INTERNSHIP REPORT ON

TRUE INTEGRAL CONCRETE PRIVATE LIMITED

Submitted in partial fulfillment of the requirements for the

Award of Master of Business Administration

by

ATHIBAN A T

43410277

SCHOOL OF MANAGEMENT STUDIES

SATHYABAMA
INSTITUTEOFSCIENCEANDTECHNOLOGY
(DEEMED TO BEUNIVERSITY)
CATEGORY-1UNIVERSITY BY UGC
Accredited with Grade “A++” by NAACI 12BStatus by UGCI Approved by AICTE
JEPPIAAR NAGAR, RAJIV GANDHI SALAI, CHENNAI-600119

OCTOBER- 2024
 BONAFIDE CERTIFICATE

This is to certify that this Project Report is the bonafide work of ATHIABAN A T
(43410277) Who carried out the Professional training at “TRUE INTEGRAL
CONCRETE PVT LIMITED” Under my supervision from 1st SEPTEMBER to 30TH
SEPTEMBER.

Internal Guide Dr. Mathan

DR. C.LAKSHMI HOD

Dr. Uzma Tanveer Momin

Dean

Submitted for Viva voce Examination held on

Internal Examiner External Examiner

 DECLARATION

I ATHIBAN A T hereby declare that the Internship Training Report entitled done by
me under the guidance of Dr. C.LAKSHMI at “TRUE INTEGRAL CONCRETE
PRIVATE LIMITED”,3RDCROSS STREET, LAMBERT NAGAR, VALASARAVAKKAM,
CHENNAI

Is submitted in partial fulfillment of the requirements for the award of MASTER OF

BUSINESS ADMINISTRATION.

DATE:

PLACE: SIGNATURE OF THE CANDIDATE

 ACKNOWLEDGEMENT

I am pleased to acknowledge my sincere thanks to The Board of

Management of Sathyabama Institute of Science and Technology for their
encouragement in doing this project and for completing it successfully. I
am grateful to them.

I convey my thanks to Dr. Uzma Tanveer Momin., Dean, School of

Management Studies and Dr. Mathan., Head of the Department, for
providing me necessary support during the progressive reviews.

I would like to express my sincere and deep sense of gratitude to my Project

Guide Dr. C. LAKSHMI for his valuable guidance, suggestions and constant
encouragement paved way for the successful completion of my project work.

I wish to express my thanks to all Teaching and Non-teaching staff members of

the School of Management Studies who were helpful in many ways for the
completion of the project.
 ABSTRACT

The internship at True Integral Concrete Private Limited offers a comprehensive

learning experience in the manufacturing and industrial sector. Interns will gain practical
exposure to various departments, including production, human resources, technical
services, and quality assurance. This program provides hands-on experience in areas
such as machinery operation, product design, process optimization, and project
management, allowing interns to understand the full spectrum of operations in a
concrete equipment manufacturing company. Under the mentorship of industry
professionals, interns will also participate in real-time problem-solving, innovation, and
strategic decision-making processes, enabling them to develop both technical and
managerial skills. The internship aims to equip students with the practical knowledge
and skills needed to thrive in the manufacturing and construction industries while
fostering professional growth and career readiness.

This internship focuses on key HR functions such as talent acquisition, employee

engagement, performance management, and compliance with labor laws and
corporate policies. Interns will collaborate with HR professionals to support recruitment
processes, onboarding, employee training, and development programs. Additionally,
they will assist in HR documentation, handling employee grievances, and ensuring the
smooth execution of HR operations. By working in this manufacturing sector, interns
will develop a deeper understanding of HR practices and contribute to enhancing
workplace culture and productivity, preparing them for future roles in HR management.
 TABLE OF CONTENTS

CHAPTERNO. TITLE PAGENO.

ABSTRACT
LIST OF TABLES
LIST OF ABBREVIATIONS
LIST OF FIGURES
INTRODUCTION
1 1.1 Introduction ` 1

1.2 Objectives 2
1.3 Scope 3
1.4 Duration 4
1.5 Importance 4
1.6 Benefits of the study 5
2 PROFILE OF THE STUDY
2.1 Industry profile 7
2.1.1 History of the company 8
2.1.2 Industry overview 9
2.1.3 Competitors 11

2.2 Company profile 12

2.3 Product profile 15

3 ORGANISATION STRUCTURE
18
3.1 Organization Structure
4 OVER VIEW OF VARIOUS DEPARTMENTS 19
5 5.1 CONCLUSION 34
5.2 REFERENCE 35
ATTENDANCE LOG SHEET 36
 LIST OF ABBREVIATIONS

S.NO. PARTICULARS PAGENO.

1 PGCIL – The Power Grid Corporation of India Limited 3

2 SAP – System, Application Products 3

3 HCM – Human Capital Management 3

4 QA/QC – Quality Assurance / Quality Control 4

5 CLC – Cellular Light Weight Concrete 15

6 EBITDA – Earnings Before Interest, Taxes, Depreciation 24

Amortization

7 ERP – Enterprise Resources Planning 27

8 CRM – Customer Relationship Management 27

9 MES – Manufacturing Execution System 27

 LIST OF FIGURES
S.NO PARTICULARS PAGENO.

1 Fig 1.2 2

2 Fig 1.3 3

3 Fig 1.4 4

4 Fig 1.5 4

5 Fig 2.1 7

6 Fig 2.1.1 8

7 Fig 2.1.2 9

8 Fig 2.1.3 10

9 Fig 2.1.4 11

10 Fig 2.2 12

11 Fig 3.1 18
 CHAPTER-1

1. INTRODUCTION:
The internship program designed to provide students engaged in the field
experience with an opportunity to share their insights to explore the links
between the students and the academic preparation and the field work to assist
the participants in developing and carrying out major research report will serve
to culminate their internship experience.

Internship is individualized to need and interest of each student’s in program as

part of the professional training experiences students are expected take an
active role in finding an appropriate internship for themselves. During this
professional training I’ve learned different new skills like time management,
multiple tasking, communication skills, multiple tasking, professionalism, etc...
All these skills are absolutely necessary to get succeeded in the corporate world.

All my experience helped me realize parts like group work, work environment,
peering support, carried out in the organization. Thus the professional training
duration provided me with the opportunity to broaden my knowledge,
acknowledge, my strength, weakness that would be more helpful to shape up
my career in the future.

This training gives a practical knowledge about organisation. The main aim of
training is to know about the various principles and procedure and production
activities that are followed in the company

1.1DESCRIBE TRAINING IN GENERAL:

An internship provide the opportunity to gain on work experience that you just
can’t get in the classroom.1st time job seekers and career aren’t usually
desirable candidates, but companies are willing to train them as interns give
them the experience they would need to get a job.

❖ Increase individual level of awareness

❖ Increase an individual’s skill in one more areas of expertise.

1
 ❖ Increase an individual’s motivation to perform their job well.
❖ Increase overall productivity and performance.

HAVE AN EDGE IN THE JOB MARKET:

Employers are usually more concerned with your work experience than your
qualifications and internships are often the only way to get the work experience
you need to secure a job, so they’re a vital part of your resume. Many employees
prefer or require applicants who have done an internship or reverent work
experience and many of the more competitive job markets it is essential to set
you apart from the others.

TRANSITION IN TO A JOB:

Employers see interns as prospective employees and may finish their internships
and continue working with their company full time. Internships are the number
one way for employers to find new staff in the US. Think of it as a really long
interview, after which you’ve proved that you are a capable and hardworking
employee. Just as you’re giving the industry and the company a trial run , they’re
doing the same for you.

1.2 OBJECTIVES OF THE STUDY:

Understanding HR operations: Gain insights into day-to-day HR functions such

as recruitment, payroll, employee engagement, and training within a large-scale
organization.

Learning HR policies and compliance: Study the regulatory and compliance

frameworks specific to power sector, including labour laws, safety regulations,
and employee welfare schemes.

Talent acquisition: Assist in recruitment processes, screening candidates,

coordinating interviews, and understanding workforce planning and succession
planning strategies.

2
Employee training and development: Support in identifying training needs,
organizing workshops, and helping in implementation of employee development
programs.

Performance management system: Learn about the performance appraisal

methods used in PGCIL, helping in performance reviews, feedback sessions and
employee evaluation processes.

HR Information System: Understanding HR technologies including SAP HCM

and databases, are utilizes for managing employee data, payroll, attendance and
leave systems.

Engagement in Employee relations: Participate in activities related to employee

engagement, grievance handling and maintaining positive labour relations.

1.3 SCOPE OF TRAINING:

The scope of training depends upon the categories of employees to be trained

as well all known the training is a continuous process and not only, needed for
the newly selected personal but also for the existing personal at all level of the
organization.

True Integral Concrete Private Limited is a ready-mixed concrete

(RMC)producer in Chennai, India that offers a wide range of services, including:

CONCRETE PLANTS:

True Integral Concrete plant locations are in Bollaram, Gowlidoddi, Tellapur,

Machal, Patancheruvu and Shamshabad in Hyderabad.

TECHNICAL SUPPORT:

True Integral Concrete offers technical support for concrete projects,including

mix designs, placing, curing and testing.

3
TRAINING AND GUIDANCE:

True Integral Concrete Offers training and guidance on various aspects of

concrete, including QA/QC Activities.

MAJOR PROJECTS:

True Integral Concrete has worked on major projects, including RMZ one
paramount, Chennai, Tata Telecommunications& Singapore Technologies,
Chennai and Gateway office parks.

1.4DURATION:

1. Full Date Range:

From September 1,2024 to September 30,2024.

2. Month and Year format:

September 2024.
3. Duration only:
1 Month internship (September 2024).

1.5 IMPORTANCE:

Internship allows you to gain a competitive edge. The Internship Report serves
multiple purposes: Help the student develop written communication skills. Serve
as an archival record of the internship experience. Give the student an
opportunity to reflect on the professional aspects of the internship experience
and the skills that were learned. The most element of internship is the integration
of classroom knowledge and theory is practical application and skills.

4
1.6 BENEFITS DERIVED FROM PROFESSIONAL TRAINING:

An internship at True Integral Concrete Private Limited offers numerous benefits,

1. Industry-Specific Knowledge:
Interns will gain first hand exposure to the ready-mix concrete industry, which is
crucial in large infrastructure and real estate projects. This includes understanding
the production process, the different types of concrete, and their applications in
various projects. Interns learn about the technical specifications and challenges
involved in delivering concrete on-site and meeting project requirements

2. Practical Experience:
Interns engage with real-world projects, applying classroom theory in practical
settings. This involves working closely with the technical, production, and quality
control teams to oversee the preparation, testing, and delivery of concrete.
Exposure to on-site management helps interns develop project management and
problem-solving skills critical for future careers in engineering, construction, and
materials management.

3. Exposure to Advanced Technology:

True Integral Concrete focuses on research and development (R&D) and
innovations in concrete production. Interns can explore the latest advancements in
concrete technologies, such as eco-friendly mixes and high-performance concrete,
providing them with insights into the industry's future trends and sustainable
practices

4. Learning from Industry Experts:

Interns at True Integral Concrete get the chance to work with seasoned
professionals in the field. The guidance from experienced engineers, project
managers, and technical staff offers valuable mentorship, allowing interns to deepen
their understanding of the industry’s best practices and operational processes.

5. Financial and Operational Insights:

For those interested in the business and operational side, internships may involve
exposure to the company’s financial performance, supply chain management, and
credit control practices. This helps interns understand how a company like True

5
Integral Concrete ensures profitability while managing large-scale construction
contracts

6. Enhanced Employment Prospects:

Interning at a leading company in a growing industry enhances an intern’s resume
and professional network. Experience in a company ranked 3rd among 41
competitors in its market will provide significant leverage when applying for jobs in
construction, engineering, and project management

7. Skills Development:
Interns will develop a variety of skills, including:

• Technical skills related to concrete production and quality assurance.

• Project management skills through coordinating deliveries and managing
timelines.
• Problem-solving in real-time, especially when technical issues arise on
construction sites.
• Communication skills by interacting with different departments, from production
to finance.

6
 CHAPTER -2

2. PROFILE OF STUDY:

2.1 INDUSTRY PROFILE:

True Integral Concrete is one of the largest producers of Ready-mixed Concrete

in Chennai. It has been established by experienced Ready-mixed concrete
professionals with over two decades of experience in working with some of the
most prominent names in the Indian and International Ready-mixed concrete
industry. The founders bring in their rich experience and customer knowhow to
establish a Ready-mixed concrete facility which aims at achieving customer
delight.

Growth of organization is based on adaptability and customer centric approach.

Our team members imbibe a culture of proactive engagement with customers
for a strong business relationship.

✓ Understand

✓ Adapt

✓ Design

✓ Execute

• We are founded and managed by experienced Ready mixed concrete

professionals, having over three decades of experience in working and
managing some of the most prominent names in the Indian and International
Ready mixed concrete industry.

• The founders bring in their rich experience and customer knowhow to

establish a Ready mixed concrete facility which aims at achieving customer
delight.

• We have a young, dynamic and energetic team to serve and fulfil your
concrete needs.

• We have developed ourselves to be a Customer centric organisation.

7
2.1.1 HISTORY OF THE STUDY:

The history of study and research at True Integral Concrete Private Limited
would typically involve advancements in concrete technology, materials
science, and construction techniques. Companies in this field often engage
in continuous research to improve product quality, durability, and
sustainability.

During an internship at True Integral Concrete, studying the company's

history involves exploring its rapid development in the construction and
building materials sector. Founded in 2017 in Chennai, True Integral
Concrete quickly became a key player in the ready-mix concrete industry.
The company provides specialized concrete solutions tailored to the
requirements of large-scale infrastructure and real estate projects.

As an intern, you would gain insights into how the company has grown its
revenue significantly, especially with a reported 57.5% year-over-year growth
by 2023

Additionally, the study might include learning about the company's market
positioning, where it ranks 3rd among 41 competitors, and understanding its
role in supporting the region's infrastructure growth

Exploring the company's technological advancements, product innovations,

and contributions to landmark projects in Chennai would also be part of the
historical study. Interns might analyze financial reports, examining how True
Integral Concrete achieved a 665.1% profit increase in recent years and
understanding the factors behind its success

By focusing on these aspects, an intern can gain valuable insights into the
company's strategic decisions, industry challenges, and future outlook.

8
 KEY AREAS TO STUDY

1. Material Innovation: Research may focus on developing new concrete

mixes that enhance strength, reduce weight, or improve resistance to
environmental factors.
2. Sustainability: Studies likely explore the use of recycled materials and eco-
friendly additives to reduce the carbon footprint of concrete production.
3. Durability Testing: Evaluating the long-term performance of concrete in
various conditions, including extreme weather, chemical exposure, and
stress factors.
4. Structural Performance: Research on how different concrete formulations
affect the structural integrity and load-bearing capacity in construction
projects.
5. Technology Integration: Incorporating modern technologies such as
automation, data analytics, and smart materials to enhance production
processes.

2.1.2 INDUSTRY OVERVIEW:

True Integral Concrete Private Limited is a leading provider of Ready-Mixed

Concrete (RMC) solutions, headquartered in Chennai, India. Established in
2017, the company has rapidly expanded its operations, with a network of 11
batching plants across Chennai and Bangalore. These plants serve
industrial, commercial, and residential construction projects, making True
Integral Concrete a key player in the region’s construction industry.

The company focuses on producing high-quality concrete with a commitment

to sustainability. Its facilities are equipped with state-of-the-art technologies
aimed at reducing environmental impact, such as energy-efficient processes
and waste reduction strategies. It is known for its customer-centric approach,
offering reliable service with real-time tracking and GPS-enabled delivery
systems to ensure timely and accurate deliveries.

9
Financially, True Integral Concrete has seen significant growth. In FY 2023,
the company reported a 57.56% increase in revenue and a staggering
665.1% increase in profit.

2.1.3 SERVICES IN TRUE INTEGRAL CONCRETE:

Ready-Mixed Concrete Supply: True Integral Concrete specializes in the

production and supply of high-quality ready-mixed concrete, tailored for
large-scale industrial, commercial, and residential projects. The concrete is
mixed and delivered from strategically located plants across Chennai and
Bangalore, ensuring timely delivery to customers.

Custom Concrete Solutions: The company establishes captive concrete

plants for large projects, allowing clients to have a dedicated supply of
concrete. This is particularly beneficial for projects that require continuous
and high-volume supply, such as infrastructure and industrial developments

Logistics and Delivery Services: True Integral Concrete operates a fleet

of transit mixers and concrete pumps, including line pumps and boom
pumps, which help in transporting and placing the concrete at the desired
locations within construction sites. The company's GPS-enabled tracking
system allows clients to monitor deliveries in real-time, ensuring
transparency and efficiency

On-site Support and Quality Assurance: The company has dedicated

quality assurance (QA/QC) teams and well-equipped laboratories at its
plants to monitor the concrete's quality throughout the production process.
This ensures consistent quality and compliance with construction standards

Sustainability Initiatives: True Integral Concrete integrates eco-friendly

practices into its operations. It uses energy-efficient technologies and waste
reduction strategies in its production processes, emphasizing its commitment
to environmental sustainability

Customer Relationship Management: The company provides personalized

services by engaging with clients through dedicated teams that manage

10
 logistics, service feedback, and customer relationships. This customer-first
approach allows them to tailor their offerings to specific project requirements.

2.1.4 COMPETITORS OF TRUE INTEGRAL CONCRETE:

True Integral Concrete Private Limited operates in the highly competitive

Ready-Mixed Concrete (RMC) industry in India, particularly in the southern
regions of Chennai and Bangalore. Key competitors include:

i. Ultra Tech Cement

ii. ACC Limited
iii. LafargeHolcim
iv. Godrej Construction
v. Prism RMC
vi. RMC (Ready mix)
vii. Chettinad cement

1. UltraTech Cement: As one of the largest cement manufacturers in India,

UltraTech Cement operates a vast network of RMC plants across the country.
It holds a dominant position in the market due to its scale, financial resources,
and extensive product range, making it a significant competitor for True
Integral Concrete.
2. ACC Limited: ACC is another major player in the RMC industry in India.
Known for its high-quality concrete and strong distribution network, ACC
serves a wide range of industrial, commercial, and residential projects,
posing strong competition to True Integral Concrete.
3. LafargeHolcim (Ambuja Cements): A global leader in building materials,
LafargeHolcim's Indian subsidiary, Ambuja Cements, is a significant
competitor in the RMC space. The company offers a comprehensive range
of concrete products and solutions, with a strong focus on innovation and
sustainability.
4. Godrej Construction: Part of the Godrej Group, Godrej Construction
provides RMC solutions, particularly for large infrastructure projects. Its
presence in key urban areas like Mumbai and Bangalore makes it a
competitor for True Integral Concrete in southern India.

11
5. Prism RMC (formerly H & R Johnson): Prism RMC is a major RMC supplier
in India, offering a wide range of concrete grades and types. It serves a
variety of sectors, including infrastructure, housing, and industrial projects,
competing directly with True Integral Concrete.
6. RMC Readymix (India): Part of the Prism Johnson Group, RMC Readymix
is one of the largest RMC producers in India, with a vast network of plants
across the country. It offers strong competition due to its scale, quality
control, and service network.
7. Chettinad Cement: With a strong presence in southern India, Chettinad
Cement also operates RMC plants. Its established brand and network in the
region make it a key competitor for True Integral Concrete.

2.2 COMPANY PROFILE:

True Integral Concrete Private Limited is a leading Ready-Mixed Concrete

solutions provider, founded by industry veterans with over four decades of
experience in serving prominent Indian and international clients. We
specialize in establishing captive concrete plants to support large-scale
industrial, commercial, and residential projects.

Since commencing operations in Chennai in late 2017 with our Erikarai road
(Kundrathur) plant, we’ve expanded to a network of ten plants
across Chennai and Bangalore, enabling us to serve customers throughout
both cities.

COMPANY NAME: TRUE INTEGRAL CONCRETE PRIVATE LIMITED

ADDRESS: 7/47,3RD Cross Street, Lambert Nagar,

Valasaravakkam, Chennai – 600083.

COMPANY SUB CATEGORY:Non-Government

COMPANY CLASS: Private

INDUSTRY: Manufacturing of Ready mixed Concrete

E-mail:[email protected]

YEAR ESTABLISHED:2017

12
 MANAGING DIRECTOR: Mr. Kalyanasundaram Tagore

ANNUAL REVENUE:₹84.3 crore ($11.3 million) as of March 2022

EMPLOYEE STRENGTH: 206 employees as of February 2024

FINANCIAL GROWTH:

Revenue Growth: 57.5% increase in 2023

Profit Growth: A staggering 665.1% rise in profitability for the same period

Net Worth Growth: 334.8% increase in 2023

COMPETITIVE LANDSCAPE:

True Integral Concrete ranks 3rd among 41 competitors in the ready-mix

concrete market.

Competitors include RDC Concrete and VRMX, both of which operate in

similar markets

Despite facing competition, True Integral Concrete has maintained its

standing due to its innovative product offerings and reliable service.

PLANT LOCATIONS:

Chennai plants are strategically located in

➢ Kundrathur,
➢ Madhavaram,
➢ Navalur,
➢ Oragadam,
➢ Poonamalle,
➢ Kovilambakkam,
➢ Vandalur.

In Bangalore, our plants are situated in

➢ Hoskote,
➢ Rajanukunte,
➢ Duddanahalli.

13
TRUE INTEGRAL CONCRETE PRIVATE LIMITED VISION, VALUES &
STRENGTHS :

VISION:

We aim to be recognised, admired and respected for the best in class HSE
Practices, Product Quality, Timely Delivery and great customer service.We
aim to be the supplier of choice for our Customers.We aim to provide the
highest possible customer satisfaction.

VALUES:

Maintain Highest level of Integrity in all our Actions. Be ethical in all our
Business Transactions. Safety and Wellbeing of our people is the first priority
for us.

STRENGTHS:

Senior Management with a holistic view of the Readymixed Concrete

Industry. Dynamic and energetic team to understand and deliver to customer
requirements. Strong and capable vendor bank to ensure supplies of
consistent and Quality Raw material.

CORE VALUE:

Place customer interest and satisfaction as first priority

Maintain height ethical standard and transparency in dealing with client

Quality assurance in the project

Maintain strict time frame so that deliver the final service to the beloved
client.

Maintain professional communication among all clients.

14
PRODUCT PROFILE

Concrete types: True Integral Concrete offers a range of concrete types, including
lightweight, high strength, long retention, self-compacting, high durability, and fiber-
reinforced concrete.

Concrete pumps: True Integral Concrete has high-capacity line pumps and boom
pumps for placing concrete at the required level.

Captive capacity: True Integral Concrete specializes in setting up captive capacity

for large-scale industrial, commercial, and residential projects.

Plants: True Integral Concrete has three operational plants in Chennai and
Bangalore.

Services: True Integral Concrete also offers monsoon sheds and CLC bricks.

Concrete is a hard, strong building material that mixes cement, water, and mineral
aggregates like sand and gravel. Additional elements like pozzolanic materials and
chemical admixtures can also be added to give the concrete certain properties.

KEY PRODUCTS

Standard Ready-Mix Concrete:

This is the core product offered by True Integral Concrete. It is designed for general-
purpose use in a wide range of construction projects, such as buildings, roads,
bridges, and other infrastructure developments.

The mix can be customized based on project needs in terms of compressive

strength, setting time, and workability.

High-Performance Concrete:

True Integral Concrete produces high-performance concrete (HPC), which offers

enhanced durability, strength, and resistance to environmental stressors such as
extreme weather or high traffic loads. This product is ideal for large infrastructure
projects like highways, airports, and industrial facilities

15
Eco-Friendly Concrete:
As part of its sustainability efforts, the company has introduced environmentally
friendly concrete products that minimize carbon emissions and use recycled

materials. These green concrete solutions are designed to reduce the environmental
impact of construction activities

Specialty Concrete Mixes:

Self-compacting concrete (SCC): This type of concrete is highly flowable and can
spread into place without the need for mechanical compaction. It is used in complex
structures and areas with congested reinforcement.
Rapid-setting concrete: This is used for projects requiring fast construction
turnaround, such as road repairs or emergency infrastructure restoration

Customization Capabilities:
The company offers the ability to adjust its concrete mixes to the unique demands
of each project, whether for high-rise buildings, industrial plants, or commercial
developments. Customization options include adjusting water-cement ratios,
selecting specific aggregate types, and using various admixtures to modify the
concrete's performance

Quality Control:
True Integral Concrete’s products undergo stringent quality control processes,
including testing of raw materials and final product performance to ensure that they
meet regulatory standards and client specifications. This helps in maintaining the
durability, workability, and strength of the concrete in different construction
conditions.

16
Fig. PROCESS OF READYMIX CONCRETE

17
 CHAPTER-3

3.1 ORGANIZATION STRUCTURE:

MANAGING DIRECTOR

HR & Admin Technical Commercial Credit control IT & Analytics

s

Operation & Accounts &

Sales &
Maintenance Finance
Marketing

Senior
Assistant General Senior manager Senior IT
engineer
Manager Manager manager

Finance
Senior
Business senior
Manager
manager
Manager

18
 CHAPTER- 4

OVERVIEW OF VARIOUS DEPARTMENT:

❖ HR & Admin
❖ Operations & Maintenance
❖ Sales & Marketing
❖ Accounts & Finance
❖ Credit & control
❖ IT & Analyst
❖ Technical
❖ Credit control
❖ Commercial

HUMAN RESOURCES DEPARTMENT:

Employee Growth and Development: True Integral Concrete emphasizes the

growth and development of its employees by offering skill enhancement
programs. These programs are designed to improve both technical and soft skills,
helping employees advance their careers within the company. The HR department
plays a key role in identifying training needs and organizing these programs to boost
employee productivity and satisfaction

Recruitment and Talent Management: The HR team is responsible for recruiting

a dynamic and energetic workforce, essential for supporting the company's
operational and strategic goals. As of 2024, True Integral Concrete employs
approximately 178 employees, and the HR team ensures that the workforce is
aligned with the company's objectives through strategic talent management

Workplace Culture and Employee Relations: True Integral Concrete promotes a

customer-centric and proactive engagement culture. The HR department
fosters this by encouraging strong employee involvement in projects and
maintaining positive employer-employee relationships. It also promotes values such

19
as integrity, safety, and ethical business practices, which are ingrained in the
company's operational philosophy

Health, Safety, and Environment (HSE) Practices: The HR department ensures

compliance with industry standards, especially concerning the health, safety, and
well-being of employees. These practices are critical in the construction and RMC
sectors, where operational risks are high. By implementing robust safety measures,
HR ensures a safe working environment for all employees

Performance and Compensation Management: The HR team manages

employee performance through regular appraisals and feedback mechanisms. They
also ensure competitive compensation packages to retain talent and reward
performance, further contributing to employee motivation and organizational
success.

OPERATIONS & MAINTENANCE:

1. BATCHING PLANT OPERATIONS

Strategically Located Plants: True Integral Concrete operates 11 high-capacity

batching plants across southern India, including eight in Chennai and three in
Bangalore. These plants are strategically located to serve a wide customer base
efficiently, ensuring timely delivery of concrete to construction sites.

State-of-the-Art Equipment: The company uses advanced machinery and

equipment, including high-capacity transit mixers, line pumps, and boom pumps, to
ensure precision and efficiency in concrete placement

The operations team manages these assets to optimize productivity and reduce
downtime.

Automation and Real-time Tracking: The plants are equipped with GPS-enabled
tracking systems that allow real-time monitoring of concrete deliveries, providing
clients with accurate updates on the status of their orders. This eliminates manual
checks and enhances overall operational transparency.

20
2.MAINTENANCE PRACTICES

Preventive Maintenance: The company follows a proactive maintenance schedule

for its equipment and batching plants to minimize downtime and extend the lifespan
of its machinery. Regular checks and timely repairs are carried out to ensure the
plants remain operational at full capacity.

Dynamic Asset Management: True Integral Concrete uses dynamic asset

management for its fleet, ensuring that the appropriate number of transit mixers and
concrete pumps are deployed to projects, helping to avoid delays and optimize
resource use

Quality Control Mechanisms: Quality is a top priority in True Integral Concrete’s

operations, and the company has dedicated quality assurance (QA/QC) teams that
monitor the concrete production process. The company's in-house laboratories
conduct regular testing to maintain high standards, ensuring that the concrete meets
customer and industry requirements

3. SUSTAINABILITY IN OPERATIONS

Eco-friendly Initiatives: True Integral Concrete integrates sustainability into its

operations by using energy-efficient technologies and waste reduction techniques
in the production of RMC. This helps the company align with environmental
standards and reduce its carbon footprint

4.SUPPLY CHAIN AND LOGISTICS

Efficient Delivery Systems: The company’s logistics team manages a large fleet of
trucks and concrete pumps to ensure that RMC is delivered on time and placed
accurately at project sites. With GPS tracking and automated delivery systems, the
operations team ensures seamless supply chain management, enhancing customer
satisfaction.

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SALES AND MARKETING

1.SALES STRATEGY

Customer-Centric Approach: True Integral Concrete places significant emphasis

on understanding customer needs and delivering customized concrete solutions.
Their sales team actively engages with clients to provide tailored solutions, ensuring
customer satisfaction and fostering long-term partnerships

Target Market Segments: The company serves a diverse range of market

segments, including residential, commercial, and industrial construction
projects. Their sales strategy targets both large-scale infrastructure projects as well
as smaller, individualized construction needs, enabling them to capture a wide array
of clientele

Project-Based Sales: True Integral Concrete also offers captive plant services
for large infrastructure projects, positioning themselves as a preferred partner for
consistent, large-volume concrete supply, which adds value for customers requiring
long-term supply contracts

2.MARKETING STRATEGY

Brand Positioning: The company markets itself as a trusted provider of high-quality

RMC, leveraging its experienced leadership and advanced infrastructure. It
emphasizes quality assurance, reliability, and timely delivery as key brand
attributes, appealing to construction companies that prioritize precision and
consistency

Digital Marketing and Technology Integration: True Integral Concrete actively

uses digital platforms to enhance customer experience. For instance, they offer real-
time order updates and GPS-tracked deliveries, which are promoted as value-
added services through their marketing channels. This tech-forward approach
strengthens customer trust and brand loyalty

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Local Market Focus: While True Integral Concrete operates in Chennai and
Bangalore, their marketing efforts focus on capturing a strong foothold in these
regional markets by emphasizing their extensive network of plants and quick
response times

3. CLIENT RELATIONSHIP MANAGEMENT (CRM):

The sales and marketing teams work closely with the company’s Customer
Relationship Management system to provide personalized services. They
maintain regular communication with clients through dedicated teams that handle
service inquiries, project updates, and feedback, ensuring a seamless customer
experience

4. COLLABORATIONS AND PARTNERSHIPS

True Integral Concrete fosters strategic partnerships with construction

companies, developers, and contractors, which enhances their market reach and
strengthens their sales pipeline. For example, their collaboration with Shriram
Properties and other major players reflects their ability to serve high-profile
projects, further boosting their brand image

ACCOUNTS AND FINANCE

1.FINANCIAL PERFORMANCE

Revenue and Profit Growth: For the financial year ending in March 2023, True Integral
Concrete experienced a 57.56% growth in total revenue, with profit surging by an
impressive 665.1% year-over-year (YoY). This significant increase in profit reflects the
company’s improved operational efficiency and market expansion

Net Worth Increase: The company’s net worth grew by 334.83% in FY 2023,
demonstrating its financial robustness and strong capital base. This surge was primarily
due to the substantial growth in revenue, enhanced asset management, and better control
over operational costs

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2.FINANCIAL MANAGEMENT AND REPORTING

The Accounts and Finance department oversees the preparation of financial

statements, including profit and loss accounts, balance sheets, and cash flow reports.
These statements are audited annually and comply with the statutory regulations set by the
Ministry of Corporate Affairs (MCA)

The department is also responsible for budgeting and forecasting, which involves aligning
the company’s strategic goals with financial planning to ensure liquidity, profitability, and
cost control. It regularly monitors financial metrics such as EBITDA, which saw a growth of
368.39% in FY 2023

3.ASSET AND DEBT MANAGEMENT

True Integral Concrete manages its assets efficiently, with total assets increasing by
54.66% in FY 2023. The company also maintains a healthy balance sheet by keeping a
strong focus on liability management.

The company has secured financing from banks and other lenders to support its expansion
plans. As of 2023, it had open charges (loans) totaling ₹151.24 million across multiple
lenders, including Yes Bank and others

Proper debt servicing and timely repayment are key priorities for the finance team.

4.TAXATION AND COMPLIANCE

The finance department ensures the company’s compliance with taxation laws and
regulations, such as Goods and Services Tax (GST), income tax, and other statutory
requirements. The team handles the filing of returns and engages with external auditors
to ensure transparency and accuracy in financial reporting

5.INVESTMENT AND CAPITAL STRUCTURE

The company’s capital structure is primarily composed of 99% promoter holding and 1%
public holding as of 2023. This promoter-heavy structure helps maintain control over
strategic decisions while also safeguarding investor interests

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True Integral Concrete has maintained a steady inflow of capital for operational expansion
and infrastructure development. The company frequently engages in securing loans for
capital expenditures, such as setting up new batching plants and acquiring advanced
machinery.

CREDIT & CONTROL

1.CREDIT MANAGEMENT POLICIES

True Integral Concrete has credit management policies in place to assess the
creditworthiness of its clients, especially large construction firms and infrastructure
developers. The company provides payment terms that are tailored to the client's
project size and scope, ensuring that customers have flexibility while also
safeguarding the company's financial interests.

Credit Risk Assessment: The finance team regularly evaluates the credit risk
associated with new and existing customers. They consider factors such as the
client’s financial health, previous payment history, and market reputation before
extending credit. For larger projects, the company may request bank guarantees
or letters of credit as additional security.

2.PAYMENT TERMS & COLLECTION PROCESSES

True Integral Concrete typically extends 30 to 60-day credit terms for its larger
customers, depending on the nature of the contract and the customer's payment
history. The credit control team closely monitors outstanding invoices to ensure that
payments are received on time.

Invoice Tracking and Follow-ups: The accounts receivable team actively tracks
unpaid invoices and follows up with customers through multiple channels, including
email reminders and direct calls. The company uses automated systems to keep
track of payment schedules and send out reminders, reducing delays in collections.

3.CREDIT CONTROL MECHANISM

The company implements various credit control measures to minimize bad debts
and defaults. This includes limiting the credit limit for high-risk customers and
conducting periodic reviews of accounts with outstanding payments. If a customer
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is consistently late on payments, the credit team may place a hold on future
deliveries until overdue invoices are cleared.

Credit Insurance: For larger or more critical projects, True Integral Concrete may
use credit insurance to protect against potential defaults by clients. This reduces
the financial exposure and helps the company maintain a stable cash flow.

4.INTERNAL FINANCIAL CONTROLS

True Integral Concrete follows a robust system of internal financial controls to

ensure that there are checks and balances in place for credit approval and invoicing.
The finance department works closely with the sales team to ensure that credit
terms are adhered to and that customer accounts are kept within agreed limits.

Audit and Compliance: Regular internal audits are conducted to ensure

compliance with financial regulations and credit policies. This helps identify any
potential risks early and allows the company to take corrective actions swiftly.

5.CASHFLOW MANAGEMENT

Timely collections are crucial for True Integral Concrete’s operations, as they help
maintain liquidity for day-to-day business activities, such as raw material purchases
and plant maintenance. Efficient credit and collection practices ensure that the
company has sufficient cash flow to support ongoing projects and growth plans.

The company also maintains a buffer of working capital to manage any delays in
payments or unforeseen financial challenges, ensuring operational continuity.

6.DEBT RECOVERY PROCEDURES

In cases where clients default on payments or consistently delay beyond the agreed
terms, True Integral Concrete has a process for debt recovery. This includes
sending formal notices, engaging legal teams if necessary, and in extreme cases,
pursuing arbitration or court proceedings to recover unpaid dues.

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7.RISK MITIGATION

The credit control team regularly conducts market assessments and keeps track
of economic conditions that might affect customer payments. In the RMC industry,
projects can sometimes experience delays, which may impact customer cash flows.
To mitigate this risk, True Integral Concrete carefully selects clients and manages
its exposure by limiting the volume of credit extended to any single entity.

IT & ANALYST

System Integration: Implementing and maintaining IT systems (ERP, CRM, MES)

that can track inventory, production, and distribution.
Data Analytics: Analyzing large sets of data to improve operational efficiency,
production forecasting, and inventory management.
Process Optimization: Identifying bottlenecks in production or supply chain
processes and recommending IT-driven solutions.
Collaboration with Teams: Working closely with production, engineering, and
quality control teams to ensure the technology aligns with production needs and
safety standards.
Software & Hardware Support: Managing software applications and hardware
infrastructure, ensuring the availability of business-critical systems.

Security: Ensuring that sensitive company data, including product designs and
operational processes, is secured against potential cybersecurity threats.

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TECHNICAL

The Technical Department at True Integral Concrete Private Limited plays a critical
role in ensuring the production of high-quality ready-mix concrete and the efficient
execution of construction projects.

1.PRODUCT DEVELOPMENT AND QUALITY CONTROL

The Technical Department focuses on developing specialized concrete mixtures

tailored to meet the specific needs of various construction projects. This includes
conducting rigorous tests on raw materials and finished concrete to ensure they

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meet industry standards and project specifications. The department ensures the
concrete's durability, strength, and suitability for different environmental conditions,
which is essential for infrastructure projects.

2.MIX DESIGN OPTIMIZATION:

An important function of the department is optimizing the mix design, which involves
selecting the right proportions of cement, aggregates, water, and admixtures. This
process requires technical knowledge to balance factors like workability, setting
time, and compressive strength, all of which are essential for producing cost-
effective and high-performance concrete.

3.R&D AND INNOVATION

The department is also involved in research and development (R&D), focusing on

creating new types of concrete to cater to advanced construction technologies.
These might include high-performance concrete, eco-friendly mixes, or rapid-setting
concrete solutions. Innovations from the technical department help the company
maintain its competitive edge in the market

4.ON SITE TECHNICAL SUPPORT

The Technical Department provides on-site support to ensure that the ready-mix
concrete is applied correctly at the construction site. This includes advising on
proper curing techniques, monitoring environmental conditions, and making real-
time adjustments to the mix if needed.

5.COLLABORATION WITH CLIENTS

Technical experts in the department collaborate closely with clients to understand

their specific requirements. They work on customizing concrete formulations to meet
particular project demands, whether for high-rise buildings, industrial facilities, or
infrastructure developments

6.MAINTENANCE AND EQUIPMENT MANAGEMENT

Managing the maintenance of concrete production equipment, such as batching

plants and trucks, also falls under the Technical Department’s scope. This ensures
consistent production quality and minimizes delays in project delivery.

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CREDIT CONTROL

The Credit Control Department at True Integral Concrete Private Limited is

responsible for managing the company’s financial health by ensuring effective
management of customer credit and timely collection of receivables.

Customer Credit Assessment: The Credit Control Department evaluates the

creditworthiness of clients before entering into contracts. This involves reviewing the
financial history of clients, analyzing credit scores, and assessing potential risks
associated with late payments or defaults. Based on this assessment, the
department sets credit limits for different clients to mitigate financial exposure.

Credit Terms and Conditions: The department helps establish clear credit terms
for each client, including payment schedules, interest rates for delayed payments,
and penalties for non-compliance. These terms are designed to balance client
needs with the company’s cash flow requirements. Flexible credit policies might be
negotiated with trusted clients who have a strong track record of timely payments.

Monitoring Receivables: One of the core functions of the Credit Control

Department is monitoring outstanding receivables and ensuring timely collections.
This involves tracking the status of invoices, sending reminders, and escalating
overdue accounts for further action. The department typically maintains a close
watch on accounts nearing the due date and acts to prevent delays in payment.

Managing Late Payments and Defaults: In case of late payments, the department
follows up with clients through a structured process that may include offering revised
payment plans, imposing interest on overdue amounts, or suspending further
deliveries of concrete. If necessary, they coordinate with the legal team to take
action against defaulters to recover dues.

Reporting and Analysis: Regular reports on receivables and credit performance

are generated by the Credit Control Department, which helps senior management
monitor financial risks and cash flow. These reports may include details such as
outstanding debts, the age of receivables, payment patterns, and forecasts of future
collections.

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Coordination with Other Departments: The Credit Control Department works
closely with the Sales and Finance departments to ensure that credit policies align
with the company’s overall sales strategies and financial goals. Coordination is
particularly crucial in cases where special credit arrangements are required for
large-scale projects.

COMMERCIAL

Sales and Client Acquisition:

The department is responsible for driving sales of ready-mix concrete to both new
and existing clients. This includes reaching out to construction firms, real estate
developers, and infrastructure companies, offering tailored solutions to meet their
project needs.

The team often works on preparing proposals, quotes, and bids for large
contracts, ensuring the company remains competitive in the market

Pricing and Cost Management:

The Commercial Department plays a crucial role in setting the pricing structure for
different concrete products. This involves working closely with the finance and
production teams to determine competitive prices that maintain profitability while
considering material costs, transportation, and operational expenses.

The department may also offer special pricing or discounts for bulk orders or long-
term contracts, while managing client expectations regarding cost fluctuations due
to material prices

Contract Negotiation and Management:

The department handles contract negotiations with clients, ensuring that terms
are mutually beneficial and protect the company’s interests. This includes setting
clear terms regarding delivery schedules, payment terms, warranties, and penalties
for delays or non-compliance.

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It also manages ongoing contracts, ensuring that all obligations are met and any
changes in project scope or requirements are handled efficiently

Marketing and Brand Positioning:

The Commercial Department is responsible for the marketing strategies that

promote True Integral Concrete’s brand and products. This includes online
marketing, attending industry events, client presentations, and public relations
activities to enhance the company’s visibility in the competitive ready-mix concrete
market.

The team ensures that marketing efforts align with the company’s overall goals,
promoting new products such as eco-friendly concrete or high-performance
concrete

Customer Relationship Management (CRM):

Maintaining strong relationships with clients is a top priority for the Commercial
Department. The team ensures customer satisfaction through regular follow-ups,
addressing any concerns, and ensuring that project requirements are met.

The department may also handle post-delivery support, ensuring that clients are
satisfied with the product quality and addressing any complaints or technical issues

Forecasting and Market Analysis:

The department conducts regular market analysis to understand industry trends,

competitor offerings, and client demands. This helps in strategic planning and
making informed decisions about product development, marketing strategies, and
pricing.

Additionally, the team is responsible for sales forecasting to predict future demand
and ensure the company is prepared to meet client needs while optimizing
production capacity

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Coordination with Other Departments:

The Commercial Department works closely with the technical, production, and
credit control departments to ensure that orders are delivered on time, products
meet quality standards, and payments are collected efficiently. This cross-
departmental coordination is crucial for maintaining smooth operations and
customer satisfaction.

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 CHAPTER 5

5.1 CONCLUSION

Completing an internship at True Integral Concrete Private Limited offers a

comprehensive learning experience, combining theoretical knowledge with practical
industry exposure. Interns benefit from working on real-world projects, gaining
hands-on experience in the ready-mix concrete industry, and understanding the key
processes involved in concrete production, quality control, and project
management.

Interns will have the opportunity to develop valuable skills in areas such as
technical expertise, project management, and customer relationship
management, while also learning about advanced concrete technologies and
sustainable practices. Working closely with experienced professionals provides
insights into the day-to-day operations of a leading company, exposing interns to
challenges in production efficiency, market dynamics, and financial
management within the construction materials sector.

Furthermore, the cross-departmental collaboration fosters a holistic understanding

of how departments such as sales, technical, and credit control work together to
meet client needs and maintain profitability. By the end of the internship, interns will
have developed a strong foundation for careers in construction engineering,
materials science, or business management, making them well-prepared for the
competitive industry landscape.

Overall, an internship at True Integral Concrete is a stepping stone to professional

growth, offering interns the chance to contribute to the success of a leading
company while gaining invaluable industry experience.

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5.2 REFERENCE

https://www.concreteoem.com/

https://concreteoem.com/projects/

https://concreteoem.com/products/

https://concreteoem.com/

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