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Lesson 5 - Media

The document discusses various aspects of typography, including the organization of text elements, types of text, and the significance of typefaces. It outlines the differences between unformatted and formatted text, as well as the importance of design elements such as emphasis, appropriateness, alignment, and organization. Additionally, it explains the three basic kinds of typefaces: serif, sans serif, and decorative, highlighting their characteristics and uses.

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4 views

Lesson 5 - Media

The document discusses various aspects of typography, including the organization of text elements, types of text, and the significance of typefaces. It outlines the differences between unformatted and formatted text, as well as the importance of design elements such as emphasis, appropriateness, alignment, and organization. Additionally, it explains the three basic kinds of typefaces: serif, sans serif, and decorative, highlighting their characteristics and uses.

Uploaded by

ash
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Lesson ?

- refers to a conscious effort to organize the different text elements


in a page
Typography
- layout, kung saan mas Maganda ilagay yung text
- the art of arranging letters and text in a way that makes the copy
legible, clear, and visually appealing to the reader 5. Repetition

- influences decision making - consistency of elements and the unity of the entire design

Text - UST (black, gold, white)

- texts have been the main element to convey messages 6. Contrast

Types of Text - creates visual interest to text elements

1. Unformatted Text/Plain Text - combinations of complementary typefaces

- no changes made - 2 to 3 typefaces in 1 presentation (ideal)

- Ex: Calibri from start to finish 7. Proximity

2. Formatted Text - refers to how near or how far are the text elements from each
other
- has modifications on text
- spaces between the letters
3. Hypertext

- redirect you to other content

Font vs Type Face

Typeface – family of fonts (Arial, Calibri)

Font – variations of weights of a typeface (Italic, Bold)

Three Basic Kinds of Typeface

1. Serif

- identified by the extra marks at the end of letters

- lahat ng typeface na may edges sa gilid (SONY, ABS-CBN, HONDA)

- indicates tradition, originality, and integrity

2. Sans serif

- more modern

- without serif’s more traditional strokes and dashes, the sans-serif


font family is seen as much more modern and bold

- google, spotify

3. Decorative

- creative purposes

- the function of this typeface is aesthetic more than readable

Why typeface is Powerful?

- typefaces clothe words

- it changes the meaning of text

- word’s clothes information

Design Elements

1. Emphasis

- refers to the importance or value given to apart of the text-based


content

- bold, change color

- newspapers, hand-outs, presentations (PPT)

2. Appropriateness – refers to how fitting or suitable the text is used


for a specific audience, purpose, or event

- appropriate yung font sa brand

3. Alignment

- where you should paste the text

- refers to how the text is positioned in the page

- this can be left, right, center or justified

4. Organization

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