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saksham assignment 2025

The document outlines the top retailers in India's retail sector, highlighting Reliance Retail as the largest player with a strong omnichannel presence and customer-centric store layouts. It also discusses the failure of Big Bazaar, attributing its decline to aggressive expansion, mounting debt, ineffective marketing, slow adaptation to e-commerce, the impact of the COVID-19 pandemic, and legal challenges. Ultimately, these factors led to Big Bazaar's acquisition by Reliance Industries.

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Hardik Varshney
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26 views4 pages

saksham assignment 2025

The document outlines the top retailers in India's retail sector, highlighting Reliance Retail as the largest player with a strong omnichannel presence and customer-centric store layouts. It also discusses the failure of Big Bazaar, attributing its decline to aggressive expansion, mounting debt, ineffective marketing, slow adaptation to e-commerce, the impact of the COVID-19 pandemic, and legal challenges. Ultimately, these factors led to Big Bazaar's acquisition by Reliance Industries.

Uploaded by

Hardik Varshney
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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1. Prepare a list of the top Retailers in the retail business in India.

Explain any one retailer of choice on the following dimensions:


Retail Strategy, Store Lay Out, Promo on, Pricing and Posi oning

Top Retailers in the Retail Business in India

India's retail industry is one of the fastest-growing sectors, contribu ng significantly to the economy.
Below is a list of the top retailers in India:

1. Reliance Retail

2. Future Group (Big Bazaar, FBB, Easyday, etc.)

3. Avenue Supermarts (DMart)

4. Tata Group (Westside, Star Bazaar, Croma, etc.)

5. Aditya Birla Retail (More, Pantaloons)

6. Spencer’s Retail

7. Shoppers Stop

8. V-Mart Retail

9. Metro Cash & Carry

10. Amazon India and Flipkart (E-commerce Giants)

Among these, Reliance Retail is the largest and most influen al player in India's retail sector.

Reliance Retail: A Detailed Analysis

Retail Strategy

Reliance Retail follows an aggressive expansion strategy, catering to diverse customer needs through
mul ple retail formats such as Reliance Fresh, Reliance Digital, Reliance Trends, and Reliance Smart.
The company emphasizes both physical stores and online channels through JioMart, ensuring a
robust omnichannel presence.

Store Layout

Reliance Retail outlets are designed with a customer-centric approach, ensuring easy naviga on and
accessibility. The store layout varies by format:

 Reliance Fresh (Grocery): Open aisles, categorized sec ons for fresh produce, dairy, and
packaged goods.

 Reliance Digital (Electronics): Organized product sec ons with demo areas.
 Reliance Trends (Fashion): Segmented layout based on gender, age, and fashion categories.

Promo on

Reliance Retail invests heavily in promo onal ac vi es, including:

 Seasonal and fes ve discounts

 Loyalty programs (RelianceOne)

 Personalized offers through Jio apps

 Digital marke ng, TV adver sements, and celebrity endorsements

Pricing

Reliance Retail adopts a compe ve pricing strategy by leveraging its large-scale procurement and
supply chain efficiencies. It frequently introduces discounts, combo offers, and loyalty-based pricing
to a ract price-sensi ve Indian consumers.

Posi oning

Reliance Retail posi ons itself as a value-driven retailer, offering high-quality products at affordable
prices. It competes with interna onal retailers like Walmart and Amazon while maintaining strong
local market penetra on. The company aims to cater to all income groups through different formats,
from budget-friendly grocery stores to premium fashion and electronics outlets.

Conclusion

Reliance Retail has revolu onized India's retail industry with its aggressive expansion, strategic
pricing, and effec ve promo ons. Its omnichannel presence and customer-focused store layouts
have posi oned it as a market leader, making it a dominant force in Indian retail.
1. Explore the internet and search for ar cles on Failure of Big
Bazaar. Explain the main reasons for Big Bazaar's Failure based
on the review of Ar cles Explored.

Big Bazaar, once a cornerstone of India's retail sector, experienced a significant decline that
culminated in its acquisi on by Reliance Industries. An analysis of various sources reveals several
cri cal factors contribu ng to its downfall:

1. Aggressive and Uncontrolled Expansion

Big Bazaar's rapid expansion strategy led to the opening of numerous stores across various ci es,
including loca ons where profitability was ques onable. This overextension strained the company's
resources and diverted focus from core opera ons. Addi onally, substan al investments in formats
like and Heritage further exacerbated financial pressures.

2. Moun ng Debt and Financial Strain

The company's aggressive growth was largely financed through debt, leading to significant financial
liabili es. This high debt burden limited Big Bazaar's ability to invest in innova on and adapt to the
evolving retail landscape, leaving it vulnerable to market fluctua ons.

3. Ineffec ve Marke ng and High Promo onal Costs

Big Bazaar invested heavily in marke ng campaigns, including sponsorships of events like the Indian
Premier League (IPL) and Femina Miss India. While these ini a ves increased brand visibility, they
also resulted in substan al expenditures without corresponding returns, contribu ng to financial
instability.

4. Failure to Adapt to E-Commerce Trends

As consumer preferences shi ed towards online shopping, Big Bazaar was slow to develop a robust
e-commerce pla orm. This delay allowed compe tors to capture significant market share, leaving Big
Bazaar struggling to retain its customer base.

5. Impact of the COVID-19 Pandemic

The pandemic severely affected retail opera ons na onwide. Kishore Biyani, founder of Future
Group, noted that the company lost approximately ₹7,000 crore in revenue over three months due
to pandemic-induced disrup ons. This substan al loss further weakened Big Bazaar's financial
posi on.

6. Legal and Opera onal Challenges

Disputes with major stakeholders, including legal ba les with Amazon over asset sales, created
uncertainty and opera onal challenges. These issues diverted management's a en on and
resources, hindering strategic decision-making and opera onal efficiency.
Conclusion

Big Bazaar's decline resulted from a combina on of overambi ous expansion, financial
mismanagement, failure to adapt to digital transforma on, and external challenges like the COVID-19
pandemic. These factors collec vely led to its acquisi on by Reliance Industries, marking the end of
an era for the once-dominant retail giant

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