A B Final
A B Final
Submitted by
Supervised by
Name of the Supervisor: Dr. Rajib Bhattacharyya
Name of the College: Goenka College of Commerce and Business Administration
Supervisor's Certificate
Signature ___________________________
I hereby declare that the Project Work with the title “THE FUTURE OF
ELECTRIC VEHICLES IN THE INIDIAN MARKET” submitted by me for
the partial fulfilment of the degree of B.Com. Honours in Accounting & Finance
under the University of Calcutta is my original work and has not been submitted
earlier to any other University /Institution for the fulfilment of the requirement
for any course of study.
I also declare that no chapter of this manuscript in whole or in part has been
incorporated in this report from any earlier work done by others or by me.
However, extracts of any literature which has been used for this report has been
duly acknowledged providing details of such literature in the references.
Signature ___________________________
Chapter Topic
Chapter 1 Introduction
Chapter 5 Bibliography
Chapter 6 Annexures- Questionnaire
1. INTRODUCTION
India being an economy of around 130 crore people, our daily activities cannot be
imagined without the use of vehicles. There has been a duopoly of petrol and diesel as our
main source of fuel for the vehicles. This not only causes air pollution, but is also hard on
our pockets. Petrol prices hiking as much as up to 103.94 rupees liter, we are eagerly
looking for a substitute.
Commonly, the term EV is used to refer to an electric car. In the 21st century, EVs have
seen a resurgence due to technological developments, and an increased focus on
renewable energy and the potential reduction of transportation's impact on climate change
and other environmental issues. Project Drawdown describes electric vehicles as one of
the 100 best contemporary solutions for addressing climate change.
The main reason for taking up this topic for research is to make people more aware about
the Electrical vehicle Industry and its comparison with the fuel operated vehicles so that
people are made aware about the benefits of eco-friendly vehicles that go an extra mile to
look out for environment.
1.2 Introduction to Electric Vehicles
Electric Vehicles are those vehicles that uses one or more electric motors for propulsion.
These vehicles are generally self-contained i.e., they use batteries as their energy source.
Electric vehicles first came into existence at around mid-19th century and since then we
have been in a race to develop these more.
With the current depletion of fossil fuels and its price hike, there is a need for another
energy resource to run the vehicle. The automobile sector is considering Electric Vehicle
as a solution to the industry and environment in India. Electric Vehicles are the
replacement for petroleum-based vehicles. They are one of the emerging technologies as
well as eco-friendly and viable. The replacement of internal combustion engines with
electric engines will reduce pollution to a great extent and be profitable to consumers.
Many countries around the globe have implemented this technology and are contributing
towards betterment of the environment.
• BEVs are fully electric vehicles, meaning they are only powered by electricity and
do not have a petrol engine. BEVs are quiet, cost-efficient to run and eco-friendly,
but are more expensive to buy than a comparable petrol fueled car. However, when
the total cost of ownership over the time you’re likely to own the car is considered,
EVs compare quite favorably, and may even cost less overall.
• Some of the 4-wheeler BEVs in India are Tata Nexon EV, Hyundai Kona Electric,
Mahindra eKUV100, MG ZS EV and more. 2-wheeler BEVs in India include
Ather 450, TVS iQube, Bajaj Chetak Electric
2. Hybrid Electric Vehicle (HEVs)
• These are types of hybrid electric vehicles which can recharge the batteries
through regenerative braking or through the external source of power. The
HEVs travel about 3-4kms before the engine is switched on, PHEVs can
go up to 65kms before the engine provides the required assistance for the
propulsion of the vehicle.
• Some PHEVs in India are Mahindra e-Verito, BMW i8 and the Volvo
XC90 T8.
❖ To analyse the comparative study between Electric and fuel operated vehicles.
The aim of the methodology section is to describe the research procedure. The
following are the steps that describe the marketing research process:
• Problem identification & Research objectives.
• Research Design.
• Sampling Plan & Data Collection.
• Data Analysis & Interpretation.
• Research Report Preparation.
Data Collection:
Once the survey is over and Questionnaire has been received from respondents the
data collection has to be properly tabulated. I have analyzed the data with the help
of various statistical methods i.e., Average, Percentage, Correlation and Graphical
methods like pie- chart, bar chart table and others. Once the data has been tabulated
interpreted and analyzed it is requiring to prepare research report based on findings,
conclusion and recommendation.
1.7 Limitations of the study
❖ The size of sample was limited because of limited factor and hence the results
cannot be generalized.
❖ The analysis and conclusions are as per our limited understanding of the
concern subject.
❖ Generally, the respondents were busy in their work and were often found less
interested in responding righty.
Shifting modes of mobility could launch new business opportunities. These would emerge
in areas such as charging and swapping infrastructure, service, or integrated transport. In
India, energy players have entered the mobility industry, while some traditional power
companies are exploring possibilities in charging infrastructure, and infrastructure
companies are seen entering the battery business. An important task that needs attention is
transforming and up-scaling small and medium sub-system and auto-component
industries. A large number of such mini-micro industries are auto- ancillary companies for
diesel/petrol vehicles. They provide large number of jobs. Many of them will not survive
as EV replaces petrol/diesel vehicles. A careful plan to hand-hold such industries and help
them during the transition to EV components manufacturing is required.
The global electric vehicle market share has taken a tremendous leap forward in the past
decade, and we expect the trend to only accelerate in the coming years. Even though we have
already seen some incredible growth in the number of EVs worldwide, the EV industry
predictions suggest that we have only just scratched the surface.
EVs are to play a central role in the ambitious objective of zero- emissions targets set for
2050and the industry is gearing up for it.
The year 2022 came up on strong, breaking records. EV sales exceeded 10 million, with 14%
of the new cars sold being electric, quite the jump from 9% in 2021 and less than 5% in 2020.
That resulted in more than 26 million electric cars roaming global roads in 2022.
Representing a 60% uptake from 2021. Commented [A3]: Each table / figure must have a table/
figure no. and a caption
The electric vehicle (EV) market is projected to grow from $500.48 billion in 2023 to
$1,579.10 billion in 2030 at a CAGR of 17.8% in forecast period, 2023-2030. Commented [A6]: Add Figure No. and a caption
In the first quarter of 2024, electric car sales grew by around 25% compared with
the first quarter of 2023, similar to the year-on-year growth seen in the same
period in 2022. In 2024, the market share of electric cars could reach up to 45% in
China, 25% in Europe and over 11% in the United States, underpinned by
competition among manufacturers, falling battery and car prices, and ongoing
policy support.
Indian EV makers had a great year in 2023, nearly doubling their sales compared to 2022,
despite the overall passenger segment reporting only a 10% increase in sales . The Indian EV
(electric vehicle) industry reported nearly a 100% increase in sales in 2023.
• MG Motor, which had a share of 9% in India in 2022 reported a growth of 186% and
accounted for 14% of the sales in 2023.
• Mahindra & Mahindra has emerged as the fastest growing brand in 2023, reporting a
2476% growth and accounting for 7% of the market share. Mahindra sells the
XUV400, the only electric car in the country.
Electric car sales for march-22 and march-23 with growth rate and market share
According to Counterpoint, the share of electric vehicles in the overall passenger vehicles
segment will double from 2% to 4% in 2024. EV sales in India are expected to grow by 66%
in 2024. According to the report, the share of electric vehicles is expected to rise from the
present 2% to 29% by 2030.
Tesla is expected to soon enter the Indian market, with the company reportedly searching for
appropriate places for its factory in the country. Vietnamese EV maker VinFast recently
announced its plans to invest $2 billion in India and has started constructing its first factory in
Tamil Nadu.
By 2030, per a Bain & Co. report, electric two-wheelers could make up about 40 to 45
percent of all EVs sold in India, and electric passenger vehicles could make up about 15 to 20
percent. However, per a NITI Aayog report, the Indian government is aiming for EV
adoption to reach 40 percent for buses, 30 percent for private cars, 70 percent for commercial
vehicles, and 80 percent for two-wheelers by that timeline.
According to data from VAHAN, India’s electric two-wheeler market experienced a notable
surge in sales in the third quarter of FY 2023-24 (Q3 FY 24) compared to the previous
quarter (Q2 FY 24), with a 34.42 percent increase. This uptick is also reflected by the robust
sales in the ongoing fiscal – Q4 FY 24 – with 76,301 units sold.
VAHAN serves as the flagship e-Governance application under India’s National Transport
Project, a Mission Mode Project launched in 2006. The VAHAN portal’s primary objective is
to automate RTO (regional transport office) operations nationwide, including vehicle
registration, permits, taxation, and enforcement processes.
Meanwhile, the Economic Survey of India 2023 had forecast a robust 49 percent compound
annual growth rate (CAGR) in India’s domestic electric vehicle market between 2022 to
2030, with an estimated 10 million annual sales by 2030. Projections indicate that the EV
industry is set to generate approximately 50 million direct and indirect employment
opportunities within the next seven years.
In India, the transport industry has become one of the most significant sources of air
pollution. To reduce the impact of greenhouse gas emissions from various vehicles, the
Indian government has implemented several measures at both national and state level.
To assist the acceptance of electric vehicles (EVs) in the country, the central government has
announced a number of promotional measures in the previous ten years, including tax
incentives for electric vehicle owners, public EV charging infrastructure development, etc.
Timeline for various initiatives taken by policymakers and regulators:
FAME, or Faster Adoption and Manufacturing of (Hybrid and) Electric vehicles, is currently
India’s flagship scheme for promoting electric mobility. It was launched by DHI in 2015.
Currently in its 2nd phase of implementation, FAME-II is being implemented for a period of
3 years, eff. 1st April 2019 with a budget allocation of 10,000 Cr which includes a spill over
from FAME-I of Rs 366 Cr. The incentives offered in the scheme are:
Approximate Size of
S.No. Total Approximate Incentives
Battery
1 Two-Wheeler: Rs 15000/- per kWh up to 40% of the cost of vehicles Two-Wheeler: 2kWh
2 Three-Wheeler: Rs 10000/- per kWh Three-Wheeler: 5kWh
3 Four-Wheeler: Rs 10000/- per kWh Four-Wheeler: 15 kWh
4 E-Buses: Rs 20000/- per kWh E-Busses: 250 kWh
5 E-Trucks: Rs 20000/- per kWh -
Source: e-AMRIT NITI Aayog
Fig no.8 Incentives offered under the scheme of FAME-I and FAME-II
The Department of Heavy Industries has also sanctioned 2636 charging stations in 62 cities
across 24 States/UTs under FAME India scheme phase II. State-wise allocation of these
charging stations is as follows:
While the purchase price of petrol Electric Cars are expensive, but they
Cost car is relatively lower, the fuel and help save money in the long run due to
maintenance cost increase over time cheaper charging cost than petrol
Null Hypothesis
1. The decision to switch a vehicle from petrol and diesel vehicles to Electric
Vehicles does not depend on one’s knowledge and awareness about the Commented [A15]: Does not depend
pollution caused by fuel emissions.
2. Ability to switch to Electric vehicles does not depend on the income of a Commented [A16]: Does not depend
consumer as one looks for a mid-range vehicle but EV’s cost a tad higher on
the costing spectrum
Once the survey is over and Questionnaire has been received from respondents the data
collection has to be properly tabulated. I have analysed the data with the help of various
statistical methods i.e., Average, Percentage, Correlation and Graphical methods like pie-
chart, bar chart table and others.
❖ Pie Chart
❖ Bar graph
❖ Column Chart
❖ Others
Commented [A17]: Data Presentation and Analysis
Data Presentation and Analysis
1. Age Statistics of respondents Commented [A18]: Avoid using question form heading
120
100
80
60
40
20
0
Frequency
From the above Bar Chart, we can observe that the maximum no. of respondents
belongs to the age group of 18-25 years (111) while the least number of
From the above Pie chart, we can observe that 97 respondents out of 125 were
14
1
4
104
0 20 40 60 80 100 120
92
26
4 3
From the above, bar Graph we can observe that the Maximum qualification of most of the
respondents is Bachelor’s or master’s degree (92).
From the above, Pie chart we can observe that the Maximum Respondents have their
occupation as a student (97).
70
60
50
40
30
20
10
0
Public Transport Own Vehicle Bicycle/ Walking shared vehicle
From the above bar graph, we can observe that, maximum people use their own
vehicle (65) followed by public transport (47).
7. Frequency of kms by own/shared vehicle driven on average per day basis by
the respondents
52
42
23
From the above bar graph, we can observe that maximum respondents drive
between 0-10kms on daily basis (52) and very few of them drive above 50kms (8).
Comfort
Seating Capacity
Engine's Power
Budget
0 10 20 30 40 50 60 70 80
From the above column graph, we can observe that, respondents consider budget
and comfort the most while buying any vehicle. On the other hand, design and
model is least expected factor.
9%
91%
Yes No
From the above Pie chart, it is very clear that majority of respondents are aware of Electric
Vehicles (114).
10. Data of respondents affected by the hike in petrol/diesel price
29
1 20
76
0 10 20 30 40 50 60 70 80
Somewhat No Yes
From the above column graph, it is evident that 61% of the respondents were affected
by the hike in petrol price while only 29% remained unaffected.
11. Belief of respondents that electric vehicles are more environment friendly than
traditional vehicles
15%
11%
yes
No
74%
Not Sure
From the above pie chart, it is very clear that Maximum respondents believe that EVs are
more eco-friendly than traditional vehicles.
12. Preference for buying an Electric Vehicle
Yes No
From the above pie chart, it is clear that more than half respondents are willing to buy an
Electric vehicle (81).
80
70
60
50
40
30
20
10
0
Being Efficient Service Futuristic Monetary
Environment running cost intervals and designs and benefits and
friendly maintenance Motor government
costs performance subsidies
From the above bar graph, it is very evident that respondents consider buying electric cars as
they believe they are eco- friendly and cost effective giving them the monetary benefits.
14. Factors that could be a possible deal breaker
45
40
35
30
25
20
15
10
5
0
Price higher Still too short Too much Unreliable Poor charging
than petrol/ range time and and unsafe infrastructure
diesel vehicle efforts
needed to
charge
From the above bar graph, it is clear that respondents have issue with too much charging
and lack of charging infrastructure, and the low range after one charge.
Yes 49 39%
No 48 38%
Somewhat 28 22%
Total 125 100%
Yes No Somewhat
From the above pie chart, it is clear that respondents are not fully aware of the monetary
policies that benefit an EV buyer.
16. willingness to spend on an Electric Vehicle
10
1
33
74
0 10 20 30 40 50 60 70 80
From the above column graph, it is clear that maximum respondents are willing to
spend less than 5 lakhs (74) while only few (8) are willy to pay a premium
amount.
80
70
60
50
40
30
20
10
0
Credit/loan Cash Rented/on Borrow from Exchange
lease family/friends your existing
vehicle
From the above bar graph, it is very clear that maximum respondents would like to
finance their EV with credit/ loan (71).
18. Data of expected range of service by the E.V after 1 complete charge
Up to 5 hrs
0 10 20 30 40 50 60
From the above bar graph, we can observe that, respondents are expecting up to 5hrs of
service from a single charge while some people have no preference as they can charge at
home and workplace too.
100-200 Kms
39
200-300 kms
400-500 kms
500+ kms
20
14
From the above bar graph, we can observe that there is a diversity of expectation some expect
more kms while some expecting less.
70
60
50
40
30
20
10
0
Tata Mahindra Hyundai Toyota Kia motors MG motor Others
Motors India
From the above bar graph, we can observe that respondents trust most in Tata motors and
Mahindra and undoubtably tata is leading the EV sales in India.
21. Expectations that 50% of all the sold vehicle are going to be electric
Expectations that 50% of all the sold vehicle are going to be electric Frequency Percentage
By 2025 13 10%
By 2030 52 42%
By 2035 38 30%
I don't think the electrical vehicles will ever reach that level. 22 18%
Total 125 100%
I don't think the electrical vehicles will ever reach that level.
By 2035
By 2030
By 2025
0 10 20 30 40 50 60
From the above column graph, we can observe that 52 respondents believe that EV will
complete 50% in the market by 2030, while 22 believe they will never be able to.
40
35
30
25
20
15
10
5
0
Not applicable Excellent Poor Good Average
From the above bar graph, we can observe people haven’t used charging stations
much and if used they have avg.-good experience
3.3 Findings
The following null Hypotheses were failed based on the above findings: Commented [A19]: Sentence configuration is wrong
• The decision to switch a vehicle from petrol and diesel vehicles to Electric
Vehicles does not depend on one’s knowledge and awareness about the pollution
caused by fuel emissions
• Ability to switch to Electric vehicles does not depend on the income of a consumer Commented [A20]: Sentence configuration is wrong
as one looks for a mid-range vehicle but EV’s cost a tad higher on the costing
spectrum.
It is learnt from this research that the decision to switch a vehicle from petrol and diesel
vehicles to Electric Vehicles clearly depends on one’s knowledge and awareness about the
pollution caused by fuel emissions. Also, ability to switch to Electric vehicles also depends
on the income of a consumer as one looks for a mid-range vehicle but EV’s cost a tad higher
on the costing spectrum. Commented [A21]: Better if you can mention findings
along with percentages
Commented [WU22R21]: Sir, this point includes data of
various question, mentioning only the cost percentage will
• Eco-friendly: We can observe that most of our respondents were more eco-friendly we incorrect I feel. I have mentioned each finding below
every graph in the data presentation and analysis part.
and were willing to switch to EVs from traditional vehicles.
• Budget and comfort: Respondents expect a budget friendly EVs that provides more
comfort and have a wider range of service after one charge.
• Unaware of policies: One major finding came out as people are not fully aware of the
monetary policies and benefits of buying an EV.
• Tata Motors: Tat motors are leading in the expectations race of our respondents
which is very evident in their sales too.
4.1 Conclusion
In conclusion, the transition to electric vehicles (EVs) holds significant promise in leading the
way towards a sustainable future for transportation. With the energy sector contributing to a
substantial portion of global greenhouse gas emissions, the imperative to shift to cleaner and
renewable energy sources is paramount. Road transportation, accounting for a significant
share of carbon dioxide emissions, presents a crucial opportunity for decarbonisation through
the adoption of EVs. EVs are less polluting, as they have zero exhaust emissions. It can Commented [A23]: Please justify other parts also and
reduce greenhouse gas emissions even more. Some EVs are made of eco-friendly materials align
such as the Ford Focus Electric, which is made of recycled and bio-based materials and the
Nissan Leaf, which is partly made of recycled plastic bottles, and second-hand appliances
The increasing acceptance and use of EVs globally, driven by governmental incentives and
efforts to reduce greenhouse gas emissions, underscore the potential for EVs to become a
dominant force in the transportation sector. Projections suggest a substantial rise in EV
adoption, particularly in rapidly urbanizing economies like India and China, where
government initiatives and subsidies have catalysed market growth.
While EVs offer a promising solution to reduce emissions and combat climate change,
several challenges must be addressed to realize their full potential. Concerns over battery
disposal and recycling, as well as the strain on electrical grids and the availability of charging
infrastructure, necessitate comprehensive solutions. Efforts to enhance grid capacity, promote
renewable energy sources, and develop circular economy models for EV batteries are
essential steps in ensuring a sustainable transition.
Moreover, addressing the increasing demand for raw materials for EV batteries, such as
lithium, cobalt, and nickel, requires sustainable resource management strategies to mitigate
potential supply chain constraints and environmental impacts.
Moving forward, a holistic approach that integrates policies, technological advancements,
and societal changes will be crucial in achieving sustainable transportation systems. This
includes measures such as integrated urban planning, expansion of public transit, incentives
for active transportation, electrification of fleets, and investment in renewable energy sources
and smart grid technologies.
Collaborative efforts between governments, industries, research institutions, and individuals
will be essential in driving innovation and accelerating the development and deployment of
sustainable transportation solutions. By embracing these measures, we can pave the way for a
greener, more resilient, and equitable transportation future, contributing to global efforts to
combat climate change and build a sustainable world for future generations.
4.2 Opportunities of EVs
1. Cheaper to operate
EVs are cheaper to operate since they have high efficiencies and fuel economies
thereby reduce cost for the owner. The electricity to charge an EV is about one third
as much per kilometre to purchase fuel for vehicle.
2. Cheaper to maintain
BEVs have fewer moving parts than those had by conventional combustion engine
vehicles. There is less servicing and no expensive systems such as fuel injection and
exhaust systems, which are not needed in an EV. PHEVs have petrol engine and need
servicing hence costing more than BEVs but they also have an electric propulsion
system, which requires fewer moving parts leading to less depletion of petrol engine
parts.
3. Environment Friendly
EVs are less polluting, as they have zero exhaust emissions. If you opt to use
renewable energy to charge your EV, you can reduce greenhouse gas emissions even
more. Some EVs are made of eco-friendly materials such as the Ford Focus Electric,
which is made of recycled and bio-based materials and the Nissan Leaf, which is
partly made of recycled plastic bottles, old car parts and second-hand appliances.
4. Health Benefits
The reduced harmful emissions will lead to better air quality, which is good for our
health. EVs are also produce much less noise compared to petrol/diesel-based
vehicles.
5. Safer
EVs have a low centre of gravity thereby making them less likely to capsize. They
also have low risk of fires and explosions. Their body construction gives them more
durability hence making them safer during collisions.
Commented [A24]: You have to include all the names and
5. BIBLIOGRAPHY research papers mentioned in your literature survey first and
the online materials.
1 Wikipedia: https://en.wikipedia.org/wiki/Electric_vehicle
2 The Times of India: https://timesofindia.indiatimes.com/auto/news/how-india-
embraced-electric-vehicles-in-2023/articleshow/105164195.cms
3 Bain and Company: https://www.bain.com/insights/india-electric-vehicle-report-2023/
4 FAME: https://fame2.heavyindustries.gov.in/
5 Corpbiz: https://corpbiz.io/learning/government-initiatives-for-electric-vehicles-in-
india/#:~:text=FAME%20II%20plan%20was%20launched,increase%20EV%20adoptio
n%20in%20India.
6 e- Amrit NITI Aayog: https://e-amrit.niti.gov.in/national-level-policy
6. ANNEXURE
Questionnaire
Questions for survey.
1. Email
_________________
2. Name
_________________
3. Age
• 18-25
• 26-35
• 36-45
• 45 and above
4. Gender
• Male
• Female
• Others
• Prefer not to say
5. Qualification
• Primary/ Secondary education
• Bachelor’s / master’s degree
• PhD or higher
• Others
6. Occupation
• Student
• Business
• Employed (government/ non-government)
• Professional
7. Annual Income
• 0-200000
• 200000-400000
• 400000-700000
• 700000 and above
8. What kind of transportation are you most often using on daily basis?
• Own vehicle
• Shared vehicle
• Public transport
• Bicycle / walking
9. In case you are using own/shared vehicle on daily basis, how many kms on average
per day you usually drive?
• 0-10 kms
• 10-20 kms
• 20-50 kms
• 50 kms or above
10. What factors would you take in consideration before buying a car?
• Budget
• Fuel efficiency or milage
• Engine’s power
• Seating capacity
• Comfort
• Reliability
• Service/ maintenance cost
• Design and model
• Friends and family’s suggestions
12. Do you think petrol/diesel price hike has affected you in a major way?
• Yes
• No
• Somewhat
13. Do you believe that electric vehicles are more environment friendly than traditional
vehicles?
• Yes
• No
• Not sure
15. If yes, then what factor influences your decision towards choosing an EV
• Being Environment friendly
• Efficient running cost
• Service intervals and maintenance costs
• Futuristic designs and Motor performance
• Monetary benefits and government subsidies
17. Are you aware about the monetary policies that benefit an EV buyer?
• Yes
• No
• Somewhat
19. How would you finance the electric vehicle besides the subsidy?
• Cash
• Credit/loan
• Borrow from family/friends
• Exchange your existing vehicle
• Rented/on lease
20. What should be your expected range of service by the E.V after 1 complete charge?
• Less than one hour
• Between one to two hours
• Up to 5 hrs
• I do not have any preference on that, as I can charge the car at home and at my
workplace
21. What should be an appropriate range for you of an EV after 1 complete charge?
• 100-200 Kms
• 200-300 Kms
• 400-500 Kms
• 500+ Kms
23. From your perspective, when we could expect that 50% of all the sold vehicle are
going to be electric?
• Till 2025
• Till 2030
• Till 2035
• I don’t think the electrical vehicles will ever reach that level.
24. Have you used electric vehicle (EV) charging stations in India? If so, how would you
rate your overall experience?”
• Excellent
• Good
• Average
• Poo
• Not Applicable
25. If you are using an E.V., would you suggest your family/friends/acquaintances to buy
an E.V. or prefer it over traditional vehicles?
• Yes
• No
• Not sure