PMS Chapter 6
PMS Chapter 6
Skills
Chapter - 6 Digital Project Management
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Project Management
Skills
4. Digital marketing
This refers to the use of social media platforms to
market products and brands.
Peer recommendations and peer appro✓al play a major role in
influencing customers.
5. Analytics
Use of user actions and analysis of historical data will
be used for recommendation and personalizing the
experience.
6. Domain-specific trends
Banking
Digital banking
Virtual bank
Self-ser✓ice tools
Mobile apps
Digital wallets and payments
7. Retail
Virtual assistant
Chat bot
Social media marketing
8. Utilities
Dash board experience
Real time monitoring
Self-ser✓ice
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Project Management
Skills
11. Big data analytics: Applying analytical techniques to a
massi✓e ✓olume of data will re✓eal the hidden patterns and
trends and pro✓ide ✓ital insights into data. Big data
analytics is increasingly used in financial applications,
Digital ff-Commerce solutions and health care.
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Project Management
Skills
fflasticity- scale the resources up or down to instantly grow
and shrink capacity as your business needs change.
Lower IT costs (Cost sa✓ings)- The cloud allows you to trade
fixed expenses (such as data centres and physical ser✓ers)
for ✓ariable expenses, and only pay for IT as you consume
it.
Deploy globally in minutes - With the cloud, can expand to
new geographic regions and deploy globally in minutes.
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Project Management
Skills
5. IOT users in stricter ethical and legal implications
6. IOT raises expectations for all stakeholders
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Project Management
Skills
Marketing and sales: Many companies ha✓e recognized additional
✓alues for both marketers and customers.
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Project Management
Skills
Smart cities
Smart city is a framework, predominantly composed of information and
communication technologies (ICT), to de✓elop, deploy and promote
sustainable de✓elopment practices to address the growing
urbanization challenges. This ICT framework is essentially an
intelligent network of connected objects and machines that
transmit the data using wireless technology and the cloud
technology. Cloud based IoT applications recei✓e, analyze and
manage data in real-time to help municipalities, enterprises and
citizens to make better decisions that impro✓e quality of life.
Augmented Reality (AR) can be the interface which pro✓ides
access to all the benefits of a smart city.