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The document outlines the essential components and purpose of a business plan, emphasizing its role in explaining the business idea, setting goals, and attracting investment. Key components include an executive summary, business description, market analysis, competitive analysis, and financial projections. Each section serves to detail the business's strategy, target market, and operational plans to ensure clarity and effectiveness in achieving business objectives.

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5 views16 pages

pre1

The document outlines the essential components and purpose of a business plan, emphasizing its role in explaining the business idea, setting goals, and attracting investment. Key components include an executive summary, business description, market analysis, competitive analysis, and financial projections. Each section serves to detail the business's strategy, target market, and operational plans to ensure clarity and effectiveness in achieving business objectives.

Uploaded by

mshoaibnsdd1122
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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National University of Technology

Entrepreneurship Course

By
Muhammad Zohaib Khan
Sr. Lecturer
Chapter 06

Business Plan
Lecture Outline
■ Definition of Business Plan
■ Purpose of Business Plan
■ Components of Business Plan
Business Plan
■ A business plan explains the idea behind
your business, sets specific goals and
describe how you will achieve them, and
describe the background and experience of
the people running the business
Purpose of Business Plan
■ How your product or service will be
produced and sold
■ Persuade people and banks to invest in your
business, you need to show that your
business idea is a good one
■ You need to identify who your target
customer is and show how your company
will be able to get and keep customers
Components of Business Plan
■ Executive summary
■ Business description
■ Market analysis and strategy
■ Marketing and sales plan
■ Competitive analysis
■ Management and organization description
■ Products and services description
■ Operating plan
■ Financial projection and needs
■ Exhibits and appendices
Components of Business Plan
■ Executive summary
■ The executive summary is the first and most
important part of a business plan
■ It gives a brief overview of the entire business plan
■ It highlights the key points covered in the business
plan
■ It's best to write it last after completing the full plan
■ It should include the organization's mission statement
■ It should mention the products and services the
business offers or plans to offer
Components of Business Plan
■ Business Description
■ The executive summary is the first and most
important part of a business plan
■ It gives a detailed overview of the business and its
goals
■ It describes the products and services the business
offers and identify target customers
■ It includes details about the industry and its trends
and major competitors
■ It explains what makes the business unique compared
to competitors
Components of Business Plan
■ Market Analysis and Strategy
■ Where your target market is
geographically located
■ The primary pain points experienced by
your target customers
■ The most prominent needs of your
target market and how your products or
services can meet these needs.
Components of Business Plan
■ Market Analysis and Strategy
■ The demographics of your target audience
■ Where your target market spends most of
their time, such as particular social media
platforms and physical locations
■ The goal of this section is to clearly define
your target audience so that you can make
strategic estimations as to how your product
or service will perform with this audience.
Components of Business Plan
■ Market Analysis and Strategy
■ Your anticipated marketing and promotion
strategies
■ Pricing plans for your company's products and
services
■ Your strategies for making sales
■ Why your target audience should purchase from
your company versus your competition
■ Your organization's unique selling proposal
■ How you will get your products and services in
front of your target audience
Components of Business Plan
■ Competitive Analysis
■ The business plan should include a detailed
competitive analysis
■ It should compare your company with
competitors
■ List competitors' strengths and weaknesses
and Explain how your company measures up
to them
■ Identify potential challenges when entering
the market
Components of Business Plan
■ Management and Organization Description
■ This section explains the management and
organization strategy
■ Introduce company leaders and their roles
■ Highlight their qualifications and
responsibilities
■ Include human resource requirements
■ Mention the legal structure of the company
Components of Business Plan
■ Product and Service Description
■ Explain how the products will be made and
their lifespan and purpose
■ Describe the needs they will fulfill and cost
of production
■ Operating Plan
■ Describe where and how the company will
operate
■ Mention the number of employees and other
important details about business operations
Components of Business Plan
■ Financial Protection and Needs
■ This section explains how the business will
generate revenue
■ Outline the funding needed to start the
business
■ Exhibits and Appendices
■ Resumes of company management and other
stakeholders
■ Permits, Relevant legal documentation,
Pictures of your product

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