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Chapter 14 - Use Mailchimp to Build an E-mail Marketing Campaign

This document outlines a course on using Mailchimp to build an email marketing campaign, including creating an account, setting an audience, and designing an email. It provides step-by-step instructions through videos and emphasizes hands-on learning with pre-installed software. The learning objectives focus on mastering Mailchimp and launching a professional email campaign.

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lam.nguyenthai8803
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24 views

Chapter 14 - Use Mailchimp to Build an E-mail Marketing Campaign

This document outlines a course on using Mailchimp to build an email marketing campaign, including creating an account, setting an audience, and designing an email. It provides step-by-step instructions through videos and emphasizes hands-on learning with pre-installed software. The learning objectives focus on mastering Mailchimp and launching a professional email campaign.

Uploaded by

lam.nguyenthai8803
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course 4: Use Mailchimp to Build an E-mail

Marketing Campaign
Chapter 14: Use Mailchimp to
Build an E-mail Marketing
Campaign
TABLE OF CONTENT

1. Video: Introduction to Mailchimp and create a Mailchimp


account.
2. Video: Tour Mailchimp and set your audience.
3. Video: Create an email campaign.
4. Video: Design and edit your email campaign.
5. Finish your email campaign design.
6. Send your email campaign.
Learning Objectives

• Learn how to use Mailchimp


• Learn how to create professional email campaign with Call to
action ready for launch.
Introduction to Mailchimp and create
a Mailchimp account.
Introduction to Mailchimp and create
a Mailchimp account.

Go to https://mailchimp.com/

Create free account by click on “Sign up free” bottom

Email => Username => Password

Verify your email and login again


Set your audience

Click on the button “View audience”

Create Audience

Audience group name

Add contact (Add a subscriber/ Import contacts)


Set your audience

Import Add
contact subscribe

Choose Fill all the


the source boxes

Permission
Continue
check

Subscribe
Create an Email campaign

Campaign
Create Email (regular)
name

Fill "To" ,
Design email "From" , " Begin
Subject"

Select
template
Finish your email campaign design

• Edit block
• Replace
Image • Choose image and save

• Edit tittle
• Create the main text
Text

• Image
• Text
CTAs
Send your Email campaign

Enter preview
Preview
mode

Schedule/
Continue
Send
Send your Email campaign
Summary

• While you are watching the videos, you will get a cloud
desktop with all the required software pre-installed. This will
allow you to follow along the instructions to complete the
above mentioned tasks.
• After all, we learn best with active, hands-on learning!
Thank you

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