Factors Affecting Employee Loyalty in Railway Rolling Stock Maintenance Companies in Thailand
Factors Affecting Employee Loyalty in Railway Rolling Stock Maintenance Companies in Thailand
Received: September 15, 2022 Revised: November 26, 2022 Accepted: December 05, 2022
Abstract
The study’s goal was to investigate the levels of employee loyalty (EL) in two Thai railway rolling stock maintenance (RRSM)
companies. Simple random sampling was used to obtain a final sample of 118 individuals from October 2021 through December
2021. The research instrument was a questionnaire with an expert IOC value between 0.67 to 1.00 and a questionnaire reliability
Alpha (α) average value of 0.82. Descriptive statistics included the mean and standard deviation (SD). SPSS for Windows Version 21
and Multiple Regression Analysis (MRA) was used for the analysis. Results showed that the 118 employee’s overall perceptions of
their RRSM employers’ motivating factors, human resource management, satisfaction, and loyalty were high. HRM’s performance
evaluation had the most significant overall influence on EL. Moreover, from the analysis of the five EL questionnaire items, the most
influential item was the employee’s income as a contributing factor to their EL. This was followed by the suitability of their work. Also,
it seems the employees had a high level of loyalty to their firms even if a better offer of more money was made. They also indicated a
high level of pride in their respective firms.
Keywords: Employee Satisfaction, Motivational Factors, Multiple Regression Analysis, State Railway of Thailand, Thailand
1. Introduction (Polanant & Rojniruttikul, 2022), which can find its roots
in late 19th-century industrialization and the beginnings of
Numerous studies have explored the importance women’s role within the workforce. With the start of the First
of employee loyalty (EL) and which EL factors play a World War, women started to play even more significant
vital role in an organization’s success, competitiveness, roles but, to a large degree, were not welcomed by the labor
and sustainability. One factor that is often studied and unions in which they worked. Later in the 1920s, large
discussed is human resource management (HRM) engineering firms and factories started using titles such as
‘labor manager’ or ‘employment manager’ (Kaufman, 2019).
Later after WWII, many organizations adopted the term
*Acknowledgements: ‘personnel manager,’ which was used for decades worldwide.
The authors would like to offer Ajarn Charlie their sincere thanks However, sometime in the middle 1980s, ‘Human Resource
for his assistance in the English language editing and proofing of
the multiple manuscripts. Management was coined in the USA and spread from there,
1
First Author. Graduate Student, KMITL Business School, King with the term suggesting that employees were an asset or
Mongkut’s Institute of Technology Ladkrabang, Thailand. ORCID: resource-like machine. However, unlike machines, HRM
https://orcid.org/0000-0002-3226-5770. emphasizes employee commitment (loyalty) and motivation
Email: [email protected]
2*
Corresponding Author. Assistant Professor, KMITL Business (Zhu & Warner, 2019).
School, King Mongkut’s Institute of Technology Ladkrabang, This is consistent with research concerning the Thai
Thailand. ORCID: https://orcid.org/0000-0002-3724-2885. [Postal tourism sector, in which Ashton (2018) reported that
Address: 1 Chalong Krung 1 Alley, Lat Krabang, Bangkok, 10520,
Thailand] Email: [email protected] good HRM practices are a significant factor in employee
satisfaction and job retention. Tepayakul and Rinthaisong
© Copyright: The Author(s)
This is an Open Access article distributed under the terms of the Creative Commons Attribution (2018) have added that job satisfaction and employee
Non-Commercial License (https://creativecommons.org/licenses/by-nc/4.0/) which permits
unrestricted non-commercial use, distribution, and reproduction in any medium, provided the
engagement were essential to Thai higher education’s
original work is properly cited. success.
116 Ratchaphong LIEOPHAIROT, Nuttawut ROJNIRUTTIKUL / Journal of Asian Finance, Economics and Business Vol 9 No 10 (2022) 0115–0127
work environment were vital dimensions. Similarly, in H1: Motivational Factors (MF) directly and positively
South Korea, Rahimi (2020) found that the EL of public affect Employee Loyalty (EL).
organization employees was influenced by employee H2: Motivational Factors (MF) directly and positively
empowerment, training and development, salary and affects Employee Satisfaction (ES).
rewards, and career advancement.
Therefore, the core of MHN is that as needs are 2.2. Concepts and Theories Concerning Human
fulfilled, they will decrease in strength, and the next level’s
strength grows. Maslow also reported complete fulfillment Resource Management (HRM)
of needs is not required before a person jumps to the next The critical nature of today’s HRM on a firm’s
level, as partial satisfaction at one level is enough before an sustainability and competitiveness cannot be understated.
individual seeks satisfaction at a higher level (Salanova & Numerous contemporary studies have detailed the critical
Kirmanen, 2010). aspects of HRM’s success and other aspects leading to HRM
failure (De Leeuw et al., 2016). However, managers’ opinions
2.1.4. Vroom’s Expectancy Theory of Motivation (ETM)
on what factors are necessary to constitute HRM success
In Victor Vroom’s seminal work ‘Work and Motivation,’ can vary widely, especially in small and medium enterprises
the author determined that a gap existed between industrial (SMEs) (Viitala et al., 2020).
psychologists’ research and workplace motivation However, most would agree that every organization
models that could be used by frontline managers (Lloyd that wishes to develop itself as a successful business leader
& Mertens, 2018). Vroom developed the ‘expectancy must ensure its personnel’s quality. Therefore, good HRM
theory of motivation (ETM),’ which formulated motivation departments should be focused on selecting good people
= instrumentality * expectancy * valence. with knowledge, skills, and capability.
However, Lunenburg (2011) has stated that what There is also a strong belief in using e-HRM or electronic
separated ETM from other motivational works was that HRM as a critical success factor in accomplishing these
ETM focused on the cognitive antecedents that contribute goals. In one study on e-HRM use in Indonesia, Nurlina
to or detract from personal motivation. Moreover, ETM et al. (2020) determined that e-HRM has the most significant
suggests that behavior develops certain attitudes among effect on the department’s service quality. This is consistent
staff that lead to actions. Job performance is based on skills, with Florkowski (2018), who reported that the application
personalities, experiences, abilities, and an employee’s of organizational e-HRM promoted sustainability due to its
knowledge concerning their particular field (Khan et al., ability to reduce adverse social environments and create greater
2020). Finally, Vroom stated that the amount of effort an competitiveness.
employee puts into his work was all connected to that Another area that HRM management must consider is what
employee’s motivation. form of compensation package can be offered to a potential
employee. Other research involving IKEA’s organizational
2.1.5. Herzberg’s Two-Factor Theory (TFT) culture (OC) has indicated that IKEA’s compensation and
reward system as well as the need for work and life balance
According to Herzberg’s TFT, there are two separate make co-workers feel recognized, valued, and cared for, and
and distinct sets of factors that teach job satisfaction and hence stay loyal (Putra et al., 2019).
job dissatisfaction. Also, the TFT is known as Herzberg’s Another contributing factor that plays a role in EL through
motivation-hygiene theory or dual-factor theory. HRM policies is safety and hygiene practices. According to
In Myanmar, Thant and Chang (2021) applied Herzberg’s multiple studies, employees prefer a comfortable and safe
TFT and discovered that hygiene factors and other working environment, including cleanliness, comfort, safety,
motivators influenced public employee job dissatisfaction and good employee interrelationships (Susita et al., 2020).
and satisfaction. Particularity, interpersonal relationships, Therefore, from the theory analysis and discussions
personal life factors, the job itself, and recognition related to human resource management (HRM), three
significantly contributed to job satisfaction. additional observed variables were included in the path
Therefore, from the analysis of theory and discussions analysis. These included compensation (x7), safety and
related to motivational factors (MF), six additional hygiene practices (x8), and performance evaluation (x9).
observed variables were included in the path analysis. This Finally, the following two hypotheses were conceptualized
included achievement (x1), working environment (x2), for the research:
recognition (x3), nature of work (x4), responsibility (x5),
and advancement (x6). Thus, we propose the following two H3: Human Resource Management (HRM) directly and
hypotheses: positively affects employee Loyalty (EL).
118 Ratchaphong LIEOPHAIROT, Nuttawut ROJNIRUTTIKUL / Journal of Asian Finance, Economics and Business Vol 9 No 10 (2022) 0115–0127
H4: Human Resource Management (HRM) directly and acceptance aspects (y3), nature of work (y4), responsibility
positively affects employee Satisfaction (ES). (y5), and job position progress (y6).
H5: Employee Satisfaction (ES) directly and positively The study’s population was 168 employees in the Asia
affects Employee Loyalty (EL). Engineering & Service (Thailand) Co. Ltd. and the TMT
Part & Service Company Ltd. in Samut Prakan and Bangkok,
2.4. Concepts and Theories Concerning Employee Thailand. The sample size requirement was calculated
using a formula from Taro Yamane (Yamane, 1973) using a
Loyalty (EL)
confidence level of 95%. From this, a sample size of 118 was
Loyalty can be identified with faithfulness and determined to be sufficient for the research (Singh & Masuku,
trustworthiness (Jha & Mishra, 2019), which can also be 2014). Simple random sampling was then used from October
thought of in terms of organizational commitment and 2021 to the end of December 2021 to select each individual at
psychological attachment, with employees and organizations the two companies until 118 had agreed to participate.
having reciprocal commitments and responsibilities. All
organizations’ main dimensions of loyalty are social, formal, 3.2. Research Instrument
and psychological.
These ideas are consistent with Samat et al. (2020), The tool used for data collection for the study was a
who reported on the importance of career development, questionnaire using closed-ended items. The questionnaire
compensation, job security, and the work environment in structure contained five parts in total. Part 1 contained
EL in Malaysia. Ranked in order were career development, demographic and work-related items and questions about
compensation, and job security significantly influenced EL. each employee.
Interestingly, the work environment was determined not to Part 2 through Part 5 used a five-level Likert agreement
affect EL. However, Siswanto et al. (2021) in Indonesia scale to assess the opinions of each employee on their
reported that although rewards did not have a direct effect motivational factors (MF), the company’s Human Resource
on the sample, there was a significant positive effect on EP Management (HRM), their employee satisfaction (ES), and
through employee engagement. their thoughts concerning employee loyalty (EL). Numerical
Another aspect that plays a role, especially in younger values for the five-level scale were 4.51 to 5.00, indicating
workers such as in Gen Y, is their sense of responsibility (or total agreement, 3.51 to 4.50 as some agreement, 2.51 to
lack thereof) in the frequency in which they ‘job hop’ from 3.50 as moderate agreement, 1.51 to 2.50 as little agreement,
one company to another (Queiri et al., 2014). Therefore, and 1.00 to 1.50 as no agreement.
work values guide individuals toward satisfying their
workplace needs. 3.3. Research Instrument Pilot-Test, Validity, and
Therefore, from the analysis of theory and discussions Reliability Assessment
related to human resource management (HRM), six additional
observed variables were included in the path analysis. After the questionnaire’s development, three academic
These included work success (y1), work environment (y2), experts reviewed each item proposed by the researchers to
Ratchaphong LIEOPHAIROT, Nuttawut ROJNIRUTTIKUL / Journal of Asian Finance, Economics and Business Vol 9 No 10 (2022) 0115–0127 119
assess the questionnaire’s content validity (Chuenban et al., values were assigned to each group of items using Cronbach’s
2021). Various studies have suggested that the index of α, in which Hair et al. (2021) have also suggested that ≥ .8
item-objective congruency (IOC) is a good analysis tool for is good, and α values ≥ .9 are excellent. The study’s try-out
this purpose (Turner & Carlson, 2003). Usually, items with returned an Alpha α average value of 0.82.
values of ≤ .50 are deleted or revised (Taherdoost, 2016).
After this process, the authors were pleased to determine that 4. Results
the final questionnaire had IOC values of 0.67 – 1.00.
Next, the reliability assessment confirmed the survey 4.1. Employee Response Information
instrument’s usability, accuracy, and reliability. To achieve
this, a pilot test/try-out was undertaken using 30 individuals Table 1 shows results from Part 1 of the questionnaire,
not participating in the final survey. Once again, numerical in which 61.90% of the respondents were men and
Employee Demographics n %
Gender
Men 73 61.9
Women 45 38.1
Age
Under 25 years of age 14 11.9
25 to 35 years of age 60 50.8
36 to 45 years of age 35 29.7
46 to 50 years of age 9 7.6
Level of Education
Elementary school or less 4 3.4
Secondary School Year 3 16 13.6
Secondary School Year 6/Vocational 36 30.5
High School Diploma/High Vocational Certificate 11 9.3
Bachelor’s degree 51 43.2
Position
Maintenance Engineer 19 16.1
Head of Maintenance 48 40.7
Handyman 40 33.9
General Staff 11 9.3
Monthly Income
15,001 to 20,000 Baht ($428 to $571) 10 8.5
20,001 to 30,000 Baht ($571 to $856) 48 40.7
30,001 to 40,000 Baht $856to $1,142) 47 39.8
40,001 to 50,000 Baht ($1,142 to $1.427) 13 11.0
Work Experience
less than one year 12 10.2
1 to 5 years of work experience 37 31.4
6 to 10 years of work experience 44 37.3
11 to 15 years of work experience 21 17.8
16 to 20 years of work experience 4 3.4
Total 118 100.0
120 Ratchaphong LIEOPHAIROT, Nuttawut ROJNIRUTTIKUL / Journal of Asian Finance, Economics and Business Vol 9 No 10 (2022) 0115–0127
relatively young, with 50.80% 25–35 years of age. This 6–10 years of work experience (37.30%), followed by 1–5
was followed by 29.70% being 36–45 years of age. As years (31.40%).
each firm was dealing with train maintenance, educational
levels were somewhat surprising, as 43.20% had 4.2. Employee motivational factors (MF) analysis
obtained a Bachelor’s degree. This might be related results
to the positions of the sample selected, as 40.70% checked
their position as ‘Head of Maintenance,’ which the The mean and standard deviation (SD) analysis of
authors interpret as ‘supervisor.’ Another 33.90% indicated employee MF as separate areas consisted of achievement
they were ‘handymen.’ Salaries were as expected, (x1), work environment (x2), recognition (x3), nature
with 80.50% indicating they had a monthly income of work (x4), responsibility (x5), and advancement (x6)
of 20,000–40,000 Thai baht ($575–$1,150). Most had (Table 2).
4.3. Human Resource Management (HRM) EL, while 2.1% is due to other influences. The test also
Analysis Results found that the working environment (x2) (p-value ≤ .01)
had the greatest influence on EL, followed by recognition
The analysis of mean and SD for HRM is divided into (x3) (p-value ≤ 0.01). The coefficients of the variables in
sections, including compensation (x7), safety and hygiene the standard score form (Beta) were x2 = 0.744, x3 = 0.637,
practices (x8), and performance evaluation (x9) (Table 3). x6 = 0.588, x4 = 0.311, x1 = 0.037 and x5 = –0.002,
respectively. The results of EL for Thai RRSM companies
4.4. Employee Satisfaction (ES) and Employee from the standard scores are as follows:
Loyalty (EL) Analysis Results
Z = 5.945x1 − 0.448x2 + 0.888x3 – 0.605x4
The analysis of the mean and SD for ES and its related + 13.210x5 + 0.385x6 (1)
items is presented in Table 4.
In Table 5, the decision coefficient (R2) is 0.862, which
4.5. Linearity Testing indicates that 86.2% of MF’s factors are responsible for
ES, while 13.8% are due to other influences. The test
In Table 5, the decision coefficient (R2) is 0.979 which also found that responsibility (x5) (p-value ≤ .01) had the
indicates that 97.9% of MF’s factors are responsible for greatest influence on ES, followed by achievement (x1)
Table 4: Mean and SD of the Items for Employee Satisfaction (ES) and Employee Loyalty (EL)
(p-value ≤ 0.01). The coefficients of the variables in the the variables in the standard score form (Beta) were x9 =
standard score form (Beta) was x5 = 13.210, x1 = 5.945, 5.250, x8 = 4.049, and x7 = 0.141, respectively. The results
x3 = 0.888, x4 = −0.605, x2 = −0.448 and x6 = 0.385, of ES for Thai RRSM companies from the standard scores
respectively. The results of ES for Thai RRSM companies are as follows:
from the standard scores are as follows:
Z = 0.141x7 + 4.049x8 + 5.250x9(4)
Z = 5.945x1 − 0.448x2 + 0.888x3 – 0.605x4
+ 13.210x5 + 0.385x6 (2) In Table 5, the decision coefficient (R2) is 0.353, which
indicates that 35.3% of ES’s factors are responsible for EL,
In Table 5, the decision coefficient (R2) is 0.475, indicating while 64.7% are due to other influences. The test also found
that 47.5% of MF’s factors are responsible for EL, while that employee satisfaction (x10) (p-value ≤ 0.01) had the
52.5% are due to other influences. The test also found that most significant influence on El. The results of ES for Thai
performance evaluation (x9) (p-value ≤ 0.01) had the greatest RRSM companies from the standard scores are as follows:
influence on EL, followed by safety and hygiene practices Z = 0.595x10.
(X8) (p-value ≤ 0.01). The coefficients of the variables in the
standard score form (Beta) was x9 = 0.340, x8 = 0.283, and 5. Discussion
x7 = 0.184, respectively. The results of HRM for Thai RRSM
companies from the standard scores are as follows: Before the study’s commencement, the authors became
aware of employee turnover issues with two Thai railway
Z = 0.184x7 + 0.283x8 + 0.340x9 (3) rolling stock maintenance (RRSM) companies in Bangkok,
Thailand. After the revelations concerning employee
In Table 5, the decision coefficient (R2) is 0.592, which turnover and the seemingly troubling issue of employee
indicates that 59.2% of HRM’s factors are responsible for loyalty within the two firms, onsite meetings with staff
ES, while 40.8% are due to other influences. The test also revealed past efforts to correct these problems with little to
found that performance evaluation (x9) (p-value ≤ 0.01) had no success. Therefore, the authors were asked to investigate
the most significant influence on ES, followed by safety and the matter further and determine which factors contributed
hygiene practices (x8) (p-value ≤ 0.01). The coefficients of to employee loyalty.
Ratchaphong LIEOPHAIROT, Nuttawut ROJNIRUTTIKUL / Journal of Asian Finance, Economics and Business Vol 9 No 10 (2022) 0115–0127 123
The qualitative analysis of the literature further led to for Myanmar civil servant satisfaction. In US organizations,
the development of a model including motivational factors, Fernandez (2012) stated that employees seek recognition in
human resource management factors, employee satisfaction forms other than financial, which then leads to a cycle of EL,
factors, and factors related to employee loyalty. The which the employer then reciprocates. Maybe recognition
further review then led to the development of five primary then becomes a form of job security?
hypotheses.
After that, simple random sampling was used to identify 5.2. Human Resource Management (HRM)
the survey participants and then ask for their participation
in their employer’s study on employee loyalty. Due to The results revealed that from the three factors
COVID-19 concerns and for response convenience, the investigated for HRM and its effect on EL and ES, that
questionnaires were made available online using Google performance evaluation had the greatest overall influence
Forms. SPSS for Windows version 21 was used to calculate for both EL (X9 = 0.340, p-value = 0.001**) and ES (X9
the mean and SD, while Multiple Regression Analysis = 5.250, p-value = 0.000**). Moreover, it was determined
(MRA) was used for the hypotheses model. From this that the high assessment ability factor was most important
process, the following discussion is presented. (mean = 3.80, SD = 0.573).
In a study from Thailand, Ketkajorn et al. (2017) evaliaed
5.1. Motivational Factors (MF) 1,128 school administrators’ opinions on the effectiveness
of educational quality assurance, and reported that HRM,
The results revealed that the working environment had teamwork, and leadership played critical roles. In a smiliar
the most significant overall influence on EL of the six factors study Ditsuwan and Sukkamart (2022) found that other
investigated. This is consistent with research in Turkey in factors affected educational instutition HRM. These were
which the authors Turkyilmaz et al. (2011) determined learning resources, media, technology, innovation, and
a strong relationship between public sector employment research.
satisfaction and loyalty to their working conditions and
satisfaction. 5.3. Employee Satisfaction (ES)
Interestingly, this finding from our Thai study is that
it goes against some other studies’ findings in which the It was also determined that ES (x10) had a significant role
working environment was stated to have little to no effect in EL (X10 = 0.595, p-value = 0.000**). Moreover, when
on EL. Therefore, we speculate that possibility of the each of the five ES questionnaire items was reviewed after
importance of the work environment might be a culturally the analysis, the most influential item was the employee’s
related issue or possibly an industry-related issue. Due to income as a contributing factor to their ES (mean = 4.01, SD
the nature of railway rolling stock maintenance, we suspect = 0.666). This was followed by the suitability of their work
it is industry related as the work environment is far more (mean = 3.82, SD = 0.579).
critical in the hospitality or tourism industries compared to
RRSM’s known heavy industrial environment and expected 5.4. Employee Loyalty (EL)
difficulties therein (Samat et al., 2020; Susita et al., 2020).
Additionally, Blumenfeld et al. (2006) has reported that Concerning EL’s five questionnaire items, the employees
motivation development is crucial in learning engagement, strongly showed their EL by agreeing strongly with the
with Subramaniam (2009) adding that situational interest statement, “I would not consider moving to another company
plays an essential part as a motivator. Within the workplace, even if I received a better position and salary offer” (mean
Nicholson (2003) suggested that the 80/20 rule applies when = 3.96, SD = 0.678). This was closely followed by, “I am
it comes to motivation and that managers will have little proud to hear others say good things about my company”
success with workers who aren’t particularly interested in (mean = 3.92, SD = 0.601). Antoncic and Antoncic (2011)
motivation from external incentives, including extra money. commented on the impact of EL on an organization’s growth
Therefore, the author suggests that employee change comes and the essential nature of his work in achieving internal
from within, with outside attempts at change limited in most quality and greater business performance. Thus, employee
cases. Furthermore, motivation is both extrinsic and intrinsic, quality, competencies, loyalty, and commitment are critical
with extrinisic involving the pursuit of rewards and escaping for business performance achievement.
punishment, while intrinsic involves the satisfaction gotten
from performing tasks (Prapatsaranon et al., 2022). 6. Conclusion and Limitations
Finally, the RSSM company employees viewed
recognition as an essential factor in their satisfaction and The study sought to investigate what factors were most
thus loyalty to their employer. This is consistent with Thant important to employee loyalty in Thai railway rolling
and Chang (2021), who established recognition as a factor stock maintenance (RRSM) companies in the Bangkok
Ratchaphong LIEOPHAIROT, Nuttawut ROJNIRUTTIKUL / Journal of Asian Finance, Economics and Business Vol 9 No 10 (2022) 0115–0127 125
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