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BUS 301 Study Guide

The BUS301 study guide outlines the exam format, structure, and key objectives from various chapters related to business communication, including planning messages, writing negative and persuasive messages, conducting research, and preparing reports and résumés. The exam consists of 75 multiple-choice questions to be completed in 75 minutes, with specific objectives to study for each chapter. The exam is accessible on Blackboard during a specified time frame in Week 8.

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BUS 301 Study Guide

The BUS301 study guide outlines the exam format, structure, and key objectives from various chapters related to business communication, including planning messages, writing negative and persuasive messages, conducting research, and preparing reports and résumés. The exam consists of 75 multiple-choice questions to be completed in 75 minutes, with specific objectives to study for each chapter. The exam is accessible on Blackboard during a specified time frame in Week 8.

Uploaded by

allachka2001
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BUS301 STUDY GUIDE

Format: 75 Multiple-Choice Items for 75 minutes (15 percent of your total grade)
Exam Deadline: Week 8, Wednesday, 11 p.m. EST.
The exam link is available on Blackboard from 6 a.m. on Tuesday to 11 p.m. on Wednesday.

Exam Structure: Log in to Blackboard during your exam date and time above. Select the Final Exam link and type your
course CRN when prompted for a password (five-digit number only).

Study the following objectives:

Chapter 4: Planning Business Messages


Objective 4:1 Describe the three-step writing process.
Objective 4:2 Explain why it's important to analyze a communication situation in order to define your purpose
and profile your audience before writing a message.
Objective 4:3 Discuss information-gathering options for simple messages and identify three attributes of quality
information.
Objective 4:4 List the factors to consider when choosing the most appropriate medium for a message.
Objective 4:5 Explain why good organization is important to both you and your audience, and list the tasks
involved in organizing a message.
Chapter 5: Writing Business Messages
Objective 5:1 Identify the four aspects of being sensitive to audience needs when writing business messages.
Objective 5:3 Explain how to achieve a tone that is conversational but businesslike, explain the value of using
plain language, and define active voice and passive voice.
Objective 5:4 Describe how to select words that are both correct and effective.
Objective 5:6 Define the three key elements of a paragraph and list five ways to develop unified, coherent
paragraphs.
Chapter 11: Writing Negative Messages
Objective 11:1 Apply the three-step writing process to negative messages.
Objective 11:3 Explain how to effectively use the indirect approach when conveying negative news.
Objective 11:4 Explain the importance of maintaining high standards of ethics and etiquette when delivering
negative messages.
Objective 11:6 List the important points to consider when conveying negative organizational news.
Chapter 12: Writing Persuasive Messages
Objective 12:2 Describe an effective strategy for developing persuasive business messages, and identify the
three most common categories of persuasive business messages.
Objective 12:3 Describe an effective strategy for developing marketing and sales messages, and explain how to
modify your approach when writing promotional messages for social media.
Objective 12:4 Identify steps you can take to avoid ethical lapses in marketing and sales messages.
Chapter 13: Finding, Evaluating, and Processing Information
Objective 13:1 Describe an effective process for conducting business research.
Objective 13:3: Define primary research, and outline the steps involved in conducting surveys and interviews.
Chapter 14: Planning Reports and Proposals
Objective 14:1 Adapt the three-step writing process to reports and proposals.
Objective 14:2 List the options for organizing informational reports and identify the key parts of a business plan.
Objective 14:3 Discuss three major ways to organize analytical reports.
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Chapter 15: Writing and Completing Reports and Proposals


Objective 15:1 Explain how to adapt to your audiences when writing reports and proposals.
Objective 15:2 Name five characteristics of effective report content, and list the topics commonly covered in the
introduction, body, and close of formal reports.
Objective 15:3 List six strategies to strengthen a proposal argument, and identify the topics commonly covered
in the introduction, body, and close of proposals.
Chapter 18: Building Careers and Writing Résumés
Objective 18:1 List eight key steps to finding the ideal opportunity in today's job market.
Objective 18:2 Explain the process of planning your résumé, including how to choose the best résumé
organization.
Objective 18:3 Describe the tasks involved in writing your résumé and list the major sections of a traditional
résumé.

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