Executive Master of Business Administration (MBA)

FIRST YEAR
Semester-1

Internal Evaluation End Semester Evaluation Credit

Scheme Structure
S.No. Subject
(i) Assignment End Semester Presentati L+T+P
(40% Weightage) Assessment (ESA) on on
(ii) Attendance (50% weightage) Minor
(10% Weightage) Project
1. Manufacturing System Analysis & 100 Marks 100 Marks 4+0+0=4
Management
2. Business Communication 100 Marks 100 Marks 4+0+0=4

3. Corporate Finance 100 Marks 100 Marks 4+2+0=6

4. Microeconomics for Managers 100 Marks 100 Marks 4+0+0=4

5. People Management 100 Marks 100 Marks 4+0+0=4

6. Quantitative Analysis for 100 Marks 100 Marks 4+0+0=4

Managerial Applications
7. Minor Project on Innovative ideas 50 Marks 4+0+0=4
of Business
Total Credit 30

1 credit=15 hours
 Semester-2
Internal Evaluation Scheme End Semester Evaluation Credit
Structure
S.No. Subject (i) Assignment End Semester Presentation L+T+P
(40% Weightage) Assessment (ESA) on Minor
(ii) Attendance (50% weightage) Project
(10% Weightage)
1. Operation Management 100 Marks 100 Marks 4+0+0=4

2. Financial Reporting & Analysis 100 Marks 100 Marks 4+0+0=4

3. Marketing Management 100 Marks 100 Marks 4+0+0=4

4. Data Science for Managerial 100 Marks 100 Marks 4+2+0=6

Decisions
5. Optimization & Decision 100 Marks 100 Marks 4+0+0=4
Techniques
6. Macroeconomics 100 Marks 100 Marks 4+0+0=4

7. Minor Project on Emerging 50 Marks 4+0+0=4

Technologies for Business
Total Credit 30 Credit
 Executive Master of Business Administration (MBA)
SECOND YEAR
Semester-3
Internal Evaluation Scheme End Semester Evaluation Credit
Structure
S.No. Subject (i) Assignment End Semester Presentation L+T+P
(40% Weightage) Assessment (ESA) on Project
(ii) Attendance (50% weightage) Report
(10% Weightage)
1. Business Research Methods 100 Marks 100 Marks 4+2+0=6

2. Corporate Law 100 Marks 100 Marks 4+2+0=6

3. International Business 100 Marks 100 Marks 4+2+0=6

Management
4. Business Leadership 100 Marks 100 Marks 4+0+0=4

5. Elective-1 100 Marks 100 Marks 4+0+0=4

Major Specialization Group
6. Elective-2 100 Marks 100 Marks 4+0+0=4
Major Specialization Group
Total Credit 30

Live Industry Project/Case 4 Credit

Analysis & Reporting
(After Completion of Third
Semester)
 Semester-4

Internal Evaluation End Semester Evaluation Credit

Scheme Structure
S.N Subject
o. (i) Assignment End Semester L+T+P
(40% Weightage) Assessment (ESA)
(ii) Attendance (50% weightage)
(10% Weightage)
1. Strategic Management & 100 Marks 100 Marks 4+0+0=4
Business Policy

2. Innovation & Entrepreneurship 100 Marks 100 Marks 4+2+0=6

3. Business Ethics & CSR 100 Marks 100 Marks 4+2+0=6

4. Sustainability Management 100 Marks 100 Marks 4+2+0=6

5. Elective- 4 100 Marks 100 Marks 4+0+0=4

Minor Specialization Group

6. Elective-5 100 Marks 100 Marks 4+0+0=4

Minor Specialization Group

Total Credit 30

Total Credit 124 Credit

(Sem1+Sem2+Sem3+Sem4)
 Detailed Syllabus of Semester-1

1. Manufacturing System Analysis & Management:

 Introduction To Manufacturing Systems

 Materials requirements planning
 Concept of Planning and Organizing
 Material Flow Path Analysis In Manufacturing
 layout Of Manufacturing Systems
 Concept of Planning and Organizing
 Ethics and Corporate Social Responsibility

Suggested Readings:

1.G.Halevi And R.D.Weill, “Principles of Process Planning”, Chapman and Hall, Madras 1995.
2.M.P.Groover, “Automatic Production System and Computer Integrated Manufacturing”, Prentice Hall, 1990.
3. Bary Hawkes, “CAD/CAM Processes”, 1990.
4. Evert E. Adams Jr and Donold J. Ebert, “Production and Operation Management”, Prentice Hall of India, 1994
5.S.N.Chary, “Production and Operations Management”, 3rd Edition, Tata McGraw Hill, New Delhi,1991.
 2. Business Communication:

 Communication: An Introduction
 Non-Verbal Communication
 Effective Communication
 Communication Network in an Organization
 Verbal Communication (Oral-Aural)
 Verbal Communication (Written)
 Communication as a Skill for Career Building
 Employment communication
 Group communication

Suggested Readings:

1. Bovee&Thill – Business Communication Essentials A Skill – Based Approach to Vital Business English. Pearson.
2. Kulbhushan Kumar & R.S. Salaria, Effective Communication Skills, Khanna Publishing House, Delhi
3. Bisen&Priya – Business Communication (New Age International Publication)
4. Kalkar, Suryavanshi, Sengupta-Business Communication(Orient Blackswan)
5. Varinder Bhatia, Business Communications, Khanna Publishing House
6. Business Communication: Skill, Concepts And Applications – P D Chaturvedi, MukeshChaturvedi Pearson
Education.
7. AshaKaul, Business Communication, Prentice Hall of India.

Corporate Finance:

 Corporate Finance: An Introduction

 Time Value of Money
 Cost of Capital and Investment Decisions
 Financing Decisions
 Dividend Decisions
 Emerging Issues of Corporate Finance

Suggested Readings:

1. Maheshwari S.N &Maheshwari S K – A text book of Accounting for Management (Vikas, 10 th

Edition)
2. Essentials of Financial Accounting (based on IFRS), Bhattacharya (PHI,3rd Ed)
3. Khan and Jain - Financial Management (Tata McGraw Hill, 7th Ed.)
4. PC Tulsian- Financial Accounting (Pearson, 2016)
5. Dhamija - Financial Accounting for managers: (Prentice Hall, 2nd Edition).
 3. Micro Economics for Managers:

 Managerial Economics: Introduction,

 Circular Flow of in an economy
 Demand Analysis and Estimation
 Elasticity of Demand & Determinants
 Production Functions in the Short and Long Run
 Type of Costs ,Short Run and Long Run Costs,
 Market Structure: Perfect Competition, Monopoly,
 Monopolistic Competition, Oligopoly, Economic Indicators
 Technology and Employment - Issues and Challenges
 National Income, Fiscal and Monetary Policies, Industrial Finance Business Cycles
 Public-Private Participation (PPP), Foreign Direct Investment

Suggested Readings:

1. Managerial Economics ,D.N.Dwivedi,Vikas Publication, 7th Ed

2. Managerial Economics, GEETIKA, McGraw-Hill Education 2nd Ed.
3. Managerial Economics: Concepts and Applications (SIE), THOMAS& MAURICE, McGraw-Hill
Education, 9th Ed
4. Managerial Economics, H.L Ahuja, S.Chand, 8th Ed
5. Managerial Economics – Theory and Applications, Dr.D.M.Mithani, Himalaya Publications, 7th Ed.
6. Sociology & Economics for Engineers, Dr. Premvir Kapoor, Khanna Publishing House

4. People Management:

 Strategic HRM: Concept & Importance

 Linking HR strategy with business strategy
 Human Resource Planning and Employee Hiring
 Environmental Appraisal, Industry analysis
 Value chain analysis, Strategic Analysis and Choice
 Strategy Implementation and Evaluation

Suggested Readings:

1. V.S.P.Rao, Human Resource Management (Text and Cases) Himalaya Publications, Thirteenth
Edition.
2. Durai Praveen, Human Resource Management Pearson Publication, 2nd Edition.
3. Gary Dessler and BijuVarkkeyHuman Resource Management, Person Publication, 2013, 14th
Edition.
4. SeemaSanghi, Human Resource Management, VikasPubllications, 2014, 5th Edition.
5. K. Aswathappa, Human Resource Management, McGraw Hill Education, 2013, 7th Edition.
 5. Quantitative Analysis for Managerial Applications :

 Quantitative Decision Making - An Overview

 Measures of Central Tendency
 Probability & Probability Distribution
 Decision Theory
 Sampling Methods
 Testing of Hypotheses
 Time Series Analysis

Suggested Readings:

1. Gupta & Khanna –Quantitative Techniques for Decision Making (Prentice Hall of India)
2. Statistical Methods. S. P. Gupta, (S.Chand & Co.)
3. Mathematics and Statistics, N.K. Nag, (Kalyani Publishers.)
4. Quantitative Techniques, C.R. Kothari, (Vikash)
5. Statistics for Management, Levin & Rubin (Pearson)
6. S.C.Gupta : Fundamentals of Statistics- HPH

6. Minor Project on Innovative ideas of Business

(Project preparation & Presentation of Minor project)

Detailed Syllabus of Semester-2
1. Operation Management:

 Operations Management: An Overview

 Operation Planning & Control
 Capacity Planning
 Value Engineering and Quality Assurance
 Materials Management

Suggested Readings:-

1. Aswathappa, K. & Bhat, K.S.-- Production and Operations Management (Himalaya

Publishing House, 2nd Edition)
2. Chase, R.B., Shankar, R. & Jacobs, F.R. -- Operations & Supply Chain Management (Tata
McGraw Hill, 14th Edition)
3. Chunawalla, S.A. & Patel, D.R. – Production & Operations Management (Himalaya
Publishing House, 9th Edition)
4. Chary, S.N. -- Production and Operations Management (Tata McGraw Hill, 6th Edition)
5. Charantimath, P.M. – Total Quality Management (Pearson Education, 3rd Edition)

2. Financial Reporting & Analysis:

 Accounting Concepts & Conventions

 Accounting Standards and IFRS
 Financial Statement Analysis
 Management accounting- meaning, nature & significance
 Budgeting and budgetary control- fixed and flexible budgets, zero base budget
 Standard costing and Variance analysis
 Marginal Costing- Cost-Volume-Profit Analysis: Break-even analysis

Suggested Readings:

1. Maheshwari S.N &Maheshwari S K – A text book of Accounting for Management (Vikas, 10 th

Edition)
2. Essentials of Financial Accounting (based on IFRS), Bhattacharya (PHI,3rd Ed)
3. Khan and Jain - Financial Management (Tata McGraw Hill, 7th Ed.)
4. PC Tulsian- Financial Accounting (Pearson, 2016)
5. Dhamija - Financial Accounting for managers: (Prentice Hall, 2nd Edition).
6. Narayanswami - Financial Accounting: A Managerial Perspective (PHI,5th Ed)
 3. Marketing Management:

 Marketing: An Overview
 Marketing Environment Analysis
 Market Segmentation, Targeting and Positioning
 Product and Pricing Decisions
 Distribution and Promotion Decisions
 Digital Marketing
 Emerging Issues in Marketing

Suggested Readings:

1. Marketing Management: A South Asian Perspective - Kotler, Keller, Kevin 15/e, Pearson Education,
2016.
2. Marketing Management - Ramaswamy V. S. & Namakumari S, 6/e, Sage Publication India Pvt Ltd.,
2018.
3. Marketing Management - Tapan Panda, 5/e, Excel Publication, 2007.
4. Fundamentals of Marketing Management - Etzel M. J, B J Walker & William J. Stanton, 14/e,
McGrawHill Education Publishers, 2015.
5. Marketing: Asian Edition Paul Bainies, Chris Fill Kelly Page third edition, Oxford.

4. Data Science for Managerial Decisions:

 Introduction to Data Science

 Information Technology: An Overview
 Applications of Data Science in various fields
 MIS and Control Systems
 Data Collection and Data Pre-Processing
 Building Information Systems
 Support Systems for Management Decisions

Suggested Readings:
1. Jojo Moolayil, “Smarter Decisions: The Intersection of IoT and Data Science”,
PACKT, 2016.
2. Cathy O’Neil and Rachel Schutt , “Doing Data Science”, O'Reilly, 2015.
3. David Dietrich, Barry Heller, Beibei Yang, “Data Science and Big data Analytics”,
EMC 2013
4. Raj, Pethuru, “Handbook of Research on Cloud Infrastructures for Big Data
Analytics”, IGI Global
5. Management Information System, W.S Jawadekar, Tata Mc Graw Hill Publication.
6. Management Information System, David Kroenke, Tata Mc Graw Hill Publication.
7. MIS: Management Perspective, D.P. Goyal, Macmillan Business Books.
 5. Optimization & Decision Techniques:

 Operations Research – An Overview

 Transportation Problems
 Assignment Problems
 Building Information Systems
 Support Systems for Management Decisions

Suggested Readings:

1. R. Panneerselvam - Operations Research ( PHI, 2 nd Edition)

2. Sharma J K - Operations Research (Pearson, 3rd Edition
3. Apte-Operation Research and Quantitative Techniques (Excel Books)
4. S Kalawathy-Operation Research (Vikas IVth Edition)
5. Natarajan- Operation Research(Pearson)

6. Macroeconomic:

 Macro Economics: Introduction,

 National Income & Related Aggregates
 Money & Banking
 Income & Employment
 Government Budget & Economy
 Balance of Payment
 Foreign Exchange

7. Minor Project On Emerging Technology:

Project preparation & Presentation of Minor project

 Detailed Syllabus of Semester-3
Compulsory Subjects:
1. Business Research Methods:

 Research applications in functional areas of Business

 Emerging trends in Business research
 Research Proposal
 Problems in measurement in management research
 Data Presentation and Analysis
 Report Writing and Presentation
 Ethics in Research

Suggested Readings:

1. Garg, B.L., Karadia, R., Agarwal, F. and Agarwal, U.K., 2002. An introduction to Research Methodology, RBSA
Publishers.
2. Kothari, C.R., 1990. Research Methodology: Methods and Techniques. New Age International. 418p.
3. Sinha, S.C. and Dhiman, A.K., 2002. Research Methodology, Ess Ess Publications. 2 volumes.
4. Trochim, W.M.K., 2005. Research Methods: the concise knowledge base, Atomic Dog Publishing. 270p.
5. Wadehra, B.L. 2000. Law relating to patents, trade marks, copyright designs and geographical indications.
Universal Law Publishing

2. Corporate Law:

 Overview of Business Law

 Business Forms and Regulations
 General Principles of Contracts
 Foreign Exchange Management and related regulations
 Environment Protection and Sustainability

Suggested Readings:

1. Business Environment ---Francis Cherunilam, Himalaya Publishing House

2. Business Environment: Test and Cases , PAUL, Mc Graw Hill Education , 3rd Ed.
3. V. Neelamegam – Business Envirnoment (VrindaPublications , 2nd Edition)
4. Shaikh & Saleem - Business Environment (Pearson, 2nd Edition)
5. International Business Environment—Ian Brooks, Jamie Weatherstom and GrahmWilkinson
6. Kuchhal M.C. - Business Law (Vikas Publication)
7. Gulshan S.S. - Business Law Including Company Law (Excel Books)
8. N D Kapoor – Elements of Mercantile Law – Sultan Chand-2014.
 3. International Business Management:

 Introduction to International Business

 International Trade of Goods & Services
 Regional Trade Blocks
 International Entry Strategies
 Strategies of International Business
 International Business Functions

Suggested Readings:

1. P.K.Khurana (2010): Export Management, Galgotia Publication, New Delhi

2. Jeevanandam C(2002) “Foreign Exchange: Practices Concepts and control” Sultan Chand Publications
3. Foreign Trade Policy(2015-2020): Hand book of Export Procedure and Annual of the Ministry of
Commerce, Government of India.

4. Business Leadership:

 Introduction to Leadership
 Leadership - Traits, Skills and Styles
 Decision-Making and Leadership
 Leadership for Sustainability - Power, Influence, Impact
 Leadership in Business Organizations

Suggested Readings:

1. Northouse, Peter G., Leadership: Theory and Practice, Sage Publications.

2. Daloz Parks, S., Leadership can be taught: A Bold Approach for a Complex World, Boston: Harvard
Business School Press.
3. Drucker Foundation (Ed.), Leading Beyond the Walls, San Francisco: Jossey Bass.
4. Al Gini and Ronald M. Green, Virtues of Outstanding Leaders: Leadership and Character, John Wiley &
Sons Inc.
5. S Balasubramanian, The Art of Business Leadership – Indian Experiences, Sage Publications
 Detailed Syllabus of Semester-4
Compulsory Subjects:
1. Strategic Management & Business Policy:

 Introduction to Strategic Management and Business Policy

 Strategic Management: Concept & Importance
 Dimension and Levels of Strategy
 Types of strategies, Strategic Decision Making
 Environmental Appraisal, Industry analysis
 Value chain analysis, Strategic Analysis and Choice
 Strategy Implementation and Evaluation

Suggested Readings:

• Fed R David, Strategic Management, New Jersey, Prentice Hall, 1997.

• Gregory G. Dess, GT Lumpkin and ML Taylor, Strategic Management – Creating Competitive Advantage,
McGraw-Hill, Irwin, NY, 2003.
• Pearce JA and Robinson RB, Strategic Management, McGraw Hill, NY, 2000.
• Vipin Gupta, Kamala Gollakota and R. Srinivasan, Business Policy and Strategic Management, Prentice-Hall of
India, New Delhi, 2005.
• Wheelen Thomas L, David Hunger J, KrishRangaraja, Concepts in Strategic Management and Business Policy,
New Delhi, Pearson Education, 2006

2. Innovation & Entrepreneurship:

 Entrepreneurship development-its importance

 Role of Entrepreneurship -Entrepreneurial environment
 Creating and starting the venture
 Managing early growth of the new venture
 Role of Government in promoting Entrepreneurship

Suggested Readings:
1. Roy: Entrepreneurship, OUP
2. Ahmad, Ali and Bhatt, Punita.: Entrepreneurship in Developing and Emerging Economies,
SAGE Publishing India
3. Mitra, Jay: The Business of Innovation, 2017, SAGE Publishing
4. Entrepreneurship 10th Ed (Indian Edition) 2016 by Robert Hirsch Michael Peters Dean
Shepherd, McGraw Hill
5. Khanka, S.S.; Entrepreneurial Development; S. Chand and Co.
6. Kumar, Arya; Entrepreneurship; Pearson Education.
Desai, Vasant; Dynamics of Entrepreneurial Development and Management; Himalaya Publishing
 3. Business Ethics & CSR:

 Business Ethics: An Overview

 Ethics in Business
 Business Strategy in CSR
 Business Ethics and CSR: Linkages
 CSR in Indian Context
 CSR and Sustainable Development

Suggested Readings:
Modh, Satish, Ethical Management: Text and Cases in Business Ethics and Corporate Governance. New Delhi:
Macmillan Publishers India Ltd, 2005.
Mathur, U.C., Corporate Governance and Business Ethics: Text and Cases. New Delhi: Macmillan Publishers India
Ltd, 2005.

4. Sustainability Management:

 Definition, Concept and Features of Sustainability Management

 Sustainability Pillars
 Integrating Sustainability into Business
 Value Chain perspective
 Sustainability Strategy and Planning
 Sustainability Reporting Frameworks

Suggested Readings:
1. Handbook of Sustainability Management by Christian N Maduand Chu-Hua Kuei
2. Sustainability Management by Steven Cohen
3. The Sustainability Handbook by William R. Blackburn
Specialization Group: HUMAN RESOURCE (HR)
Major Elective Subjects in III Semester for HR specialization

S.No. Elective Code Course Title

1 Elective- 1 MBAE HR01 Managing the Workplace Behavior
2 Elective- 2 MBAE HR02 Employee Relations And Labor Laws

Minor Elective Subjects in IV Semester for HR specialization

S.No. Elective Code Course Title

1 Elective- 3 MBAE HR03 HR Analytics
2 Elective- 4 MBAE HR04 Performance And Reward Management

Specialization Group: MARKETING (MK)

Major Elective Subjects in III Semester for Marketing specialization

S.No. Elective Code Course Title

1 Elective- 1 MBAE MK01 Consumer Behavior And Marketing
Communication
2 Elective- 2 MBAE MK02 B2B Marketing

Minor Elective Subjects in IV Semester for Marketing specialization

S.No. Elective Code Course Title

1 Elective- 3 MBAE MK03 Services Marketing
2 Elective- 4 MBAE MK04 Sales and Retail Management
Specialization Group: Finance (FM)
Major Elective Subjects in III Semester for Finance specialization

S.No. Elective Code Course Title

1 Elective- 1 MBAE FM01 Capital Investment a nd F i n a n c i n g
Decision
2 Elective- 2 MBAE FM02 Fintech/Financial Analysis

Minor Elective Subjects in IV Semester for Finance specialization

S.No. Elective Code Course Title

1 Elective- 3 MBAE FM03 Investment Banking
2 Elective- 4 MBAE FM04 Working Capital Management

Specialization Group: OPERATION MANAGEMENT(OM)

Major Elective Subjects in III Semester for Operation specialization

S.No. Elective Code Course Title

1 Elective- 1 MBAE OM 01 Supply Chain Management

2 Elective- 2 MBAE OM 02 Procurement & Order Fulfillment

Minor Elective Subjects in IV Semester for Operation specialization

S.No. Elective Code Course Title

1 Elective- 3 MBAE OM 03 Transportation & Logistics System

2 Elective- 4 MBAE OM 04 Project Management

Specialization Group: INTERNATIONAL BUSINESS (IB)

Major Elective Subjects in III Semester for IB specialization

S.No. Elective Code Course Title

1 Elective- 1 MBAE IB01 International Business Management
2 Elective- 2 MBAE IB02 Export Import Documentation
Minor Elective Subjects in IV Semester for IB specialization

S.No. Elective Code Course Title

1 Elective- 3 MBAE IB03 International Logistics
2 Elective- 4 MBAE IB04 Cross Cultural Management

Specialization Group: Analytics & Data Science

Major Elective Subjects in III Semester for Analytics & Data Science specialization

S.No. Elective Code Course Title

1 Elective- 1 MBAE CS 01 Python & Business analytics
2 Elective- 2 MBAE CS 02 Digital & Cyber Physical System

Minor Elective Subjects in IV Semester Analytics & Data Science specialization

S.No. Elective Code Course Title

1 Elective- 3 MBAE CS 03 Business Applications of AI and ML Techniques
2 Elective- 4 MBAE CS 04 Business Intelligence Decision Modelling

Specialization Group: Information Technology (IT & Fintech)

Major Elective Subjects in III Semester for Information Technology (IT & Fintech)
specialization

S.No. Elective Code Course Title

1 Elective- 1 MBAE IT 01 Data Base Management System
2 Elective- 2 MBAE IT 02 Financial Technology Services & Management

Minor Elective Subjects in IV Semester Information Technology (IT & Fintech)

specialization

S.No. Elective Code Course Title

1 Elective- 3 MBAE IT 03 Financial Information Security & Privacy
2 Elective- 4 MBAE IT 04 System Analysis & Design

Specialization Group: Banking, Financial Services &

Insurance
Major Elective Subjects in III Semester for Banking, Financial Services & Insurance
specialization

S.No. Elective Code Course Title

1 Elective- 1 MBAE BFI 01 Bank Financial Management
2 Elective- 2 MBAE BFI 02 Risk Management in Banks

Minor Elective Subjects in IV Semester Banking, Financial Services & Insurance

specialization

S.No. Elective Code Course Title

1 Elective- 3 MBAE BFI 03 Corporate Governance in Banking and Financial
Sector
2 Elective- 4 MBAE BFI 04 Management of Financial Services

Specialization Group: Retail Management

Major Elective Subjects in III Semester for Retail Management specialization

S.No. Elective Code Course Title

1 Elective- 1 MBAE RM 01 Retail Operations Management
2 Elective- 2 MBAE RM 02 Retail Planning

Minor Elective Subjects in IV Semester for Retail Management specialization

S.No. Elective Code Course Title

1 Elective- 3 MBAE RM 03 Logistics and Sales Promotion
2 Elective- 4 MBAE RM 04 Retail Sales Techniques and Promotion
Specialization Group: Strategy & Leadership
Major Elective Subjects in III Semester for Strategy & Leadership specialization

S.No. Elective Code Course Title

1 Elective- 1 MBAE SM 01 Environment for Strategy & Leadership
2 Elective- 2 MBAE SM 02 Strategic HRM

Minor Elective Subjects in IV Semester for Strategy & Leadership specialization

S.No. Elective Code Course Title

1 Elective- 3 MBAE SM 03 Strategic Marketing Analysis & Planning
2 Elective- 4 MBAE SM 04 Global Strategic Management
 Detailed Syllabus of HR Specialisation
Elective-1 Managing the Workplace Behaviour:

 Introduction to Talent management

 Talent Acquisition
 Recruitment and Selection Process
 Employee Retention
 Knowledge Management

Suggested Readings:

1. Gowri Joshi &VeenaVohra, Talent Management, Cengage Learning

2. Mamta Mohapatra & Swati Dhir, Talent Management, SAGE Publishing India
3. Dessler Gary, VarkkeyBiju, Fundamentals of Human Resource Management,
Pearson Publication,
4. Lance A Berger, Dorothy R Berger,Talent Management Hand Book, McGraw Hill
5. Hasan, M., Singh, A. K., Dhamija, S., Talent management in India:
Challenges and opportunities, Atlantic Publication
6. Rob Silzer (Editor), Ben E. Dowell (Editor), Strategy-Driven Talent
Management: A Leadership Imperative, Wiley
7. K.Aswathappa – Human Resources and Personnel Management, Tata
McGraw Hill

Elective-2 Employee Relations And Labour Laws:

 Industrial and Employment Relations: An Overview

 Development and Functions of Trade Unions
 Collective bargaining
 Grievance Handling
 Industrial Conflict

Suggested Readings:

1. Indian Bare Acts

2. Srivastava SC - Industrial Relations and Labor Laws (Vikas,)
3. Gupta, Parul – Industrial Relations and Labor laws, SAGE Publishing India
4. Monappa Arun, “Industrial Relations and Labor laws”, Tata McGraw Hill
Edition, New Delhi,
5. Taxmann Labor Laws”, Taxmann Allied Services Pvt. Ltd.
6. Sinha, P.R.N., Sinha, InduBala and Shekhar, Seema Priyadarshini, Industrial Relations,
Trade Unions and Labour Legislation, Pearson Education, New Delhi.
 Elective-3 HR Analytics

 Introduction to People Analytics

 Performance Evaluation & Advantages and issues in PE
 Human capital Benchmarking
 Strategic Workforce Planning (SWP)
 Recent trends in TM

Suggested Readings:

1. Bhattacharya Kumar Dipak, HR Analytics Understanding Theories and

Applications, SAGE Publishing
2. Banerjee Pratyush, Pandey Jatin and Gupta Manish (2019), Practical
Applications of HR Analytics, SAGE Publishing
3. Sesil. J, Applying advanced analytics to HR management decisions:
Methods for recruitment, managing performance and improving knowledge
management. Prentice Hall.
4. Barnett K, Berk J, Human Capital Analytics. Word Association Publication. Fitz-Enz J,
5. The HR Analytics: Predicting the Economic Value of your Company's Human
Capital Investments, AMACOM.

Elective-4 Performance and Reward Management

 Compensation and Rewards: An Overview

 Legal Frameworks of Compensation and Rewards
 Institutional mechanisms for compensation
 Rewards Management
 Allowances, Perquisites and benefits

Suggested Reading:

1. T V Rao: Performance Management: Towards organizational Excellence (SAGE

Publishing)
2. Michael, Armstrong Performance Management. Kogan Page.
3. Shrinivas R Kandula, Performance Management: Strategies, Intervention &
Drivers. Pearson
4. Chadha, P. Performance Management: It’s About Performing Not Just
Appraising. McMillan India Ltd.
5. B D Singh, Compensation and Reward Management, Excel Book
Robert Bacal , Performance Management, McGraw-Hill Education.
 Detailed Syllabus of Marketing Specialisation
Elective-1 Consumer Behaviour a nd Marketing Communication

 Consumer Behaviour: An Introduction

 Environmental influences on Consumer Behaviour
 An Introduction to Integrated Marketing Communication (IMC)
 Understanding communication process
 Media planning and selection decisions

Suggested Readings:

1. Consumer Behavior, Schiffman, L. G. and Kanuk, L. L., Pearson.

2. Consumer Behaviour : Sethna Zubin & Blythe Jim, SAGE Publishing India
3. Integrated Advertising, Promotion and Marketing Communications: Clow,
Kenneth E. & Baack Donald E., Pearson
4. Advertising & promotions an IMC perspective: Kruti Shah & Alan D’ Souza,
McGraw Hill education
5. 5 Advertising and promotion- An integrated Marketing Communication
Perspective,George E Belch & Michael A Belch, McGraw Hill Education
6 Advertising, Brand and Consumer Behaviour, 2020, S. Ramesh Kumar, SAGE
Publishing India

Elective-2 B2B Marketing:

 Introduction to B2B Marketing

 Introduction to marketing Analytics
 Fundamentals of Inter-organizational marketing
 PESTLE Market Analysis, Porter Five Force Analysis
 Pricing Policy and Objectives in B2B marketing
 Consumer Behaviour in B2B Marketing
 Market Segmentation

Suggested Readings:

1. B2B Marketing: A South-Asian Perspective by Michael D.Hutt, Dheeraj

Sharma, and Thomas W. Speh
2. Marketing Analytics: Data-Driven Techniques with Microsoft Excel by
Wayne L Winston, Wiley India Pvt. Ltd.
3. Marketing Analytics: Strategic Models and Metrics by Stephan
Sorger, Create Space Publishing
4. Marketing Engineering and Analytics by Gary Lilen, Arvind Rangaswamy,and
Arnaud De Bruyn, Decision Pro, Inc.
5. Marketing Metrics by Dugar Anurag, SAGE Publishing India\
Elective-3 Services Marketing

 Marketing Of Services – An Overview

 Services Marketing Mix
 Extended Marketing Mix for Services
 Managing Service Quality
 Emerging Issues

Suggested Readings:
1. Services marketing, Zeithaml Valerie and Mary jo Bitner, Gremler &
Pandit, Tata McGraw Hill.
2. Services Marketing, Lovelock, Christopher, Prentice Hall
3. B2B Marketing , Hutt, M.D. & Speh, T.W., Cengage Learning
4. Business to Business Marketing, Ross Brennan, Louise Canning & Raymond
McDowell, Sage Publications,
5. B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting
CustomerEngagement, Heidi Taylor, Kogan page,
6. Innovative B2B Marketing: New Models, Processes and Theory, Simon Hall,
Kogan Page

Elective-4 Sales and Retail Management

 Introduction to Sales Management

 Theories of Selling and Selling Process
 Selling Skills
 Managing the Sales Force
 Introduction to retailing
 Retail marketing and promotion

Suggested Readings:
1. Still, R.R., Cundiff, E.W. and Govani, N.A.P.; Sales Management; Pearson Education
2. Venugopal, Pingali, Sales and Distribution Management, SAGE Publishing
3. Berman, Evans, Retail Management Strategic approach, Pearson
4. Chaudhary Prashant , Selling and Negotiation, SAGE Publishing
5. Tapan Panda: Sales and Distribution Management, OUP.
6. Havaldar, K.K., and Cavale, V.M.; Sales and Distribution Management; McGraw- Hill
Education.
7. Pradhan Swapna; Retailing Management; McGraw-Hill Education
 Detailed Syllabus of Finance Specialisation
Elective-1 Capital Investment and Financing Decisions

 Financial Decisions: An Overview

 Nature of Long Term Financial Decisions
 Cost of Capital & Capital Structure
 Capital Restructuring
 Investor Relations

Suggested Readings:
1. I. M. Pandey Financial Management
2. Khan & Jain Financial Management
3. Lal, B.B and Vashisht, N. (2008): “Direct Taxes, Income Tax, Wealth Tax and Tax planning”
Book, Pearson Education, New Delhi.
4. Capital Tax Group (1989): “Neutrality in the Taxation of Savings: An Extended Role for
PEPs”, Commentary No. 17, London: Institute for Fiscal Studies.
5. Chelliah, Raja J. and R. Kavita Rao (2001): “Rational Ways of Increasing Tax Revenues in
India” presented in World Bank

Elective-2 : Fintech/Financial Analysis

 Introduction to Fintech
 Financial Planning: An Introduction
 Goal based Financial Plan
 Innovation in the Financial Services Industry
 Fintech in Banking sector
 Financial Planning & Management

Suggested Readings:
1. Dr. Vinod K. Singhania& Dr. Monica Singhania Students Guide to
Income Tax (Taxmann Publication ,Latest Edition according to
assessment year
2. Yashwant Sinha, Vinay K. Shrivastava, Indirect Tax reform in India, SAGE Publishing
3. Sid Mitra & Shailendra Kumar Rai, Financial Planning, SAGE Publishing India
4. Dr.B.K. Agarwal& Dr. Rajeev Agarwal Tax Planning and Management
(Nirupam Publication, Latest Edition according to assessment year)
5. Paolo M. Panteghini Corporate Taxation in a Dynamic World (Springer, Latest Edition)
6. GirishAhuja& Ravi Gupta Direct Tax Laws & Practice (Bharat Law House, Latest
Edition)
7. Personal Financial Planning (Wealth Management): S. Murali, K.R. Subbakrishna,
(Himalaya Publishing House)
Elective-3 Investment Banking

 Introduction to Indian Financial System

 Merchant Banking
 Mutual Funds
 Depository Services
 Venture Capital
 Emerging Issues in Financial Services

Suggested Readings:

1. Law of International Trade , Author : Dr. Jason Chuah , Edition : 5th

South AsianEdition 2017
2. Foreign Trade - Theory, Procedures, Practices and
Documentation by Dr. Khushpat S. Jain and Apexa V. Jain
3. International trade law by Dr. S.R MYNENI
4. International Trade Law by Hemant Goel
5. International Trade Law by NiharikaVij

Elective-4 Working Capital Management

 Conceptual Framework of Working capital

 Operating Environment of Working Capital
 Determination of Working Capital
 Management of Marketable Securities
 Working Capital Management in Large Companies

Suggested Readings:
1. Financial Management: P V Kulkarni
2. Financial Management: S N Maheshwari
3. Financial Management: I M Pandey
4. Financial Management: Prasanna Chandra
5. Financial Management: Khan & Jain
6. Financial Management: R. S. Kulshreshta
7. Fundamentals of Financial Management: Van Horne
 Detailed Syllabus of Operation Management Specialisation
Elective-1 Supply Chain Management

 Logistics and SCM: An Overview

 Strategic Supply Chain Management
 Information Technology: A Key Enabler of SCM
 E-Supply Chain Management
 Distribution Network Planning

Suggested Readings:

1. Chopra, Sunil, Meindl, Peter and Kalra, D. V.; Supply Chain Management: Strategy,
Planning and Operation; Pearson Education
2. Altekar, Rahul V.; Supply Chain Management: Concepts and Cases; PHI Learning Reference
Books
3. Ballou, Ronald H.; Supply Chain Management; Pearson Education
4. Sahay, B.S.; Supply Chain Management; Macmillan
5. Ballou, R.H. Business Logistics Management. Prentice-Hall Inc.
6. BowersoxD.J. ,Closs D.J. , Logistical Management, McGraw-Hill,

Elective-2 Procurement & Order Fulfilment:

 Introduction to Production Planning & Control

 Capacity planning
 capacity planning strategies
 Enterprise Resource Planning (ERP)
 Waste Management
 Production control systems

Suggested Readings:

1. Martand Telsang, “Industrial Engineering and Production Management”, S.

Chand and Company,
2. S.K. Mukhopadhyay, Production Planning and Control, Prentice Hall of India private limited,
3. James.B.Dilworth, “Operations Management – Design, Planning and Control for
manufacturing and services” Mcgraw Hill International edition.
4. S.N.Chary, “Theory and Problems in Production & Operations Management”,
Tata McGraw Hill,
5. KanishkaBedi, “Production and Operations management”, Oxford university press,
6. Elwood S.Buffa, and RakeshK.Sarin, “Modern Production / Operations
Management”, John Wiley and Sons,
7. Norman Gaither, G. Frazier, “Operations Management” Thomson learning
8. K.C.Jain& L.N. Aggarwal, “Production Planning Control and Industrial Management”,
Khanna Publishers
Elective-3 Transportation & Logistics System:

 Introduction to Materials Management

 Materials Planning and Budgeting
 Logistics System & strategy
 Pull Vs Push System
 Inventory Policies and Systems
 Warehouse Management System
 Performance Evaluation and Appraisal

Suggested Readings
1. Kalpakjian and Schmid, Manufacturing Engineering and Technology, Pearson.
2. Lindberg, Processes & Materials of Manufacture, Prentice Hall India.
3. J P Kaushik: Manufacturing Processes , PHI
4. James. B. Dilworth, “Operations Management – Design, Planning and
Control for Manufacturing and Services”, McGraw Hill Inc.
Management Series,
5. P. Radhakrishnan, S. Subramanyan and V. Raju, “CAD / CAM / CIM”, New Age
International (Pvt.) Ltd. Publishers

Elective-4 Project Management

 Introduction to Project Management

 Project Feasibility
 Project Network Analysis
 Project Scheduling
 Project Management Information System

Suggested Readings:

1. Dobler, D. W., jr, L. L., & Burt, D. N., Purchasing and Materials Management. New
Delhi: Tata McGraw-Hill Publishing Company Limited
2. Gopalakrishnan P., Purchasing and Materials Management, Tata McGraw-Hill
PublishingCompany Ltd, New Delhi.
3. David N. Burt, Sheila Petcavage, Richard Pinkerton: Proactive Purchasing in the Supply
Chain: The Key to World-Class Procurement, McGraw Hill
Detailed Syllabus of International Business Specialisation

Elective-1 International Business Management

 International Management: An Overview

 Driving and Restraining Forces
 International Marketing Orientations
 Foreign Exchange Determination Systems
 International Institutions

Suggested Readings:

1. Kapoor, Mansi – Global Business Environment: Shifting Paradigms in

the Fourth Industrial Revolution, SAGE Publishing India
2. Narendra Jadhav, New Age technology an Industrial Revolution 4.0(Konark Publisher)
3. Pranjal Sharma, India Automated (McMillan)
4. Kapoor, M – Global Business Environment: Shifting Paradigms in the Fourth
Industrial Revolution, SAGE India
5. Arun Sundararajan, The Sharing Economy: The End of Employment and
the Rise ofCrowd-Based Capitalism (MIT Press)
6. Mark Van Rijmenam, The Organisation of Tomorrow: How AI, blockchain and
analytics turn your business into a data organisation (Routledge) Nitin Seth,
Winning in Digital Age (Penguin)

Elective-2 Export Import Documentation:

 Introduction to Export Import Documentation

 Categories of Export
 Shipment procedures
 Meaning and importance of letter of credit
 The organization of exports –imports firms
 Export Promotion Capital Goods Scheme

Suggested Readings:

1. Ram Singh, Export and Import Management, 2021, SAGE Publishing

2. C RamagopaL, Export import Policy Procedure & Documentation ,Newage publisher
3. Kiran rai Usha,Export import & logistics management--,Eastern economy edition
4. Singh, ram,Internationa trade Logistics , Oxford publishing house.
5. New Import Export Policy - Nabhi Publications
6. EXIM Policy & Handbook of EXIM Procedure – VOL I & II
7. A Guide on Export Policy Procedure & Documentation– Mahajan
8. How to Export – Nabhi Publications Export Management – D.C. Kapoor
Elective-3 International Logistics

 Foundation Concepts in International Logistics

 Factors Driving Global Supply Chain Management
 Pull Vs Push System
 Integrating International Logistics with Supply Chain
 Introduction to International Transport System
 International Transport and Economic Development

Suggested Readings
1. Alan E. Branch, Global Supply Chain Management and
International Logistics(Routledge)
2. Jean-Paul Rodrigue, Claude Comtois and Brian Slack, “THE GEOGRAPHY
OF TRANSPORT SYSTEMS” (2009), New York: Routledge,.
3. Douglas Long: International Logistics Global Supply chain management,
Kluwer academic publishers-
4. Asopa, V.N: Shipping Management: Cases and Concepts, Macmillan, New Delhi.
5. Lambert, D et al: Strategic Logistic Management, Tata McGraw Hill, New Delhi.
Morlok, Edward K. “The Freight Transportation System,” Excerpted from CRCEngineering Hand
Book

Elective-4 Cross Cultural Management

 Introduction to Cross cultural management

 The impact of cultural differences on individuals
 Cultural aspects of international business negotiations
 National cultures vs. organizational cultures
 Leadership traits required for managing cross culture teams

Suggested Readings:

1. Cross culture management by Ms Shobhana Madhavan, Oxford University Press,

2. Eastern and Cross Culture Management by N K Singh , Springer Gannon, Martin
J. Paradoxes of Culture and Globalization. Sage Publications,
 Detailed Syllabus of Analytics & Data Science Specialisation
Elective-1 Python & Business analytics

 Introduction to Python and history of Python

 Overview of Business Analytics
 Introduction to Decision Modelling
 Organization/sources of data
 Data Mining

Suggested Readings:
1. T. Budd, Exploring Python, TMH, 1st Ed, 2011
2. Python For Data Analysis by William McKinney
3. Allen Downey, Jeffrey Elkner, Chris Meyers , How to think like a computer scientist : learning with
Python , Freely available online.2012

Elective-2 Digital & Cyber Physical System

 Introduction to Cyber Physical System

 Application Domains of CPS
 Security of Cyber-Physical Systems
 Introduction to Data Visualization
 Integrity in Visualization
 Visual Perception and Quantitative Communication

Suggested Readings:
1. E. A. Lee and S. A. Seshia, “Introduction to Embedded Systems: A Cyber-Physical Systems
Approach”, 2011.
2. R. Alur, “Principles of Cyber-Physical Systems,” MIT Press, 2015.
3. T. D. Lewis “Network Science: Theory and Applications”, Wiley, 2009.
4. P. Tabuada, “Verification and control of hybrid systems: a symbolic approach”, SpringerVerlag 2009.
5. C. Cassandras, S. Lafortune, “Introduction to Discrete Event Systems”, Springer 2007.
6. ConstanceHeitmeyer and Dino Mandrioli, “Formal methods for real-time computing”, Wiley
publisher, 1996.

Elective-3 Business Applications of AI and ML Techniques

 Introduction and History of AI

 Tools to be used for AI programming
 Applications of AI
 Basic concepts of Machine Learning
 Linear models, perceptions
Suggested Readings:
1. Artificial Intelligence for Business Leaders: Ajit Kr. Jha
2. Machine Learning in Business: John C. Hull
3. An Introduction to Statistical Learning with Applications in R : James, G., Witten, D., Hastie, T.,
Tibshirani, R. (Springer)
4. Artificial Intelligence Business Applications: How to Learn Applied Artificial Intelligence and Use Data
Science for Business. Includes Data Analytics, Machine Learning for Business and Python : William J
Ford
5. AI and Machine Learning: Was Rahman, SAGE Publishing India

Elective-4 Business Intelligence Decision Modelling

 Introduction to Data Mining and its components

 Classification of Data Mining Systems
 Introduction to Data Warehousing & Business Intelligence
 Business Intelligence applications
 Ethics & BI

Suggested Readings:
1. Efraim Turban Ramesh Sharda Dursun Delen David King Business Intelligence - A Managerial
Approach Pearson 2012,2nd Edition
2. Stuart Russel and Peter Norvig Artificial Intelligence: A Modern Approach Prentice Hall 2009, 3rd
edition
3. Galit Shmueli Nitin R. Patel Peter C. Bruce Data Mining for Business Intelligence Wiley – India Pvt.
Ltd., Reprint 2011

Detailed Syllabus of IT & Fintech Specialisation

Elective-1 Data Base Management System:

 Database system concept and architecture

 Data modelling using the Entity Relationship
 Relational data model concepts
 Introduction on SQL
 Data Base Design & Normalization
 Recent Trends in Database Management Systems

Suggested Readings:

1. Navathe E - Fundamentals of Database Systems (Pearson Education,)

2. Majumdar and Bhattacharya - Database Management System (Tata McGraw Hill)
3. Chakrabarti- Advance Database Management System (Wiley Dreamtech)
 4. Beynon -Davies P- Database Systems (Palgrave)
5. Karthikeyan-Understanding Database Management System (Acme Learning)

Elective-2 Financial Technology Services & Management:

 FinTech: Introduction
 FinTech Evolution: Infrastructure, Banks Start-ups
and Emerging Markets
 Payments, Crypto currencies and Blockchain
 Digital Financial Services & Digitization of Financial Services
 FinTech Regulation and RegTech
 Application of Data Analytics in Finance

Suggested Readings:
1. Agustin Rubini, “Fintech in a Flash: Financial Technology Made Easy”, Zaccheus, 3rd
Edition
2. Susanne Chishti and Janos Barberis, “ The FINTECH Book: The Financial Technology
Handbook for Investors
3. Theo Lynn, John G. Mooney, Pierangelo Rosati, Mark Cummins, “Disrupting Finance:
FinTech and Strategy in the 21st Century”, Palgrave, 1st edition
4. Abdul Rafay, “FinTech as a Disruptive Technology for Financial Institutions”, IGI Global,
January
5. Bernardo Nicoletti , The Future of FinTech: Integrating Finance and Technology in Financial
Services, Palgrave Macmillan

Elective-3 Financial Information Security & Privacy

 Introduction to Information Security

 Data, Network and Operating System Security
 Securing Infrastructure Services
 Security Operations and Physical Security
 Recent Trends in Security

Suggested Readings:

1. Mark Rhodes – Ousley, “Information Security, The Complete Reference”,

Second Edition, McGraw Hill.
2. Charles P. Pfleeger, Shari Lawrence Pfleeger, “Security in Computing”,
Fourth Edition
3. William Stallings, Cryptography and Network Security Principles and
Practices, PHI Third Edition
4. Caelli, J., and Longley D. and Shain M., Information Security Handbook,
Macmillan
 5. Mcclure S., Scambray J. and Kurtz G., Hacking exposed: Network
security secrets and solutions, McGrawHill

Elective-4 System Analysis and Design

 Systems Concept; Characteristics of a System

 Systems Planning and Investigation
 Determining the User's Information Requirements
 Tools of Structured Analysis
 Basics of Information Security

Suggested Reading:

1. Shah-Software Engineering & SAD (Wiley Dreamtech)

2. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication)
3.Enterprise SOA: Service-Oriented Architecture Best Practices, Dirk Krafzig, Karl
Bankeand Dirk Slama, Prentice Hall PTR
4.SOA Principles of Service Design, Thomas Erl, Prentice Hall PTR
5. SOA Design Patterns; Thomas Erl, Prentice Hall PTR

Detailed Syllabus of Banking, Financial Services & Insurance

Specialisation
Elective-1 Bank Financial Management:

 Overview Of Financial System

 Introduction To Financial Management In Banks
 Financial Analysis Of Banks
 Management Of Funds: Sources
 Forms Of Bank Investment
 Risk Management
 Estimating/Forecasting Of Risks

Suggested Readings:

1. Practice of Banking Advances by Bedi and Hardikar

2. Law and Practice of Banking by P. N. Varshney and Gopal Swaroop
3. Banking- Theory, Law and Practice by Gordon & Natarajan
4. Banks and Institutional Management by Vasant Desai
5. Foreign Trade and Foreign Exchange by B. K. Chaudhari & O. P.
Agarwal
 Elective-2 Risk Management in Banks:

 Risk Management: An Overview

 Risk Regulations
 Credit Risk Analysis Of Banking Products
 Market Risk Analysis And Measurement
 Currency Derivatives
 Managing Operational Risk

Suggested Readings:

1. Credit Management, Indian Institute of Banking & Finance. MacMillan Publishers India
Limited,1st edition 2010
2. Risk management, Indian Institute of Banking & Finance. MacMillan Publishers India
Limited,1st edition 2010
3. Risk Management by Dr. G. Kotreshwar

Elective-3 Corporate Governance in Banking and Financial Sector

 Ethics And Business

 Overview Of Corporate Governance
 Regulations And Committees
 Institutional Aspects Of Corporate Governance
 Corporate Social Responsibility
 Governance In Financial Sector

Suggested Readings:

1. Business Ethics and Corporate Governance, S.K.Bhatia

2. Corporate Crimes and Financial Frauds , Dr. Sumit Sharma, New Delhi India
3. Corporate Governance (Indian Edition: Mallin, Christine A., Oxford
University press. New Delhi

Elective-4 Management of Financial Services

 Financial Services Markets : An Overview

 Issues In Marketing And Financial Services
 Marketing Of Financial Services : A Conceptual Framework
 Marketing Of Banking Services
 Merchant Banking And Allied Services
 Marketing Of Insurance, Pension Funds And Govt. Securities
 Globalisation And Its Impact On Financial Services Markets

Suggested Reading:
 1. K.Sriram, ‘Hand Book of Leasing, Hire Purchase & Factoring’, ICFAI, Hyderabad,
1992.
2. Bhalla. V.K. – ‘Management of Financial Services’ – Mnmol, New Delhi, 2001.
3. Bhalla. V.K. and Dilbag, Singh, ‘International Financial Centers’, New Delhi, Anmol,
1997.
4. Ennew.C. Trevor Watkins & Mike Wright, ‘Marketing of Financial Services’,
Heinemann Professional Pub., 1990.
5. Verma J.C. Trevor Watkins & Mike Wright, ‘Marketing of Financial Services’,
Heinemann Professional Pub., 1990.
6. Kothari V., ‘Lease Financing, Hire Purchase including Consumer Credit’, Wadhera and
co.1991. 7. Sadhale H., ‘Mutual Funds in India’, Sage, New Delhi, 1997

Detailed Syllabus of Retail Management Specialisation

Elective-1 Retail Operation Management:

 Evolution & Drivers of Retail in India

 Retail Models of Retail Development
 Customer Relationship Management
 Services Management
 Marketing channel systems

Suggested Readings:
1. .Swapna pradhan, Retailing Management : Text and Cases. Tata McGraw hill,
New Delhi- 2 nd edition, 2006
2. M.Chael hevy and barton.A Weitz,Retail Management, Irwin Mcgraw
hill,international editition
3. Judith . W.Kincaid,Customer Relationship Management: Getting it
right,Pearson Education, New Delhi, 2003.
4. James.A. Fitzsimmms and Mina.J Fitzsimmms,Service Management :
Operations, Strategy, Information Technology, Tata Mc Grawhill,2006 New
Delhi.
5. Christoper Louchock and Jochen Wirtz, Service Marketing: People
Technology,Strategy, Pearson Education, New Delhi, 2004.
6. K.Ramamohan Roa, Services Marketing, Pearson Education, New Delhi,
2005.

Elective-2 Retail Planning:

 Retailing, Role, Relevance & Trends: An Overview

 Operations & Finance in Retailing
 Human Resources Management in Retailing
 Legal & compliances for a Retail Store
 Mall Management
 Suggested Readings:

1.Retailing Management Text & Cases- Swapna Pradhan- The McGraw Hill Companies
2. Retailing Management -Levy & Weitz- The McGraw Hill Companies
3.Marketing Channel- Bert Rosenbloom- South Western -Thomson
4. Marketing Creating and Keeping Customers in an e-commerce world- Wiiliam G Zikumund &
Michael d Amico- South Western –Thomson
5. Retail Management A Strategic Approach – Barry Berman & Joel R.Evans- The Prentice Hall
of India, New Delhi
6. Legal Aspects of Business –Akhileshwar Pathak- The McGraw Hill Companies
7. Top Grading – How Leading Companies Win by Hiring, Coaching and Keeping the Best
People- Bradford D Smart- Viva Books Pvt Ltd.

Elective-3 Logistics & Sales Promotion

 Logistic and supply chain management: An Overview

 Marketing strategy, Logistic and customer service
 Crafting and Executing strategy
 Strategic alliances and collaborative partnership
 Sales and distribution strategy
 Negotiation – prospecting and net working

Suggested Readings:

1. G.Raguram and N. Rangaraj, Logistics and supply chain management-Manikam,

New Delhi – 2005
2. J . David Viale, Basic of management: From Ware House Viva books, New
Delhi,2004
3. R.P. Mohanty and S.G. Supply chain management: Theories and practice,
BIZATANTRA – DREAMTEH, New Delhi 2005
4. Arturqa Thompson AJ.Strkkland,john .E.GAMBLE and Arun. K.Jain, Crafting
and executing strategy; The quest for competitive advantage, New Delhi2005
5. GUPTA.S.L,Sales and distribution management, New Delhi 1999
6. Akhilmarjatia, Win… for life :I can , I shall , I will…..win , New Delhi
Elective-4 Retail Sales Techniques & Promotion

 Advertising Communications and Promotions

 Promotion Impact on the Marketing Mix
 Tactical Analysis –Strategic analysis to Promotion tactics
 Sales promotion technique
 Retailer Promotions & Consumer Promotions

Suggested Reading:
 1.Robert C. Blattberg & Scott A. Neslin -Sales Promotion: Concepts, Methods, and
Strategies - Prentice-Hall 2. Paul J Hydzic -Sales Promotion : Strategies That build brands-
Illinouus Institute of Technology
3. Schulz, William A Robinson & Lisa A Peterson -Sales Promotion Essentials : The 10
Basic Sales Promotion Techniques
4. Julian Cummins & Ruddy Mullin- Sales Promotions How to create , Implement and
Integrate Campaigns that really work- Kogan Page
5. Kazmi& Sathish K Batra Advertising & Sales Promotions- Excel Books
6. George e Belch & Michael A Belch- Advertising & Sales Promotions An Integrated
Marketing Communications Perspective- Tata Mc Graw Hill
7. Steve Smith- How to Sell More Stuff- Promotional marketing that Really works-
Dearborn Trade Publishing

Detailed Syllabus of Strategy & Leadership Specialisation

Elective-1 Environment for Strategy & Leadership:

 Introduction to Strategic Leadership

 Strategic Management and Strategic Competitiveness
 The External Environment
 Competitive Dynamics
 Corporate Entrepreneurship and Innovation

Suggested Readings:
1. M. Porter, Competitive Strategy, New York, Free Press, 1980.
2. Harvard Business School Cases on Strategic Planning.
3. A. J. Strickland, A. A. Thompson, Jr., J. Gamble, Cases in Strategic
Management, McGraw Hill, Boston, 2001.
4. R. S. Kaplan, D. P. Norton, The Strategy Focused Organization, Boston, HBS,
2001.

Elective-2 Strategic HRM:

 Introduction to Human Resource Strategy (HRS)

 Organizational Performance and HRS
 Strategic Human Resource Processes
 New Economic Policy and HRM Strategy
 HRM Strategy for Future

Suggested Readings:
 1. Mabey, Christefer and Salman, Graeme: Strategic Human Resource Management, Beacon
Book, New Delhi .
2. Salaman, Graeme: Human Resource Strategies, Sage Publications, New Delhi .
3. Bowman, Cliff: The Essense of Strategic Management, Prentice Hall, New Delhi .
4. Monappa, Arun and Engineer, Mahrukh: Liberalisation and Human Resource Management,
Response Books, New Delhi .
5. Starkey, Ken and Mc Kainlyu, alan: Corporate Strategy and Human Resources, Beacon Books,
New Delhi 6. Pearce II, John A, and Robinson , Jr. Richard B. : Strategic Management, AITBS
Publishers and Distributors, New Delhi.

Elective-3 Strategic Marketing Analysis & Planning

 Marketing as strategy: An Overview

 Marketing implications of Corporate strategy decisions
 Competitive strategies of Strategic Business Units
 Entrepreneurial Marketing
 Marketing Ethics & Sustainable Marketing
 Brand management and integrated approach to Marketing

Suggested Readings:

1. Marketing Strategies, A contemporary approach by Ranchod & Gurau,Pearson

India, 2012.
2. Strategic Marketing by Xavier, Response Books, 2010.
3. Marketing: Planning, Implementation, Control by Pride and Ferrell, Cengage,
2010.
4. Strategic marketing problems: Cases & Comments by Kerin & Peterson,Pearson
2012

Elective-4 Global Strategic Management

 Introduction to Globalisation Localisation and Glocalization

 Market Intelligence and Designing a Global Strategy
 Global Strategic Alliances and Resources
 Designing a Global Organisation
 Globalization, Innovation, and Sustainability

Suggested Reading:
1.Strategic Management, A Dynamic Perspective -Concepts and Cases – Mason A.
Carpenter, Wm. Gerard Sanders, Prashant Salwan, Published by Dorling Kindersley
(India) Pvt Ltd, Licensees of Pearson Education in south Asia
2.Strategic Management and Competitive Advantage-Concepts- Jay B. Barney, William S.
Hesterly, Published by PHI Learning Private Limited, New Delhi
3.Globalization, Liberalization and Strategic Management - V. P. Michael
4.Business Policy and Strategic Management – Sukul Lomash and P.K Mishra, Vikas
Publishing House Pvt. Ltd, New Delhi
5.Strategic Management – Fred R. David, Published by Prentice Hall International
6.Business Policy and Strategic Management – Dr Azhar Kazmi, Published by Tata
McGraw Hill Publications
7.Business Policy and Strategic Management- Jauch Lawrence R & William Glueck
Published by Tata McGraw Hill