ICE BREAKER

4 PICS, 1 WORD
Four pictures will be flashed on the screen and each
picture corresponds to a single word which the class
will try to guess. The student who will guess the word/s
correctly will get a little something from the group.

Are you ready?

C_ _ M_ _ _ _C_ _ _ _N
_L_ BA_ _Z_ _I_ _
_ _ _E_C_L_ _ _AL
_A_G_ _G_
_EG_ _T_R
COMMUNICATION
AND
GLOBALIZATION
LESSON 3
 OBJECTIVES
1) Explain how cultural and global issues
1. affect communication;

2) Appreciate the impact of

2. communication in society and the world.

Narrate and reflect on an observation

3.
3)

focusing on people’s verbal and

non-verbal communication.
01
COMMUNICATION
AND
GLOBALIZATION
 GLOBALIZATION

-Business Dictionary Definition

1. The worldwide movement toward economic,
financial, trade, and communications integration.
This resulted to the formation of global village.

Global Village
2.
The shrinking of the world into a village by
electronic technology and the speedy movement
of information to different places (McLuhan)
 Communication and Globalization
In communication
● Globalization can be the increase in social connectedness
or the expansion of one’s social community, the mutual
reliance or dependence of people and nations, the evolution
of a language most countries would understand, the
development of global communication skills or the ability to
send messages across cultures through the four macro
skills and the use of non-verbal communication.
 Cultural diversity
People from different cultures or
nations respecting each other’s
differences. This respect of
different results from their
understanding of cultural
Communicationdivergence.
styles
- how you use your verbal and non-verbal skills
in communicating your message to your
recipient.
Communication Styles

Direct or indirect
❑ Direct- messages reveal the
speaker’s true intention
❑ Indirect – message camouflage
the intention
 Communication Styles

Self-enhancing or self-effacing
❑ Self-enhancing - message
promotes positive aspects of
self
❑ Self-effacing – message
deemphasizes aspects of self.
 Communication Styles

Elaborate or understated

❑ Elaborate – there is a use of

rich expressions
❑ Understated - there is an
extensive use of silence,
pauses and
understatements.
 What is your response?
1. When you talk to somebody, can you easily detect if
the person has a regional accent?
2. Are you easily irritated by the accent a person has?
3. Are you sensitive when somebody from a different
cultural background cannot easily follow your
instructions?
4. Does it annoy you if people refuse to engage in an
argument because their culture would not allow it?
5. Are you comfortable conversing with people from
minority groups?
 What is your response?
6. Do you find it interesting to talk to people with a
different cultural background from you?
7. Do you engage yourself in a conversation
enthusiastically when there are foreign persons?
8. Do you get angry if somebody from a
multicultural setting insists on his ideas in doing
something?
9. Do you believe that there is a superior culture?
10. Do you think you can endure working in a
multicultural setting?
02
INTERCULTURAL
COMMUNICATION
 Intercultural Communication

- the sharing of meanings

with and receiving and
interpreting ideas from
people with different A deep understanding of each
cultural backgrounds other's culture can also lead to
from yours. earning the respect of the
- In an intercultural society, members of society
you grow and learn from
one another.
The Variations of Intercultural Communication
Samovar and Porter (2001)

1. Interracial communication
- The interaction among people of different
races.
Examples:
a. A tourist guide conducts a tour for a
group of people of different racial
backgrounds.
b. An owner of a company is having a
teleconference with his managers.
The Variations of Intercultural Communication
Samovar and Porter (2001)
2. Interethnic communication
- The interaction among people with different
ethnic groups
Examples:
a. An international correspondent interviews the
aborigines of Australia for a television
documentary.
b. A group of social workers educates the
members of the tribes from Baguio about the
government benefits allotted to them.
The Variations of Intercultural Communication
Samovar and Porter (2001)
3. International communication
- The interaction between persons
representing different political structures.
Examples:
a. The president of a parliamentary
government meets the president of a
democratic government.
b. The king of England talked to the
president of the Philippines.
The Variations of Intercultural Communication
Samovar and Porter (2001)
4. Intra-cultural communication
- The interaction that includes all forms of
communication among members of the
same racial, ethnic, and subculture groups
Examples:
a. The head of the Manobo tribe meets his
constituents.
b. Two Filipinos, both from Capas, Tarlac,
are having a conversation.
 What happened here?
Hannah was in the canteen talking with her classmates
about their pandemic experiences. They were talking aloud
using vocabulary that young people like her understand. She
was in the middle of sharing her story when somebody patted
her shoulder. When she turned around, it was Ms. Lopez, her
music teacher. Ms. Lopez instructed Hannah to go to the
Music room.

At the office, Ms. Lopez asked Hannah if she was able to

practice the piano piece for the recital. Hannah answered yes
in a formal manner using a low pitch. Ms. Lopez handed
Hannah the invitation to the recital after giving her
instructions. Hannah thanked Ms. Lopez and bid her a good
day
 What happened…
❑ Hannah shifted from being informal to being
formal to suit the situation and the person she
addresses.
❑ Hannah used proper language registers.

What is language register?

 03
LANGUAGE
REGISTER
 Language Register
- the level and style of your writing or speaking.

FROZEN

FORMAL CONSULTATIVE

INFORMAL NEUTRAL
Types of Register

❑ Formal ceremonies
FROZEN
❑ Prose or poetry
❑ National Anthem
This is the most formal ❑ School Creeds
register. The language is ❑ The Lord's Prayer
fixed or constant, it does ❑ Pledge of Allegiance to
not change over time. It country
❑ Preamble to the
does not require any constitution
feedback ❑ Religious services

28
Types of Register
FORMAL ❑ Professional writing
❑ Business
This register is used in correspondence
official and ceremonial ❑ Essays
❑ Reports
settings. The language
❑ Official speeches
requires formal English, is of ❑ Announcements
a standard variety, has a ❑ Court proceedings
well-documented agreed- ❑ Business meeting
upon vocabulary, and is ❑ Swearing in ceremony
❑ An interview
written without emotion.
29
Types of Register
CONSULTATIVE
❑ Superior and subordinate
conversation
The language used is ❑ Client and doctor
specifically to solicit aid, consultation
support, or intervention. ❑ Client and lawyer
In the setting, one person consultation
is deemed an expert, and ❑ Teacher and student
conversation
the other person is the
❑ Employer and employee
receiver of such conversation
expertise.
30
Types of Register

INFORMAL (CASUAL) ❑ Writing to friends

❑ Family conversations
The language is ❑ Personal e-mails
❑ Chats with people you
laid-back and
know very well
conversational, it is ❑ Phone texts
focused on gaining ❑ Short notes
information. The ❑ Friendly letters
language uses slang, ❑ Most blogs
❑ Diaries and journals
jargon, and contractions.
31
Types of Register
INFORMAL (INTIMATE)
❑ Lovers
The setting is between
❑ Mothers giving pet
persons who share close names to the children
relationships or bonds: based on some character
the language is casual traits.
and personal. It uses ❑ Best friends formulating
terms of endearment, slangs be on some
shared experience.
slang, or terms
understandable only to
the person. 32
Types of Register

NEUTRAL

The language is neither ❑ Technical writing

formal nor informal nor ❑ Reviews
usually positive or ❑ Articles
negative; it sticks to ❑ Some letters
❑ Some essays
facts and deals with
non-emotional topics
and information.
33
FACTORS THAT MAY AFFECT INTERCULTURAL COMMUNICATION

Cultural Identity Examples

- what you have
absorbed from your Filipinos value the
surroundings from
importance of close
childhood to the
present, including your
family ties, while
attitude, values, and Westerners strongly
beliefs. believe in individuality.
 OTHER EXAMPLES:
In China, gift-giving is a norm or something expected. When
somebody visits, the person is expected to bring gifts. There
are things that you have to consider when giving gifts, though.
Do not wrap your gift in white, black, or blue wrapping, for this
means bad luck in Chinese culture. It is not good to give a
clock as a gift. If the person refuses your gift, keep offering it
because the Chinese culture dictates recipients refuse three
times before accepting the gift

In the Middle East, it is common knowledge that people

use their left hand in handling bodily hygiene. It is, therefore,
not acceptable to offer this hand when you greet a person,
give or accept gifts, or shake hands with them.
 OTHER EXAMPLES:

Walls that
A firm handshake in most western countries is
acceptable when greeting a stranger or doing could block the
business, In France, however, kissing the person on communicatio
both cheeks is acceptable when greeting a person. n process:
✔ Ethnocentrism
In most Asian countries, the head is the most ✔ Discrimination
sacred part of the body, s is not appropriate to ✔ Stereotyping
touch it, especially if you are not close to the person. ✔ Cultural
In the United States of America, touching a person's blindness
head is acceptable. ✔ Cultural
imposition
✔ Tone differences
FACTORS THAT MAY AFFECT INTERCULTURAL COMMUNICATION

Examples
Racial Identity ❑ Latinos, or people from Latin
America, are considered a
- the place or country minority in America.
where the person was
born or the race that
❑ A Filipino may be born in
has a greater influence
on his personality America, but if his parents
raced him with Filipino values,
his influence is still Filipino.
FACTORS THAT MAY AFFECT INTERCULTURAL COMMUNICATION

Examples
Gender and
Role Identity ❑ You were born male, but you
perceive yourself as a female.
(gender identity)
- your perception of ❑ You are the third child in your family.
the roles of men and (role identity)
women in society.
❑ As a woman, you perceive yourself
- the part or character as an equal to a man. (gender
you play in society. identity)
❑ You are a mother of three and an
employee of a bank (role identity)
FACTORS THAT MAY AFFECT INTERCULTURAL COMMUNICATION

Examples
Social Class
- the status hierarchy
❑ The king of England
of the person in society. (King Charles II)
❑ The richest person in
the world (Elon
Musk)
❑ The scavengers
FACTORS THAT MAY AFFECT INTERCULTURAL COMMUNICATION

Examples
Age
❑ Western children can openly speak
their minds to their parents, while
most Asian children keep their
-the age group to thoughts to themselves to show
respect for their parents.
which you belong. It
also includes the ❑ In most Southeast Asian countries,
gaps created by the people pay great respect to their
difference in age. elders and listen to their opinion. In
the United States, they are less
mindful of their elders and rarely ask
for their opinion.
Individual Personality

- your distinct personality and

self-reverence as molded by the
different contributing factors of
your growing up years. This
distinct personality will dictate
how you would communicate
with people
FACTORS THAT MAY AFFECT INTERCULTURAL COMMUNICATION

Proxemics Example
- the physical space or
distance you allow ❑ People from Monaco,
different people in a Bangladesh, Korea, and Hong
conversation. Kong do not need personal space
that much because their country is
densely populated. In Japan
The general principle of proxemics cannot Iceland, Mongolia, and Sahara,
be applied when you are in a crowded people react differently if a
area you have no control of, like the LRT, stranger accidentally touches
elevator, or bus.
them.
Clothing and Physical Appearance

- refer to how people dress up and present

How you dress up
themselves
and present yourself
in public conveys
Examples messages to people.
❑ Arab men wear the Thawb People often assess
❑ Indian women wear the Sari you based on your
❑ Aborigines wear minimal body coverings and appearance, so be
a lot of adornment. mindful.
 Paralanguage

Loudness of Voice
❑ the factors of speech,
such as accent, pitch,
range volume, or
❑ Europeans interpret it as aggressive
behavior.
articulation, that alter
the meaning of the
message ❑ Filipinos from the Tagalog provinces
find it normal.
Loudness of voice
Pause
Vocal Characterizations
❑ Asian people control themselves from
shouting, they are taught not to from
childhood.
 Facial Expressions and Eye Contact
Facial Expressions Examples
- how you move your
facial muscles to send ❑ In the United States, people are not stiff in
messages. Your culture showing their emotions. In Asian countries,
determines the degree of people are taught to show less facial
expression
facial expressions you have

❑ In Latin America, winking is an act of sending a

Similar facial expressions may have romantic or sexual invitation. In Yoruba people
different meanings in different cultures, in Nigeria, winking at their children would
but facial expressions for happiness, signify that the children need to leave the
sadness, anger and fear are the same room. In China, winking is considered
worldwide. unmannerly.
 Facial Expressions and Eye Contact
Examples
Eye Contact
❑ In Western countries like Australia, Canada, the
- the act of looking at the United States, and Switzerland, it is appropriate to
receiver when maintain eye contact during conversations.
communicating ❑ Westerners interpret eye contact as confidence, a
show of interest, and honesty.
❑ In Eastern countries like China, Japan, Taiwan,
Similar facial expressions may have and Korea, maintaining eye contact during
different meanings in different cultures, conversations is considered disrespectful if the
but facial expressions for happiness, people involved have different societal positions.
sadness, anger and fear are the same When women make eye contact with men, it is
worldwide. interpreted as showing power or sexual interest.
 Gestures and Body Stance

Gestures and body Examples

stances refer to the body
movements you use to ❑ In America, pointing with the index
send a message. Your finger is acceptable, while in some
body movements can Asian countries, it is considered
divulge your intention, impolite.
feeling, and unspoken
message
❑ In Western countries, doing the
handshake to say thank you, hello, or
goodbye is acceptable, while in some
Asian countries, they do not do the
handshake, they bow their heads
instead.
 Gestures and Body Stance

Examples Examples

❑ In Costa Rica, you should give ❑ Snapping your fingers to get the
the drivers the thumbs up if they waiter's attention may be accepted
allowed you to walk by. In the by most cultures, but in some, this
United States, thumbs up mean is taken as disrespect and
"okay." In some countries, it is considered offensive.
considered vulgar.
❑ In Middle Eastern countries, it is an
❑ Sitting with crossed legs is offensive act if you show your feet
in public, while in Western countries
accepted in the Philippines, but in and some Asian countries, showing
Ghana and Turkey, it is off your feet is fine.
considered offensive.
 Gestures and Body Stance

Examples Examples

❑ In most countries, sticking your ❑ In the United States, standing with

tongue out is a sign of mockery, hands on the hips may be interpreted as
while in Polynesia, this gesture is suggesting power or being proud, but in
used to greet people. Argentina, it is interpreted as being
angry or inviting a challenge.

❑ In Taiwan, slouching when

❑ In Arab countries, sitting with your foot
listening to a speaker or in a
resting on the opposite knee is not
conversation is considered
accepted. The bottom of your shoe is
disrespectful, while in other considered dirty, therefore, it is not
countries, it may not have the correct to show it to the other person.
same interpretation.
 WRITTEN TASK
Identify what language register will be proper for each of the listed
situations.
1. The prefect of discipline summons a student because of an offense he
committed.
2. You were tasked to scout for different venues for the event that your
company will be sponsoring.
3. A television news anchor reports the late-night news.
4. A government official represents the country in a convention in
England.
5. Family members are enjoying Karaoke at home.
 WRITTEN TASK
Identify what language register will be proper for each of the listed
situations.

6. The Student Affairs Director orients students about school policies.

7. A student delivers the valedictory address.
8. You are working on a school project with your group mates.
9. The employees interviews the applicant.
10. The students defend their study in a research colloquium.
 PERFORMANCE TASK:
Write a short dialogue demonstrating formal, informal, and
consultative language registers.
 1. Avoid using contractions.

❑ Always spell out words except if you

Some Rules of are directly quoting somebody.

Formal Writing
❑ a. Use cannot instead of can't
❑ b. Use does not instead of doesn't
❑ c. Use will not instead of won't
❑ d. "Half of the class wasn't able to
attend the field trip," the teacher
said,
 Write in the third person
3.
1. point of view. In a
qualitative study, you
2. Spell out numbers less
may write using the
than one hundred
first-person point of view.
a. Eighty-six students
perform for the Use: The researchers used questionnaires in
president gathering the data.
Qualitative study. We used questionnaires in
b. The report says sixteen
gathering the data
pieces of jewelry were
missing yesterday Use: They deserve the award
c. Three of the packages Do not use: I think they deserve the award.
delivered were spoiled.
d. Only one of the twins Use: The furniture that the company delivered
returned home last was damaged.
week. Do not use: The furniture that you delivered
was damaged.
4. Use the active voice (S+V+O) as much as
possible instead of the passive voice (O+V+S)

a. Use: The students did the research.

Do not use: The research was done by the students

b. Use: Two men stole the jewelry

Do not use: The jewelry was stolen by two men

c. Use Tess won the crown

Do not use: The crown has won by Tess
5. Do not use slang, idioms, exaggerations, and clichés.
Slang - the very
informal language you
a. Country slang
use with your friends.
- Younguns means young people. These an street words
- Howdy means hello. that a particular group
b. Urban slang understands.
- Dawg is an expression used to address a close friend.
- Awesome sauce means awesome than awesome.
c. Gay slang
- Miss Congeniality refers to someone very friendly.
- Zhoosh means style
d. Common slang
- Kudos is another word for respect or recognition.
- Blimey is an exclamation of surprise.
6. Avoid abbreviations and acronyms
If you use abbreviations or acronyms, write
the entire name out the first time it appears,
followed by the acronym. From then, you can
use the acronym itself.

7. Do not start sentences with words like and,

so, but, also
You may use nevertheless, additionally, however,
as a result of, although, or in addition

8. Always write in a complete sentence.

9. Write longer, more complex sentences.

 “but
There are no strict rules to informal writing,
you may include the following when you
write informally.
”
❑ Figurative language ❑ Paragraphs or no paragraphs
❑ Slang and clichés ❑ Jokes
❑ Symbols and abbreviations ❑ Personal opinions
❑ Acronyms ❑ Extra punctuation (Hi Men
❑ Incomplete sentences !!!!!!!)
❑ Short sentences ❑ Passive and active voice
❑ First-person, second-person,
and third person
Reference

Imelda N. Binay-an & Ma. Antonieta G. Zoleta. (2023:.

Purposive Communication, revised edition. Pp. 63- 82.
Mindshapers Co., Inc.
 QUIZ TIME!
PART I: Match the Column A to their corresponding answer in Column B.
Write the letter of your answer.
A B

1. The shrinking of the world into a village through electronic A. Racial Identity
technology. B. Intra-cultural
Communication
2. The place or country where the person was born or the race C. Interracial
that has a greater influence on his personality. Communication
D. Formal
3. This register is used in official or ceremonial setting. E. Global Village

4. It is the interaction that includes all forms of communication

among members of the same racial, ethnic, and subculture
groups.

5. It is the the interaction among people of different races.

 QUIZ TIME!
PART II: Write true if the statement is correct and false if
otherwise.

1. Paralanguage is the physical space or distance you allow

different people in a conversation.
2. Eye contact can be interpreted as confidence, a show of
interest, and honesty.
3. Gestures and body stances refer to the body movement
you use to send a message
4. In academic writing, it is acceptable to use contractions
like “can’t” or “don’t”
5. Using active voice is preferred over passive voice for
clarity in academic writing.
 QUIZ TIME!
CORRECT ANSWERS:

Part I:
1. E. Global Village
2. A. Racial Identity
3. D. Formal
4. B. Intra-cultural Communication
5. C. Interracial Communication

Part II:
1. false 4. false
2. true 5. true.
3. true