLUSION
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3.9 CHECK YOUR PROGRESS – POSSIBLE ANSWERS
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2 available online:
(https://www.csu.edu.au/_data/assets/pdf_file/0018/109602/EFS_Journal_vol
_5_no_2_02_Kennon_et_al.pdf )
5. Klerkx, L., and P. Gilemacher. 2012. “The Role of Innovation Brokers in
Agricultural Innovation Systems.” In Agriculture and Rural Development: An
Investment Sourcebook. 221–230. Washington DC: World Bank.
6. Krick, T., Forstater, M., Monaghan, P., Sillanpaa, M. 2005. The Stakeholder
Engagement Manual: Volume 2, the practioners Handbook on Stakeholder
Engagement. Accountability, United Nations Environment Programme,
Stakeholder Research Associates Canada Inc.
7. Leeuwis, C. 2004. “Fields of Conflict and Castles in the Air: Some Thoughts and
Observations on the Role of Communication in Public Sphere Innovation
Process.” Journal of Agricultural Education and Extension 10 (2): 62–76.
8. Makini, FW.,Kamau, GM., Makelo, MN., Adekunle, W., Mbuatathi, GK., Misiki,
M., Pali, M and Dixon, J. 2015. Operational field guide for Developing and
managing Local Agricultural Innovation Platforms. Australian Centre for
International Agricultural Research.
9. Murray, P. and Blackman, D. 2006. Managing innovation through social
architecture, learning, and competencies: A new conceptual approach.
Knowledge and Process Management, 13: 132–143.
10. FAO. 2012. Capacity Development: Learning Module 2. FAO Approaches to
Capacity Development in Programming. Processes and Tools, Food and
Agriculture Organisation of the United Nations (Available at:
http://www.fao.org/fileadmin/user_upload/capacity_building/FAO_CD_LM2
.pdf
11. Mittal N, Sulaiman RV and Prasad RM.2016. Assessing Capacity Needs of
Extension and Advisory Services. A Guide for Facilitators. Agricultural
Extension in South Asia. Motivation Theory by David McClelland.
(https://www.mindtools.com/pages/articles/human-motivation-
theory.html.)
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