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Data Visualization for DM.docx

Uploaded by

bhaskarsarmalolla
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© © All Rights Reserved
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GITAM School of Business

GITAM Deemed to be University

Course Code: Course Title: Data Visualisation for DM


24INFS6021
Level: 6 Course Type: Core/Elective
L T P J S C
2 2 3

Home Programme(s): MBA Area: Information Systems


Pre-requisites (if any): Click or tap here to enter text.
Introduction

This course provides students with a comprehensive understanding of data visualization


techniques using both Tableau and Power BI. Students will learn how to create visually
compelling and informative representations of data. Students will also have a few open
source tools for data manipulation, visualization techniques, and statistical analysis
methods.

Course Objectives

Course Objectives

Understanding the role of data classification and data visualization in decision making.

Usage of data visualization tools and software.

Gain knowledge on creating a variety of visualizations for different types of data.

Apply data visualization techniques to real-world datasets and scenarios.

Course outline and indicative content


Unit I: Introduction No of hours (L,T,P): 4,0,4
Data, Classification of Data, Data visualization, Categories of Data Visualization, Principles of
effective data visualization, Gestalt principles of visual perception, Data Preparation, Data
Cleaning, Data type conversion, Missing value treatment, Data summarization.

Unit II: Data Visualization No of hours (L,T,P): 4,0,4

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Introduction to Tableau, Connecting to Data Source: Text Files, Excel, Access, other
databases, merging multiple data sources, Univariate Charts, Bivariate Charts, Multivariate
Charts and Maps.

Unit III: Dashboards and Interactive Visualizations No of hours (L,T,P): 4,0,4


Principles of effective Dashboards, Interactive features and functions of dashboards,
Creating new fields, users of functions.

Unit IV: Customizing Visualizations No of hours (L,T,P): 4,0,4


Introduction to power BI, Creating Dashboards in power BI. Discussion on a few best open
source tools for visualization.

Unit V: Applications of Data Visualization No of hours (L,T,P): 4,0,4


Case Study, Art of storytelling through Visulas, [include names of a few open source tools.
Assessment methods
Task mode
Task Task type Weightage (%)
(Individual/Group)
A1. Assignments Individual 30%
A2. Project Individual 30%
A3. End Lab Exam Individual 40%
*as per grouping made by the PGP Office (no deviation permitted)
Evaluation pattern
Assignments are given based on case studies or application of theories, project is to be
evaluated for problem identification and formulation, application of theory for solution
and presentation. End-term paper shall be application oriented predominantly testing the
application and analysis capabilities of candidates preferably to be a practical
examination to be conducted in computer lab
Transferrable and Employability Skills
Outcomes Assessment
1 Communicate effectively using a range of media A2
2 Apply teamwork and leadership skills A1
3 Find, evaluate, synthesize and use information A3
4 Analyze real-world situations critically A3
5 Reflect on their professional development
6 Demonstrate professional and ethical awareness
7 Exhibit strategic thinking and decision-making capabilities A3
8 Apply multi-disciplinary approach to the context A1
Learning and teaching activities

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In classrooms
Click or tap here to enter text.
Outside classrooms
Click or tap here to enter text.

Teaching and learning resources


Core Textbook
1. Stephen Few, Information Dashboard Design, Second Edition, Stephen Few,
Analytics Press.
2. Edward Tufte, The Visual Display of Quantitative Information, second edition of The
Visual Display of Quantitative Information
Other Books
1. Cole Nussbaumer Knaflic, "Storytelling With Data: A Data Visualization Guide for
Business Professionals” Wiley Publisher.
Journals
Click or tap here to enter text.
Course Outcomes
End of the course students will be able to

CO Course Outcomes Assessment

CO1 Exhibit the role of data visualization in DM A2

CO2 Integrate the using visualizations to explore data, identify A2


patterns, outliers, and trends

CO3 Ability to create Interactive dashboards A1

CO4 Develop strong problem-solving skills through hands-on data. A2

CO5 Students will learn how to craft compelling narratives with data A3
visualizations

PO1 PO2 PO3 PO4 PO5


CO1 2 2 0 2 3
CO2 2 1 0 2 2
CO3 1 2 0 1 1
CO4 2 1 0 2 2
CO5 2 2 1 1 2

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APPROVED IN:

BOS ACADEMIC COUNCIL

SDG No. & Statement: SGD 9

Lindustry, Innovation And Infrastructure

SDG Justification:

This course is related to programming, which is considered important for IT applications,


practice of data analytics, and digital infrastructure in the industry. So, this course might help
for building resilient infrastructure, promote inclusive and sustainable industrialization and
foster innovation

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