Tabu Business Plan
Tabu Business Plan
1
DECLARATIION
I declare that the information contained in the business plan is my own original work and no one
has ever been presented by any examination council
SIGNATURE..................................... DATE....................
SUPERVISOR................................................................
SIGNATURE..................................... DATE...................
2
DEDICATION
I declare this book to my beloved parents, brothers, sisters and friends for the financial support
which made the production of the document to be successful and not forgetting the supervisor
and my course mate for their love and support
3
AKNOWLEDGEMENT
My sincere acknowledgement and gratitude to my entrepreneurship project lecturer who
supervised and made corrections towards the accomplishment of this business plan. I would also
like to pass my sincere gratitude to my parent for their financial support
4
Contents
BUSINESS PLAN..................................................................................................................................................................1
DECLARATIION.......................................................................................................................................................................2
DEDICATION............................................................................................................................................................................3
AKNOWLEDGEMENT.............................................................................................................................................................4
CHAPTER ONE.........................................................................................................................................................................9
BUSINESS DESCRIPTION......................................................................................................................................................9
BUSINESS NAME.....................................................................................................................................................................9
BUSINESS LOCATION AND ADDRESS...............................................................................................................................9
Form of ownership............................................................................................................................................................10
1.5 PRODUCTS AND SERVICES..........................................................................................................................................10
1.6 JUSTIFICATION OF OPPORTUNITY.............................................................................................................................10
1.7 SIZE OF INDUSTRY.........................................................................................................................................................11
1.8 BUSINESS GOALS...........................................................................................................................................................11
i. Short term goals.......................................................................................................................................................11
ii. Long term goals.......................................................................................................................................................11
1.9 ENTRY AND GROWTH STRATEGY.............................................................................................................................11
a. Industry trends.........................................................................................................................................................11
b. Entry strategy...........................................................................................................................................................11
c. Growth strategy.......................................................................................................................................................11
CHAPTER TWO......................................................................................................................................................................12
2.0 MARKETING PLAN.........................................................................................................................................................12
i. Institutional..............................................................................................................................................................12
ii. Commercial.............................................................................................................................................................12
iii. Individual.................................................................................................................................................................12
a. Age group................................................................................................................................................................12
b. The education background.......................................................................................................................................12
c. Income level profession and occupation.................................................................................................................13
2.2 Market share............................................................................................................................................................13
2.1 Competition........................................................................................................................................................................15
Jomo plumbing and installation........................................................................................................................................15
Vincent workshop.............................................................................................................................................................15
2.2 Advertising and promotion strategy....................................................................................................................................15
a. Poster.......................................................................................................................................................................15
b. Billboards.................................................................................................................................................................15
c. Radio.......................................................................................................................................................................16
Cost of promotion and advertisement.......................................................................................................................................16
5
2.3 Pricing strategy...................................................................................................................................................................16
i. Classified pricing.....................................................................................................................................................16
ii. Demand...................................................................................................................................................................16
iii. Competitor’s price...................................................................................................................................................16
iv. Cost of the products.................................................................................................................................................16
2.4 Sales tactics.........................................................................................................................................................................16
b. Discount...................................................................................................................................................................16
c. Credit offering.........................................................................................................................................................17
d. After sales services..................................................................................................................................................17
e. Provision of show room..........................................................................................................................................17
2.5 Distribution strategy............................................................................................................................................................17
i. Poor roads................................................................................................................................................................17
ii. Insufficient infrastructure........................................................................................................................................17
iii. Insecurity.................................................................................................................................................................17
CHAPTER THREE..................................................................................................................................................................18
3.0 Organizational and management plan..........................................................................................................................18
3.1 Describe the business management and responsibilities.....................................................................................................18
ORGANIZATIONAL CHART................................................................................................................................................18
3.2 The manager........................................................................................................................................................................18
Duties and responsibilities................................................................................................................................................18
Supervisor Qualification....................................................................................................................................................20
Accountant........................................................................................................................................................................20
Sales officer......................................................................................................................................................................20
Watchman Qualifications..................................................................................................................................................21
Duties and responsibilities................................................................................................................................................21
Sweeper............................................................................................................................................................................. 21
Duties and responsibilities of a sweeper...........................................................................................................................21
Watchman and sweeper....................................................................................................................................................22
Other personnel.................................................................................................................................................................22
Office messenger Qualifications.......................................................................................................................................22
Duties and responsibilities................................................................................................................................................23
Recruitment.......................................................................................................................................................................23
Training............................................................................................................................................................................. 23
Promotion..........................................................................................................................................................................23
3.3 Remuneration and incentives Rewards and recognition.....................................................................................................23
Auditing............................................................................................................................................................................ 23
Advice the firm.................................................................................................................................................................23
6
Incentives..........................................................................................................................................................................23
Incentives..........................................................................................................................................................................24
3.4 License, permits and By-laws.............................................................................................................................................24
By-laws.............................................................................................................................................................................24
Insurance law....................................................................................................................................................................24
3.5 Support service....................................................................................................................................................................24
The bank uses the following addresses.............................................................................................................................24
Accounting consulting or advisor.....................................................................................................................................25
Postal services...........................................................................................................................................................................25
CHAPTER FOUR.....................................................................................................................................................................26
4.0 Operational plan...........................................................................................................................................................26
4.1 Product design and development........................................................................................................................................26
4.2 Product facilities.................................................................................................................................................................26
i. Beam balance...........................................................................................................................................................26
ii. Trolley.....................................................................................................................................................................26
iii. Wheelbarrow...........................................................................................................................................................26
iv. Hand drill.................................................................................................................................................................26
Repair and maintenance....................................................................................................................................................26
Product strategy........................................................................................................................................................................27
Monthly labour requirement.....................................................................................................................................................27
Monthly production expenses...................................................................................................................................................27
4.3 Production process..............................................................................................................................................................27
Stage 1.............................................................................................................................................................................. 28
Stage 2.............................................................................................................................................................................. 28
Stage 3.............................................................................................................................................................................. 28
Stage 4.............................................................................................................................................................................. 28
Stage 5.............................................................................................................................................................................. 28
Stage 6.............................................................................................................................................................................. 28
4.4 Government regulations affecting operations Company act caps 586...............................................................................28
Safety regulations act cap 225..........................................................................................................................................28
Public health regulations act 242......................................................................................................................................28
Insurance...........................................................................................................................................................................29
Trade license act 479........................................................................................................................................................29
Insurance tax cap 476........................................................................................................................................................29
CHAPTER FIVE......................................................................................................................................................................30
5.0 financial plans.....................................................................................................................................................................30
5.1 Pre operational costs...........................................................................................................................................................30
7
5.2 Working capital requirement..............................................................................................................................................30
5.3 TABU’S PIPE FITTING WORKSHOP CASH FLOW STATEMENT FOR THE YEAR ENDING 31ST
DECEMBER 2028....................................................................................................................................................................31
5.4 TABU’S PIPE FITTING WORKSHOP BALANCE SHEET AS AT 21ST DEC 2024.....................................................32
5.5 Breakeven level...................................................................................................................................................................33
5.6 Expected probability rates...................................................................................................................................................33
5.7 Desired financial.................................................................................................................................................................34
Proposed capitalization.............................................................................................................................................................34
TABU’S PIPE FITTIND INCOME STATEMENT FOR THE 1ST THREE YEARS.............................................................34
APPENDIX:.............................................................................................................................................................................35
8
CHAPTER ONE
BUSINESS DESCRIPTION
The sponsor of the business is Austin Tabu’s. The sponsor resides in Bungoma
County. He joint primary school of KIBISU EDUCATION CENTRE PRIMARY
and sat for his Kenya Certificate of Primary Education in the year 2010 before
joining KIBISU SECONDARY SCHOOL where he later sat for Kenya Certificate
of Secondary Education in the year 2014. And the sponsor is currently a student at
MATILI TECHNICAL TRAINING INSTITUTE pursuing craft certificate in
plumbing. The owner came up with business idea of starting pipe fitting work shop
BUSINESS NAME
The business name is to be Tabu's pipe fitting work shop. The business was named
TABU'S PIPE FITTING WORKSHOP since most of the residents in the area are
familiar with the name
BUSINESS LOCATION AND ADDRESS
TABU'S PIPE FITTING WORKSHOP is to be located at Kisumu town. The
infrastructure that exists in the location of the business is marram and tarmac road
from Kisumu town hydroelectric power, telephone services and proper security due
to Kisumu police station which is near the place
KISUMU
Tel: 0712238971
9
BONDO ROAD
KISUMU KISUMU
TOWN AIR PORT
SIAYA
CBD
KISUMU ROAD
TABU’S PIPE FITTING SHOP
WORK
KCB
BRANCH
KAKAMEGA
Form of ownership
The table below shows how the business owner plans the capital break down.
TABU'S PIPE FITTINF WORKSHOP will be specialized in selling PVC pipes, PPR pipes, GI
pipes, BMS pipes which will be used in plumbing work in that region
1.6 JUSTIFICATION OF OPPORTUNITY
Due to the location the business anticipants to archive maximum penetration to the
market demand.
Create self-employment instead of depending to be employed
To create employment to those who are unemployment
10
1.7 SIZE OF INDUSTRY
TABU'S PIPE FITTING WORKSHOP is a very large workshop in Kenya economy at large. The
numbers of employees to be employed are about ten. The level of technology to be applied to the
workshop is also modern
1.8 BUSINESS GOALS
To purchase modern equipment that generally improves production hence higher profit
margin
a. Industry trends
A positive trend in sales volume indicates the sign of the business achievement due to the combined
efforts of employees of the firm in treating customers well and ensures that commodities are in
orderly way with reasonable prices. The trend is stable volume by noticing cause of sales decline
and eliminating measures that have affected the trend
b. Entry strategy
In order of the business to penetrate into the market some factors must be applied such as sector
including advertising using posters especially an industry area
The quality supplied plays a vital role. As a business manager and owner of the firm is to maximize
the sales by maintaining of good management
c. Growth strategy
The owner of the business will ensure the business roles within the short period of time since there
will be available resources to run in the workshop smoothly without having any loss
The businesses will also operate seven days of the week. And the competitors shall work six days of
the week
11
CHAPTER TWO
2.0 MARKETING PLAN
The potential customers of TABU'S PIPE FITTING WORSHOP to be grouped into the
following categories
i. Institutional
The division host many institutions such as friend school Kaimosi and Bondo University. All the
institutions are to purchase pipe fittings, PVC pipes and PPR pipes for the purpose of water tanks
installations in the institution to ensure adequate supply of water
ii. Commercial
These are customers where to buy from the premises of the business with the intentions of re-
selling. These customers include business men, and commercial constructors. Sectors which is
growing within the business location
iii. Individual
Local residents and its surroundings when development associates that have project on rural are
building water projects
A market survey indicates that most institutions commercial customers and individual
organization from a large plot of leading market
a. Age group
Customers are age between 18 to 65 years is expected among the customers. Age margin i snot
to be considered much in the business as long as the customers buy and sells in other business
At the customer is not specific service buying do not look at levels of education but do require
only skills
Hence, they are both literate and illiterate customers to determine the advertisement trends when
written media is used
12
c. Income level profession and occupation
The wind of people expected to visit the workshop are mainly working-class farmers. It
comprises of middle-, low-, and high-income earners
According to research earned out by the sponsors of the business the estimated potentials
customers is about 21, 000 from this it is seen that the area is densely populated. The population
is to be shared among the competitor in percentage as shown below
Sales
10%
15%
50%
25%
13
COMPETITPRS STRENGTH WEAKNESS
TABU’S Have skilled personnel Few
WORKSHOP Proper stocking employees’
Good time management Poor
advertisem
ent
Hostile when dealing with
customers
WASTE APPLIANCES Many employees’ Operates only on week
good advertisement days and close on
Well, established weekend
JEMO PLUMBING AND Proper time management Employees are not professional
INSTALLATION Have good reputation
Financially stable Very expensive and negotiable
VINCENT Honest to her customers The business is
WORKSHOP Skilled employees Honest new Few
to employees employees
Concentrates within the town
14
2.1 Competition
It is located five hundred meters away from TABU'S WORKSHOP but same area
This workshop is located opposite to my workshop and it sales plumbing materials similar to
mine
Vincent workshop
This workshop is located only 400m away from TABU'S workshop and it deals with same pipe
size which is different to my workshop which only gives me a good advantage
2.2 Advertising and promotion strategy
In order to win the heart of great number of customers the business will plan on deliberate
promotion through
The sponsor will offer discount to customers who buy the product in bullet also free delivery of
their materials
Offer them a free sample to so many products at a certain time of the year
The employees will be attending shows by presenting their product to customers in order to
increase the stock
iv. Advertisement
Advertisement will be used to create public awareness of the business existence. The following
methods will be used
a. Poster
The poster will be used to pinned at different places especially on a busy streets in town, middle
of the town market place and village areas on poles and cartoons
b. Billboards
15
The billboards are placed to show the name of the business the address of the business and cell
phone number working hours both weekend and week days
c. Radio
Advertisement are done through a radio where most of the adverts is through FM Radio
Cost of promotion and advertisement
The method or charts cost the business a considerable amount but it is done yearly. The business
is using approximately a total of Ksh 40, 000 per year and although the advertisement has added
and expense to the business
2.3 Pricing strategy
The business products are supplying all plumbing equipment and fittings. And all these have
different verities of different prices
The different in price is due to quality size and quantity technology employed content
The following factors will be considered when pricing the service rendered and products sold
i. Classified pricing
This will be done by classifying goods and services according to quality and quantity
ii. Demand
When competition is high the business will lower the price as one of the strategy
a. Direct selling
The business owner will do servicing and selling of items to customers the method enables the
business owner to meet customers directly
b. Discount
16
This includes sales of products with reduced to customers who will be done to maintain and
attract customers
c. Credit offering
Equipment that breaks down after package of the products and equipment that attractive to
the customers
The workshop is to provide a show room for the products provided displaying them in an order
where customers can view then create awareness of what is available and satisfying their needs
2.5 Distribution strategy
A second distribution strategy will be organized in order to ensure that customers are well served
as well as to maintain its reputation
i. Poor roads
Some roads are with the area cannot be used during heavy rains that is they are impassable
Some telephone lines may be damaged during heavy rain or sometime it may not be working
leads to communication break down
iii. Insecurity
a) Have a reliable means of transport that is hire potters or cost to deliver the products
b) Hire security guards in case of robbery
c) Poor communication breakdown is to be dealt with by using photos
17
CHAPTER THREE
3.0 Organizational and management plan
3.1 Describe the business management and responsibilities
The business owner intends to organize the available resources by utilizing prudent management
practice which shall be possible through the help of appropriate staff
ORGANIZATIONAL CHART
SECURITY OFFICER
The business is to manage by the sponsor who is aged twenty years old and a holder of
certificate in information studies he would meet the following qualifications
public relations
Computer literature
Monthly
Remuneration KSh
Basic salary 6, 000.00
House allowance 2, 000.00
Medical allowance 1, 500.00
Travelling 1, 000.00
Entertainment 500.00
Total 11, 000.00
19
Supervisor
Qualification
Remuneration KSh
Basic salary 5, 000.00
House allowance 3, 000.00
Medical allowance 1, 500.00
Total 9, 500
Accountant
Qualifications
Sales officer
Qualifications
Must be a holder of 0level certificate with at least a grade of C plain and pass in math and
commerce
20
To distribute firm’s products and expand sales
Remuneration Ksh
Basic salary 3, 000.00
House allowance 1, 500.00
Medical allowance 500.00
Travelling allowance 300.00
Total 5, 300.00
Watchman
Qualifications
Must keep watch on the business hours are over (during the night)
Sweeper
Qualifications
Must be healthy
Should be responsible for cleanliness of the area around and inside the premises
21
Watchman and sweeper
Remuneration Ksh
Basic salary 2, 400.00
House allowance 1, 000.00
Travelling allowance 200.00
Total 3, 600.00
Incentives
To boost and maintain employees a motivation, the management of the form allows some
incentives offered and promote to the profits
These include
Other personnel
Office messenger
Store keeper
Management advisor
Office messenger
Qualifications
22
Duties and responsibilities
He should be a mathematician
Recruitment
The should be done by use of posters and advertisement through local duties, calcified columns
and radios
Chosen candidate should be required to attend an interview only these who pass the interview
Training
Promotion
The firm is to give promotion on those employees who are hardworking punctual and honest.
This may go hand in hand with salary increment
3.3 Remuneration and incentives Rewards and recognition
Better payments for the employees are which differentiates well and performance in the business
in such a case the employees should be paid well according to their qualifications and experience
in the job
Auditing
The firm uses both individual and public auditors to calculate its financial books. A private
auditor John Onene who has an office at Bondo town. He has done ICT and he deed the
following
Incentives
23
Incentives
The business owner is to give no monitoring to the employees incentives includes appreciation
for work done
3.4 License, permits and By-laws
The organization needs attaining and permits for the business to operate legally. This will be
done obtained from the local government authorities for example city council
By-laws
The form as kept some package of profit per year to cater for workmen compensation in case of
death liability or incapable as result of accident while performing their duties in the firm
The business makes sure that all the products manufactured corresponds with the weight and
measurement as stated in the package and its quality
Insurance law
The business moves to the service offered by the insurance to cater for the whole business for an
outcome that may occur and the firm run at loss
3.5 Support service
In order for the business to be able to provide services from some of organization and personnel
Equity Bank
Kisumu Branch
Tel: 0712238971
24
Accounting consulting or advisor
He/she is responsible to carry out calculations of the activities carried on the business
JOHN OWINO
KISUMU
Postal services
Post office helps the business to communicate with other organizations and individual within the
country and abroad
KISUMU
25
CHAPTER FOUR
4.0 Operational plan
4.1 Product design and development
The proposed business plan produces very well products to the customers developing by
qualified workers and by use of modern methods of managing them
4.2 Product facilities
i. Beam balance
This machine is used in in weigh of quality of items such as nails, screws and other items
ii. Trolley
This is used in transportation within the workshop other than carrying heavy items is not
sufficient
iii. Wheelbarrow
All the machines and tools used are maintained and repaired immediately once failure occurs
26
Describe other fixed assets
For business to prosper smoothly requires room to establish and e maintain the business
Product strategy
Equipment Quantity Cost per unit Total
Wheelbarrow 6 3, 000 18, 000
Trolley 4 3, 000 12, 000
Hand drill 2 1, 500 3, 000s
Beam balance 3 2, 000 6, 000
Total 39, 000
Total monthly required + total labour cost per month + Production over head
4.3 Production process
27
Stage 1
Purchasing this is where the goods are bought from Kisumu where they are of supplying in large
qualities and also cheaper price
Stage 2
Receiving of products after the products are purchased, they are received by the manager so that
he can ensure that goods bought the current ones and also the price
Stage 3
Selling after all the above process the shop attendant is now ready to do selling to the customers
both retail and wholesalers’ customers
Stage 4
Display of products according to design so that it can help customers to know the hardware has
recent goods bought plus their prices
Stage 5
Selling after all the above process the shop attendant is now ready to do selling to the customers
both retail and wholesale customers
Stage 6
The products through the sales. The hardware now is in the position for sale or provides the
goods and services effectively. This attracts customers
4.4 Government regulations affecting operations Company act caps 586
The business owner will require obtaining trading license by registering so as to operate legally.
The permit is obtained from municipal council
Tabu's workshop tries its best level to protect all its customers and workers the products
produced are given its descriptions on quality materials and strength to permit customers use
Workers must receive medication and proper treatment and compensation in case of accident.
The working environment in the business shall be made as conducive as possible
28
Insurance
The business will be insured against theft, accident, fire and any other damages
The business will be licensed as per laws with legal government through the municipal council
Kisumu
29
CHAPTER FIVE
5.0 financial plans
Financial plan is an important tool often to be utilized by an entrepreneur on proper planning
resource available
5.1 Pre operational costs
Item Cost
Equipment and tools 6,000
Water 500
Electricity 500
Furniture and fittings 2,000
Rent 2,700
Advertisement 6,000
Total 6,900
30
5.3 TABU’S PIPE FITTING WORKSHOP CASH FLOW STATEMENT FOR THE YEAR ENDING
31ST DECEMBER 2028
Item Jan Feb Mar Apr May Jun Jul Aug. Sep Oct Nov Dec Total
Cash in flow - - - - - - - - - - - - -
Cash sales 207,000 207,000 207,000 207,000 207,000 207,000 207,000 207,000 207,000 207,000 207,000 207,000 2,484,000
Credit sales - 2000 3,000 3,200 3,400 3,600 3,700 3,900 4,100 4,200 4,400 4,500 40,000
Salary 85,800 85,800 85,800 85,800 85,800 85,800 85,800 85,800 85,800 85,800 85,800 85,800 102,000
Rent 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 32,400
Telephone 600 600 600 600 600 600 600 600 600 600 600 600 7,200
Electricity 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Water 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Transport 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 20,400
Miscellaneous 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000
33
5.5 Breakeven level
98.69
34
5.7 Desired financial
Item Amount
Pre operating 30,000
Working capital 40,000
Fixed 4,000
Total 74,000
Proposed capitalization
Source Amount Percentage (%)
Owners’ equity 40,000 6.0
Family & friends 180,000 43.00
Bank loan 60,000 51.00
Total amount 280,000 100
TABU’S PIPE FITTIND INCOME STATEMENT FOR THE 1ST THREE YEARS
Items 2024 2025 2026
Sales 30,000 40,000 60,000
Gross profit
Expenses
Tools and equipment 450 100 2,000
Salaries 85,800 85,800 85,800
Rent 2,700 2,700 2,700
Stationery 600 1,200 1,800
Telephone 7,200 7,000 6,900
Electricity 6,000 5,400 5,000
Advertisement 600 400 300
Water 6,000 5,400 500
Transport 26,400 20,000 18,000
Furniture 2,000 2,100 2,200
License 2,500 2,500 2,500
Miscellaneous 12,000 10,000 8,000
Total expenses
Net profit tax
Provision for tax 10%
Net profit after tax
35
APPENDIX:
BUSINESS LOCATION
BONDO ROAD
KISUMU KISUMU
TOWN AIR PORT
CBD
36