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MS Syllabus (1)

The document outlines the course structure for an Open Elective in Management Science at MLR Institute of Technology, detailing objectives, outcomes, and five units of study. Key topics include management principles, operations and marketing management, human resources management, project management, and strategic management. The course aims to equip students with essential management skills and knowledge applicable in organizational contexts.

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Abhishek Dash
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8 views2 pages

MS Syllabus (1)

The document outlines the course structure for an Open Elective in Management Science at MLR Institute of Technology, detailing objectives, outcomes, and five units of study. Key topics include management principles, operations and marketing management, human resources management, project management, and strategic management. The course aims to equip students with essential management skills and knowledge applicable in organizational contexts.

Uploaded by

Abhishek Dash
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MLR Institute of Technology

MANAGEMENT SCIENCE
VIII Semester: OPEN ELECTIVE-IV

Course Code Category Hours / Week Credits Maximum Marks

L T P C CIE SEE Total


A5HS15 OEC
3 - - 3 100
30 70
COURSE OBJECTIVES:

1. Familiarize & obtain Knowledge with the process of management and to provide basic insights
into management practices.
2. Understand the structure & Designing of an Organization.
3. Knowledge on the aspects of Production.
4. Analyse the market and the strategies involved in Marketing.
5. Knowledge on concepts related to Human Resources.
6. Understand the techniques used in Project Management.
7. Familiarize with strategies used for analysis of an Organization.
8. Understand the Contemporary Management Issues.
9. Familiarize with the management skills which can be applied in the Organizational context to
achieve Organizational goals.

COURSE OUTCOMES:

1. Knowledge on management theories and practices.


2. Understanding designing organizational structure.
3. Understanding on the methods & charts used in operations management.
4. Ability to understand the market and its environment.
5. Understand the processes, functions etc in Human Resources Management.
6. Ability to solve problems in managing the Project.
7. Knowledge on Strategic alternatives.
8. Familiar with the practices implemented in management.
9. Understand the social responsibilities of Management.
10. Understand the basic concepts of Management.
UNIT-I INTRODUCTION TO MANAGEMENT AND ORGANIZATION Classes: 12

Concepts of Management and organization- nature, importance and Functions of Management,


Systems Approach to Management-Taylor's Scientific Management Theory- Fayal's Principles of
Management- Maslow's theory of Hierarchy of Human Needs- Douglas McGregor's Theory X and
Theory Y - Hertzberg Two Factor Theory of Motivation - Leadership Styles, Social responsibilities
of Management, Designing Organizational Structures: Basic concepts related to Organization
- Departmentation and Decentralization, Types and Evaluation of mechanisticand organic
structures of organization and suitability.

UNIT-II OPERATIONS AND MARKETING MANAGEMENT Classes: 12

Principles and Types of Plant Layout-Methods of Production(Job, batch and Mass Production), Work
Study - Basic procedure involved in Method Study and Work Measurement - Business Process
Reengineering(BPR) - Statistical Quality Control: control charts for Variables and Attributes (simple
Problems) and Acceptance Sampling, TQM, Six Sigma, Deming's contribution to quality, Objectives of
Inventory control, EOQ, ABC Analysis, Purchase Procedure, Stores Management and Store Records
- JIT System, Supply Chain Management, Functions of Marketing, Marketing Mix, and Marketing
Strategies based on Product Life Cycle, Channels of distribution.

B.Tech-Information Technology – MLR20 Page 294


MLR Institute of Technology

UNIT-III HUMAN RESOURCES MANAGEMENT(HRM) Classes: 12

Concepts of HRM, HRD and Personnel Management and Industrial Relations (PMIR), HRM vs
PMIR, Basic functions of HR Manager: Manpower planning, Recruitment, Selection, Training and
Development, Placement, Wage and Salary Administration, Promotion, Transfer, Separation,
Performance Appraisal, Grievance Handling and Welfare Administration, Job Evaluation and Merit
Rating - Capability Maturity Model (CMM) Levels - Performance Management System.

UNIT-IV PROJECT MANAGEMENT (PERT/ CPM) Classes: 12

Network Analysis, Programme Evaluation and Review Technique (PERT), Critical Path Method
(CPM), Identifying critical path, Probability of Completing the project within given time, Project Cost
Analysis, Project Crashing (simple problems)

STRATEGIC MANAGEMENT AND CONTEMPORARY


UNIT-V Classes: 12
STRATEGIC ISSUES

Mission, Goals, Objectives, Policy, Strategy, Programmes, Elements of Corporate Planning


Process, Environmental Scanning, Value Chain Analysis, SWOT Analysis, Steps in Strategy
Formulation and Implementation, Generic Strategy alternatives. Bench Marking and Balanced
Score Card as Contemporary Business Strategies.

TEXT BOOKS:

1.A.R.Aryasri : Management Science, TMH, (Latest edition)


2.Stoner, Freeman, Gilbert, Management, 6th Ed, Pearson Education, New Delhi, 2004.
REFERENCE BOOKS:

1. Kotler Philip and Keller Kevin Lane: Marketing Management, Pearson, 2012.

2. Koontz and Weihrich: Essentials of Management, McGraw Hill, 2012.

3. Thomas N. Duening and John M. Ivancevich Management - Principles and Guidelines, Biztantra,
2012.

4. Kanishka Bedi, Production and Operations Management, Oxford Uiversity Press, 2012.

5. Samuel C. Certo: Modern Management, 2012.


Web References:
6. Schermerhorn, Capling, Poole and Wiesner: Management, Wiley, 2012.
1.https://www.smartzworld.com/notes/management-science-pdf-notes-ms-notes-pdf
7. Parnell: Strategic Management, Cengage, 2012.
2. https://www.alljntuworld.in/download/management-science-notes/
8. Lawrence R Jauch, R. Gupta and William F. Glueck: Business Policy and Strategic Management
Science, McGraw Hill, 2012.

B.Tech-Information Technology – MLR20 Page 295

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