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Sampling-Techniques (1)

The document outlines various sampling techniques, categorizing them into probability and non-probability methods. Probability sampling includes simple random, systematic, stratified, and clustered sampling, while non-probability sampling encompasses convenience, consecutive, quota, purposive, and snowball sampling. Each method has distinct characteristics and applications for selecting samples from a population.
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0% found this document useful (0 votes)
5 views

Sampling-Techniques (1)

The document outlines various sampling techniques, categorizing them into probability and non-probability methods. Probability sampling includes simple random, systematic, stratified, and clustered sampling, while non-probability sampling encompasses convenience, consecutive, quota, purposive, and snowball sampling. Each method has distinct characteristics and applications for selecting samples from a population.
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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TECHNIQUES

1. Definition

2. Types

3. Probability Sampling Methods

Table of • Simple Random Sampling

Contents • Systematic Sampling

• Stratified Sampling

• Clustered Sampling
4. Non-probability sampling methods

• Convenience Sampling

Table of • Consecutive Sampling

Contents • Quota Sampling

• Purposive or Judgmental Sampling

• Snowball Sampling
Sampling
Techniques
Types of Sampling Method

Probability Sampling Non-probability Sampling


Probability
Sampling Types

Probability Sampling methods are


further classified into different
types, such as simple random
sampling, systematic sampling,
stratefie sampling and clustered
sampling.
Simple Random Sampling

In a simple random
sampling technique, every item in the
population has an equal and likely
chance of being selected in a sample.
Since the item selection entirely
depends on the chance, this method
is known as the “Method of chance
Selection.” As the sample size is large,
and the item is chosen randomly, it is
known as “ Representative Sampling”
Systematic Sampling

In the systematic
sampling method, the items are
selected from the target
population by selecting the
random selection point, and the
other methods are selected
after a fixed sample interval. It is
calculated by dividing the total
population size by the desired
population size.
Stratified Sampling

The total population is


divided into smaller groups to
complete the sampling process in
a stratified sampling method. The
small group is formed based on a
few characteristics in the
population. The statisticians
randomly select the sample after
separating the population into a
smaller group.
Clustered Sampling
In the clustered sampling
method, the cluster or group of
people are formed from the
population set. The group has
similar significatory
characteristics. Also, they have
an equal chance of being a part
of the sample. This method uses
simple random sampling for the
cluster of population.
Non-probability
Sampling
Non-Probability Sampling
Types
Convenience Sampling
In a convenience sampling
method, the samples are selected
from the population directly
because they are conveniently
available for the researcher. The
samples are easy to select and the
researcher did not choose the
sample that outlines the entire
population.
Consecutive Sampling
Consecutive sampling is
similar to convenience sampling
with a slight variation. The
researcher picks a single person or
group of people for sampling. Then
the researcher researches for a
period of time to analyze the result
and move to another group if
needed.
Quota Sampling

In the quota sampling


method, the researcher forms a
sample that involves the individuals
to represent the population based
on the specific traits or qualities.
The researcher chooses sample
subsets that bring the useful
collection of data that generalizes
the entire population
Purposive Sampling
In purposive sampling the
samples are selected ony based
on the researcher’s knowledge.
As their knowledge is
instrumental in creating the
samples, there are chances of
obtaining highly accurate
answers with a minimum
marginal error. It is also known as
judgmental sampling or
authoritative sampling.
Snowball Sampling
Snowball sampling is also
known as a chain-referral
sampling technique. In this
method, the samples have traits
that are difficult to find. So,
each identified member of the
population is asked to find the
other sampling units. Those
sampling units also belong to
the same targeted population.
THANK YOU

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