Social Media

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What is Social Media? approximation in Preview mode.
• Social Media is defined by Boundless.com as
interactive platforms where content is created, Microblog Platform
distributed and shared by individuals on the web. Definition: Posting of very short entries or updates
• refers to interaction among people in which they on a social networking site
create, share, and/or exchange information and ideas • It allows users to subscribe to other user’s content,
in virtual communities and network. send direct messages, and reply quickly
• It allows user to create and share hashtags to share
What is it’s purpose? content about related subjects
• To provide users with a rich experience, dynamic • Examples: Twitter and Tumblr
content, scalability, openness, and collective
intelligence (B. , 2016, May 26). - Twitter
• Consists of broadcasting daily short burst messages
Social Media vs. Mass Media to the world, with the hope that your messages are
useful and interesting to someone (Gil, P., n.d.)
Similarities Differences • A “Tweet” is only 140 characters available to share
• Designed to reach • Social media reaches information.
large numbers of people users in a shorter • 319 million users as of 2016 ○ 750 tweets per
amount of time second (Raymondi, N., 2013, January 18)
• Made to inform • Social Media gives
audiences audiences an opportunity - Tumblr
to give feedback • Each user has his or her own Tumblelog where they
can publish short posts of text, images, quotes, links,
Social media Platforms video, audio, and chats (Gunelius, S, n.d.)
• Blogs • Acquired by Yahoo! In 2013
• Microblog • 550 million monthly users
• Collaborative Projects • 280.4 million blogs (Smith, C., 2017, March 18)
• Content Communities
• Social Networking Additional tool for managing microblogging:
• Virtual Worlds TweetDeack
• Crowdsourcing • Is a desktop application made exclusively for Twitter
• Tools for Managing Multiple Social Media Platforms • It allows for the organization of tweets through
“customizable columns, multiple accounts toggling,
Blog Platforms (used for Publishing Websites) scheduling, and automatically refreshing feeds”.
Definiton: This is used in recording opinions, stories, • It relies on column-based interface that allows all
articles, and links to other websites on a personal social media profiles to be viewed in one window.
website
• Wordpress and Blogger Collaborative Project
Definition: Allows groups of people to work together
Wordpress to create online content.
• WordPress is an open-source content management • Two types of collaborative projects : Wikis and
system (CMS). Social Bookmarking
• It’s a popular tool for individuals without any coding • Wikis are essentially collaborative websites
experience who want to build websites and blogs. • Social Bookmarking allows users to collect and rank
online content.
Blogger • Examples: Wikis ( Wikipedia) and Social
• It is a free Web log service from Google that allows Bookmarking (Diigo, Scrible and Delicious)
members to share text, photos and videos.
• Blogger was launched by Pyra Labs in San
Francisco in August 1999 and purchased by Google - Wikipedia
in February 2003. • A free encyclopedia, written collaboratively by the
people who use it.
• 5,357,012 total articles
• Google introduced a number of new features, • 41,677,432 total pages
including geo-tagging, link editing in the Compose • 30,444,460 users with about 140,722 active
(Statistics, 2017, March 16)
- Diigo • A popular free social networking website
• It is a free social bookmarking, research, and • Debuted in February of 2004
knowledge sharing tool created to mimic the ease of • 1.86 Billion active monthly users
taking notes while providing a network for sharing - LinkedIn
and discovering information. • LinkedIn is a popular professional social networking
• It allows users to take personal notes and highlight site available in over 20 languages. It is used across
text information on web pages. the globe by all types of professionals and serves as
• Other features includes bookmarking and saving, an ideal platform to connect with different businesses,
searching, sharing of bookmarks, collaborating, and locate and hire ideal candidates, and more.
create list of bookmarks. • It has over 400 million members.
- Scrible - MySpace
• Scrible is a web-based (Chrome browser extension • Started with the usual social networking paradigm, it
and website) bookmarking, annotation, and research- has shifted to a music-focused social networking site
paper-creation tool. and provides an interactive and user-submitted
• Users can bookmark web pages, store files, do a network of friends. It also provides blogs, groups,
full-text search of their library of articles, annotate and personal profiles, pictures, videos, etc.
mark up web pages, share annotated articles, and
create assignments. Virtual Worlds
- Delicious - World of Warcraft
• formerly known as Del.icio.us • A Massively Multiplayer Online Role-Playing Game
• It is the world’s largest social bookmarking site. (MMORPG)
• It is an online bookmarking destination where users • Released in 2004 by Blizzard Entertainment
can save, manage and share bookmarked sites on a • Passed 10 million subscribers in 2016 after
personal account and in a centralized source. releasing it’s 6th expansion called Legion (Kollar, P. ,
2016, October 04).
Content Communities
Definition: It allow users to share online multimedia Crowdsourcing
materials Definition: Obtaining needed services, ideas, or
- Youtube content by soliciting contributions from a large group
• is a free video-hosting website that allows members of people, particularly those from the online
to store and serve video content (What is YouTube? - community
Definition from WhatIs.com, n.d.). Upwork
• Over 1 Billion users (Almost one-third of people on • Upwork, formerly Elance-oDesk, is a crowdsourcing
the internet) platform where businesses or individuals connect to
• More than half of Youtube views come from mobile conduct business.
devices • Upwork has twelve million registered freelancers
- Instagram and five million registered clients
• Instagram is a photo and video-sharing social
networking service owned by Facebook, Inc.
(acquired 2012). It was created by Kevin Systrom and
Mike Krieger Tools for Managing Multiple Social Media
• As of September 2017, it had 800 million users Platforms
Definition: An aggregator is a tool that can be used
to "aggregate social media site feeds in one spot,
allowing users to search by keywords.
- Pinterest - Hootsuite
• Pinterest is an image sharing designed to enable • HootSuite supports social network integrations for
saving and discovery of information (specifically Twitter, Facebook, LinkedIn, Google+, WordPress,
"ideas") on the World Wide Web using images, GIFs and more. It has a browser-based interface that
and videos, in the form of pinboards. allows social media profiles to be viewed in tabs,
• It was created by Ben Silbermann, Paul Sciarra, rather than all in one window. It has the ability to filter
and Evan Sharp and had 300 million monthly active messages, schedule posts, and manage messages
users as of August 2019. through multiple platforms, as well as provide custom
analytics.
Social Networks
- Facebook How has Social Media Changed Over Time?
- Past Social Media endeavours: - Opportunity for writers
• AIM - 1997
• Open Diary - 1998 • On Society and Behavior :
- Advances in Social Media that came later: - Unite People
• Wikipedia - 2000 - Making friends
• Myspace - 2003 - Boosts up community participation
- Removes loneliness
What is Social Media like today?
• Blog: Tumblr • On Student:
• Microblog: Twitter - Sharing class lecture
• Content Communities: Youtube - Group study
• Social Networks: Facebook - Class information
• Virtual Worlds: World of Warcraft - Building resumes
- Online tutorials
What is Web 1.0, and what is it like?
• Website hosts were primary content contributors Negative Effects of Social Media
• Audience just received information from websites • On Communication and Business:
- Misinformation
What is Web 2.0, and what is it like? - A false sense of connection
• Allowed audiences to ‘like’ , create, and post - Decrease Productivity
images/statuses, as well as upload video content - Waste a lot of time
What are the most important trends in Social • On Society and Behavior:
Media today? - Social media makes us compare our lives with
- Snapchat vs. Twitter others
• Snap, Inc. is growing. - Privacy
• Twitter is dying. - Cyber-bullying
- Vicariously living through others - It might make you spend more money
• Social media is opening new doors - Over sharing
- Social media can make us unhappy.
Benefits for Nonprofits having a Social Media
presence
- Council of Nonprofits gives multiple examples of
the benefits of using social media : • On Teenage and kids:
• Builds awareness - Social media damage the behavior of kid and
• Organizational Growth teenage
• Empower Supporters - Low Grade
Why is Social Media right for Spokes of Hope - Loss of motivation in students.
Worldwide? - Adult sites are open to them.
• Mass Production of the “Cycling for change” - Social media glamorizes drug and alcohol use to
program teenage.
• The Strategic Objective can be reached!
• On Health :
Effects of Social Media - It modifies your appetite
Positive Effects of Social Media - Social media makes us restless.
• On Communication and Business : - Social media can damage physical and mental
- Communication choice health.
- Advertise - Using social media Discourages physical exercise.
- Saving money - Social media is addictive.
- Immediate news
- Removed interaction barriers Power of Social Media
- 23% of children between ages 0 and 5 use the
• On Youth : Internet & 82% use it on a weekly basis
- Seeking new job - 650+million active users on Facebook
- Build relationship - #1 online activity beating porn & personal email for
- It unleashes potential total time spent online
- It battles depression - I billion tweets are posted per week
- 460k new accounts are created on Twitter per day
- 50% log in per day

YouTube
- has 490+million users worldwide
- 92 billion page views each month
- 400 tweets per minute containing a YouTube link
- More video content is uploaded to YouTube in
60 day period than the three major US television
networks created in 60 years.

78 million monthly visitors on Wikipedia

90 million users on LinkedIn