BRAND

GUIDELINES
GROVER SWEETS BRAND GUIDLINES 2024
Table of
Contents
Brand Logo 3-10

Primary Logo
Logo Clearspace
Logo Variations
Logo Misuses

Brand Colors 11-12

Color Palette

Brand Typography 13-16

Primary Typography
Secondary Typography
Typography Pairing

Brand Elements 17-18

Brand Patterns

Brand Mockups 19-23

Logo Mockups
Brand
Logo

01
BRAND LOGO GROVER SWEETS 2024

BRAND LOGO GROVER SWEETS 2024

BRAND LOGO GROVER SWEETS 2024

Primary
Logo
The logo is formed by a monogram of the two
initials of the brand ‘GS’ which are intertwined to
form a unique and modern symbol.

BRAND LOGO GROVER SWEETS 2024

BRAND LOGO GROVER SWEETS 2024

Logo
Lockup x

A minimum clear space (x) must always surround the

x
logomark and wordmark to ensure visibility and proper
alignment, keeping them free from other elements.

BRAND LOGO GROVER SWEETS 2024

BRAND LOGO GROVER SWEETS 2024

Logo x x

Clearspace x x

x x
The logo must always have ample clear space
around it. Avoid placing graphics or text within
this area to maintain visual clarity. x x

BRAND LOGO GROVER SWEETS 2024

BRAND LOGO GROVER SWEETS 2024

Logo
Variations
A logo system enhances the brand’s identity, ensuring
versatility and consistency across platforms without
compromising clarity, legibility, or key design elements.
Below are the approved logo variations.

BRAND LOGO GROVER SWEETS 2024

BRAND LOGO GROVER SWEETS 2024

Logo Do not use any other colors Do not use oulines Do not Stretch

Misuses
GROVER SWEETS
Now that we know what to do with the Do not use gradients Do not change spacing Do not change the font

logo, here are a few examples of what

to avoid.

Do not use any effects Do not use just wordmark Do not rortate the logo

BRAND LOGO GROVER SWEETS 2024

Brand
Colors

02
BRAND COLORS GROVER SWEETS 2024

Color
Palette Licorice Fresh Rose Marigold Eggshell
#070606 #B20909 #FFA346 #F7E4D5

The brand’s color palette blends deep red and

black that symbolize craftsmanship and luxury,
while the pastel mustard and off-whites
provide a refined contrast, embodying
elegance and balance.

BRAND COLORS GROVER SWEETS 2024

Brand
Typography

03
BRAND TYPOGRAPHY GROVER SWEETS 2024

LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@$%^&*)

Primary MEDIUM

Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@$%^&*)

Aa
ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@$%^&*)

BEGUM
BRAND TYPOGRAPHY GROVER SWEETS 2024
BRAND TYPOGRAPHY GROVER SWEETS 2024

BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@$%^&*)

Secondary MEDIUM

Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@$%^&*)

Aa
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@$%^&*)

DM SANS
BRAND TYPOGRAPHY GROVER SWEETS 2024
BRAND TYPOGRAPHY GROVER SWEETS 2024

Typography HEADINGS
Begum
Pairing
The type system features Begum for titles and
DM Sans for body text. DM Sans offers a range
of weights, allowing for versatile combinations
B O DY Dm Sans
Lorem ipsum dolor sit amet, consectetuer
in subheadings and body copy. adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.

BRAND TYPOGRAPHY GROVER SWEETS 2024

Brand
Elements

04
BRAND ELEMENTS GROVER SWEETS 2024

Brand
Patterns
Brand patterns, derived from the logo
elements, enhance recognition and
versatility. They can be applied in various
brand colors and as overlays.

BRAND ELEMENTS GROVER SWEETS 2024

Brand
Mockups

05
Thank
You

GROVER SWEETS BRAND GUIDLINES 2024